Episode Transcript
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(00:07):
Hello, my friend
Welcome back to intentional.
This show is all about
romantic sizing the small moments.
Pursuing personal growth in life, and business, in
well being,
spirituality, and stepping away from a world of
chaos around us to be present where our
feet are,
(00:28):
reflect
laugh
and plan for an amazing future.
We just wrapped up 7 weeks of life
changing advice that I have come across in
the last 7 months,
and we're gonna be switching
tuned today. I don't know about you, but
sometimes I just get bored when we've been
talking about the same thing, and it doesn't
(00:49):
matter if it's for the show or if
it's for any other project I'm working on,
I constantly need to spice things up.
And
for a few weeks, I was like, how
am I gonna come off of this
series.
This series shared with us, a lot of
beautiful insight
and I wanted to bring it back down
to earth. So I kinda of just started
(01:11):
paying attention to what people were asking me
lately what seems like
natural conversation starters, and the biggest 1 I
came across was people asking.
What I'm doing differently in transition from opening
my product based business, 1 ray journal
into my new service based business, which is
a freelance creative consultant.
(01:33):
Doing social media, doing virtual assistant work, website,
email, you name it. I probably do it.
And so I wanted to talk about today
what I am doing differently and more specific
mistakes I made. When I started my first
business 5 years ago.
So that's the journey we're gonna walk through,
(01:54):
I sat down and really reflected on what
I wanna change this time around. I've taken
the last
6 months to thoughtfully plan for it.
I've done a couple of soft launches, but
nothing crazy just because I wanna get my
footing down, and I already have more work
than I know what to do with, which
is amazing.
(02:15):
And that's what we're gonna be talking about
today. So maybe you're an entrepreneur and this
is gonna be extremely helpful for you.
Maybe you're somebody that is
just focused on personal growth and these are
definitely
mistakes you can learn from.
And I'm really glad you're joining us today.
If you find it helpful, please feel free
to share with a friend, leave us a
(02:36):
review. Those are the most helpful ways
to spread the word, but let's get into
it.
So 5 years ago, long story short. If
(02:57):
you weren't new here,
I wanted to become an entrepreneur.
I saw it was very popular on Instagram.
I liked the idea of having my own
creative direct and working from my home or
a coffee shop and meeting cool people,
and I really love the idea of nurturing
a brand.
You know how it feels when you shop
(03:17):
at a farmer's market or a local vendor
event, and you just are so excited about
the product you buy, the packaging, the person
who sold it to you, the creative vision
they have. You just like, feel
warm and taken care of
versus the line at Tj j Maxx. Like
it's such a different vibe, and I love
shopping small for this reason.
(03:39):
And I have
way more insight into how much love and
carry these entrepreneurs put into their business because
they're doing everything.
They're doing the selling, the branding, the research,
the finances,
like, it's so much
and I'm kind of glad I started small,
so that I got a glimpse into what
(04:00):
it actually takes.
And 5 years ago, I started my product
based business, which sold
1 of the hardest products ever
to sell.
If you're new or if you need to
improve self confidence, honestly, pick a really tough
product and then go to a vendor event
and have people verbally tell you
(04:23):
how much they dislike your product, How much
they dislike products similar to yours, how they've
started it and never finished it because they're
just not that kind of person.
Watch people sc. Like,
I don't want to exaggerate by any stretch
of the imagination, but people are brutal, and
my mom can attest to this because she
is standing there when all of this happens.
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It's really amazing how honest people are and
how the verbal diarrhea takes over.
And that I believe was so good for
my self confidence because I learned to just
stand there and smile through somebody be my
product.
That's a story for another day. But anyways,
if you are aspiring to have your own
business and you love the feeling of being
(05:06):
taken care of by a small business and
you've had this stream in your mind that
you wanna make true and come to fruition.
I think you should do it. I think
there needs to be more people who know
what it's like. To build something from the
bottom up and to have a goal and
something you're excited about and something that makes
you wake up in the morning with a
little fire under you that you're like, you
gotta go out and change the world. I
(05:27):
think that's so awesome. And however you do
that, whatever product you use,
you can totally
make work.
