May 23, 2025 • 46 mins
Neena Perez shares her powerful journey from abuse, teen pregnancy, and poverty to becoming a successful transformational coach, author, and speaker. Through her three-step process of inner healing, transcending unwanted behaviors, and co-creation, she empowers women to turn their wisdom into wealth and vision into impact.
• Overcoming shame that doesn't belong to you is crucial for personal transformation
• Recognize the difference between shame from being harmed versus shame from causing harm
• Taking ownership of your current situation rather than making excuses
• Eliminate "I try" from your vocabulary as it indicates you're not fully committed
• Identifying your unique worth, wisdom, knowledge, and skills is essential for business success
• Creating impact should be prioritized over simply making money
• Faith provides creative inspiration and guidance during entrepreneurship challenges
• Surround yourself with people who are smarter than you to elevate your thinking
• Break down goals into actionable steps by writing them down and reverse engineering
• Technical barriers are often excuses—start with free tools and focus on showing up consistently
Visit Neena's website at www.http://neenaperez.com—Turn Your Wisdom To Wealth to download her free ebook and checklist, which provides a 90-day framework for starting your coaching business.
Get ready to break free from obstacles and live life on your terms!
Are you readdy to create and design your best life?
If so, click the link here.
To make sure you never miss an episode, make sure you subscribe to the podcast and head on over to www.cassandracrawley.com and join our mailing list.
To get a copy of my brand-new book, "Is Your Way In Your Way", visit www.https://cassandracrawley.com
- Facebook: www.https://www.facebook.com/Cassandracrawleymayo/
- Website: www.https://www.cassandracrawley.com
- YouTube: www.https://Cassandra Crawley Mayo
- LinkedIn: www.https://Cassandra Crawley Mayo
- X: Cassandra Crawley Mayo
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Neena (00:00):
Say my way Cassandra, Thank you for having me.
Cassandra (00:02):
I'm glad to be here.
Okay, I'm excited about ourconversation guys.
Hey, our topic today is goingto be a three-step process to
transform your life and business, and I am certain, during this
time, that you guys are going toget some gains, some actionable
(00:23):
insight about overcoming yourbarriers, cultivating your
resilience and building a valuedriven business, because many of
you all on this podcast todayis looking to do something
different, and perhaps yourbusiness and you just not had an
opportunity or you just haven'tpivoted and made that move,
take that action.
(00:43):
So, before we move further, Iwant to read a bit about Neena,
just so you can get herbackground a little bit.
I mean, we're not going toshe's going to delve in it later
but I just want you to get anunderstanding of what she's
about and how all of thisinformation that we're going to
talk about came to fruition forher.
(01:06):
Neena is a transformationalcoach.
She's an author of Hit Me Withyour Best Shot, a speaker
dedicated to empowering women totransition into
entrepreneurship and build animpactful coaching business.
But, based on the informationthat I've read about Neena and
the work that she does, itdefinitely may be a coaching
(01:30):
business or it could be adifferent kind of business?
I don't know, so let's talkabout that.
And drawing from her journey ofovercoming excuses, abuse, teen
pregnancy and poverty, sheinspires women to embrace their
strength, faith and purpose.
Through her Wisdom to Wealthprogram, she helps women heal,
(01:52):
shift their mindsets and createprofitability, value-driven
business using her three-stepprocess, which is an inner
healing transcending unwantedbehaviors and co-creation, and
her mission is to turn wisdominto wealth and vision into
impact.
I love that, neena, wow, thankyou.
(02:14):
I'm certain your backstory hadsomething to do with what you
are doing today.
Excuse me, excuse me.
So, neena, tell us a bit aboutyour what I'm calling your
backstory.
Neena (02:29):
Oh, my backstory.
Ooh girl, you want to go there,let's do it, let's do it.
So my backstory what's?
Cassandra (02:35):
happened to you to do the work that you're doing?
What went on back in those days?
Neena (02:40):
You know I had a very tumultuous upbringing.
I call it colorful now becausenow that God has gotten me
through all of the pain and allof the shame and all the
unforgiveness and all that stuffin my life child and, you know,
(03:06):
not protected or watched over.
And then you know, I had a kidat 15 years old I my life was
almost ended, you know, by adomestic violence relationship
when I was about 18 or so, livedin shelters, like really
struggled in my life a lot, butalways had this tenacity inside
of me, like it just felt likeyou would knock me down and not
be like I'm going to go highernow, you know, like that kind of
(03:28):
thing.
And so I really attribute thatto to God.
And in my life right now Ididn't always have God.
I started with um, you know, my, my grandmother always used to
take us to like the Catholicchurch and stuff and all that
kind of stuff, but then I kindof veered off and then I'm so
grateful because God found me inthe middle of my mess and has
(03:50):
really helped my life.
And so what happened is is thatI realized that I was living my
life a lot being stuck in shamea lot, and a lot of that I was
in shame of wasn't even my shameto carry, you know.
You know being hurt, beingmolested, being beaten, all
those kinds of things in my life.
I was ashamed of all of that.
(04:12):
But I realized that, you know,god kind of straightened me out
one time because I realizedthere's two types of shame.
There's the shame of thatsomeone gives you and that you
take on as your own, and thenthere's things that you should
be ashamed of, like if I went toyour house and I robbed your
purse, I should be ashamed ofthat.
That shame would then changethe trajectory of my life and I
wouldn't do that again becauseyou feel ashamed.
(04:33):
Now.
Then there's that shame thatsomebody does something to you
and you still carry it as ifit's yours to carry, and so I
had to really start recognizingthat I don't have to carry that
and that that shame belongs tothe person who caused that harm,
not to me.
And so forgiveness played a bigpart in it.
(04:54):
Releasing that shame played abig part in it, and, you know,
just really realizing thatthere's invisible barriers in
our life that hold us down.
And the first step is to digdeep.
You need to recognize whatthese limiting beliefs are in
your life and how this isstopping you from becoming all
(05:15):
that you're supposed to be whileyou're still here, cause we're
not promised tomorrow, so weshould make today be valuable.
Yes, yes, that's, that's good,and you know what A lot of
listeners and even myself, Ithink for me I had shame about
things that I've gone through inmy life and then I decided that
(05:35):
if I can't control it, let itgo.
Yeah, I mean, yeah, it's kindof like, and that kind of helped
me overcome a lot of thingsthat have occurred in my life,
and so I'm glad that you saidyou know what.
You kind of made up your mindand said look, number one, I
know I need to forgive whatthose individuals have done or
(05:57):
whatever happened in my life.
I need to forgive them, but,more importantly, I need to let
it go and in order to do that,you just have to make that
decision, to do that Now.
But how did you overcome all ofthat?
You know because we're going totalk about mindset, but I'm
(06:20):
sure personal and professionalchallenges that has led you to
do the work today.
So tell us, how did you getover and maybe you're not over
it, you know, perhaps you knowyou always remember it, but it's
not holding you back.
How did you overcome that fromyour perspective?
(06:45):
Because I know a lot oflisteners are like, yeah, yeah,
yeah, but I'm trying real hardand you know that emotional and
I say that mental can keep youstuck.
Yeah, 100%, you could have beenjust stuck and stayed in that
space.
I always ask myself the questionif it's serving me at all.
(07:05):
Right, so if I'm complainingabout something, if I have lack
of something, if I feel stuck insomething, I'm like, is this
serving me at all?
Like, is this serving me at all?
And if it's not serving me, Ikind of just give it to God and
let it go because I don't havetime.
And I always say that I don'thave time because we don't.
Cassandra, like right before wegot into this call, we talked
(07:27):
about how fast our life is going.
It's like the older you get,the faster your life goes.
Do we really have the time, thespace, the mental capacity to
keep holding onto things thatare holding you back?
Now, the truth is if I can bereal is you're going to have to
take ownership.
You got to take ownership.
If you're stuck, then you needto stop and pause and ask
(07:54):
yourself why you are stuck andstop leaning on the I'm stuck
mentality and start doingsomething about it.
And so nobody can do that butyou.
And so you have to be superresponsible for who you are,
have some self-compassion foryou, have self-forgiveness for
you, and so you have to be superresponsible for who you are,
have some self compassion foryou, have self forgiveness for
you.
Now, yes, you might have messedup and you might have done
things wrong, and you messed upon this financial thing, or you
(08:14):
messed up and you got yourselfin debt, or you messed up in
your relationships.
Okay, yes, you did.
Now can we look at that.
What's the lesson?
And then move forward?
You cannot keep living in thepast and living back, where you
will constantly be stuck and seethat our brains are built that
way.
They know that we've alreadydone that, we've already gone
(08:36):
through that and we didn't die.
So the brain is like oh, okay,so this keeps us safe.
So being stuck keeps you safe.
Being in drama keeps you safe.
You know, being um, uh, havinglimiting beliefs keeps you safe.
So being stuck keeps you safe.
Being in drama keeps you safe.
You know being having limitingbeliefs keeps you safe.
You have to reprogram yourself,and the way to do that is by
renewing your mind and like yousaid Cassandra, if I can't
(08:56):
change it, let it go.
Well, if you can't change it,don't.
Try to just keep it moving andchange the things that you can.
Now, I know that's kind ofstraight talk and people are
always like oh yeah, nina, buthow Listen?
The first word I want you totake out of your vocabulary is
the I try.
That's BS.
When you say I try, that meansyou're not doing it.
(09:18):
That means you're trying sothat your brain thinks that, ok,
we're trying and you don't haveto change.
That's BS.
I'm sorry, but when you say Itry, that's literally you saying
I'm not doing it.
Right.
It's like when somebody invitesyou to a party that you don't
want to go to and you always sayI'm going to try to make it.
(09:48):
You know darn well, you ain'tgoing to try to make it.
You are not supposed to haveparties that you don't want to
go.
Right, right.
And we know you're not intothinking that right, like I've
done that so many years and likeI'll try to lose weight but I
don't lose weight because I'mtrying Right.
