Branding and Problem-Solving with Erik Fabian of Sourhouse

In this episode of Bread For the People, host Jim Serpico speaks with Erik Fabian, the Co-Founder of Sourhouse. a company that helps people bake more sourdough bread by creating thoughtfully designed baking tools and inviting people to bake more often. Erik discusses developing a product to help home bakers improve the bulk-proofing stage of bread making. He explains the challenges many home bakers face in achieving the correct bulk proof and how their "DoughBed" product addresses these issues. The "DoughBed" is designed to create a consistent and warm environment for the dough to proof, allowing bakers to monitor and control the proofing process easily. The goal is to provide a tool that simplifies the baking process without taking away the artisanal aspects of baking. 

Jim and Erik also discuss developing products from the ground up, managing Kickstarter campaigns, starting a restaurant, taking risks, starting something from scratch, living in North Carolina vs. New York, and more.

To support Sourhouse's new product 

Visit them at Sourhouse.co
Kickstarter: https://www.kickstarter.com/projects/sourhouse/doughbed-by-sourhouse?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=f870ae45&ref=61slch
DoughBed: sourhouse.co/doughbed
Instagram: @lifeatsourhouse

Become a supporter of this podcast: https://www.spreaker.com/podcast/jim-serpico-bread-for-the-people-sourdough-pizza-life--5704379/support.