Now something I realized is that while I
love my small business, I believe in the
products I along with a team of people
have worked so hard to make them come
true.
I think that I enjoyed the process of
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bringing the business to fruition from a marketing
perspective and a branding perspective more than I
did,
the business itself.
Like my passion lies in my weekly email,
in my website building in my social media
creation, my Can graphics I
live for that. Like, that is my favorite
part of it.
(06:09):
And when I was started to question the
direction of my small business,
mostly because I wasn't making the money that
I wanted to that I thought I should
be. Yes, it was money, but it wasn't,
like,
all that much profit if that makes sense,
and this is hard when you have no
prior experience or no education in it, it's
hard to know things like sales tax and
(06:30):
margins. And quarterly, like, you you don't learn
these things until you receive a late notice
from the Irs that's quadruple the amount you're
supposed to owe. Been there done that.
And that's ultimately why I ended up pivoting.
My small business is still open. I just
realized what it was going to take was
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not something
I wanted to do, and I lost passion
for it, and that's a perfectly valid reason
for pivoting.
In this time of pivoting, I let a
couple of months go by where I would
just dream and kind of talk to myself
and see what made sense for my direction
did I wanna even do anything at all?
Like, where was I going to take this?
I've built this whole community of people and
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network and relationships, and I really didn't want
to
throw it away completely.
1 of my friends suggested. Well, why don't
you look at being
something along the lines of a virtual assistant.
So I can still work from anywhere and
I can help people with
background things that involve
(07:34):
data sheets,
emailing, web design, social media, like basically any
creative services,
And I already have the skills. I already
know how to do all of that and
the amount of time and energy, it takes
somebody who has had a successful business for
40 years try and figure out because that's
the direction of the best way to communicate
(07:55):
with your audience right now
is
beyond. So this service is very in need
and it's something that I have had great
success with even just 3 months into it.
Like, I have barely promoted myself, and I
already have more work that I know what
to do with. So
that is how the snowball formed and many
great things start with something that you think
(08:17):
is going to be your big break and
then transitions a little bit later into something
else.
I started to have this epiphany about 5
years into my business. So I definitely did
not jump ship right away, but 1 of
my favorite podcast to listen to for entrepreneurs
is Alex Her.
He's a multi billionaire, super successful, built it
(08:39):
from the ground up, like, he is the
real deal when it comes to business.
He gives away all of his best information
on how to create an offer and sell
for free, basically.
And I listened to his podcast and he
made 1 the other day about the biggest
mistakes he has made in business, and I
thought to myself.
What is the best way to help other
people? How can I
(09:00):
help the most amount of entrepreneurs
because I have done all of these things
there is no better way than to go
back through
what I have messed up on?
And there is a quote, I'm not sure
who it's by, but it says it better
to know why you failed than to not
know why you succeeded.
There is a recipe and a formula to
(09:21):
everything
business included.
So
I'm gonna share with you exactly what comes
to mind when I think about the biggest
mistakes I've made
in hopes that it helps you to avoid
them as well.
And I'm gonna start with the biggest 1,
which is,
I do not have a skill or at
least I don't believe I have a skill
(09:42):
a natural
and or trained skill
to sell.
I hate selling.
And what's so interesting is most of my
friends are all
extremely extroverted. They all love to chat. They
have so many connections. They have more friends
than they know what to do with. And
I am the opposite. I love to be
(10:05):
alone. I love to be in my home
with my fiance or by myself. When I
think about going to an event and small
talking with and
kind of naturally selling people on my product,
I want to throw up. Like, I literally
hate it so much.
And I didn't realize this until I had
an event a couple years ago where I
was on my third coffee
(10:27):
basically hall
and I was talking so fast to these
people and I'm like, oh my gosh, if
it takes me 3 coffees to get to
this, like,
I think I'm in the wrong place. I
don't think that I should continue to try
and
force myself to do something that I abs
hate. And there are 2 sides of the
coin on this because I do believe in
(10:49):
order to be successful. There has to be
an element
of you being able to sell. However that
looks,
but it doesn't always have to be through
talking.