Cassandra (09:53):
It's when I actually say I am is when I do it Exactly
, and so we have the power toshift our thinking.
Neena (10:00):
You have the power to think differently because it's
your mind.
You have the power to let go ofwhoever did what, when and
where to you, because only youcan control that.
And I always say this,cassandra, like when we hold on
to unforgiveness or shame orsomething like that we think
we're living our lives, butwe're not.
And so what's happening?
This is the way I see it.
(10:22):
The person who did that to you,or whatever happened to you,
almost has a remote control toyour life, and so they're not
even near you, but they'recontrolling where you go, left
and right, and what I mean bythat is you start making
decisions that are not reallyperforming for you, based on
past hurts, pains and ideas,right.
(10:43):
So they say, oh, I hurt you, soturn left, and you're like you
know, I was going to take thatopportunity, but let me turn
left.
I was going to do this, but I'mafraid let me turn right, and
so that remote control is stillcontrolling you from the past.
It is time to take out thebatteries of the remote control
and just like let it go.
The truth of the matter is isyou can let it go and I know a
lot of people are like it's hardto let it go.
Listen to me I have been raped,I have been beaten, I have had
(11:07):
abortions, I have almost beenmurdered with a gun to my head.
I have been through stuff.
So don't tell me that you can'tget through things, because,
yes, you can, and when peoplecome to me, I'm probably the
worst person for people to cometo to tell me that they can't,
because I've been through somuch in my life that I wrote my
autobiography.
So people have read my book.
(11:28):
But it's like I've been throughso much and I know that you can
because I, I did, I did, yeahgood, right, good, yeah,
absolutely, let's keep it movingright.
Cassandra (11:38):
So that autobiography hit me with your best shot.
Is that where that came from?
Yeah, exactly.
Neena (11:43):
OK.
Cassandra (11:44):
OK, wow, that triggered that.
Well, look, because, like,we're all going to always trials
and tribulations is a given,we're going to always have those
based on the tribulations, thetrials, the things that you've
gone through and, as youindicate, you're not the only
one, everybody has stuff goingon.
(12:06):
So, based on all that you hadhappening to you, for you and
with you, what, what inspiredyou to turn all of that stuff
and become a coach, to starttransit, what, what was it about
that that you like I think Ifound what I'm supposed to be to
(12:30):
do?
Was it the testimony, yourtests?
Is that because of your teststhat you went through?
Is that why you decided to getinto the coaching?
Neena (12:40):
Yeah, you know, when I went into Christian spiritual
leadership in like 2002, I wasreally afraid, right, because
you are always like on display,right.
So I had I had no women atfirst, and then one woman, and
then, before I knew it, my housewas so full I didn't know where
to put all these women.
And then it just grew fromthere and that's the thing.
(13:01):
Like what started it was as Istarted to heal, I started to
realize that there's more womenout there that need healing and
as I started to grow in mypersonal development and all
that kind of stuff.
And then I wrote my book andthen when people read my book,
they were coming to me andsaying, hey, nina, can I speak
with you?
Because this happened to me too.
(13:21):
My, my father molested me, mybrother molested me.
This happened to me.
There was so much that theywere getting out of it and
feeling like now they can talkabout it, that I was like, wow,
okay, I'm like basically helpingthese women transition and
transcend all those behaviors orunwanted mindsets that they
(13:42):
have and that became let me goback to school and get my
master's in neuro-linguisticprogramming and let me get um,
let me get my coaching um, uh,um, certifications, and let me
get my positive intelligencecertification.
I got into hypnosis, I got intoa whole bunch of different
modalities, a bunch of differentmodalities, and so that's how
(14:04):
it started.
It started because once I sawmy journey and a women that I
was helping and, and those womenwere changing and transforming
before my eyes and I realizedthat God gave me this gift to be
able to reach into the lives ofothers and see their greatness,
and that helped me then developwhat I have today.
So today it's a little.
(14:24):
It's it's a blend of yourpersonal development and growth
and building your own coachingbusiness.
So it's a blend of both.
And it's because, as I became acoach, I realized it's hard,
like I know all these gurus tellyou it's easy.
It's not.
You do a lot of this journeyalone and I don't want any woman
(14:44):
to be alone.
Cassandra (14:45):
Period, right, I'm so glad you said that because,
based on society, everyone wantsa quick fix.
They want a quick fix, sotherefore they do other things
to mask it, like alcohol or orsex, or shopping, or scroll on
social media, or so it soundslike People who really want to
(15:09):
do something different.
They have made up their mind.
I can either be bitter withthis life that I've been given
or better.
It sounds like thoseindividuals that came to you
like you know what I want?
To be better, I want to dothings.
I'm glad there's somebody outthere that I can talk to, that I
feel safe, because that's whywe fear, because we're trying to
(15:31):
protect ourselves, as youindicated you just told it all
you know and by being authentic,which I think is amazing,
because when you people arelooking for authenticity,
looking for people to be realand also to know for a fact that
what you have done and the workyou've done, it didn't come
(15:52):
overnight.
It's a self-discovery journey,so you have to be sounds like
you have to be ready for it andthose individuals that really
want to start living their lifeon their terms, their best life.
I'm glad you mentioned it'sgoing to take time and don't be
afraid of time, because ifthat's something you have to do,
(16:14):
you're going to be given thetime you know.
So don't let life just pass youby.
Neena (16:21):
Right, and one step leads to another, though, right,
cassandra?
Like if we look, if we lookback in our lives, I'm 52.
And when I look back at thejourney I've had, I took one
step at a time.
That's how I got to where I am.
I mean, I didn't do itovernight, it's.
I have a six figure business.
It's beautiful.
I have amazing women in mygroup, but I keep my groups
really small.
My groups are 10 and underright, because I want to be very
(16:44):
intentional about being withthese women, and so then the
next group will come and thenthe next group, and the truth of
the matter is is these womendon't ever want to leave me.
They end up re-upping to staywith me even longer because I am
their friend, I am theirstrategist, I am their you know
co-creator.
I am all these things with them, right, with them.
It's usually them, me and Godjust working together and doing
(17:06):
and making change in the world.
That's all it's about.
Cassandra (17:09):
Yeah, that's true, that's true.
So let's, let's talk about thatthree-step.
I can't wait to get into thethree-step process and its
impact.
Tell us about that.
Neena (17:21):
Yeah.
So, um, the you know, thethree-step process is basically
the, the whole methodology thatI've come up with, which is
inner healing, transcending andco-creation.
And impact is important becauseif you're going to just do
something for money, then don'texpect impact.
It's just for money, right?
If you're going to expect to doimpact, then now we're talking
(17:43):
that's my jam, Like I don't,like I don't.
I mean, yes, you can build asix figure business.
I have all the strategies andtools and I have all the
marketing and automation.
Okay, great, that's all good.
Whatever, I don't care aboutthat.
What I care about is does yourgifts, your knowledge, your God
given talents, all those thingsdo they impact somebody's life,
(18:04):
to make their life better?
And if it does.
Now we're talking because thetruth is and I really believe
this our lives are not just forus.
Our lives are to impact ourfellow person, another person
out there, and it's not just foryou.
I'm sorry, I know that's that.
Maybe he's like oh, but I wantmoney great, go go invent a
(18:24):
widget somewhere and go, youknow, invent something, and
that's great.
But I don't want that.
I want to work with people whohave a mission and a plan, who
have something that's inside ofthem that they know God is
calling them to do, and theywant to know how to do it.
That's all they already haveeverything they need.
I'm just going to help them putit into a nice package, get out
(18:44):
of their own way, because,cassandra, when you start this
entrepreneurial business, let metell you it's a spiritual
journey.
Oh yeah, when you start thisentrepreneurial business, let me
tell you it's a spiritualjourney.
Cassandra (18:54):
Girl, you hit walls.
Neena (18:54):
You don't think you're good enough, you don't think
you're smart enough, you don'tthink nobody likes you.
I mean there's you go throughall this spiritual stuff.
It's crazy but then it'sco-creation and then it's um,
you know, so it's, it's innerhealing.
We talk, we, we we don't gointo therapy, cause I'm not a
therapist Right, talk aboutwhat's holding you back.
(19:15):
How do we get through thosethoughts and how do we transcend
them?
So how do we find what yourcore values are, where you are
now, where you want to be Like,how do we set goals that really
you can hit every quarter, everyweek, every month, every year?
Then we talk about what istruth, what is a lie, because a
lot of things we believe are alie.
And we need to start thinkingabout what is true.
(19:36):
And then the third piece isco-creation, and that's where me
, you and God get together,build your business out, and
then my team steps in and theydo all your funnel building,
marketing, automation, all ofthat stuff, so that your
business is from start all theway to you launch, because I
found myself being alone a lotand trying to figure out the
(19:56):
next step.
I don't want that to happenanymore.
So the women who come to me,they know like, okay, it's a
journey, neena, yes, and I'mgoing to be with you for a year.
Yes, and these are the, theseare the modules, this is the
piece, this is what we do, andthey are super excited and a lot
of them have already gone offto create amazing businesses,
and I have a whole new group ofwomen right now and it's been
(20:17):
going fantastic.
So that's what I do.
Those are my three steps.
Cassandra (20:20):
Okay, great, yeah, I was telling you before we came
on about the testimonies thatyou have on your website and the
women are super excited,energized.
I just love it and just thethings that they say.
I was like now, does she paythem?
(20:41):
Absolutely not.
You can tell they are notpaying people because it comes
from the heart.
You can just feel it, you canfeel sincerity, and so kudos to
(21:02):
you with that.
What are the most prominentmindset?
Neena (21:03):
shifts women must make when transitioning, because that
mind yeah, that mind Listen,you are worthy and you are full
of worth.
Let me tell you, I think, oneof the biggest things that I go
through with the women that cometo me cause they're all like
purpose driven, professionalwomen that want to create their
own coaching businesses.
