Beyond the Shelf

Beyond the Shelf

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.... Show More

Episodes

October 21, 2020 28 min

 With more options than ever for plant-based alternatives, consumers are becoming increasingly wary of what exactly these products are made of. This week on Beyond the Shelf, we had the privilege of speaking with Dan Curtin of Greenleaf Foods. As President of two of the biggest brands in the plant-based market (Lightlife and Field Roast), he was able to lend us important insights into the ever-expanding market. In this exciting epi...

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 Influencer marketing is considered the wild west of the marketing world. It's a seemingly easy way for brands to connect to their core demographic, but there's a lot of risks involved. In this episode of Beyond the Shelf, we spoke with the CEO & founder of Wonderkind Co., Elle DeFreitas. They gave us an in-depth breakdown of how influencer marketing works and gave us tips for getting the best ROI when working with infl...

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For new small businesses, establishing cohesive and effective branding is key in catching the attention of new customers. However, the typical process of partnering with one artist/graphic designer (or agency) often leads to long timeframes and ineffective communication. This week on Beyond the Shelf, we spoke with Ross Kimbarovsky of Crowdspring. In this episode, Ross shared with us how Crowdspring has created a marketplace for sm...

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Catching the attention of a Grocery Buyer is one of the toughest hurdles for emerging food & beverage CPG brands. Buyers at most major chains often see thousands of new products a month. When making purchases, they must factor in not just how much shelf space they have to fill in each category, but also what their customers are interested in at the moment. So what can you, as a food & beverage brand, do to stand out from th...

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 "Fermented" has quickly become one of the biggest buzzwords within the food & beverage industry. With an influx of new kombucha, kimchi, and other fermented products hitting the shelves in the past year, there's no shortage of these wellness-focused products. However, many consumers are still unsure as to what exactly does "fermented" actually mean, and why are these products so popular? This week on Beyond...

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 2020 has proven to be a challenging year for many brands. COVID-19 partnered with the growing demand for social justice has forced many companies to look inward and reconsider their business practices. This week on Beyond the Shelf, we spoke with Walker Smith. Smith is the Chief Knowledge Officer, Brand & Marketing at Kantar. In this episode, they shared with us what food & beverage brands need to do in order to adapt to t...

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 Once considered a product designed for athletes and muscle recovery, protein powders have evolved rapidly to fit into many consumer's daily routines. With the growing popularity of alternative forms of protein, this ever-changing market has been on the rise for many years now. This week on Beyond the Shelf, we spoke with Claire Morton Reynolds about the data her team has collected about the rising and stable popularity of prot...

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 Although still a relatively small brand, Supernola has taken the snacking world by storm. Focused on good-for-you ingredients, and promoting a healthy balanced lifestyle, they exude all the qualities an upcoming brand needs to succeed - especially during these trying times. This week on Beyond the Shelf, we spoke with Cindy Poiesz, the co-founder and CEO of Supernola. She shared with us how they have created a superfood-packed sna...

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In the past few years, many companies have revitalized their private labels. With new modern packaging and increased consumer interests, private brands are on the rise. This week on Beyond the Shelf, Aimee Becker shared with us her recommendations on how private brands should maneuver through these tricky times in order to build a lasting relationship with their new (and existing) customers. As the Senior Vice President of Brand De...

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Online grocery retailing has been on our radar for many years now. But recently, as COVID-19 has forced consumers to seek out alternative shopping methods, many digital platforms have seen a boom in business. But how have online grocery retailers reacted to this sudden increase in traffic? This week on Beyond the Shelf, we spoke with Brandon Wehmeyer, the Senior Private Brands Product Development Manager at Boxed. He shared with us...

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It's no surprise that most large distribution systems favor national brands. They have the funding and stable logistical systems that allow buyers to trust them. For smaller, emerging brands, this isn't always the case. Grocery buyers are less likely to purchase from these brands because of the uncertainty about whether they could consistently stock their shelves due to inadequate distribution systems. This week on Beyond t...

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Did you know that it takes 1 lb of grains to make 1 six-pack of IPA beer? And although many breweries donate their leftover grains to farms for feed, much of it is left unused. This food waste is often full of nutrients, and with the right technology could be turned into a superfood. This week on Beyond the Shelf, we spoke with Daniel Kurzrock, the Co-Founder and CEO of ReGrained. He shared with us not only how his company partners...

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In just a few months, COVID-19 has completely flipped America on its head. With panic spreading rapidly, many brands are struggling to stay afloat and react properly to consumer's reasonable concerns. Although some markets within the food & beverage industry have seen an increase in sales, many brands that have been deemed non-essential are having to think out-of-the-box to appeal to the ever-changing consumer demand. This ...

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 Kombucha. Love it or hate it, it's here to stay. The cult-favorite, probiotic heavy beverage has taken the industry by storm in the past five years. Focusing on their wellness properties, many brands have found their audience in health-minded individuals who are seeking a unique beverage experience. But this is just the tip of the iceberg for the market. Enter hard kombucha. Meeting at the intersection of wellness and alcohol,...

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Sustainability has been and will continue to be an important discussion within the food & beverage industry. Many brands have already taken the necessary steps to lessen their environmental impact, but there is still plenty of room for improvement. The meat industry, in particular, has been consistently under fire for their non-sustainable practices. However, a new market is in development, one that could theoretically change t...

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 Once dominated by brands such as Gatorade or Powerade, the functional/performance beverage market has recently undergone a huge resurgence. With the help of trendy ingredients, such as CBD, brands have been reshaping how consumers view this once-booming market. With an emphasis on nutritional and performance benefits, this  (new) market is hitting all the sweet spots for modern consumers. This week on Just a Taste, we spoke with B...

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How much do you actually know about our food supply chain? In its most simple form, we'd like to think that our food goes from the farmers/producers to the distributors, to the store, and then to the consumer. But it's rarely that simple. In fact, typically there are a lot more steps to the process. And with the growing trend of consumers wanting to know more about where their food is coming from, transparency is key in mak...

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 Did you know that 95% of food & beverage products fail within the first three years? Whether that happens during research and development, or during marketing testing, companies must do everything they can to reduce the risk of failing from the beginning. One of the best ways to do this is to develop flavor profiles that appeal to their specific demographics. This week on Just a Taste, we spoke with Jason Cohen who is the CEO ...

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 As of January 2020, 11 states have fully legalized cannabis. And as this number continues to grow, the food and beverage industry is quickly reacting by developing products using CBD and hemp oils. Whether that be edibles or beverages, this growing market is facing a lot of issues. One such issue is the lack of widespread technology that allows manufacturers to manage consumer experience through proper dosage and chemical interact...

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 Throughout the past several years, many consumers have been increasingly focused on shopping more locally, especially with their produce. However, local farmers oftentimes do not have the resources to be able to supply their produce to a larger scale on their own. They are also at the mercy of environmental influences that may affect their harvest. This week on Just a Taste, we spoke to Patrick Mateer, Co-Founder and CEO of Seal t...

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