From Bootstrapped Startups to AI-Powered Lead Optimization: Scott Shou’s Founder Journey

In this powerhouse episode of Founder's Journey, Jeff Shi sits down with Scott Shou, serial entrepreneur and current founder of Boardwalk Marketing. With two major exits under his belt before finishing college—including a $10M+ web hosting startup and a $40M+ exit for a car dealer CMS—Scott shares deep insights into startup growth, team dynamics, and product-market fit. From running high-volume lead gen experiments at Cogo Labs to launching his latest venture, Scott details how Boardwalk Marketing is turning non-monetized traffic into revenue gold for lead gen and performance marketers. You’ll hear how his unique “Shopify for marketing” approach leverages AI to unlock 30–40% additional revenue by optimizing third-party traffic and cross-sell strategies. Whether you’re in insurtech, affiliate marketing, or SaaS, this episode is loaded with actionable wisdom and growth hacks from a true builder’s perspective.

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Listen to the Pod :

Apple Podcast - https://podcasts.apple.com/us/podcast/insurtechs-io/id1775588982

Spotify - https://open.spotify.com/show/2jAGcKCT2v6rdWea3nvrYh

Pandora - https://www.pandora.com/podcast/insurtechsio/PC:1001094614

Jeff Shi :

https://www.linkedin.com/in/jeffshiva/

Scott Shou :

https://www.linkedin.com/in/scottshou/

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