Building Trust in Times of Crisis: What 9/11 Still Teaches Us Today

September 11th changed us in ways we are still uncovering. The tragedy impacted us personally, reshaping our sense of safety, connection, and trust in one another. Professionally, it reminded us that relationships—not transactions—are what carry us through crisis. In this conversation, we will explore how the events of 9/11 continue to deepen our philosophy of trust-based selling. When uncertainty and loss test us, trust is not a tactic—it’s a lifeline. We’ll look at how the principles that sustain people in times of crisis—authentic connection, empathy, reliability, and service—are the same principles that build meaningful, lasting business relationships. Join us as we honor the resilience of 9/11 victims and survivors, while drawing lessons that continue to shape how we show up for others in both life and business.