I obviously love to talk. I have a
podcast,
but it's different when we're hanging that together
because I'm not convincing you on why you
should buy my product. Or I'm not
talking to you and for lack of a
(11:11):
better word kind of bullshit you on why
it's gonna change your life and make no
mistake.
I think that selling is the superpower. And
if you have it, oh, my gosh. You
should absolutely use it. I create better,
visually than I do talking when it comes
to selling. So I can make a really
cool video. I can make a really beautiful
(11:31):
graphic. I can write in a way that
kind of grabs your attention, but when it
comes to talking,
I would rather not talk at all. Like,
almost every single time someone comes to my
booth and makes a snarky comment about why
they hate journal or why that would never
work for them. I just like, can't even
find it in me to say something in
(11:52):
return.
So this has been a problem because when
I go to pop up events,
Some of my friends are amazing at this.
Like, I was just at an event yesterday,
and 2 of my friends were there, and
they were selling their product. They were chatting.
They were laughing. They were taking pictures. They
were hugging their customers. And I'm like that
is so awesome. I wish that came natural
(12:13):
for me. And I don't wanna say that
it comes natural to anyone because it's definitely
a skill that can be honed in on,
but
I
try to play into my strengths more than
my weaknesses.
And honestly, I am so overdo vendor events
because I hate selling. Half the time, we
just pack up and leave right away because
(12:35):
the vibe is off, and I'm like, oh,
my gosh. I literally hate this. I love
to be able to do what I want
with my free time. And if I feel
at all like I'm being forced to be
at a place.
I get
claustrophobic.
And so 1 of the reasons my small
business
did not grow like I wanted it is
that I am not gifted or talented or
(12:57):
want to hone the skill of selling.
I wanna do a really amazing job at
the creative work, and I'm so good at
carrying out a project from start to finish.
But when it comes to
talking to someone convincing someone bullshit someone that
is not where I shine. I'm like you're
in or you're not in, and I'm not
(13:18):
interested in convincing you either way. And I
know this about myself because I am surrounded
by so many people who are gifted in
this, my fiance being 1 of them. Like,
together, we make a really good team because
he can talk to anybody, and I can
sit back and implement anything and carry it
out start to finish. Like, even the fact
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that I have created, I think we're on
episode 81
today,
81
episodes of a podcast,
over a year and a half, where most
people, I think it's something like
90
or 95
percent of podcasts on Apple,
do not make it past the first episode.
Like, that is insanity. So
(14:01):
There are strengths in their weaknesses,
selling is not 1 of mine. And I
do believe if I had taken more meetings
if I had gone to these big shopping
events, You see a lot of boutique owners
go to them to find new product to
stock their boutiques with.
I do not wanna leave my house. I
do not wanna go complain by myself. Like,
I don't want to do that, and therefore
(14:22):
my product based business
cannot grow if I am stuck
right outside of Cleveland, Ohio. If I wanna
take this thing national or international, I've got
a travel, and I don't wanna do that.
I like my life I like being low.
I like being able to cook dinner every
night or most nights.
I don't wanna travel for work.
(14:43):
Unless it's fun.
Unless I can bring friends with me. But
outside of that, I realized that is a
big hindrance.
So I'm focusing on what I'm good at,
which is getting the job done doing a
really spectacular job at it, but not necessarily
selling. Now the content I create, which leads
me into my next post about,
(15:03):
which leads me into the next mistake involving
social media. So selling
meaning talking to a customer face to face,
explaining why someone life is gonna change by
using my products. Like, that is what I
do not enjoy.
What I do enjoy is creating really beautiful
graphics and videos
that make somebody
(15:24):
picture themselves using my products.
Which then makes them by the products. And
I do believe I have a strength at
this
and not just my products, but I can
do that for basically
anybody's products, and that goes more into branding.
For example, 1 of the services I offer
is social media management, which means
(15:45):
Either I help the small business take the
photos and videos, and then I turn them
into content that gets posted on Facebook Instagram,
etcetera.
