#272 Jun Yuh - How Anyone Can Become a 6 Figure Creator - Kickoff Sessions

Episode Transcript
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Jun Yuh (00:00):
When I first started creating content, I had no
creative background whatsoever.
Prior to it, I was the type topost once a year.
I felt that social media wastoxic and I thought that it
wasn't something I would ever do.
So that's, I think, where mycontent started to perform a
little bit better when it becamemore selfless and selfish.
And then you start to buildbusinesses around it that feel
genuine to you while helpingothers, and I think that's where
my confidence comes from in thebusiness world.

(00:21):
It's like I know that I'm newto the space, but I think if I
could think audience first, likeI have my content, then I'll
have the success that I'mlooking for in the business
world too.
I speak to many people my agethat struggle with this exact
fact.
They tell me how do you besuccessful in business?
How do you be successful incontent?
How do you be successful inschool?
And I tell them well, day light, it's going to bleed in

(00:41):
everything that you do.

Darren Lee (00:43):
The creator economy is exploding, but how do you
actually stand out, build anaudience and turn content into a
thriving business?
June Yu has done it 8 millionfollowers, multiple successful
programs and now he's launchingCreator College to teach the
next generation of creators howto do the same.
This is your roadmap tobuilding, scaling and monetizing

(01:03):
as a creator.
How do you ensure with yourcontent that you don't get
caught in like the same cycle,to the point that things won't
actually get better because theydon't get better?
You just stay in the same sixmonths, 12 months, year on year
every year.

Jun Yuh (01:19):
I think that there's two parts to it.
I think the first part is thatyou need a willingness to post
consistently so you have a bodyof work.
And then, once you have thatbody of work, I think you're
exactly right to evaluate anditerate.
So I have this content systemthat I always speak on.
But that last step is exactlywhat you're talking about and
there's that definition ofinsanity that it's doing the

(01:39):
same thing over and over again,expecting a different result.
So I think this willingness toexperiment with different styles
of content and then workingbackwards from there whether
that's reverse engineering apiece of content, but it doesn't
work unless you have the bodyof work right.
So I think it's both parts.
I think if you can have thatbody of work long enough and
then you can start to reverseengineer, then I think you start
to see common threads and Ibelieve that's how I've been

(02:01):
able to constantly evolve so doyou think you have to do the
first 100 reps?

Darren Lee (02:05):
that are awful for you to be able to look at
refinement after a while.
Yeah.

Jun Yuh (02:10):
So I actually have my own version of the 100 video
rule and it's that you post 20videos without limiting yourself
, you understand the top 20%performed videos and you repeat
that five times.
So to your point.
No, I don't think you have togo 100 videos before you
actually start to evaluate anditerate Absolutely not.
I think it's about having atleast a sub-cohort of a body of
work so that you can work with,because when you are looking at

(02:33):
data in general, having onepoint in data is not enough for
you to take a judgment on.
And also, if you look at themindset of a creator, usually,
and if they come from abackground that they have no
content creation experienceusually, and if they come from
backgrounds that they have nocontent creation experience,
it's really difficult forsomebody to overthink something
that's so complicated.
It can be when you talk aboutevaluating, iterating.
So I always think about allright, how do I make it as easy

(02:54):
as possible for somebody tostart?
Because that's exactly how Idid it.
I think once you can lower theexpectation and then have a
sub-quarter body of work, Idon't think it has to be 100.
But I think if you can evaluate, evaluate, iterate ongoingly
without making it so complex.
I think that's where the goalis.

Darren Lee (03:08):
Whenever I hear like these concepts, I always think
about like the mean curve.
Yeah, the mean curve at thebottom, it's like make good
content, sell simple stuff.
The top, it's like make goodcontent, sell simple stuff.
And in the middle, that's whenpeople get super overly
analytical to the point thatthey burn out.
Okay, so like what would whatsome of those like limiting
beliefs people have when theystart?

Jun Yuh (03:28):
yeah, as a creator, that are just simply not true,
like they're just not correctyeah, the first one that I can
start with is people have thispreconceived notion of what
quality is, and when you aresomebody that's just beginning
content, your preconceivednotion of quality derives from
cinema or other successfulcreators that you've seen.

