Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika

Although coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages designed to address some of the common concerns about traditional coffee drinks. In this episode, Michael and Kal gave us some valuable insights into the coffee industry including why/how coffee can affect everyone differently, and why it was important for them to create a line of products that utilized adaptogenic ingredients. We also discussed how the brand has used innovative tech to create a loyal and engaged community, and how their partnership with Friends with Benefits is helping to fuel creativity.

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Beyond the Shelf is a food & beverage podcast that dives into a wide range of topics with guests from all corners of the food & beverage industry, including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends, and expert tips on food marketing and advertising claims, to inspiring stories from food & beverage companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

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