E200 Trish Riswick: Finding Balance, OwlyGPT and Where To Look For Inspiration

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company’s social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.

At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the development of Hootsuite’s social listening and engagement strategies, helping the brand stay ahead of online conversations. Over the past three years, she has helped cultivate a thriving online community of more than nine million followers.

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Hootsuite’s latest innovation, OwlyGPT, launched this week