(03:48):
Now what's the problem withthat?
There's a lot of resources thatthey can expend to make that
content look that way.
I truly believe quality isderived from what your audience
wants, it's getting a goodunderstanding of exactly what it
is that their pain points are,and if you can generate content
that's directly towards that,then I think that's quality.
So I have a perfect example foryou on my flight here.
So I've never missed a day ofposting in five years with this

(04:10):
mindset, and on that plane I wasextremely tired, I was stressed
and I was thinking I need toget a post out.
So I simply put my phone thereand I put an extremely large
amount of text above it.
If amount of text above me, ifyou think about quality,
probably somebody would look atthat and say that's not quality.
Well, I got a million views in48 hours and I have a ton of
comments to it, ton ofengagement, and I look at the
DMs is a ton of people that'sinspired by.

(04:32):
Why?
Well, it's because in that text, everything do with their pain
points.
Why?
Because the people that watchmy content also come from an
underprivileged backgroundpeople that have a chip on their
shoulder, people that areambitious.
And that text was all about how,in my entire life, traveling
was never even considered anoption.
And then it went from that tothen traveling to four countries
, eight cities, in less than sixmonths.

(04:53):
And then now I'm on a flight toDubai in business class in
pursuit of creating the biggestbusiness that I've ever had.
That's aspiring to somebody.
Because I understand myaudience really well, I think
people forget that there's anindividual behind the screen, so
that's one really majormisconception that holds back so
many people.
Sorry, I didn't mean to go onabout this, but it's the idea

(05:13):
that people lack consistencythat kills every brand.
Right, but they lackconsistency because it's derived
with an understanding of falsepretense and of quality.
I think when you can start tostreamline the process where you
understand the audience better,it makes content a lot easier
to create.

Darren Lee (05:27):
But just want to take one quick break to ask you
one question have you beenenjoying these episodes?
Because, if you have, I'dreally appreciate if you
subscribe to the channel so thatmore people can see these
episodes and be influenced tobuild an online business this
year, thank you.
I describe it as how do yousolve a painful problem for a
specific user that's easy tofind online?

(05:48):
Yeah, and then the modality andthe vehicle and the vessel you
do it is almost irrelevant.
You can be on YouTube.
You can be on LinkedIn, likedude.
You could be on Quora, likethere's Quora writers.
Yeah, people have become famous, right, and they're like
diehard cult, tribalisticfollowers, and it's on a

(06:09):
platform that mean you wouldnever click on unless you were
trying to fix the socket righton the side of our house.
So it's almost doesn't matter,yeah, but you have to get the
right thing correct.
Which is the specific user?
Yeah, and that can almost.
Which we'll get on to isreverse engineering, the
business component, sure, butthere's, there's two sides to
this, because I see a lot ofcreators coming into space and
they're they want to likeexpress yeah, so they're not

(06:32):
thinking of like solvingproblems yet.
It's almost like aself-expression.

Jun Yuh (06:35):
But then you see, the guys like you, ali abdallah, all
these guys like like explodebecause, oh, they were solving a
specific problem yeah, and Imean I can double down with
exactly what you're talkingabout, because, having created
content now for the last fiveyears, I've seen creators start
and finish and never post againfor probably every single year.
Hundreds of them, right.

(06:56):
And why does that happen?
I think it's because exactlywhat you're talking about.
I think it works for certainindividuals, but if everything
is about you, you will quicklyburn out because the type of
engagement that you attempt tocurate online, it's not as easy
as people think.
You know, if you can reallystart to understand I think to
your point the audience'sperspective, then you can solve

(07:17):
a problem.
Then you start to reallyrecognize.
Well, usually people don't havejust one problem, right?
Usually people have a ton ofproblems that's expanded upon
that one singular one.
So for me, when I was looking atmy previous background in
biomedical engineering as astudent yes, did somebody have
struggles with evidence-basedstudy strategies?
Absolutely, because I knew thatthat could potentially be a

(07:37):
solution to their poor grades,right, but more than that, well,
as a student, what else do youhave in your life?
Well're not just a student, youare somebody.
As a son, you are a daughter,you are somebody that has
hobbies and passions.
You have all these differentthings that you want to do, but
time management becomes aproblem, right?
So a lot of kids my agestruggle with that and I start

(07:57):
to recognize it and I was like,okay, well, that's another
problem.
So then a lot of the youtubevideos that we ended up doing
productivity tips and thingsthat we could help them with in
terms of my own system and sowhen you start doing that, you
recognize okay, let me discoverthis individual and what they're
currently struggling with.
And oftentimes people sharetheir own problems and there's
like a likelihood where if youhave something that you're going

(08:19):
through, likely someone else isgoing through a similar thing.
So that's, I think, where mycontent started to perform a
little bit better, when itbecame more selfless and selfish
, and then you start to buildbusinesses around it that feel
genuine to you while helpingothers, and I think that's where
my confidence comes from in thebusiness world.

