Jordan Matter is a two-time New York Times bestselling author (Born to Dance and Dancers Among Us) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views.
Jordan’s path to becoming one of the most prominent creators in the world began in photography, with his street portraits and dancer series gaining international acclaim and exhibitions across Korea, Moscow, France, Montreal, Chicago, and New York. His work has been featured by The Today Show, BBC, ABC World News, People, The New York Times, and more.
At the core of Jordan’s storytelling is joy, authenticity, and connection, reflected in his frequent collaborations with his daughter, Salish. Together, they’ve earned recognition, including People Magazine’s Top 50 Creators of 2024, a 2024 Nickelodeon Kids’ Choice Award for Family Creator, and a 2025 Webby Award. Salish was also named Kids’ Choice Female Creator of the Year in 2025.
Jordan and Salish launched their young adult skincare brand, Sincerely Yours, on September 6th in Sephora stores nationwide, further expanding their influence from digital entertainment into consumer products.
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