That's what I do, and when theycome to me, they don't realize
(21:24):
all of the value and worth thatthey have.
It is incredible how much theygo.
Oh, I don't know and I don'tthink I'm putting about what all
this stuff.
Well, when they sign on with me,the first meeting that we have
is about an hour and a half totwo hours long.
We do this whole thing calledthe foundation step, and that
foundation step is a veryintricate questions that we
(21:46):
start pulling out all of yourwisdom, your knowledge, your
skillsets, all of that, evenyour spiritual gifts.
We pull all that stuff out andwe really and when I show them
this, they're like whoa?
I'm like, yeah, you have somuch wisdom and knowledge and
skill sets and all of this stuffand you're telling me that you
can't come on now.
(22:07):
That ain't the truth.
We have to reframe that truthbecause that is a.
That is a lie from the pit ofhell and we are not having it
Right.
Because the truth of the matteris, is Cassandra, we all have a
gift.
We all do.
We all have some sort of gift,some sort of passion, some sort
of skill set, something that wecan utilize to monetize Right.
(22:28):
And so I think so.
The world tells us we're notgood enough.
You look at social media toomuch.
You're, we're living your lifevicariously through all these
liars out there, and you need tostop doing that.
Live your life, your life.
You only have yours, you onlyhave this life.
That's it, um, and so, yeah,that's what I that's.
(22:51):
The one thing is the worth andvalue that these women bring is
incredible to me, and I justfeel like they need to
understand their true worth sothat they can leverage that you
know, oh my gosh, I love that,so it's so.
Cassandra (23:07):
this is also part of the Wisdom to Wealth program.
Neena (23:11):
That's correct.
Yeah, this is all Wisdom toWealth.
And I do a hybrid model.
I don't know a lot of coachesdoing it, although I'm hearing
more coaches trying to do thisnow but my hybrid model is we do
a group coaching together for90 minutes every other week
where we break down likemethodologies and tools and
thoughts and all that kind ofstuff.
We even sometimes just pray ordo real brief breath work while
(23:34):
we're doing our methodologies,all that kind of stuff, and then
but then they also have me forone-on-ones in between for for
us to work on their particularissue, business, all of that.
So I do a hybrid right, so thatthese women don't feel like, oh
, I got to just pay for a groupcoaching call and then that's it
, right, or they pay one-on-onethis premium amount and then
(23:58):
that's it.
So I actually combine them bothso they get to have one and
they get to have the group.
Cassandra (24:05):
Yeah, that's good.
Yeah, we all need thatone-on-one time right.
Yeah, you do.
Yeah, we all need thatone-on-one time, right, you do?
Yeah, yes, we do.
So what have you found?
The largest or the biggestmistake an entrepreneur makes
when they're about to launch?
Neena (24:24):
Sometimes they don't recognize that they may be
spending money they don't needto be spending.
So for instance like whenthey're about to launch.
They may think oh, I'm about tolaunch, let me go spend a
couple thousand dollars onpublicity, let me go spend a
couple thousand dollars on ads,Let me go spend thousands of
dollars on all this kind ofstuff.
(24:45):
So we spend a lot of moneytrying to find the right tools
and sometimes what you just needis a very good funnel with good
copywriting that highlights whoyou are, has a great video
component to it.
You start organically reachingout to people in your groups.
You start reaching out todifferent groups that have your
type of person in it.
You have to get clear on yourniche.
(25:07):
Who are you speaking to?
What I want all of you who arelistening or starting a business
is to think about.
When you think about who you'respeaking to.
I want you to immediately beable to picture that person in
your mind.
So that means that I like, forinstance, I work with
purpose-driven leaders who wantto create their own coaching
business.
I already have her in my mind.
I know exactly who she is.
Right.
(25:29):
I don't do that If I don't havemy niche down, if I don't have
all those things out and I'mgoing to launch and I think I'm
going to speak to everybody,you're in trouble because when
you're speaking to everybody,you're speaking to nobody and
you're going to spend a lot ofmoney trying to figure that out
when you don't have to, right?
So I would say the best toolfor you is a don't do this alone
.
Never do this alone, becausewhen you do, I don't care if
(25:52):
it's me or whoever you speak youyou choose as a coach or a
mentor just don't do it alone,because when you do it alone, it
takes you way longer and youspend a lot of money.
I know I've spent over $200,000trying to figure this out.
Right, yeah, right, that'sright, yes, so I think that's
(26:14):
the biggest thing is spending anexuberant amount of money on
publicity or publications or adsand all that kind of stuff when
you haven't even launched yet.
I don't think that's very wise.
I think there's ways to do itthat is more strategic and it
yes, it may be what you think isslow.
I don't.
I think it's strategic becauseyou want longevity, not fast,
(26:34):
you don't need to shake yourbutt on TikTok.
You don't need to do any of thatkind of stuff, right?
Cassandra (26:38):
Exactly.
Neena (26:39):
You just need to be consistent and show up.
Cassandra (26:41):
Yeah, oh, wow, that's good.
So listen, neena.
So how does faith play inentrepreneurship?
What role does faith have inall of this?
Neena (26:57):
I and entrepreneurship.
What role does faith have inall of this?
I laugh, because without faithI don't know where I would be
actually, you know, becausethere are days that I didn't
want to get up.
I didn't know what I was doing,what is my purpose, why aren't
I aligning, you know, all thatkind of stuff and I, I was
feeling depressed and a littlebit anxious, and all that kind
of stuff and scattered, and Ihad, it just wasn't working.
And, um, faith played a bigrole, because on the days where
(27:18):
I didn't have income coming in,on the days where I don't have
clients, on the day, on thosedays is when I go, you know what
, let me pull away from mymachine, from my computer, from
my business, all that kind ofstuff and just let me lean on
what God's word says, let mewash myself over with who he is
and what his word means in mylife, and let me start doing
(27:41):
that again.
Because we lose our creativity,cassandra, like when we start to
become overwhelmed, depressed,anxious, all those things, we
lose our creativity.
We don't realize that there'sbeauty and creativity within us,
that we can maybe look atsomething differently, post
something differently, um, youknow, maybe add something, a
(28:01):
component to your business younever saw before.
You know, all that kind ofstuff starts coming back If you
pull away from all the socialmedia, all of the mainstream
media like the news and all thatthat is toxic, like all that
kind of stuff.
Right, you got to.
You got to protect your ears,your eyes, that's right.
So you've got to protect thatkind of stuff.
And so when I feel overwhelmed,I know it's because I've been
(28:24):
too much into what everybodyelse is doing and not what I
should be doing, should be doingWow, that's so good.
Cassandra (28:32):
You do what everyone else is doing and not what I
should be doing.
Should be doing Wow, that's sogood.
Neena (28:35):
You sound like you were on my street like we were doing
the same thing, right?
Isn't that awesome.
Yeah, god is good like that.
Cassandra (28:40):
So, neena, when you were thinking about all of this,
you had your kind of down days.
What should I do?
I don't know.
I kind of know what.
Who helped you what?
Who was your support system?
You know, it's kind of like yousaid don't do it alone, you
know.
So, once you're starting andyou know that that what you're
(29:02):
currently doing is not workingfor you, you know and you want
to do something else, how do youtell us about the support that
you get and the support you had?
May not be the support mylisteners, but I'll give them an
idea of individuals thatperhaps should be in their
circle of influence.
Neena (29:23):
Well, I surround myself with people of like-minded um,
you know passions, right?
So when I felt like that, oreven though today, like even if
I feel like that today, right, Iwould reach out to my mentor,
my coach, because I alwaysbelieve that we should all have
someone that we are invested in,to invest in ourselves.
(29:44):
I really believe that.
And so I have a coach.
But I also have a great spousewho's very supportive but
doesn't always understand myentrepreneurial role, because
that's not what he does.
And so I surround myself withcommunities.
I go and like I um, right now,I'm a part of this really great
women's community that I pay formonthly, and I go in there and
(30:05):
I'm like, hey, this is what I'mgoing through and you know.
And they're like oh, you shouldtry this or did you look into
that?
How about pausing?
Like I, you have to get yourselfaround like-minded people in
order to elevate and get through.
Whatever that blockage is Like.
Don't be the smartest person inthe room.
Go into rooms where there arepeople who are smarter than you
(30:26):
so that you can pull through.
Otherwise, if you're in thesame room with the same people
doing the same thing andnobody's elevating, you will not
elevate either.
It is really hard to pullpeople up, but it's very easy
for people to pull you down, andso you have to be in places
where you want to level up.
Cassandra (30:48):
That's what I do.
Yeah, okay, that's excellent,excellent advice.
So, individuals that are stuckin their current situation and
want to start something new,what advice would you give them?
Neena (31:10):
just you need, yeah, do you mean anything new?
Or what do you mean by startsomething new?
Cassandra (31:15):
they just start something new.
It's like, you know, in theirjob it's not working for them.
They know that's they supposedto do um here, um, especially
when people start like in a, anew year or something like, okay
, yeah, that a new year has atendency to have people like,
(31:35):
okay, I can start my life overagain.
You know all of that kind ofthing.
So they think they have a newbeginning.
So so, even to start somethingnew from what they're currently
doing, it could be I'm gonna gooff.
I'm gonna go off on a tangent.
Now.
It could be in a toxicrelationship.
It could be um, I need to move,um, not need I must move, Um, I
(32:03):
um want to start a business.
I, you know things that theyknow that they should be doing
something different.
How do they?
What advice would you give themto to start something?
Neena (32:20):
new.
The first thing I'm going totell you is introspection, right
?
So you need to really find outwhy do you want to start
something new?
Because if you don't know why,you are going to want to start
something new two minutes fromnow, and then five minutes from
now, and then 12 months from nowand then 16 months.
So find out why it is going towant to start something new.
Two minutes from now and thenfive minutes from now, and then
12 months from now and then 16months.