Darren Lee (08:32):
It's like I know that I'm new to the space, but I
think if I could think audiencefirst, like I have my content
that I'll whole point is thatthe next wave for you is just
another iteration of, like you,the hermit crab has to break its
shell before it becomes thenext evolution.
Right, I like that, but the wayyou described it is very funny,

(08:55):
is very interesting, becauseit's the problem solution
continue Everything we pops up,right.
So, like, not having leads is aproblem, fulfillment is a
problem.
Retention is the next problem.
Right, it's a continuation, butthe way that you're describing
it is more like constrainttheory, yeah, which is like the
initial constraint is hittingrecord as a creator, the next

(09:15):
constraint is managing andthey're offloads.
So how have you walked throughthat?
Because the consistency issomething that you have, like,
absolutely nailed to the pointthat your inputs, which is you
putting out the videos, butthat's right putting in the
effort has contributed to theoutput of the five years of
videos, which is considered,which is contributed to a

(09:37):
non-linear outcome, which is,abstracts, the eight million
followers you have on differentplatforms.
How do you break down thosethree different components?

Jun Yuh (09:45):
I mean it's tough because anytime that we have a
conversation today, it seemslike I knew that I would have
this type of audience.
And I never did.
And that's me being completelyhonest.
When I first started creatingcontent, I had no creative
background whatsoever.
When I first started creatingcontent actually prior to it I
was the type to post once a yearand at most I felt that social

(10:07):
media was toxic and I thoughtthat it wasn't something I would
ever do.
And then, when I startedposting content, it became as
you put it I love the way thatyou phrased that, by the way,
the idea of the inputs and where, when you are at a beginning
stage, it's all you can control.
And I think once you can startto get better at the skill set,
the more predictions becomeaccurate, and I think then it

(10:29):
becomes more of a holistic cycle.
But that's how I've alwaysenvisioned it.
So when I first started creatingcontent, I mean all the fears
that every creator has gonethrough I've gone through.
I didn't know how to be oncamera.
I hated the idea that.
I thought I always looked weird.
I was afraid of looking cringy.
I was afraid of me not havinganything to offer.
I was afraid that my postsweren't going to perform well.

(10:49):
I had all these different fears, but I think fears sometimes
are associated with a featurethat's unknown.
So every time that I feel thatway, I kind of just think about
all right, what can I do today?
What can I do tomorrow?
And it was hard, by the way,because, coming from my
background by the way, because,coming from my background, by
the way an immigrant parent isnot going to support you doing
content on the side, right, it'sjust not something that they do
.
Moreover than that, when you'rein the biomedical engineering

(11:15):
space, your digital footprint iseverything.
Everyone sees everything, andso I used to be in these online
classrooms during COVID, and Iwould have individuals literally
link my videos in the chatmaking fun of me in front of
everyone, right, and so that wasextremely difficult.
Because when you videos in thechat making fun of me in front
of everyone, right, and so thatwas extremely difficult, because
when you're in that moment, youfeel like there's nobody that
has belief in you and thatsupport system isn't there.
But then, if you think reallyhard about it, then I was
thinking okay, I'movercomplicating the process.

(11:37):
All I know are the inputs.
At the current stage, I'm justgoing to keep up with that.
And then I kept doing that overand over again and then I
started to understand, all right, what is quality?
So in the very beginning, I wasin my basement doing fashion
videos.
By the way, I thought that Iknew about fashion, I thought
that's what you had to create,and I used to change all these
different outfits and I spentprobably like six, seven hours
per video.
Then I started to realize, okay, that's completely the opposite

(11:59):
, because busy, because thosevideos were getting what like
100 views, 200 views.
And it wasn't actually until Ipicked up my phone and started
doing encouraging messages tothe phone where those videos
started to perform a bit betterand I started to realize, yeah,
that video took me 20 seconds tomake and it made a large impact
.
And so that's where I think myfirst aha moment was, where,
okay, quality is not derivedfrom what I think it is.
Because I'm new to the contentgame, I'm going to stop for a

