Intangiblia™

Think a lost patent ends the story? We unpack how Lego turned a single technical invention into a platform for decades of innovation, brand power, and adult creativity. Starting with the 1958 stud-and-tube coupling, we explain what the original brick patent really covered, why its expiry didn’t sink the company, and how modern patents protect motion, mechanisms, and programmable systems rather than basic interlocking. From there, w...

Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone ...

In this special episode, Leticia Caminero steps into the guest’s seat to explore the ideas behind her book Protection for the Inventive Mind. Through an honest and reflective conversation, she shares how creativity, human-centered design, and intellectual property come together to turn fragile ideas into real, sustainable value. This episode is an invitation to think differently about innovation, protection, and the courage to buil...

What if our smartest health tools still miss the people who need them most? We sit down with AI and digital health scientist Mireille Gomes to examine how innovation can serve dignity, not just efficiency—and what it takes to build technology that works from Geneva to rural clinics without electricity.

The journey of Mireille Gomes spans continents and roles, from vaccine strategy at Gavi to AI diagnostics at Merck. Togeth...

What if your glasses could spot a deepfake before your gut does? We sit down with Jean Marc Seigneur, a veteran researcher of decentralized trust, to map where security failed, where it’s catching up, and how proof—not vibes—will anchor the next decade of digital life. From central bank digital currencies to NFTs that carry qualified electronic signatures, we unpack how legal recognition and cryptography can finally meet in the mid...

Fear says AI will replace you; focus proves it can finally give you your time back. We sit down with AI and data strategist Vlada Mentik to unpack how solo founders and small teams can cut through the hype, start small, and build systems that free up hours for high-value work. The throughline is simple but powerful: mindset first, tools second. When you stop chasing shiny features and begin with a clear problem, a tiny workflow, an...

Strategy doesn’t fail because it’s wrong on paper; it fails when culture and execution don’t carry it across the line. We sat down with board leader and former CFO Heidrun Wechter-Essig to map the triangle that actually delivers results—strategy for clarity, culture for belief, and execution for momentum—and to explore how that lens changes the way we approach transformation, AI, and M&A.

Heidrun shares hard-won lesson...

What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust.

We dig into the significant shifts shaping tech governance right now. Anna expla...

Systems should make life easier, not more complicated. That idea runs through our conversation with technology strategist Vipin Saroha, whose journey from SAP in India to Geneva to advising global institutions shaped a simple practice: start with the problem, then use data and AI to serve people with clarity and care.

We dig into what most teams get wrong about data—confusing volume with insight and falling into confirmati...

Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert, to unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth while shaping risk across industries.

We dig into the hidden engine of value that most founders overlook: dormant IP. Mark walks us through ...

With Igor Data, CEO and co-founder of Blin Analytics, we dig into the real mechanics of crypto crime and why the difference between loss and recovery often comes down to minutes, not months. Igor pulls back the curtain on demixing methods, behavior pattern analysis, and how AI and automation sift millions of transactions before a human makes the call. The theft may be digital, but the tells are human: tempo, timing, liquidity choic...

Imagine opening your phone, describing your dispute in simple language, and getting a clear, data-backed path to resolution—without weeks of confusion or a wall of legalese. That’s the future we dig into with lawyer and legal tech builder Nicolas Torrent, who’s helped design online arbitration platforms and shape Switzerland’s legal tech ecosystem. Together we unpack how AI, user experience, and court data can turn access to justic...

What if law moved at light speed—not to block discovery, but to channel it? We sit down with the big idea that runs through today’s most ambitious missions: when ownership is clear and sharing is structured, innovation scales across nations, agencies, and even planets.

We start in orbit with the ISS, where inventorship follows astronauts and equipment, and use rights are negotiated before launch, so science never stalls at...

Swipe once and everything changes: not just your screen, but the law that decides who owns the look and feel of our digital world. We dig into how design law—built for chairs, lamps, and sneakers—now grapples with GUIs, animations, and metaverse wearables, and why that shift is reshaping how creators protect their work. From the basics of industrial design rights to the thorny ordinary observer test, we explain how novelty, individ...

The race between pirates and rights holders has entered a new era where algorithms call the shots. Across six countries on three continents, courts are embracing AI as the referee of intellectual property rights in sports broadcasting, delivering a game-changing shift in enforcement speed and effectiveness.

From hockey arenas in Toronto to cricket grounds in Mumbai, sophisticated AI systems now fingerprint legitimate broad...

Every masterpiece you've ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over.

Licensing represents the hidden architecture behind innovation empires, allowing creators to extend their reach without surrendering control. Unlike se...

Welcome to a fascinating exploration of the hidden legal battles shaping tomorrow's technology. Predictive algorithms have become the crystal balls of modern business, forecasting everything from home prices to healthcare costs, but they're also becoming the center of high-stakes courtroom dramas worth hundreds of millions of dollars.

Across the globe, from Texas courtrooms to China's Supreme People's Court, judg...

Choreography copyright exists in a fascinating legal gray area where cultural ownership and legal protection often clash. When Alfonso Ribeiro attempted to claim rights to his iconic "Carlton Dance" from Fresh Prince of Bel-Air after Fortnite used it as a purchasable emote, his case was dismissed because the Copyright Office deemed the routine "too simple" - just three basic dance steps without sufficient origin...

Get the book!

The greatest innovations often begin with a simple question: "What if we tried this differently?" In this fascinating exploration of innovation mindsets, we unpack the two complementary approaches that fuel breakthroughs—design thinking and first principles thinking.

hese very approaches are at the heart of my book Protection for the Inventive Mind, a practical fieldbook that helps inventors and creatives turn...