So find out why it is that youwant to start something new Now.
If you're in a toxicrelationship, first of all, you
(32:42):
should start something new foryour own well-being, because
I've been in toxic relationshipsand the world is perfect it is
toxic, right, meaning that itintoxicates your entire body,
your mind, your soul, yourspirit, physically, mentally,
socially, all of it.
So you need to make a decision.
Yes, I love this person, but Ineed to love me first, and I
(33:04):
need to, I need to remove myselffrom the toxicity.
Let's, let's start with thatone, because that is something
that I feel like too many peoplemake too many excuses for other
people who are very toxic intheir life and they just stay
there in this toxicity.
Now I'm not, I'm not.
I'm not telling you go getdivorced.
That's not my thing.
I've been married 27 years.
That's not what I'm saying.
(33:25):
But what I will say is then goget therapy, but you need to
start making some steps forwardto what it is you want.
So you want something.
I would take a pen, a good oldpen and a good old piece of
paper and I would list why do Iwant to start a new venture and
what venture would I like tostart, and list them all out.
(33:47):
Okay, list them all, becausewhat we tend to do is we don't
do that and then we're in ourheads, we're going through this
whole rigmarole and these wholethings and we don't do nothing
because our brain just stops andgoes, forget it.
It's too much.
Cassandra (34:04):
But if you write it down.
Neena (34:06):
then you can look at it and say, well, I really don't
want to do that stuff.
I don't want to do crocheting.
You know what I'm saying?
So let me cross that out.
I really like crochet, right,like that kind of stuff.
So that's why I always tellpeople to be intentional about
their lives and stop livingtheir life as an NPC and an NPC
is a non playing character.
You need to stop being an NPCand you need to start being
(34:27):
relevant and you need to startbeing really connected to who
you are.
And so I don't know if anybody'sever played video games, but
you always play these videogames and in the background
you'll see, like the guystanding at the supermarket or
the other guy, and they'renothing.
They're just digital charactersthat are standing there doing
nothing.
They're just part of the backscene.
Well, are you that person?
(34:47):
Are you the person who's juststanding there being part of the
back scene?
Or are you going to be somebodywho's in the game, playing the
game, the character in the game,right?
So grab a piece of paper, graba pen what do I want to do
differently?
And write it down.
Why do I want to do that?
Write it down.
You will quickly start to say,wait, if I take this is what I
(35:11):
want to do, I want to okay.
So I want to start my owncoaching business.
What does that look like?
Ask yourself that.
What does it look like to starta coaching business?
Hold on, and what kind ofcoaching business do I want to
have?
And how do I get there?
If you start asking your brainquestions, it's going to seek
answers, because our brains arebuilt that way.
Right?
(35:31):
If I say all to you guys, okay,everyone, don't, don't you dare
think of a pink elephant.
Don't do it.
It's a pink elephant.
Don't think about it.
Cassandra (35:40):
What did you think about a pink elephant Right.
Neena (35:45):
So write it down so that you can look at it and say, oh,
okay, do I want to do this?
Do I want to start thisbusiness?
What does it take to start thisbusiness?
And when you find that that'swhat you want, then you start to
reverse engineer.
How do I then start?
Oh wait, do I need to do an LLC?
Do I need to get a name?
Do I need to find out a programthat teaches how to do this?
(36:07):
Do I need this?
You see what I'm saying?
Like you don't have to be stuck, y'all, you're not stuck.
What's happening is that you'rein fear, that you don't know
the next steps and your brain istelling you we can't do that
because it's never done itbefore.
So it doesn't think you can andand you feel quote unquote
stuck.
But really what it is is you'renot being creative, you're
(36:29):
being overwhelmed with yourthoughts, you're not being
intentional.
Write it down, people, likeit's the simplest writing it
down and then looking at it andsaying, okay, this is what I
want to do.
I don't know where to start.
Let me Google.
How do I start this business oncandles?
How do I start this business?
How do I?
(36:49):
You see what I'm saying Likeyou're not stuck, you're not
stuck, and stop telling yourselfyou're stuck, because when you
do that, another excuse for younot to do the next move, so stop
it.
Cassandra (37:00):
Wow, that's excellent .
One more question before wetalk about how to get in touch
with you.
Another thing I've noticed intalking to my clients as well
that stops them is the technicalstuff.
Like, okay, I need to get awebsite, I need to do this, I
(37:20):
need to do that, and I love itwhen you say you can't do
everything.
We're not right at all right.
So how do you help them getaround that?
Because, that's, I got to dothis, I have to do podcasts, I
have to do, you know, all ofthat techie stuff.
And I'm finding a lot of peopleget so stuck around that unless
(37:43):
they're in their thirties youknow 20, they grew up in the
technology.
Yeah, yeah, yeah, yeah.
Neena (37:51):
And even I have, uh, uh, maybe one or two women that are
in their thirties that also getstuck in that, sometimes like
they don't want to do it, andhere's the thing, but you don't
know how to do.
Hire someone to do, okay,that's, that's the first thing.
But if you can't, let's justsay you can't like me, and I can
, I'm invested in this.
That's too much money, whatever, okay, no problem.
Stop thinking about a websiteif you don't need one right now
(38:17):
and stop thinking about it's notnecessary, it's not.
And the reason I say it's notis because what you need is a
really good landing page,somewhere where people can go
and grab your free pdf that youcreated on canva.
That's giving people a lot ofgreat value, which, by the way,
canva is free.
You don't have to pay for thepro and, uh, you can create a
landing page for free onMailChimp if you wanted to,
(38:37):
right?
So there's different ways to dothis and for me, like I, I know
all the technical stuff becauseI've done it for a long time,
but I don't want to do it,cassandra.
So I actually have an entireteam that does it now because I
don't want to do it, right, andso.
But when you are in thebeginning, you're right.
You know why you get stuck,cassandra Cause you're scared,
you're afraid and you're scaredto move forward.
(38:59):
So you're getting yourselfstuck in things you don't need.
Right, I need a.
I need a website before I start.
Why?
Why do you need a websitebefore you start?
That's BS.
Cassandra (39:08):
Okay, what you?
Neena (39:09):
need is to put yourself out there.
Social media free, instagramfree, facebook free, linkedin
free All those things are free.
You just have to show up foryou.
You have to show up in yourskillset, in your knowledge,
that's it.
Okay, the rest of it someonecan help you with.
You can find somebody on Fiverr, you can hire somebody to do it
(39:32):
for you on the side, whatever.
But you know what, cassandra?
This is one of the things weall use as an excuse, as a
barrier, to not do the thingswe're supposed to be doing.
You don't need a website.
Nobody needs a website.
It's great to have.
Once you're establishing bigand you, you have all these
different tabs and you have somany things you want to show.
Okay, great, fine, whatever.
(39:52):
But there's even a free websiteyou can do on WordPress and use
their free website builder Likestop Right, stop, awesome.
Cassandra (40:04):
Awesome, neena.
This is so, so good.
You have definitely given mylisteners some actionable steps
um how to overcome thesepersonal barriers, and
resilience is critical.
You got to keep moving, youknow.
So I just love that.
And then you talked aboutbuilding.
(40:27):
What do you say?
Value driven, a purposeful life, people, individuals that that
want to and know that I want tomake an impact, not just the
money.
I'm not saying money's notimportant, because your business
is yeah, yeah, so I love that.
And when you talk about free, Iwant you to talk about that
(40:49):
free gift for my audience.
Neena (40:51):
Yeah, absolutely, oh, um, did I give you, uh, did I give
you the, the, the ebook?
Is that what I gave you, the,the free ebook, checklist, right
?
Yeah?
So the free ebook and checklistis, um, uh, basically, uh, a
whole format and framework foryou to start, if you are looking
to start a coaching business,for you to start looking at
(41:13):
exactly how to do it.
It talks about your niche, yourirresistible offer, like how to
put it out there, how to findcommunity, like if it has all of
that in there.
It's completely free and it hasa, and it has like timelines
for you from from day one to 30,do this.
From day 31 through 60, do this, and up to 90 days, and you can
have a complete framework donefor a business that you want to
(41:35):
create when it comes into thecoaching space.
And then I'm giving you achecklist as well to keep you
accountable.
So, if you are like looking andyou're like, oh, let me tell
y'all, there's so many greattools out there and a lot of you
have a thousand of them on yourcomputer that you don't even
open.
It's ridiculous, right?
So, and I'm, I'm saying it tome too, y'all, so don't think
(41:55):
I'm, I'm joking.
I'm doing the same thing.
I have thousands of programs.
But here's the thing, like ifthis is what you want to do, I'm
giving you the framework andeverything for free.
It is for you to have grabbedthe framework.
It's a whole ebook and it hasall the framework in it and the
checklist will keep youaccountable.
And I promise you that if youdo the stuff that you're
(42:17):
supposed to do one step at atime, one moment at a time,
before you know it you havesomething viable.
Cassandra (42:23):
Wow, I love that tangible thing.
That sounds great.
Hey, yeah, so how can mylisteners get in touch with you?
Neena (42:34):
It's super simple.
So if you go to Neena Perez,which is spelled N-E-E-N-A Perez
, and I mean you'll find meeverywhere.
And I have a podcast calledStraight no Sugar Added that's
the name of my business, so youcan find me.
I mean, literally just Googleme, you'll see who I am, you'll
find me.
Cassandra (42:56):
Just Google me, you'll see who I am.
You'll find me Awesome, wow,wow.
This was great.
I loved it because you gavesteps, you provided insight.
You just wasn't given fluff,you know.
It was like you were extremelyinquisitive about making sure
that the mindset, the three, themindset the three, what is it?
(43:22):
The three step process totransform your life, and I love
that and I just I mean, I couldkeep talking, but we're not,
because this is not what this isabout.
This is an opportunity for mylisteners to hear about all the
great work that you do, for mylisteners to hear about all the
great work that you do.
