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May 12, 2025 21 mins

Stay liquid — hold on to as much cash as possible. If you're ready to go all in, be prepared to make serious lifestyle adjustments — even something as extreme as crashing on a friend's couch with just a sleeping bag. You need to fully grasp that whatever you're planning for your business — the launch, the execution, everything — will likely take longer, cost more, and face more uncertainty than you expect.Expect delays. Expect higher costs — for materials, labor, permits, and everything in between. The market is volatile, with unpredictable factors like tariffs, labor shortages, and regulatory slowdowns.Talk to someone who has been through exactly what you're about to do. Ask them how much additional risk they see in today’s environment. Learn from their experience — and move forward with caution.

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