Cristina Carretero, Partner Marketing Manager at Arctic Wolf, joins Joey Pinz at IT Nation Connect 2025 to discuss the evolution of channel marketing, the power of AI in partner enablement, and her global journey from Spain to the cybersecurity stage. With over 20 years in marketing, Cristina shares how language, clarity, and collaboration help MSPs thrive — plus her personal discipline practices rooted in meditation, journaling, and mindfulness.
She also reveals how Arctic Wolf is helping MSPs manage cyber risk, strengthen branding, and leverage AI tools like Copilot to communicate more effectively. This is a must-listen for anyone in the MSP or vendor ecosystem looking to bridge the gap between marketing and sales.
✦ Top 3 Highlights
- Partner Marketing Mastery: Cristina explains how Arctic Wolf supports MSPs with campaigns-in-a-box, co-branding, and messaging strategies that resonate.
- AI with Purpose: How Arctic Wolf trains Copilot to understand their voice and audience, boosting marketer productivity while keeping human creativity central.
- Discipline & Mindfulness: Cristina’s daily meditation and journaling routine that grounds her amid a busy travel schedule and leadership role.
#JoeyPinz #MSPInfluencer #ForzaDash #ArcticWolf #MSPMarketing #PartnerMarketing #ChannelMarketing #Cybersecurity #AIinMarketing #MSPGrowth #ITNation #ITN25 #Discipline #Mindfulness #Meditation #AI #Copilot #VendorPartnerships #MSPCommunity
---
Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
🎧 Listen on Your Favorite Platforms:
- Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinz
- Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
- Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
- YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1
🌐 Explore More:
- Website: https://www.joeypinz.com
- Link Tree: https://linktr.ee/joeypinz
- Follow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)
- Subscribe: https://joeypinzconversations.com/subscribe/
🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor
💡 Support the Podcast:
• Subscribe: https://joeypinzconversations.com/subscribe/
• Patreon: https://www.patreon.com/joeypinz
• One-Time Payment: https://tinyurl.com/c6dx4hck
Subscribe, follow, and rate with 5 stars if you enjoy these conversations.
Connect with us across various platforms and don't forget to join our newsletter for updates!
#Podcast #Conversations #PersonalGr
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com