And also, you providedsomething free, and I love it
when you say everything you say.
You're making up excuses whenyou're not taking an action, and
(43:44):
I love that, and I just want tothank you, my listeners and the
show notes.
I'm going to give you a link toher free VIP ebook as a gift to
you, and I just don't know whatelse to say.
It's just been so great to haveyou so fun, my guest, ok, and
(44:08):
listeners, I know that Neena hassaid some things that you have
resonated with, so I ask you toplease, when you look at this
platform.
Share this with your people,that you know, but this will be
in their best interest.
And I also say if you enjoythis podcast, please put
(44:31):
subscribe so that you can hearmore and know that all of my
podcasts go live every Wednesdayat one o'clock pm Eastern
Standard Time.
Again, neena, thank you All mylisteners, as I always say bye
for now and God bless you.
Thanks again, neena.
Thank you for having me.
Say my way Cassandra, Thank you for having me.
Cassandra (00:02):
I'm glad to be here.
Okay, I'm excited about ourconversation guys.
Hey, our topic today is goingto be a three-step process to
transform your life and business, and I am certain, during this
time, that you guys are going toget some gains, some actionable
(00:23):
insight about overcoming yourbarriers, cultivating your
resilience and building a valuedriven business, because many of
you all on this podcast todayis looking to do something
different, and perhaps yourbusiness and you just not had an
opportunity or you just haven'tpivoted and made that move,
take that action.
(00:43):
So, before we move further, Iwant to read a bit about Neena,
just so you can get herbackground a little bit.
I mean, we're not going toshe's going to delve in it later
but I just want you to get anunderstanding of what she's
about and how all of thisinformation that we're going to
talk about came to fruition forher.
(01:06):
Neena is a transformationalcoach.
She's an author of Hit Me Withyour Best Shot, a speaker
dedicated to empowering women totransition into
entrepreneurship and build animpactful coaching business.
But, based on the informationthat I've read about Neena and
the work that she does, itdefinitely may be a coaching
(01:30):
business or it could be adifferent kind of business?
I don't know, so let's talkabout that.
And drawing from her journey ofovercoming excuses, abuse, teen
pregnancy and poverty, sheinspires women to embrace their
strength, faith and purpose.
Through her Wisdom to Wealthprogram, she helps women heal,
(01:52):
shift their mindsets and createprofitability, value-driven
business using her three-stepprocess, which is an inner
healing transcending unwantedbehaviors and co-creation, and
her mission is to turn wisdominto wealth and vision into
impact.
I love that, neena, wow, thankyou.
(02:14):
I'm certain your backstory hadsomething to do with what you
are doing today.
Excuse me, excuse me.
So, neena, tell us a bit aboutyour what I'm calling your
backstory.
Neena (02:29):
Oh, my backstory.
Ooh girl, you want to go there,let's do it, let's do it.
So my backstory what's?
Cassandra (02:35):
happened to you to do the work that you're doing?
What went on back in those days?
Neena (02:40):
You know I had a very tumultuous upbringing.
I call it colorful now becausenow that God has gotten me
through all of the pain and allof the shame and all the
unforgiveness and all that stuffin my life child and, you know,
(03:06):
not protected or watched over.
And then you know, I had a kidat 15 years old I my life was
almost ended, you know, by adomestic violence relationship
when I was about 18 or so, livedin shelters, like really
struggled in my life a lot, butalways had this tenacity inside
of me, like it just felt likeyou would knock me down and not
be like I'm going to go highernow, you know, like that kind of
(03:28):
thing.
And so I really attribute thatto to God.
And in my life right now Ididn't always have God.
I started with um, you know, my, my grandmother always used to
take us to like the Catholicchurch and stuff and all that
kind of stuff, but then I kindof veered off and then I'm so
grateful because God found me inthe middle of my mess and has
(03:50):
really helped my life.
And so what happened is is thatI realized that I was living my
life a lot being stuck in shamea lot, and a lot of that I was
in shame of wasn't even my shameto carry, you know.
You know being hurt, beingmolested, being beaten, all
those kinds of things in my life.
I was ashamed of all of that.
(04:12):
But I realized that, you know,god kind of straightened me out
one time because I realizedthere's two types of shame.
There's the shame of thatsomeone gives you and that you
take on as your own, and thenthere's things that you should
be ashamed of, like if I went toyour house and I robbed your
purse, I should be ashamed ofthat.
That shame would then changethe trajectory of my life and I
wouldn't do that again becauseyou feel ashamed.
(04:33):
Now.
Then there's that shame thatsomebody does something to you
and you still carry it as ifit's yours to carry, and so I
had to really start recognizingthat I don't have to carry that
and that that shame belongs tothe person who caused that harm,
not to me.
And so forgiveness played a bigpart in it.
(04:54):
Releasing that shame played abig part in it, and, you know,
just really realizing thatthere's invisible barriers in
our life that hold us down.
And the first step is to digdeep.
You need to recognize whatthese limiting beliefs are in
your life and how this isstopping you from becoming all
(05:15):
that you're supposed to be whileyou're still here, cause we're
not promised tomorrow, so weshould make today be valuable.
Yes, yes, that's, that's good,and you know what A lot of
listeners and even myself, Ithink for me I had shame about
things that I've gone through inmy life and then I decided that
(05:35):
if I can't control it, let itgo.
Yeah, I mean, yeah, it's kindof like, and that kind of helped
me overcome a lot of thingsthat have occurred in my life,
and so I'm glad that you saidyou know what.
You kind of made up your mindand said look, number one, I
know I need to forgive whatthose individuals have done or
(05:57):
whatever happened in my life.
I need to forgive them, but,more importantly, I need to let
it go and in order to do that,you just have to make that
decision, to do that Now.
But how did you overcome all ofthat?
You know because we're going totalk about mindset, but I'm
(06:20):
sure personal and professionalchallenges that has led you to
do the work today.
So tell us, how did you getover and maybe you're not over
it, you know, perhaps you knowyou always remember it, but it's
not holding you back.
How did you overcome that fromyour perspective?
(06:45):
Because I know a lot oflisteners are like, yeah, yeah,
yeah, but I'm trying real hardand you know that emotional and
I say that mental can keep youstuck.
Yeah, 100%, you could have beenjust stuck and stayed in that
space.
I always ask myself the questionif it's serving me at all.
(07:05):
Right, so if I'm complainingabout something, if I have lack
of something, if I feel stuck insomething, I'm like, is this
serving me at all?
Like, is this serving me at all?
And if it's not serving me, Ikind of just give it to God and
let it go because I don't havetime.
And I always say that I don'thave time because we don't.
Cassandra, like right before wegot into this call, we talked
(07:27):
about how fast our life is going.
It's like the older you get,the faster your life goes.
Do we really have the time, thespace, the mental capacity to
keep holding onto things thatare holding you back?
Now, the truth is if I can bereal is you're going to have to
take ownership.
You got to take ownership.
If you're stuck, then you needto stop and pause and ask
(07:54):
yourself why you are stuck andstop leaning on the I'm stuck
mentality and start doingsomething about it.
And so nobody can do that butyou.
And so you have to be superresponsible for who you are,
have some self-compassion foryou, have self-forgiveness for
you, and so you have to be superresponsible for who you are,
have some self compassion foryou, have self forgiveness for
you.
Now, yes, you might have messedup and you might have done
things wrong, and you messed upon this financial thing, or you
(08:14):
messed up and you got yourselfin debt, or you messed up in
your relationships.
Okay, yes, you did.
Now can we look at that.
What's the lesson?
And then move forward?
You cannot keep living in thepast and living back, where you
will constantly be stuck and seethat our brains are built that
way.
They know that we've alreadydone that, we've already gone
(08:36):
through that and we didn't die.
So the brain is like oh, okay,so this keeps us safe.
So being stuck keeps you safe.
Being in drama keeps you safe.
You know, being um, uh, havinglimiting beliefs keeps you safe.
So being stuck keeps you safe.
Being in drama keeps you safe.
You know being having limitingbeliefs keeps you safe.
You have to reprogram yourself,and the way to do that is by
renewing your mind and like yousaid Cassandra, if I can't
(08:56):
change it, let it go.
Well, if you can't change it,don't.
Try to just keep it moving andchange the things that you can.
Now, I know that's kind ofstraight talk and people are
always like oh yeah, nina, buthow Listen?
The first word I want you totake out of your vocabulary is
the I try.
That's BS.
When you say I try, that meansyou're not doing it.
(09:18):
That means you're trying sothat your brain thinks that, ok,
we're trying and you don't haveto change.
That's BS.
I'm sorry, but when you say Itry, that's literally you saying
I'm not doing it.
Right.
It's like when somebody invitesyou to a party that you don't
want to go to and you always sayI'm going to try to make it.
(09:48):
You know darn well, you ain'tgoing to try to make it.
You are not supposed to haveparties that you don't want to
go.
Right, right.
And we know you're not intothinking that right, like I've
done that so many years and likeI'll try to lose weight but I
don't lose weight because I'mtrying Right.
Cassandra (09:53):
It's when I actually say I am is when I do it Exactly
, and so we have the power toshift our thinking.
Neena (10:00):
You have the power to think differently because it's
your mind.
You have the power to let go ofwhoever did what, when and
where to you, because only youcan control that.
And I always say this,cassandra, like when we hold on
to unforgiveness or shame orsomething like that we think
we're living our lives, butwe're not.
And so what's happening?
This is the way I see it.
(10:22):
The person who did that to you,or whatever happened to you,
almost has a remote control toyour life, and so they're not
even near you, but they'recontrolling where you go, left
and right, and what I mean bythat is you start making
decisions that are not reallyperforming for you, based on
past hurts, pains and ideas,right.
(10:43):
So they say, oh, I hurt you, soturn left, and you're like you
know, I was going to take thatopportunity, but let me turn
left.