(12:20):
while, but I know the quality isderived from what the audience
thinks.
And so I started to create morecontent that addressed that
pain point.
And then, over time, I thinkyou become a better predictor of
like what actually works.
So then I started to actuallyreverse, engineer the pieces of
content to okay, obviouslythere's certain storage formats
that work better.
Obviously, when you're lookingat Instagram versus TikTok,
versus YouTube Shorts and thisalways is an evolution you start

(12:41):
to realize this contentperformance better, this content
performance better.
But I think it starts off withthe understanding that input
matters first.
Right, I think people, as youput it, overcomplicate the
process, that they lose thesight of the fact that the thing
that's running the entire trainis the content, and so I kept
up with that.
I think as you start to go intomore of the system base, I
started to like break it down.
I have this thing called thecreative vision, where it's the

(13:02):
what, the who, the uniqueness,value alongside the
manifestation, and that's how Istart to really understand
content from a larger game.
But in the very beginning Icould promise you I had no idea
I was gonna fit you in milliongo deeper on the, on those stuff
vision yeah, I'm so happy theysaid that.
so, with the creator vision andif anyone's watching that, we
can do this alongside us as wedo it.
But I always think of thecreator vision as the very top.

(13:22):
So if, if you're looking at apiece of paper, at the very top
would be the creator visionalongside your name, and then
the four branches that stemunderneath it are gonna be your
what, your who, your uniqueness,alongside your monetization.
I think every creator, in orderfor you to have longevity in
this space, it's no longerpigeonholing yourself into one
category, because you, as ahuman being, evolve.
You, as a human being, evolve.

(13:47):
You, as a human being, aremulti-layered.
You, as a human being, havedifferent things that you can
offer the world and most peopledon't understand that content
creatorship is a long-termjourney.
So when you do evolve and it'sreally hard to create content
about something specific anymore, then you lose that audience,
right?
So, for example, if I was to bestuck solely creating content
about study after I graduate,how relevant is that to me,
right?
How much am I going to be ableto evolve as a human being?
So, as I have those fourcategories, I then further break
it down.
So you have your what.

(14:09):
Underneath that I call it mymessage.
It's a message I want topresent to the world across all
the various content pillars ofmy life.
These are all just variousinterests that I have.
So that's pretty simple.
I think people understand that.
Then it's the who Under, thenit's the who Underneath that I
think about the target avatarwho I might actually speak to
through my content.
Underneath that, that's mydemographic and my psychographic
.
I think everyone thinks aboutdemographic, but I obsess over

(14:31):
psychographic.
It's about what theindividual's actually thinking
about, their pain points.
And then when I think about-.

Darren Lee (14:35):
You explain the psychographic more.

Jun Yuh (14:36):
Yeah, so psychographic is more about what is that
individual currently goingthrough?
What are they experiencing?
And that individual currentlygoing through what are they
experiencing?
And if you can really deep diveinto the conversations that you
have with the audience membersthat go way beyond just a
response to somebody's commentthat your video performed well,
they're like, hey, this videohelped me.
You say thanks Instead of justdoing that, actually going a
little bit deeper as to say whydidn't it help you, like well

(14:59):
about it actually resonated withyou.
You start to realize, okay,well, this person that's, you
know, the age of 21,.
Sure, that's a demographic, butthese are the things that
they're consuming, right, on aregular basis.
Maybe they have elements toDavid Goggins that they like and
aspire to be like.
Right, they share his mindset.
Maybe there's things aboutdifferent creators of Chris
Williams and that there's anelement to how he speaks that

(15:20):
people aspire to be like.
Maybe there's an element to asinger and you start to realize
that they have all thesedifferent personalities that
they're consuming content of.
That's like the psychographicof an individual.
It's the pain points they'regoing through.
It belongs to the content thatthey're continuously consuming.
If you understand that, it's somuch easier to package your
info.
It's so much easier to teachpeople because everything that

(15:40):
you teach becomes relevant.
So that's what I always say,and I come from that educational
background where I know thatrelevancy matters so much, and I
think that's what psychographicboils down to be.

Darren Lee (15:50):
Explain the relevancy in terms of that?
Because the challenge I oftenfind is that when you have like
a creator business and a creatorprogram, you get people from
different aspects of life.
So I interviewed Rokit Ngeste,which is an e-com guy, but in

(16:10):
his e-com program, which is$6,000, he is a 40-year-old guy
who's disgruntled in nine tofive.
He also is a 21-year-oldhustler who tried trading all
this other stuff.
So it's hard for him to be ableto frame that in either his
marketing or even specificallyin his program or even in his
content, because the 40-year-oldhas much different interests
because he's trying to bring hiskid to Disneyland but he can't
afford it than the 21-year-olddropshipper.
How do you frame that in thatcontext?

