Beyond the Shelf

Beyond the Shelf

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Episodes

September 8, 2021 45 min

The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the Founders of Buddha Brands, Mark Cigos and Christopher Magnone. In this episode, Mark & Chris share how they came to create a protein bar tha...

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Typically, better-for-you products are often characterized by their functional properties but often aren't seen as indulgent. Although great strides have been made in the industry to make better-for-you products that taste great, overcoming that long-standing stereotype is a battle that many brands are tackling. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder of Chasin' Dreams Farm, Sydney Ch...

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In this very special 100th episode of Beyond the Shelf presented by ChefsBest, we spoke with the Marketing Director of Vitamins, Minerals and, Supplements at Church & Dwight, Michael Vercelletto. In this episode, Michael shared with us how Vitafusion and L'il Critters have continued to share their core value of providing delicious vitamins for all. We also discussed how the last year has shaped the vitamin and supplement in...

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Creating a social strategy that works for your brand takes quite a bit of trial and error.  This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co. In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking to create a social strategy to help drive traffic to their eCommerce sites. We also discussed the importance of finding what works bes...

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It's no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the "best looking" produce is available for shoppers - but what happens to all the fruits and vegetables that are deemed "unmarketable?" This week on Beyond the Shelf, we spoke with Ben Moore, the Founder of The Ug...

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 Known as one of the most expensive spices in the world, there's much about saffron that Western cultures often misunderstand. This week on Beyond the Shelf, we spoke with the CEO & Co-Founder of Heray Spice, Mohammad Salehi. In this episode, Mohammad shared with us how their business is bringing equity to Afghani farmers through promoting sustainable farming practices as well as helping to de-mystify American's knowled...

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Innovation products are often a risky move for food & beverage brands. Even with substantial market testing and research, your core customers may still not be receptive to new flavor profiles. But what if you could use your most dedicated customers to help beta-test new products? This week on Beyond the Shelf, we spoke with the Founder & CEO of Oats Overnight, Brian Tate. Brian shared with us how Oats Overnight utilizes a s...

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The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH, Nate Medow & Zeke Bronfman. In this episode,...

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This week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2, we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media advertising. This week is all about awards and certifications, including how brands can earn them, how they may be used in marketing, and why y...

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This week on Beyond the Shelf, we continue our conversation with Pamela Deese, Partner at Arent Fox. In last week's episode, Pam gave us an overview of what ad claims are, who makes them, and what is needed to make them. This week, we discussed what happens when brands make claims that are not or cannot be substantiated. Pam shares how the National Advertising Division (NAD) of the Better Business Bureau works, and what brands ...

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This week on Beyond the Shelf, we are extremely excited to release the first episode of a 3-part series on Navigating Ad Claims with Pamela Deese, Partner at Arent Fox in Washington D.C. In this first episode, Pam gave us an overview of what types of claims can be made in advertising, who makes them, and what is needed to make them. She also breaks down the process that food & beverage brands need to consider before making any ...

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 This week on Beyond the Shelf, we spoke with the President and Founder of wanu water, Todd O'Gara. wanu water has created flavored, nutrient-infused functional beverages that help boost your energy and metabolism. In this episode, we discussed the history of the beverage industry including how sugary drinks gained popularity throughout the 90s and 2000s, and how tides are quickly turning. Todd gave us some insights into where ...

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 As one of the biggest wine producers in the country, every year California's wildfire season takes a huge toll on our local and national wine industry. This week on Beyond the Shelf, we spoke with Winemaker and the Owner of Hesperian Wines, Philippe Langner. In this episode, Philippe gave us some insights into how California wildfires affect the wine industry in Napa Valley. He also shed some light on the extensive aging proce...

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Cracking the code of creating a zero-sugar beverage that still tastes great has been a challenge for many brands for many decades. This week on Beyond the Shelf, we spoke with the co-founders of Swoon, Jennifer Ross and Cristina Ros Blankfein. Jennifer shared her experience living with diabetes and how that led them to create a line of diabetic-friendly lemonades and simple syrup that contains zero sugar and no artificial sweetener...

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 It's not often that we get to follow-up with brands we previously interviewed. However, after watching their business rapidly expand, one of their products qualifying for a ChefsBest Excellence Award, and seeing their recent announcement about going public - we just knew we had to have them back on. This week on Beyond the Shelf, we had the honor of speaking with entrepreneur and Co-CEO of Stryve Biltong, Jaxie Alt. In this ex...

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 Subscription services are one of the most convenient (and fun) ways for shoppers to try new products. With many brands offering a variety of different types of food & beverage products, we can't help but wonder where this business model started and how they have faired during the past year. This week on Beyond the Shelf, we spoke with the President of the Original Wine of the Month Club and host of the Wine Talks with Paul...

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Dry January and Sober October are two of the biggest months for the beverage industry. Each year, thousands of shoppers utilize these months to cut back on their alcohol intake - which, in turn, has created a need for more versatile and exciting non-alcoholic drinks. This week on Beyond the Shelf, we spoke with the Founder & CEO of DRY Botanical Bubbly, Sharelle Klaus. She shared with us how her brand is helping to change the w...

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The wine industry was no exception to the disruptive nature of 2020. With in-person tastings cancelled and huge disruptions to the supply chain, many wineries had to be quick to adapt to the changing market. But how did these changes affect the wine industry as a whole, and will these trends continue into 2021 and beyond? This week on Beyond the Shelf, we spoke with the Executive Wine Editor at Food & Wine Magazine, Ray Isle. I...

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 After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and  Caly...

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Considering that coffee is often considered a staple pantry item for many Americans, how much do we actually know about where it comes from? This week on Beyond the Shelf, we spoke with the CEO and Co-Founder of Progeny Coffee, Maria Palacio. In this enlightening and educational episode, Maria shared with us how the traditional supply-chain often times does not benefit or support coffee farmers. They shared with us how Progeny is t...

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