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June 17, 2023 18 mins

For this week's broadcast of HomeTalkUSA's "InventAmerica!" segment, Michael King and co-host Rita Crompton welcome inventor Aaron Farrer to discuss “You Can’t Invent More Time!” Farrer is the inventor of The A.N.T. Tool, a heavy-duty tarp dragging tool that saves time and money by making it faster, safer, and easier to pull tarps. For more information, please visit: www.theanttool.com.

I am a solo entrepreneur and I've had my product, The A.N.T., on the market for a little over a year. Making contact with people who may have an interest in my product has been challenging. I can identify them, but actually getting an answered email or phone call has been incredibly difficult and frustrating. Being the sole driving force behind my company has come with a set of challenges common in entrepreneurship. If I lean more into sales, social media marketing, manufacturing refinement, or other backend business improvements, focusing on any one thing comes with reduced attention to the others. But, it's a struggle I must endure and overcome to get to the point where the company can afford to pay people for each of those roles. I'm regularly considering how much less stress I'd have with a regular job and relegating my dream back to a side hustle even though I feel that it will continue to require my full attention for prosperity.

http://www.theanttool.com

SOCIAL MEDIA:

https://www.amazon.com/ANT-Outdoor-Dragging-Accessory-Cleanup/dp/B0BMKWNZ9M

https://www.facebook.com/practicalproducts.in/

https://www.instagram.com/practical.products/

https://www.linkedin.com/company/practicalproducts/

https://www.youtube.com/@theanttool


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Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process - patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products - there's a reason she's called "The Inventor Lady."


Michael K

Mark as Played

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