Or they send me the content and I
am in charge of scheduling it, writing a
caption,
making the videos and posts and graphics,
catch their audience attention, which then turns some
of the audience members
(16:06):
into paying customers.
And
I've been really looking into the strategy behind
this because if you follow any of the
accounts that I post for,
there is a strategy. And if you follow
anybody who is doing social media the right
way, there is always a strategy. It is
equal parts
art and science,
(16:26):
but there is science behind it, and I
read a lot of books. I watch a
lot of successful content creators, and I really
stay up on what they're doing because most
of them give away their best information for
free. Like, that's what their content is about.
And so I follow people like Katie S
from Cr
or Gary Vaynerchuk from Va Media.
(16:49):
And I really have learned
quite a bit of social media strategy in
this, 1 of the things being to focus
the marketing
So focus on posting content
that
surrounds your product
to sell the lifestyle
not the product.
So for example,
something that I focused on a lot with
(17:11):
my journals, and it's funny to even say
this because I knew this back then. Like,
this is not a new concept.
If you're at all relevant on social media,
you also know this,
but something that I used to do quite
a bit is post videos of just the
product. So like, if you sell t shirts,
you're just
(17:32):
snapshot the photo from neck to waste of,
like, what's on the t shirt. But people
don't buy products
based on
looking at the products themselves. Once in a
while, maybe they do. But typically, they wanna
see a woman wearing that t shirt at
her son's baseball game sitting in a cute
chair with a cute beverage with her friends
around her, like, that will sell the t
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shirt because other women can relate to that
lifestyle content if that makes sense. Lulu Lemon
was 1 of the first businesses to actually
implement this, and, I mean, now they not
only make workout gear, but they make work
career where they make regular where they make
men's wear, shoes, backpacks like they literally do
(18:14):
it all.
And if you go to their social media,
you'll see how it's marketed and it's genius.
1 of the biggest mistakes I made was
just posting the journals and not the journals
surrounded by
lifestyle content.
1 of my friends is an amazing photographer
Juliet, and she did a photo shoot for
me where she focused on the lifestyle around
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it, and I
did not realize
how much work.
Goes into a shoot like this. We did
it at my apartment about a year ago.
She went to home goods and bought a
ton of stuff. She bought different pillows to
different blankets, different candles, different baskets, and she
created these scenes.
We moved my couch around to put different
(18:57):
curtains up, she created these scenes.
That we're so much work. We got like,
10 really good photos from them, and they
look like it's 5 different people in 5
different spaces who are using the product. But
it was a 12 hour day. It was
a lot of running around, and it was
so wonderful, and I'm so I'm forever grateful
(19:18):
for her for doing that. And for seeing
how something like this runs, and I just
thought to myself, these business is on Instagram
who have, like, monthly drops, a lot of
clothing companies
do, like, a monthly
collection they release, so they'll do, like, 10
articles of clothing that they release every month
or every couple months.
And they make it look so easy, and
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oh my god. It's the most exhausting thing
of my life, but it's the proper way
to market.
And so 1 of my philosophies when it
comes to my creative freelance services is not
only for myself because I'm obviously marketing
my creative freelance business as well as my
clients businesses,
1 of our core values is to make
(20:02):
content that feels good.
Don't wanna make content that feels heavy.
And while a shoot like this is absolutely
necessary. Typically, I just tell my clients whatever
kind of content you can get me, we
will start with that. Whatever is simple for
you to take whatever does not require a
whole hair and makeup full day excursion. Basically,
(20:25):
I just wanna make it as easy as
possible.
Because posting the content is difficult enough if
it is difficult to shoot it and post
it, we're doing something wrong.
To me, good content that people pay attention
to feels natural. It feels easy. It feels
light. Think about it. You go on Instagram
and Facebook to look at beautiful things. You
(20:46):
wanna laugh, you wanna feel inspired. You wanna
see what your friends are up to. If
it feels like it was curated,
like I had to put on
fake eyelashes and curl my hair just to
sit on my couch. Like, that doesn't feel
authentic for me. Will I do it? Absolutely,
but that's not actually how people look sitting
on their couch. And so it doesn't make
(21:07):
sense to make it a big deal
when in actuality people are looking to
identify with the creator. They don't wanna see
something that feels way out of reach for
them, like somebody wearing very expensive clothing, knowing
they would never purchase something like that. A
little bit earlier today, which was showing how
enjoyable it is to be an entrepreneur.