I was going to do this, but I'mafraid let me turn right, and
so that remote control is stillcontrolling you from the past.
It is time to take out thebatteries of the remote control
and just like let it go.
The truth of the matter is isyou can let it go and I know a
lot of people are like it's hardto let it go.
Listen to me I have been raped,I have been beaten, I have had
(11:07):
abortions, I have almost beenmurdered with a gun to my head.
I have been through stuff.
So don't tell me that you can'tget through things, because,
yes, you can, and when peoplecome to me, I'm probably the
worst person for people to cometo to tell me that they can't,
because I've been through somuch in my life that I wrote my
autobiography.
So people have read my book.
(11:28):
But it's like I've been throughso much and I know that you can
because I, I did, I did, yeahgood, right, good, yeah,
absolutely, let's keep it movingright.
Cassandra (11:38):
So that autobiography hit me with your best shot.
Is that where that came from?
Yeah, exactly.
Neena (11:43):
OK.
Cassandra (11:44):
OK, wow, that triggered that.
Well, look, because, like,we're all going to always trials
and tribulations is a given,we're going to always have those
based on the tribulations, thetrials, the things that you've
gone through and, as youindicate, you're not the only
one, everybody has stuff goingon.
(12:06):
So, based on all that you hadhappening to you, for you and
with you, what, what inspiredyou to turn all of that stuff
and become a coach, to starttransit, what, what was it about
that that you like I think Ifound what I'm supposed to be to
(12:30):
do?
Was it the testimony, yourtests?
Is that because of your teststhat you went through?
Is that why you decided to getinto the coaching?
Neena (12:40):
Yeah, you know, when I went into Christian spiritual
leadership in like 2002, I wasreally afraid, right, because
you are always like on display,right.
So I had I had no women atfirst, and then one woman, and
then, before I knew it, my housewas so full I didn't know where
to put all these women.
And then it just grew fromthere and that's the thing.
(13:01):
Like what started it was as Istarted to heal, I started to
realize that there's more womenout there that need healing and
as I started to grow in mypersonal development and all
that kind of stuff.
And then I wrote my book andthen when people read my book,
they were coming to me andsaying, hey, nina, can I speak
with you?
Because this happened to me too.
(13:21):
My, my father molested me, mybrother molested me.
This happened to me.
There was so much that theywere getting out of it and
feeling like now they can talkabout it, that I was like, wow,
okay, I'm like basically helpingthese women transition and
transcend all those behaviors orunwanted mindsets that they
(13:42):
have and that became let me goback to school and get my
master's in neuro-linguisticprogramming and let me get um,
let me get my coaching um, uh,um, certifications, and let me
get my positive intelligencecertification.
I got into hypnosis, I got intoa whole bunch of different
modalities, a bunch of differentmodalities, and so that's how
(14:04):
it started.
It started because once I sawmy journey and a women that I
was helping and, and those womenwere changing and transforming
before my eyes and I realizedthat God gave me this gift to be
able to reach into the lives ofothers and see their greatness,
and that helped me then developwhat I have today.
So today it's a little.
(14:24):
It's it's a blend of yourpersonal development and growth
and building your own coachingbusiness.
So it's a blend of both.
And it's because, as I became acoach, I realized it's hard,
like I know all these gurus tellyou it's easy.
It's not.
You do a lot of this journeyalone and I don't want any woman
(14:44):
to be alone.
Cassandra (14:45):
Period, right, I'm so glad you said that because,
based on society, everyone wantsa quick fix.
They want a quick fix, sotherefore they do other things
to mask it, like alcohol or orsex, or shopping, or scroll on
social media, or so it soundslike People who really want to
(15:09):
do something different.
They have made up their mind.
I can either be bitter withthis life that I've been given
or better.
It sounds like thoseindividuals that came to you
like you know what I want?
To be better, I want to dothings.
I'm glad there's somebody outthere that I can talk to, that I
feel safe, because that's whywe fear, because we're trying to
(15:31):
protect ourselves, as youindicated you just told it all
you know and by being authentic,which I think is amazing,
because when you people arelooking for authenticity,
looking for people to be realand also to know for a fact that
what you have done and the workyou've done, it didn't come
(15:52):
overnight.
It's a self-discovery journey,so you have to be sounds like
you have to be ready for it andthose individuals that really
want to start living their lifeon their terms, their best life.
I'm glad you mentioned it'sgoing to take time and don't be
afraid of time, because ifthat's something you have to do,
(16:14):
you're going to be given thetime you know.
So don't let life just pass youby.
Neena (16:21):
Right, and one step leads to another, though, right,
cassandra?
Like if we look, if we lookback in our lives, I'm 52.
And when I look back at thejourney I've had, I took one
step at a time.
That's how I got to where I am.
I mean, I didn't do itovernight, it's.
I have a six figure business.
It's beautiful.
I have amazing women in mygroup, but I keep my groups
really small.
My groups are 10 and underright, because I want to be very
(16:44):
intentional about being withthese women, and so then the
next group will come and thenthe next group, and the truth of
the matter is is these womendon't ever want to leave me.
They end up re-upping to staywith me even longer because I am
their friend, I am theirstrategist, I am their you know
co-creator.
I am all these things with them, right, with them.
It's usually them, me and Godjust working together and doing
(17:06):
and making change in the world.
That's all it's about.
Cassandra (17:09):
Yeah, that's true, that's true.
So let's, let's talk about thatthree-step.
I can't wait to get into thethree-step process and its
impact.
Tell us about that.
Neena (17:21):
Yeah.
So, um, the you know, thethree-step process is basically
the, the whole methodology thatI've come up with, which is
inner healing, transcending andco-creation.
And impact is important becauseif you're going to just do
something for money, then don'texpect impact.
It's just for money, right?
If you're going to expect to doimpact, then now we're talking
(17:43):
that's my jam, Like I don't,like I don't.
I mean, yes, you can build asix figure business.
I have all the strategies andtools and I have all the
marketing and automation.
Okay, great, that's all good.
Whatever, I don't care aboutthat.
What I care about is does yourgifts, your knowledge, your God
given talents, all those thingsdo they impact somebody's life,
(18:04):
to make their life better?
And if it does.
Now we're talking because thetruth is and I really believe
this our lives are not just forus.
Our lives are to impact ourfellow person, another person
out there, and it's not just foryou.
I'm sorry, I know that's that.
Maybe he's like oh, but I wantmoney great, go go invent a
(18:24):
widget somewhere and go, youknow, invent something, and
that's great.
But I don't want that.
I want to work with people whohave a mission and a plan, who
have something that's inside ofthem that they know God is
calling them to do, and theywant to know how to do it.
That's all they already haveeverything they need.
I'm just going to help them putit into a nice package, get out
(18:44):
of their own way, because,cassandra, when you start this
entrepreneurial business, let metell you it's a spiritual
journey.
Oh yeah, when you start thisentrepreneurial business, let me
tell you it's a spiritualjourney.
Cassandra (18:54):
Girl, you hit walls.
Neena (18:54):
You don't think you're good enough, you don't think
you're smart enough, you don'tthink nobody likes you.
I mean there's you go throughall this spiritual stuff.
It's crazy but then it'sco-creation and then it's um,
you know, so it's, it's innerhealing.
We talk, we, we we don't gointo therapy, cause I'm not a
therapist Right, talk aboutwhat's holding you back.
(19:15):
How do we get through thosethoughts and how do we transcend
them?
So how do we find what yourcore values are, where you are
now, where you want to be Like,how do we set goals that really
you can hit every quarter, everyweek, every month, every year?
Then we talk about what istruth, what is a lie, because a
lot of things we believe are alie.
And we need to start thinkingabout what is true.
(19:36):
And then the third piece isco-creation, and that's where me
, you and God get together,build your business out, and
then my team steps in and theydo all your funnel building,
marketing, automation, all ofthat stuff, so that your
business is from start all theway to you launch, because I
found myself being alone a lotand trying to figure out the
(19:56):
next step.
I don't want that to happenanymore.
So the women who come to me,they know like, okay, it's a
journey, neena, yes, and I'mgoing to be with you for a year.
Yes, and these are the, theseare the modules, this is the
piece, this is what we do, andthey are super excited and a lot
of them have already gone offto create amazing businesses,
and I have a whole new group ofwomen right now and it's been
(20:17):
going fantastic.
So that's what I do.
Those are my three steps.
Cassandra (20:20):
Okay, great, yeah, I was telling you before we came
on about the testimonies thatyou have on your website and the
women are super excited,energized.
I just love it and just thethings that they say.
I was like now, does she paythem?
(20:41):
Absolutely not.
You can tell they are notpaying people because it comes
from the heart.
You can just feel it, you canfeel sincerity, and so kudos to
(21:02):
you with that.
What are the most prominentmindset?
Neena (21:03):
shifts women must make when transitioning, because that
mind yeah, that mind Listen,you are worthy and you are full
of worth.
Let me tell you, I think, oneof the biggest things that I go
through with the women that cometo me cause they're all like
purpose driven, professionalwomen that want to create their
own coaching businesses.
That's what I do, and when theycome to me, they don't realize
(21:24):
all of the value and worth thatthey have.
It is incredible how much theygo.
Oh, I don't know and I don'tthink I'm putting about what all
this stuff.
Well, when they sign on with me,the first meeting that we have
is about an hour and a half totwo hours long.
We do this whole thing calledthe foundation step, and that
foundation step is a veryintricate questions that we
(21:46):
start pulling out all of yourwisdom, your knowledge, your
skillsets, all of that, evenyour spiritual gifts.
We pull all that stuff out andwe really and when I show them
this, they're like whoa?
I'm like, yeah, you have somuch wisdom and knowledge and
skill sets and all of this stuffand you're telling me that you
can't come on now.
(22:07):
That ain't the truth.
We have to reframe that truthbecause that is a.
That is a lie from the pit ofhell and we are not having it
Right.