(16:30):
Because people aremultifactorial.

Jun Yuh (16:32):
Yeah.
So if I was to further breakdown all the branches, basically
what happens is at the verybottom of that are all sources
of inspiration, of content thatfit your creative brand.
So that's the whole idea of acreative vision, right?
So if I was to all the way goto the very bottom of this and
we can do this, you start to seethat all of them becomes
experimental content.
But it doesn't mean thatthey'll all perform the same way

(16:53):
.
So to your point.
My first question thatindividual would be all right.
Sit both those individuals downand tell me their pain points
very, very specifically, andlet's see the common third
across them.
Both right.
And then there's got to besomething right.
I mean, in our discipline,mentorship.
This has been just a coolpassion project of mine.
We have our own course and wehave our own community where we
teach upon my own four wins it'ssomething that I'm super
adamant about is, on a dailybasis, having a mental win, a

(17:15):
physical win, spiritual win andself accountability.
And now it's become this trendwhere tens of thousands of
people are doing this alongsideus, right, but in that group we
had individuals that are 45.
We have individuals that are 55.
And that never mattered to me,because those are all
demographics, but underneath it,every single individual has a
drink.
Every single individual, whenthey were younger, once aspired

(17:37):
to be somebody, and as life gotin the way, it distracted them.
As life got in the way, theywere told that they weren't good
enough.
As life got in the way,discipline became that much
harder to accomplish, and sowhen I was in that, that's where
I could feel it.
It's a solution to a completelywide audience, and that's why
we're able to do what we do.
So I think that becomesexperimental content.
So I didn't know that at first,but as I started to understand,

(17:58):
okay, my audience yes, are theymostly 18 to 34?
Yes, are they mostly 18 to 34?
But why do I have a personthat's 50 years old?
I don't want to outcast, I wantto see what they're going
through.
And so then I did that and Istarted to experiment with the
content.
I'm like, okay, disciplineactually works because it's a
messaging that people canresonate with.
But my approach is verydifferent from other people.
It's not a very extreme hard.
Look at it.
I think about.
Can you show up on every singleday in these four categories,

(18:22):
you'll have full listed display.
So that's what I would tellthat individual.
It's like actually fully have aconversation, even Like I used
to get on calls with thataudience numbers, people that
really showed up in my communityand say what is it that you're
going through?
I write those things down, nomatter what your demographic was
, I didn't care and then acrossthat I will experiment with
content.
I would find things that work.

Darren Lee (18:47):
I would always practice with different ones,
but that's what I would say.
What's so interesting here isthe five years that you've spent
right now like you can condensethat down for someone super,
super quickly.
But what's even easier is ifsomeone was using those
transcripts to hop on thosecalls.
You could use ai to find thepsychographics, because if you
can't articulate, this you couldtranscribe it, which I know my
friends have done, from theirsales calls or their demo calls,
do turkey calls and thenseparate out from demographic,
psychographic, differentcomponents.
So it's almost like you don'tneed to be able to have to do

(19:09):
all of it yourself.
Yeah, because, like you've donethe hard yards.
Of course I'm like that's putyou in this position that you're
in, but it's almost like we canaccelerate that pace, yeah, and
utilize the frameworks that youhave to be able to leverage
that outcome right?

Jun Yuh (19:22):
yeah, I think that's a beautiful way of doing it in a
way in which you leveragecurrent technology.
I'm always a fan of that.
I think what the currentstruggle, though, when people
are thinking about how can youmaximize situations like that,
is asking the right questions isa skill, and I think that for
me, I had so much practice inthe span of five years I didn't
have to always ask the rightquestion, and I truly believe in

(19:43):
that.
Right, it's like I threw out asmany questions over the span of
five years that I ultimatelygot the right answer.
But it's hard sometimes wherepeople will tell me and I've
seen this so many times peoplewill tell me hey, june, I
understand the demographic andpsychographic of my audience
because I had an hour call withthem, right, and it's like cool,
tell me what you, etc.