(21:28):
Most social media that you see will tell
you how difficult it is, how time consuming,
how expensive, how hard, how frustrating and like,
Sure. At times that is true.
But the reason that I have my own
business is because I'm choosing to do this
and because of the life it allows me
to have outside of it. And so I
thought, okay, if most people are promoting this
(21:51):
on Instagram, I have an idea to kind
of push back on that and talk talk
about
how wonderful it is. And how you can
make it whatever you want. And so
I decided kind of on a whim today.
I'm having a slow Sunday while I'm recording
this. And I decided to make a homemade,
gluten free,
almond cake,
(22:11):
I know this sounds all over the place,
but just stick with me because it's all
gonna make sense at the end of this.
I decided today I felt like cooking a
gluten free,
made from scratch.
Almond cake with a berry glaze on top.
And as I was just kinda listening to
a podcast making my cake. I just took
a couple of little videos.
I took a few quick videos of the
(22:33):
process of making this cake, and that's the
content I'm going to use to promote my
idea of how how you can make
entrepreneurship as great or as difficult as you
want it to. Like, there are different levels
to it. And you can make it simple
or you can make it complicated. There are
so many different ways to do that. And
(22:53):
while the goal is to promote my business
and how much simpler, I can make your
life by making the content creation way less
stressful than most people do.
I have this beautiful cake that you see
different stages of the baking happening in. I
have the idea for the text overlay about
soft
entrepreneurship or how you can make it whatever
(23:13):
you want and boom, I have an awesome
real, but I think we'll do really well.
So while I make content, I'm not having
this whole photos shoot day. Like I said,
you do.
Like I said, you do need that once
in a while. But the majority of your
content
people are just scrolling past, so I don't
believe in putting a ton of effort into
(23:35):
it. I just don't believe in putting a
ton of effort into the shooting portion,
when you're paying someone to upload it for
you. That is what you're paying them for
is to make it click worthy and eye
catching and make it and the content should
create engagement, and it should create private messages
and people asking more about what you do
(23:56):
and how they can be a part of
it. But I don't think the content shooting
should be
as heavy as most people make it.
I hope that makes sense.
The actual video of the almond cake has
nothing to do with me having my own
business, but you're gonna watch a really eye
catching video and be like, what's this all
(24:17):
about? It's not a food page. It's just
me alone my life. Bake a cake from
home because that's what having my own business
allows.
And when I have someone to help or
you have someone to help create your content,
you can do that in the middle of
the day. So to recap, I know that
was very confusing if you have no idea
what I'm talking about. That was very technical
(24:38):
advice.
A mistake that I made with, my product
business was I only took pictures and videos
of the product itself.
Now what I am doing differently is taking
video and posts about the lifestyle,
my business creates if that makes sense. That's
how people are naturally drawn to what you
(24:59):
do. And if they don't know what you
do, they'll ask you. But typically, if you
make a really beautiful video, people will click
your page and watch more reels, at least
that's what I do when I like someone's
video.
And it will help them to better
identify with
the problem your business solves.
So the problem my business solves is I
save people time and energy and stress by
(25:21):
creating beautiful posts for them that draws sales.
That drive sales.
And so if I'm promoting, well, maybe if
you have someone to help you, you have
time in the middle of a random Wednesday
at 1PM to make beautiful gluten free cake
that tastes to die for,
then you'll be like,
what's this about? They'll get it just enough,
(25:43):
and I didn't even talk about a creative
freelance business at all in that post.
If you have questions, please go to my
Instagram. It's Fits, f fit t z, social
solutions on Instagram, you can watch the Berry
video.
You can watch the Almond
berry cake video and see what I mean.
(26:05):
Okay.
My last
biggest
mistake
when it came to my product based business
was I knew what I got into business
4, like, I knew the goals that I
had getting in,
but I ended up
living the exact opposite experience.
