Inside Banking Strategy: Research-Backed Growth Tactics

In this episode of Jack Rants with Modern Bankers, host Jack Hubbard sits down with Corey Wrinn, Director at Ravel Banking Research, to explore the power of data-driven insights in the banking industry. Corey shares how Ravel conducts in-depth market research, tracking consumer and business banking trends, brand awareness, and competitive positioning to help financial institutions make smarter decisions. They dive into the latest trends in retail and commercial banking, the role of AI in banking operations, the evolving function of branches, and how Chief Marketing Officers (CMOs) are becoming pivotal to bank growth strategies. Plus, Corey reveals eye-opening insights about small business banking relationships, credit card demand, and the impact of youth accounts on long-term customer retention. Tune in to learn how banks and credit unions can leverage research to enhance customer relationships, improve market positioning, and navigate the ever-changing financial landscape. Sponsored by RelPro and Vertical IQ.