The Art of Selling with Dr. Cindy McGovern

In this engaging episode of Jack Rants with Modern Bankers, Jack sits down with the dynamic Dr. Cindy McGovern, bestselling author, keynote speaker, and renowned sales strategist, to explore the true essence of selling in today’s relationship-driven world. Dr. Cindy, known as the “First Lady of Sales,” unpacks the everyday nature of sales and how every interaction is a chance to sell, whether you're pitching a product, an idea, or even yourself. Together, Jack and Dr. Cindy delve into: Why everyone is in sales (whether they admit it or not) How to shift from transactional selling to building authentic trust Actionable tips for professionals in banking and beyond to embrace their inner salesperson The power of storytelling, listening, and empathy in driving sales success Why developing a sales strategy isn’t optional—it’s essential This episode is packed with insights, humor, and practical advice from one of the industry’s most energetic voices. Sponsored by RelPro and Vertical IQ.