Because the truth of the matteris, is Cassandra, we all have a
gift.
We all do.
We all have some sort of gift,some sort of passion, some sort
of skill set, something that wecan utilize to monetize Right.
(22:28):
And so I think so.
The world tells us we're notgood enough.
You look at social media toomuch.
You're, we're living your lifevicariously through all these
liars out there, and you need tostop doing that.
Live your life, your life.
You only have yours, you onlyhave this life.
That's it, um, and so, yeah,that's what I that's.
(22:51):
The one thing is the worth andvalue that these women bring is
incredible to me, and I justfeel like they need to
understand their true worth sothat they can leverage that you
know, oh my gosh, I love that,so it's so.
Cassandra (23:07):
this is also part of the Wisdom to Wealth program.
Neena (23:11):
That's correct.
Yeah, this is all Wisdom toWealth.
And I do a hybrid model.
I don't know a lot of coachesdoing it, although I'm hearing
more coaches trying to do thisnow but my hybrid model is we do
a group coaching together for90 minutes every other week
where we break down likemethodologies and tools and
thoughts and all that kind ofstuff.
We even sometimes just pray ordo real brief breath work while
(23:34):
we're doing our methodologies,all that kind of stuff, and then
but then they also have me forone-on-ones in between for for
us to work on their particularissue, business, all of that.
So I do a hybrid right, so thatthese women don't feel like, oh
, I got to just pay for a groupcoaching call and then that's it
, right, or they pay one-on-onethis premium amount and then
(23:58):
that's it.
So I actually combine them bothso they get to have one and
they get to have the group.
Cassandra (24:05):
Yeah, that's good.
Yeah, we all need thatone-on-one time right.
Yeah, you do.
Yeah, we all need thatone-on-one time, right, you do?
Yeah, yes, we do.
So what have you found?
The largest or the biggestmistake an entrepreneur makes
when they're about to launch?
Neena (24:24):
Sometimes they don't recognize that they may be
spending money they don't needto be spending.
So for instance like whenthey're about to launch.
They may think oh, I'm about tolaunch, let me go spend a
couple thousand dollars onpublicity, let me go spend a
couple thousand dollars on ads,Let me go spend thousands of
dollars on all this kind ofstuff.
(24:45):
So we spend a lot of moneytrying to find the right tools
and sometimes what you just needis a very good funnel with good
copywriting that highlights whoyou are, has a great video
component to it.
You start organically reachingout to people in your groups.
You start reaching out todifferent groups that have your
type of person in it.
You have to get clear on yourniche.
(25:07):
Who are you speaking to?
What I want all of you who arelistening or starting a business
is to think about.
When you think about who you'respeaking to.
I want you to immediately beable to picture that person in
your mind.
So that means that I like, forinstance, I work with
purpose-driven leaders who wantto create their own coaching
business.
I already have her in my mind.
I know exactly who she is.
Right.
(25:29):
I don't do that If I don't havemy niche down, if I don't have
all those things out and I'mgoing to launch and I think I'm
going to speak to everybody,you're in trouble because when
you're speaking to everybody,you're speaking to nobody and
you're going to spend a lot ofmoney trying to figure that out
when you don't have to, right?
So I would say the best toolfor you is a don't do this alone
.
Never do this alone, becausewhen you do, I don't care if
(25:52):
it's me or whoever you speak youyou choose as a coach or a
mentor just don't do it alone,because when you do it alone, it
takes you way longer and youspend a lot of money.
I know I've spent over $200,000trying to figure this out.
Right, yeah, right, that'sright, yes, so I think that's
(26:14):
the biggest thing is spending anexuberant amount of money on
publicity or publications or adsand all that kind of stuff when
you haven't even launched yet.
I don't think that's very wise.
I think there's ways to do itthat is more strategic and it
yes, it may be what you think isslow.
I don't.
I think it's strategic becauseyou want longevity, not fast,
(26:34):
you don't need to shake yourbutt on TikTok.
You don't need to do any of thatkind of stuff, right?
Cassandra (26:38):
Exactly.
Neena (26:39):
You just need to be consistent and show up.
Cassandra (26:41):
Yeah, oh, wow, that's good.
So listen, neena.
So how does faith play inentrepreneurship?
What role does faith have inall of this?
Neena (26:57):
I and entrepreneurship.
What role does faith have inall of this?
I laugh, because without faithI don't know where I would be
actually, you know, becausethere are days that I didn't
want to get up.
I didn't know what I was doing,what is my purpose, why aren't
I aligning, you know, all thatkind of stuff and I, I was
feeling depressed and a littlebit anxious, and all that kind
of stuff and scattered, and Ihad, it just wasn't working.
And, um, faith played a bigrole, because on the days where
(27:18):
I didn't have income coming in,on the days where I don't have
clients, on the day, on thosedays is when I go, you know what
, let me pull away from mymachine, from my computer, from
my business, all that kind ofstuff and just let me lean on
what God's word says, let mewash myself over with who he is
and what his word means in mylife, and let me start doing
(27:41):
that again.
Because we lose our creativity,cassandra, like when we start to
become overwhelmed, depressed,anxious, all those things, we
lose our creativity.
We don't realize that there'sbeauty and creativity within us,
that we can maybe look atsomething differently, post
something differently, um, youknow, maybe add something, a
(28:01):
component to your business younever saw before.
You know, all that kind ofstuff starts coming back If you
pull away from all the socialmedia, all of the mainstream
media like the news and all thatthat is toxic, like all that
kind of stuff.
Right, you got to.
You got to protect your ears,your eyes, that's right.
So you've got to protect thatkind of stuff.
And so when I feel overwhelmed,I know it's because I've been
(28:24):
too much into what everybodyelse is doing and not what I
should be doing, should be doingWow, that's so good.
Cassandra (28:32):
You do what everyone else is doing and not what I
should be doing.
Should be doing Wow, that's sogood.
Neena (28:35):
You sound like you were on my street like we were doing
the same thing, right?
Isn't that awesome.
Yeah, god is good like that.
Cassandra (28:40):
So, neena, when you were thinking about all of this,
you had your kind of down days.
What should I do?
I don't know.
I kind of know what.
Who helped you what?
Who was your support system?
You know, it's kind of like yousaid don't do it alone, you
know.
So, once you're starting andyou know that that what you're
(29:02):
currently doing is not workingfor you, you know and you want
to do something else, how do youtell us about the support that
you get and the support you had?
May not be the support mylisteners, but I'll give them an
idea of individuals thatperhaps should be in their
circle of influence.
Neena (29:23):
Well, I surround myself with people of like-minded um,
you know passions, right?
So when I felt like that, oreven though today, like even if
I feel like that today, right, Iwould reach out to my mentor,
my coach, because I alwaysbelieve that we should all have
someone that we are invested in,to invest in ourselves.
(29:44):
I really believe that.
And so I have a coach.
But I also have a great spousewho's very supportive but
doesn't always understand myentrepreneurial role, because
that's not what he does.
And so I surround myself withcommunities.
I go and like I um, right now,I'm a part of this really great
women's community that I pay formonthly, and I go in there and
(30:05):
I'm like, hey, this is what I'mgoing through and you know.
And they're like oh, you shouldtry this or did you look into
that?
How about pausing?
Like I, you have to get yourselfaround like-minded people in
order to elevate and get through.
Whatever that blockage is Like.
Don't be the smartest person inthe room.
Go into rooms where there arepeople who are smarter than you
(30:26):
so that you can pull through.
Otherwise, if you're in thesame room with the same people
doing the same thing andnobody's elevating, you will not
elevate either.
It is really hard to pullpeople up, but it's very easy
for people to pull you down, andso you have to be in places
where you want to level up.
Cassandra (30:48):
That's what I do.
Yeah, okay, that's excellent,excellent advice.
So, individuals that are stuckin their current situation and
want to start something new,what advice would you give them?
Neena (31:10):
just you need, yeah, do you mean anything new?
Or what do you mean by startsomething new?
Cassandra (31:15):
they just start something new.
It's like, you know, in theirjob it's not working for them.
They know that's they supposedto do um here, um, especially
when people start like in a, anew year or something like, okay
, yeah, that a new year has atendency to have people like,
(31:35):
okay, I can start my life overagain.
You know all of that kind ofthing.
So they think they have a newbeginning.
So so, even to start somethingnew from what they're currently
doing, it could be I'm gonna gooff.
I'm gonna go off on a tangent.
Now.
It could be in a toxicrelationship.
It could be um, I need to move,um, not need I must move, Um, I
(32:03):
um want to start a business.
I, you know things that theyknow that they should be doing
something different.
How do they?
What advice would you give themto to start something?
Neena (32:20):
new.
The first thing I'm going totell you is introspection, right
?
So you need to really find outwhy do you want to start
something new?
Because if you don't know why,you are going to want to start
something new two minutes fromnow, and then five minutes from
now, and then 12 months from nowand then 16 months.
So find out why it is going towant to start something new.
Two minutes from now and thenfive minutes from now, and then
12 months from now and then 16months.
So find out why it is that youwant to start something new Now.
If you're in a toxicrelationship, first of all, you
(32:42):
should start something new foryour own well-being, because
I've been in toxic relationshipsand the world is perfect it is
toxic, right, meaning that itintoxicates your entire body,
your mind, your soul, yourspirit, physically, mentally,
socially, all of it.
So you need to make a decision.
Yes, I love this person, but Ineed to love me first, and I
(33:04):
need to, I need to remove myselffrom the toxicity.
Let's, let's start with thatone, because that is something
that I feel like too many peoplemake too many excuses for other
people who are very toxic intheir life and they just stay
there in this toxicity.
Now I'm not, I'm not.
I'm not telling you go getdivorced.
That's not my thing.
I've been married 27 years.
That's not what I'm saying.
(33:25):
But what I will say is then goget therapy, but you need to
start making some steps forwardto what it is you want.