(20:09):
And I started to realize humanbeings and their interactions
are much more complex than asimple base of questions, right?
So once you can remember thatand if you were to tell me that,
okay, we can transcribe this,we can pull this data, and then
we would do it 10 times over Iwould say great, that's an
awesome plan.
But I think people strugglebecause they stop at step one
and they realize that theircontent is produced well and
they're like oh, I understandthe psychographic, but I'm not
performing well.
It's like I don't think youactually did the first step

(20:31):
thoroughly enough.

Darren Lee (20:49):
And that's where people share information on
different modalities.
Some might be direct to you,some could be in a comment, some
in text message, some could bein a feedback form, like there
needs to be a way for you toaggregate information, yes, but
what's important there is youhave it, you've done this and
you're helping people do this,but there's a variable with the
outcome of time, and time is theonly variable you can't fix
because it's quite literally avariable.
However, you're able to fix theoutcome for you because you've
done that process over and overagain.
You, like, you can expectcertain amount of engagement,
but time is often an expectation.
So people want to become theirfirst thousand subscribers,
10,000, first million getmonetized.

(21:11):
How do you manage someone'sexpectations around time?
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(21:32):
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Jun Yuh (21:52):
That is such a great question.
I actually think when somebodycomes to me and says I want to
be successful in X amount oftime, you first have to ask them
where's that time come fromright?
Genuinely, where did you getthis expectation from right?
Because some people will say Iwant to be a millionaire by 23.
And they'll look at me and say,oh, june's done it.
How do I do it?

(22:12):
Let me ask them, and I willtell them very straightforwardly
I never thought that I'd be amillionaire at 23.
Never did I have that goal.
But it's the idea that we get solost in the output of the goal
that we start to forget theactual initial basis that got us
there, right.
So when you think aboutexpectations, I start to

(22:32):
recognize that it's probably anexpectation that wasn't derived
from their inner self, like it'san expectation that was given
to them.
But, moreover, usually anexpectation is quote unquote
time-based, because they don'tknow the output and if it's
guaranteed right.
So what I mean by that ispeople are so focused on getting
to somewhere at a certainamount of time, but what, in
reality, that they're currentlystruggling with is they have no

(22:52):
idea if the input that they'redoing will actually pay off.
And so they'll use time as justkind of a mask, as to like, if
I get it done in five years,it'll be well worth it.
But in reality I think it'sjust that they don't know if
what they're doing right nowwill actually pay off.
So when I'm in thoseconversations I tell them very,
very clearly I have no idea howlong it's going to take you.
I'm not going to sit there andlie to you and say it's going to
be done for you in six months,because I have no idea if you're

(23:14):
going to show up for me everysingle day.
But I can tell you that thisframework, this roadmap, works
and that alleviates so muchstress.
Because then you realize okay,I know, if I put in the work and
I do it this way for longenough, it will work.
Then I think, out of thoseconversations that I have no
longer, are they figuring it outas time-based procedure.
They're figuring out as allright, well, june has a system.

(23:36):
All I have to do is, on day one, do this system and I think
once you can teach somebody inthat fashion, you become a very
genuine teacher, right?
Like?
I don't feel very confident whensomebody tells me hey, june, in
six months time you're going tobe able to get to X solution
right, x output.
I have seen on the back end ofthat how many people actually

(23:56):
fail at that, so that doesn'tgive me any confidence.
But if you actually told me,hey, june, I've had the success
because I've done it this exactway.
This is the framework, I knowthat if you follow it, no matter
how long it might take you,you'll figure it out right and
I'll be like all right, cool,I'll do it.
And that gives me the overlysense of confidence.
So I believe in a different waythat it's not always so time
focused.
It's an unknown of what theoutput actually looks like, and

(24:18):
if than that, I think it kind ofabsolves that issue well in in
many regards.

Darren Lee (24:22):
People think that they're going to get the outcome
invariably like they.
People think they're going tobecome millionaires, no matter
what.
Like they have this expectationthemselves but they're not
doing the inputs to get there.
Like the input may not berunning the funnel or creating
the video.
The input could be like gettingup yeah, like genuinely it
could be getting up.
It could be doing the mostbasic level of input and that's
why I asked you earlier aboutwhat do you for fitness, because

(24:43):
the traits that you have inyour own fitness and your own
interest with it and what youwant to do with it contributes
to the content, contributes toyour workload.
So it's 100 like how you do.
One thing is how you do.

