Brand Like You Mean It: How to Standout in Real Estate with Hollie Kitchens

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📸 Think branding is just about headshots and a clean logo? Think again. On this week’s KGCI Real Estate On Air Live, host Ian Wheatley sits down with branding powerhouse and host of Unleash Your Inner Legend, Hollie Kitchens, to break down exactly how agents can build a personal brand that stands out, attracts ideal clients, and feels 100% authentic.

From defining your dream client and finding your brand voice, to sharing stories that connect and deciding what to post (or not), this episode is a real-world blueprint for building a brand that actually gets remembered.

What You’ll Learn 📌

🔹 [06:01] Stop Mimicking Other Agents – Why copying someone else’s vibe is the fastest way to get ignored.
🔹 [08:05] The Avatar Exercise – How to create a “dream client” profile so you always know who you’re talking to.
🔹 [10:17] Define Your Brand Personality – Are you rugged like Jeep or sophisticated like Tiffany’s?
🔹 [14:13] What to Share (and What to Keep Private) – How to be personal without oversharing or getting weird.
🔹 [17:19] The Power of Visual Consistency – Why posting with the same colors, fonts, and tone builds brand recognition faster than frequency.
🔹 [26:01] Don’t Fear the Niche – Why getting specific with your brand won’t cost you business—it’ll attract the right business.

Episode Breakdown ⏳

⏳ 00:00 - 01:29 | Opening Monologue – If your brand is beige Canva templates and a cropped headshot, it’s time to level up
📰 01:29 - 04:13 | Housing Headlines – Mortgage apps rise, pricing corrects, and local strategies are more important than ever
🎙 04:20 - 32:50 | Exclusive Interview with Hollie Kitchens – Personal branding strategies, dream client avatars, brand personalities, content dos and don'ts
💡 33:36 - 35:07 | Top 5 Takeaways Recap – Ian breaks down the biggest lessons from Hollie
😆 35:07 - 37:38 | Real Estate Confessions – Tire kicker texts, rooster deals gone wrong, and a whole lot of accidental showings
📣 37:38 - 38:36 | Friday Focus Preview + CTA – Don’t miss the deep dive into branding with Gogo Bethke, Knolly Williams, Ricky Carruth & more

💡 Be Seen, Be Recognized, Be You:

Hollie Kitchens reminds us that your brand isn’t who you aspire to be—it’s who you already are, communicated with clarity and consistency. If you want to stop blending in and start building a business that attracts effortlessly, this episode is your launchpad.

📲 Listen On-Demand: Available now on the KGCI mobile app or your favorite podcast platform
📘 Want to go deeper? Tune in to Unleash Your Inner Legend with Hollie Kitchens
💬 What’s your brand personality? Share it on Instagram or Facebook and tag @holliekitchens and @kgcirealestateonair—we just might feature you!

Take your business further with the KGCI Real Estate On Air mobile app. Download it for free on iPhone and Android—just search ‘KGCI’ in the Apple App Store or Google Play.

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