Let me explain. I started my business to
(26:26):
enjoy the work that I do and make
enough money that I can transition out of
my day job.
Not that I don't wanna work. I just
wanna make money in a way that fulfill
me
more than my day job does, and
makes more money and I can work on
my own terms. Like I can work on
a Sunday if I'm taking Monday off to
(26:46):
go on a lunch date or something like
that. That is what I got into this
for
outside of just feeling very passionate about starting
my own business and having my own brand.
And so what it turned into was
nights and weekends,
just like anybody of this... I don't wanted
to diminish the fact that this is what
it requires
(27:07):
upfront, but I
began spending my nights and weekends at events
to market, which is
absolutely what somebody who starting a business needs
to do. Networking events, researching on my laptop,
and I just found that it was actually
taking away from my life more than it
was adding to it. Because not only did
I start the business, I was learning the
(27:28):
skills that it required to run a smooth
operation.
In addition to starting the business, if I
were to have gone back, I would have
learned the skills first, granite You don't really
know when you start, you kinda just dive
in and figure it out along the way.
But I wish I had learned the skills
first so that I did not have to
make myself miserable in the process and have
(27:50):
to end up going to the chiropractor because
I screwed my neck up so bad sitting
hunch over my laptop for hours and hours
and hours at a time.
All of the skills I built during my
product based business, allowed me to start my
service based business that I can now clock
into do my work clock out and go
have dinner on the deck with my can't
(28:12):
say. Like, it gives me life back because
I have already built those skills, but what
I didn't realize
But the mistake that I made
in my journal business was I was spending
every weekend,
especially during the summer
out at networking events, vendor events, pop up
(28:33):
events, and I like them to a degree.
There are certain ones that I have fun
at, and I shop, and I support the
local vendors, but there are others that are
total dud.
And I had a realization today. I was
having lunch on the deck
And I realized this is the first summer
since 20 18 that I have not been
(28:55):
extremely busy, extremely crazy gone every single weekend
lug my bins to set up my vendor
table at different vendor events just to make
maybe 50 dollars at some of them and
be total waste of my time.
And this is the first time that I
realized. Oh,
I can be an entrepreneur
and work on the weekends
(29:16):
and still have so much more time.
Like putting in 2 hours of work for
my crew. Freelance business is completely different than
going to a 6 hour event getting there
an hour early. It's 45 minutes away. Like
I can still make the money and do
what I love and work very hard, but
I can do it when I have the
(29:36):
ability and when I want, and I can
still enjoy my house and the beautiful warm
weather, and I can still go for a
walk every day. And I didn't realize that
the business I was building
was the opposite
of everything I wanted. I just ended up
putting in more hours
and not getting a return on investment.
(29:57):
And so if you say, for example, start
a product based business,
and you want it to give you that
time and space freedom as well,
Are you booking yourself every single weekend for
5 years and wondering at what point it's
going to take off?
Because that's not a strategy.
And nobody's going to give you a meeting
(30:18):
that completely puts you on the map and
blows you up. I mean, maybe in a
once in a million circumstance it can. I
wanna ask you to reflect on
if your business goals,
reflect the life that you're living today.
Because while I do believe it takes years
and years and years,
particularly 5 years it's about the time they
(30:39):
say to build something,
are you happy doing it? Or are you
doing it? Because you've put so much of
yourself into this over the last several years,
and you don't wanna just walk away from
something because you've lost passion for it.
Because that's where I was, and I have
had a couple of conversations lately of people
(31:00):
who have felt the exact same way.
If you remember several episodes ago, we talked
about the quote from the spirit daughter, which
is
energies are heaviest before they release.
And if it feels heavy, it probably needs
to be set down for a minute.
It probably requires you to sit back and
(31:20):
reflect on is this the direction I want
to go in? Or
do I wanna step away because it's completely
okay
to put it down
and take a few months off. You don't
have to make a permanent
decision?