Jun Yuh (24:54):
I love that I have said that so many times and people
think I'm crazy, like I am soserious was in school.
People would say why are youtrying so hard in your senior
year, Like, why are you doingyour master's?
You don't need to do yourmaster's.
I was like, how I do, one thingis how I do everything.
If I give up on this one thingbecause I can't use social media
as populated, how do I knowthat at one time when social

(25:15):
media might not be my, I can'tuse something else populated,
that I won't treat it like that.
I've always thought the way youdo one thing is how you do
everything.
I love that you said that.

Darren Lee (25:22):
And also that should give you confidence, because if
you, let's say, your backgroundwas in school, right and you
were good at school, you got itdone, everything.
Then you went into running andthen you're nailing 5K PBs, 10k,
right, that's a good barometer,that when you want to start
something new, yes, you may notbe an expert at it, but at least
you have the trade.
Like there is an underlyingtrade that sits between

(25:44):
everything you do right, andthat trade then may not
contribute to how you create aTikTok video or how you run an
ad or how you create a landingpage, but you will have that
ability for you to go andexecute it.
I'll give you a simple example.

(26:07):
I recorded a podcast the otherday and the file got corrupted
when I recorded it and it waslike this it was such a mess and
I've really pissed off about it.
And I rang a bunch of companies.
I rang a data recovery companyin LA.
They recovered hard drives thatwere thrown into the river.
You know when people try to getrid of evidence and I rang them
and I gave them the file andthey couldn't fix it and I was
like I was like I can, I waslike we can fix this.
Yeah, and I spent two daysfixing it and I got it fixed
last night.
And it's not to do that.

(26:27):
It's not to do it like, oh, likethere's a specific way and you
have to learn it and you have todo this.
It's just like you have to havea level of competency to be

(26:48):
confident in that regard.
Otherwise you know you have ayou're stubborn, right.
You've never stubborn.
You're ignorant because you,you don't really know the path.
So there is obviously caveatsto this.

Jun Yuh (26:58):
Mind, your ears but it's so beautifully said and I
don't think that this message ispopular enough.
So please keep speaking on ittime and time again, because I'm
telling you.
Right now I speak to manypeople my age that struggle with
this exact fact.
They tell me how do you besuccessful in business, how do
you be successful in content,how do you be successful in
school?
And I tell them well, if youhave poor habits in your

(27:21):
day-to-day life, it's going tobleed in everything that you do.
And so the four wins became anepitome of what I've done.
So when people look at theexternal successes that I've
reached, people always ask howwere you able to do all of that
simultaneously?
And I thought I never even everimagined it to be in that
context ever.
For me, it was.
If I can show up and learnsomething new every day for at

(27:41):
least 15 minutes.
If For me, it was, if I can showup and learn something new
every day for at least 15minutes, if I can move my body
intentionally for 45 minutes, ifI can do my spiritual win for
15 minutes, if I can do aself-accountability for 15
minutes, good things will happen.
I've literally done that prettydarn consistently for the last
five to six years and it'stransformed everything that I've
done, not because that hastaught me how to be an
incredibly successful businessperson, because I have all the
skill sets for it, because I'mwilling to actually stick

(28:03):
through it and figure it out toyour point, and I think it comes
from the individual and it'sthe difference between internal
strength and external success.
If you have an individual thatis strong internally, the
likelihood of success, I believe, 10-folds, 20-folds and it's
way more than a course couldever teach you right.

Darren Lee (28:27):
It's like once you can combine that with
information.
I think that the apps is let'stalk about more the internal
state.
So, because, even when I lookedat your program, one thing that
I observed initially was it'samazing that so much people are
in that.
But why do so much people needso much accountability?
It's like a deeper thing, right, it's like a wide and like
that's a big driver.
It's a big problem that yousolve.
But what is it at an internallevel that makes people need to
need so much accountability,like what's happening there

(28:49):
internally?
Because you're giving themskills, right.
Eventually they go into theworld and they can do it
themselves 100%.
So what's happening there?
What's happening for you?
Maybe specifically like whenyou were quite young, right,
because a lot of these traitsare developed.
You know you had immigrantparents, you didn't grow up a
lot of money, you had a lot ofstruggles, but that internal
state is now a driver for howyou do everything.

Jun Yuh (29:11):
Everything.
And you ask such a goodquestion of why do people need
accountability?
Why do people not show up forthemselves?
Well, I think we have lived inthis digital world and I think
the outcome of that has beenthis external validation that we
receive, and it drives all ofthe success that I often see
right.

