Intangiblia™

Strategy doesn’t fail because it’s wrong on paper; it fails when culture and execution don’t carry it across the line. We sat down with board leader and former CFO Heidrun Wechter-Essig to map the triangle that actually delivers results—strategy for clarity, culture for belief, and execution for momentum—and to explore how that lens changes the way we approach transformation, AI, and M&A.

Heidrun shares hard-won lesson...

What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust.

We dig into the significant shifts shaping tech governance right now. Anna expla...

Systems should make life easier, not more complicated. That idea runs through our conversation with technology strategist Vipin Saroha, whose journey from SAP in India to Geneva to advising global institutions shaped a simple practice: start with the problem, then use data and AI to serve people with clarity and care.

We dig into what most teams get wrong about data—confusing volume with insight and falling into confirmati...

Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert, to unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth while shaping risk across industries.

We dig into the hidden engine of value that most founders overlook: dormant IP. Mark walks us through ...

With Igor Data, CEO and co-founder of Blin Analytics, we dig into the real mechanics of crypto crime and why the difference between loss and recovery often comes down to minutes, not months. Igor pulls back the curtain on demixing methods, behavior pattern analysis, and how AI and automation sift millions of transactions before a human makes the call. The theft may be digital, but the tells are human: tempo, timing, liquidity choic...

Imagine opening your phone, describing your dispute in simple language, and getting a clear, data-backed path to resolution—without weeks of confusion or a wall of legalese. That’s the future we dig into with lawyer and legal tech builder Nicolas Torrent, who’s helped design online arbitration platforms and shape Switzerland’s legal tech ecosystem. Together we unpack how AI, user experience, and court data can turn access to justic...

What if law moved at light speed—not to block discovery, but to channel it? We sit down with the big idea that runs through today’s most ambitious missions: when ownership is clear and sharing is structured, innovation scales across nations, agencies, and even planets.

We start in orbit with the ISS, where inventorship follows astronauts and equipment, and use rights are negotiated before launch, so science never stalls at...

Swipe once and everything changes: not just your screen, but the law that decides who owns the look and feel of our digital world. We dig into how design law—built for chairs, lamps, and sneakers—now grapples with GUIs, animations, and metaverse wearables, and why that shift is reshaping how creators protect their work. From the basics of industrial design rights to the thorny ordinary observer test, we explain how novelty, individ...

The race between pirates and rights holders has entered a new era where algorithms call the shots. Across six countries on three continents, courts are embracing AI as the referee of intellectual property rights in sports broadcasting, delivering a game-changing shift in enforcement speed and effectiveness.

From hockey arenas in Toronto to cricket grounds in Mumbai, sophisticated AI systems now fingerprint legitimate broad...

Every masterpiece you've ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over.

Licensing represents the hidden architecture behind innovation empires, allowing creators to extend their reach without surrendering control. Unlike se...

Welcome to a fascinating exploration of the hidden legal battles shaping tomorrow's technology. Predictive algorithms have become the crystal balls of modern business, forecasting everything from home prices to healthcare costs, but they're also becoming the center of high-stakes courtroom dramas worth hundreds of millions of dollars.

Across the globe, from Texas courtrooms to China's Supreme People's Court, judg...

Choreography copyright exists in a fascinating legal gray area where cultural ownership and legal protection often clash. When Alfonso Ribeiro attempted to claim rights to his iconic "Carlton Dance" from Fresh Prince of Bel-Air after Fortnite used it as a purchasable emote, his case was dismissed because the Copyright Office deemed the routine "too simple" - just three basic dance steps without sufficient origin...

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The greatest innovations often begin with a simple question: "What if we tried this differently?" In this fascinating exploration of innovation mindsets, we unpack the two complementary approaches that fuel breakthroughs—design thinking and first principles thinking.

hese very approaches are at the heart of my book Protection for the Inventive Mind, a practical fieldbook that helps inventors and creatives turn...

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Artificial intelligence is rapidly becoming central to areas such as public health, education, agriculture, and climate resilience. In this context, the role of the State is coming into sharper focus, particularly in how governments can shape innovation to serve broad social goals. Intellectual property frameworks, often seen as tools for exclusivity, are being repurposed to support inclusive access and public benefit.

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What happens when artificial intelligence challenges humans for the invention crown? We dive into this provocative question by examining real-world examples where AI has revolutionized fields from drug discovery to furniture design.

The evidence is compelling. AI systems have accelerated medical research, discovered antibiotics against resistant bacteria, identified new molecular patterns, and generated creati...

Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars ra...

Your face unlocks your phone, animates your emoji, and verifies your identity but who actually owns the digital rights to your unique features? In this deep dive into biometric data law, we explore the high-stakes legal battles reshaping how technology interacts with our most personal physical characteristics.

When Facebook paid $650 million to settle a class action lawsuit over facial recognition, it signaled a seismic sh...

The invisible legal architecture behind AI systems, either talking to each other or failing spectacularly, takes center stage in this deep dive into interoperability. Far more than technical specifications, the ability of AI models to connect and share data represents a battlefield where intellectual property rights, competition law, and global governance clash to determine who controls the digital ecosystem.

Starting with...

The line between groundbreaking innovation and controversial ownership blurs when scientists begin creating life in laboratories. What happens when your invention isn't just a device or chemical formula, but a living, breathing, self-replicating organism that refuses to stay contained within traditional legal boundaries?

Synthetic biology—the field where engineering meets genetics—has created a perfect storm for intel...