Or do you take the skills and the
network that you have built
and pivot into a different direction? Do you
(31:40):
funnel those into a different creative venture. I
have no idea what I am doing and
I thought I would
the second time around, it's like the quote
from the office, when Michael Scott says, I
knew exactly what I was doing, but in
a more real sense I had no idea
what I was doing, and that's exactly how
I feel going into my second business.
(32:02):
Well, I mean, technically, it's like my fourth
business if we're keeping track, but
I thought I would feel so much more
prepared this time, but I still find myself
sitting back
asking,
how do I sell a product?
How do I convey my marketing in a
way that drives my ideal customer in? How
can I effectively speak to the pain point
(32:23):
that my customer is having and offer them
a simple
successful
solution? And I still find myself asking these
same questions, but at the same time, I
recognize
I am not starting from scratch.
And if you're feeling troubled by this, like,
I wanna do something, but I don't know
what it is yet, and I don't know
how I can possibly
(32:45):
tell everybody in my life. I'm starting over
again,
you would be amazed at how little people
care about what you're doing.
Truly and genuinely.
If you mentioned, oh Pivoting from my career.
They'll probably be like, oh, yeah. I forgot
you were up to that. People just they
don't care. They got so much going on
in their lives and
wouldn't it be so much better for you
(33:07):
to lay in bed at night, knowing deep
in your shoulder you're making the right choice
then to try and improve something to people
who you don't even owe anything to. You
don't even see them every day. They're not
the ones you have to live with the
consequences,
and
Maybe you're in a completely different place than
I am and maybe you're looking to rev
(33:27):
up your business and not slow down like
I am, but what I want you to
know is that you can have your own
business or your own creative venture and do
it exactly how you want,
not how you see everybody else on Instagram.
You don't have to have monthly launches or
drops. You can create slow. You can have
(33:48):
a couple of products. You don't have to
have any new products. If the products you
have do really well.
If you do not have at least a
50 percent profit margin, your probably not gonna
make a ton of money. Profit margin is
what you pay for the product to be
made and then what you sell it for,
and that does include your time that you
(34:10):
put into it, how much you pay per
unit,
from what I have seen, it is best
to have at least 50 if not 75
percent of a profit margin,
and I'm gonna save you a whole lot
of time and energy look at your numbers.
If you do not have that,
you have a hobby business. You do not
have a legit business,
(34:32):
you
And if you do not have at least
50, you have a hobby business, which is
great because then it takes the stakes lower
and you can actually start to look at?
Okay, What can I put my time and
energy into that will actually make me money?
If that's what you're going for. If you
just enjoy having a small business and taking
(34:53):
it slow, then I encourage you to continue
pursuing that.
If you have further questions or you wanna
know something specific to your business,
feel free to reach out to me, my
email is intentional with Maria, same as the
title
at g dot com, and even better,
if you have a question about your, and
(35:13):
you don't mind me sharing it. I will
totally leave your name out of it. It'll
be completely anonymous.
I would actually love to make some episodes
based around questions you guys have because I
cannot tell you how many people asking me
the same exact questions. And I tried to
speak to them today, but there inevitably is
more questions that I can't think of. And
(35:36):
I am by no means an expert. I've
just been doing this for a long time,
and I have a really great network of
other entrepreneurs in my circle who would be
happy to. I'm sure,
share their words of advice.
And I think it could be really helpful
to make more episodes on questions that you
have about being an entrepreneur
about anything, product, social media, content, how to
(35:57):
take care of your self and stay sane,
please reach out to me with the questions
and let me know in there if you
don't mind if I share them.
Even honestly, if you're not an entrepreneur, but
you're dreaming of becoming 1 or thinking of
it, I would love to hear your perspective,
and I'm happy to share it on the
show We have a really cool community here.
You guys. I don't know how many of
(36:18):
you know each other in this group, but
we have some really amazing
insightful,
inspirational people
and I know you have really beautiful answers
to share and different perspectives on this. So
I would love to hear it.
As always, thank you so much for being
here. I hope this serves you in as
helpful.
And like I said, if you enjoyed today,
(36:40):
please feel free to share on Instagram or
share with a friend and leave us a
review, and we'll see you back here same
time next week.