So you want something.
I would take a pen, a good oldpen and a good old piece of
paper and I would list why do Iwant to start a new venture and
what venture would I like tostart, and list them all out.
(33:47):
Okay, list them all, becausewhat we tend to do is we don't
do that and then we're in ourheads, we're going through this
whole rigmarole and these wholethings and we don't do nothing
because our brain just stops andgoes, forget it.
It's too much.
Cassandra (34:04):
But if you write it down.
Neena (34:06):
then you can look at it and say, well, I really don't
want to do that stuff.
I don't want to do crocheting.
You know what I'm saying?
So let me cross that out.
I really like crochet, right,like that kind of stuff.
So that's why I always tellpeople to be intentional about
their lives and stop livingtheir life as an NPC and an NPC
is a non playing character.
You need to stop being an NPCand you need to start being
(34:27):
relevant and you need to startbeing really connected to who
you are.
And so I don't know if anybody'sever played video games, but
you always play these videogames and in the background
you'll see, like the guystanding at the supermarket or
the other guy, and they'renothing.
They're just digital charactersthat are standing there doing
nothing.
They're just part of the backscene.
Well, are you that person?
(34:47):
Are you the person who's juststanding there being part of the
back scene?
Or are you going to be somebodywho's in the game, playing the
game, the character in the game,right?
So grab a piece of paper, graba pen what do I want to do
differently?
And write it down.
Why do I want to do that?
Write it down.
You will quickly start to say,wait, if I take this is what I
(35:11):
want to do, I want to okay.
So I want to start my owncoaching business.
What does that look like?
Ask yourself that.
What does it look like to starta coaching business?
Hold on, and what kind ofcoaching business do I want to
have?
And how do I get there?
If you start asking your brainquestions, it's going to seek
answers, because our brains arebuilt that way.
Right?
(35:31):
If I say all to you guys, okay,everyone, don't, don't you dare
think of a pink elephant.
Don't do it.
It's a pink elephant.
Don't think about it.
Cassandra (35:40):
What did you think about a pink elephant Right.
Neena (35:45):
So write it down so that you can look at it and say, oh,
okay, do I want to do this?
Do I want to start thisbusiness?
What does it take to start thisbusiness?
And when you find that that'swhat you want, then you start to
reverse engineer.
How do I then start?
Oh wait, do I need to do an LLC?
Do I need to get a name?
Do I need to find out a programthat teaches how to do this?
(36:07):
Do I need this?
You see what I'm saying?
Like you don't have to be stuck, y'all, you're not stuck.
What's happening is that you'rein fear, that you don't know
the next steps and your brain istelling you we can't do that
because it's never done itbefore.
So it doesn't think you can andand you feel quote unquote
stuck.
But really what it is is you'renot being creative, you're
(36:29):
being overwhelmed with yourthoughts, you're not being
intentional.
Write it down, people, likeit's the simplest writing it
down and then looking at it andsaying, okay, this is what I
want to do.
I don't know where to start.
Let me Google.
How do I start this business oncandles?
How do I start this business?
How do I?
(36:49):
You see what I'm saying Likeyou're not stuck, you're not
stuck, and stop telling yourselfyou're stuck, because when you
do that, another excuse for younot to do the next move, so stop
it.
Cassandra (37:00):
Wow, that's excellent .
One more question before wetalk about how to get in touch
with you.
Another thing I've noticed intalking to my clients as well
that stops them is the technicalstuff.
Like, okay, I need to get awebsite, I need to do this, I
(37:20):
need to do that, and I love itwhen you say you can't do
everything.
We're not right at all right.
So how do you help them getaround that?
Because, that's, I got to dothis, I have to do podcasts, I
have to do, you know, all ofthat techie stuff.
And I'm finding a lot of peopleget so stuck around that unless
(37:43):
they're in their thirties youknow 20, they grew up in the
technology.
Yeah, yeah, yeah, yeah.
Neena (37:51):
And even I have, uh, uh, maybe one or two women that are
in their thirties that also getstuck in that, sometimes like
they don't want to do it, andhere's the thing, but you don't
know how to do.
Hire someone to do, okay,that's, that's the first thing.
But if you can't, let's justsay you can't like me, and I can
, I'm invested in this.
That's too much money, whatever, okay, no problem.
Stop thinking about a websiteif you don't need one right now
(38:17):
and stop thinking about it's notnecessary, it's not.
And the reason I say it's notis because what you need is a
really good landing page,somewhere where people can go
and grab your free pdf that youcreated on canva.
That's giving people a lot ofgreat value, which, by the way,
canva is free.
You don't have to pay for thepro and, uh, you can create a
landing page for free onMailChimp if you wanted to,
(38:37):
right?
So there's different ways to dothis and for me, like I, I know
all the technical stuff becauseI've done it for a long time,
but I don't want to do it,cassandra.
So I actually have an entireteam that does it now because I
don't want to do it, right, andso.
But when you are in thebeginning, you're right.
You know why you get stuck,cassandra Cause you're scared,
you're afraid and you're scaredto move forward.
(38:59):
So you're getting yourselfstuck in things you don't need.
Right, I need a.
I need a website before I start.
Why?
Why do you need a websitebefore you start?
That's BS.
Cassandra (39:08):
Okay, what you?
Neena (39:09):
need is to put yourself out there.
Social media free, instagramfree, facebook free, linkedin
free All those things are free.
You just have to show up foryou.
You have to show up in yourskillset, in your knowledge,
that's it.
Okay, the rest of it someonecan help you with.
You can find somebody on Fiverr, you can hire somebody to do it
(39:32):
for you on the side, whatever.
But you know what, cassandra?
This is one of the things weall use as an excuse, as a
barrier, to not do the thingswe're supposed to be doing.
You don't need a website.
Nobody needs a website.
It's great to have.
Once you're establishing bigand you, you have all these
different tabs and you have somany things you want to show.
Okay, great, fine, whatever.
(39:52):
But there's even a free websiteyou can do on WordPress and use
their free website builder Likestop Right, stop, awesome.
Cassandra (40:04):
Awesome, neena.
This is so, so good.
You have definitely given mylisteners some actionable steps
um how to overcome thesepersonal barriers, and
resilience is critical.
You got to keep moving, youknow.
So I just love that.
And then you talked aboutbuilding.
(40:27):
What do you say?
Value driven, a purposeful life, people, individuals that that
want to and know that I want tomake an impact, not just the
money.
I'm not saying money's notimportant, because your business
is yeah, yeah, so I love that.
And when you talk about free, Iwant you to talk about that
(40:49):
free gift for my audience.
Neena (40:51):
Yeah, absolutely, oh, um, did I give you, uh, did I give
you the, the, the ebook?
Is that what I gave you, the,the free ebook, checklist, right
?
Yeah?
So the free ebook and checklistis, um, uh, basically, uh, a
whole format and framework foryou to start, if you are looking
to start a coaching business,for you to start looking at
(41:13):
exactly how to do it.
It talks about your niche, yourirresistible offer, like how to
put it out there, how to findcommunity, like if it has all of
that in there.
It's completely free and it hasa, and it has like timelines
for you from from day one to 30,do this.
From day 31 through 60, do this, and up to 90 days, and you can
have a complete framework donefor a business that you want to
(41:35):
create when it comes into thecoaching space.
And then I'm giving you achecklist as well to keep you
accountable.
So, if you are like looking andyou're like, oh, let me tell
y'all, there's so many greattools out there and a lot of you
have a thousand of them on yourcomputer that you don't even
open.
It's ridiculous, right?
So, and I'm, I'm saying it tome too, y'all, so don't think
(41:55):
I'm, I'm joking.
I'm doing the same thing.
I have thousands of programs.
But here's the thing, like ifthis is what you want to do, I'm
giving you the framework andeverything for free.
It is for you to have grabbedthe framework.
It's a whole ebook and it hasall the framework in it and the
checklist will keep youaccountable.
And I promise you that if youdo the stuff that you're
(42:17):
supposed to do one step at atime, one moment at a time,
before you know it you havesomething viable.
Cassandra (42:23):
Wow, I love that tangible thing.
That sounds great.
Hey, yeah, so how can mylisteners get in touch with you?
Neena (42:34):
It's super simple.
So if you go to Neena Perez,which is spelled N-E-E-N-A Perez
, and I mean you'll find meeverywhere.
And I have a podcast calledStraight no Sugar Added that's
the name of my business, so youcan find me.
I mean, literally just Googleme, you'll see who I am, you'll
find me.
Cassandra (42:56):
Just Google me, you'll see who I am.
You'll find me Awesome, wow,wow.
This was great.
I loved it because you gavesteps, you provided insight.
You just wasn't given fluff,you know.
It was like you were extremelyinquisitive about making sure
that the mindset, the three, themindset the three, what is it?
(43:22):
The three step process totransform your life, and I love
that and I just I mean, I couldkeep talking, but we're not,
because this is not what this isabout.
This is an opportunity for mylisteners to hear about all the
great work that you do, for mylisteners to hear about all the
great work that you do.
And also, you providedsomething free, and I love it
when you say everything you say.
You're making up excuses whenyou're not taking an action, and
(43:44):
I love that, and I just want tothank you, my listeners and the
show notes.
I'm going to give you a link toher free VIP ebook as a gift to
you, and I just don't know whatelse to say.
It's just been so great to haveyou so fun, my guest, ok, and
(44:08):
listeners, I know that Neena hassaid some things that you have
resonated with, so I ask you toplease, when you look at this
platform.
Share this with your people,that you know, but this will be
in their best interest.
And I also say if you enjoythis podcast, please put
(44:31):
subscribe so that you can hearmore and know that all of my
podcasts go live every Wednesdayat one o'clock pm Eastern
Standard Time.
Again, neena, thank you All mylisteners, as I always say bye
for now and God bless you.
Thanks again, neena.
Thank you for having me.
Popular Podcasts
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.