Episode 3 – Rewriting the SEO Playbook with Data, AI & a Dose of Philosophy

Key Topics Covered 

• Why “best practice” SEO is just showing up to a race with a bicycle
• How AI is changing the game for content creation, measurement, and brand visibility
• The truth about low-effort content—and how to avoid creating it
• Using data science and time series modeling to justify marketing ROI
• The rise of AI-generated summaries and their impact on organic traffic
• Tactical advice: How to win in organic search this quarter with one bold move
• From accounting to analytics: How a CPA background gives Andrea a unique edge in SEO

 
Mentioned in This Episode

• Data-Driven SEO – Andreas’ essential book for results-driven marketers
• Adatos.io – A new breed of SEO agency built on data and performance
• Reddit, Threads, X – Data-mining community platforms for insight
• Pollfish – For quick, high-impact audience research
• AI & organic search – How LLMs are reshaping how buyers find brands

 

Andreas’ Wisdom Highlights

“If you’re copying the leaders, you’re already behind. Don’t play catch-up—play smarter.”

“Reverse-engineer communities, not algorithms.”

“High-effort content gets noticed by humans and algorithms alike.”

“You don’t need to outspend your competition. You need better data.”

 

About the Guest

Andreas Voniatis is the founder of Artios.io, a data science-driven SEO agency trusted by startups and global brands alike. He’s the author of Data-Driven SEO, holds a patent in search analysis systems, and is known for blending forensic accounting precision with cutting-edge AI strategy. His work helps brands move from assumptions to actionable, measurable results.

 

Connect with Andreas Voniatis
LinkedIn: https://www.linkedin.com/in/andreas-artios/ 

 

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