(29:31):
What I mean by that is peoplehave no problem showing up for
the bosses, people have noproblem showing up for their
parents, people have no problemshowing up for their friends.
I know some really, reallyawesome people in my life that
are so good at that.
When I say, hey, let's go on fora run at 8 am because it's
before our classes and it's sohard for that, I wonder why,
like I wonder why you're notable to show up for yourself the

(29:52):
same way that you show up forother people?
And I think it's because thevalidation comes from a
completely wrong place, becauseif you think about it, your
consequences aren't shown topeople, right?
So if you don't show up foryourself, if you don't go on
that run, who actually sees that?
Who sees the repercussions?
Only you, only you feel thatright, and I think that it's
hard to drive that message homebecause people care so much

(30:13):
about the athlete, people careso much about the validation.
I think it's fine, I think youcan be a driver, but if you
don't have that internal stuffchecked out, you will absolutely
burn out, and I think about ittime and time again.
People ask like how do you doall that stuff without ever
burning out, without ever takinga day off and feeling like
everything's too overwhelming?
It's like like perspectiveright, like it's.

(30:34):
Everything's based onperspective.
Perspective drives yourperformance.
I know what my parents havegone through.
I know what that immigrantbackground looked like.
More importantly than not, Iknow what it feels like to show
up for myself, so I'll just doit regardless.
So I think it's beautiful thatyou've said it that way, and I
think more people need to hearit.

Darren Lee (30:48):
I think a nice way to frame it as well is what's
the opposite right.
So what you're doing now isamazing.
That's it.
Tomorrow you wake up and you'relike I got money in the bank,
my program is running, I don'tneed to do this shit anymore.
The opposite is, things startto go downhill.
You might have to go back toyour job, you might have to go
back and do additional studiesbecause maybe your degree is
maybe not as relevant anymore.

(31:08):
Right, it's like what actuallyis the opposite to you doing
this and like that should bealmost a driver too.
Right?
Because what I find is I find itvery and I speak to a lot of
entrepreneurs and a lot ofpeople that they work with a lot
of entrepreneurs and a lot ofpeople that they work with they
struggle to just do, to havecommitment, and I want to ask
you to commit to that, that acause of whatever that is.
And I always struggle tounderstand why someone doesn't

(31:33):
do something.
You know because, let's say,they've put everything into it,
they burn all the bulbs.
You have no other choice but toget up, work on that offer,
work on that business.
You know you've been in herefor 72 hours recording and I've
caught you at the end of the 72hours, so that's a level of
commitment that people need tomake for themselves.
How have you seen that play out?
Because people will use yourdiscipline program to become

(31:53):
more disciplined.
They'll make a financialcommitment, which is damn
important.
Then they'll make a commitmentthemselves.
How do you see that play out?

Jun Yuh (32:00):
It's the only thing you can do.
I've seen this time and timeagain where people try to
control so many factors in yourlife and I genuinely, genuinely
and I love the fact that you'restripping away of somebody's
success, because I think peopletend to lean on their own
success as a level of confidenceright, but what you've done so
incredibly well is like if youflip it and you say, if that
went away, what do you become?

(32:21):
If you tell me you completelylose all of your confidence,
then was that real confidence?
Were you faking it till youmade it?
So I always think aboutcommitment is all you can do.
I guarantee if somebody hadlooked at my life when I was age
of 13 or 14 and saw what I hadseen with my parents getting
divorced, the mental healthissues, the financial issues,

(32:41):
everything that we suffered as arepercussion of that nobody
would think that that kid isgoing to be a millionaire at 23.
Nobody would have said that kidwould make a million followers
before he graduated.
Nobody would ever say that andI definitely didn't say that.
I'm not sitting here thinkingthat I could ever do that on my
own.
I think my faith plays a reallylarge role in this.
I am truly, truly somebody thatpursues a relationship with God

(33:02):
, because I think that that hashelped me get to where I am,
because that gives me the utmostconfidence.
But more importantly also isthe idea is like how does that
transcend into the life that I'mliving?
It's the commitments all I have.
Like if any of this got strippedaway, I'm not going to sit
there and say that I will getthis done in 24 hours and I'll
become a millionaire again.
I would never say that becauseI have no idea.
But I will say that I'mcommitted to the fact that the

(33:24):
effort is all I can control.
You brought me on after the 72hours.
It doesn't mean anything to me.
It's like I'm here for you.
I've committed to this.
I'm going to give youeverything that I got, because
it's all I can bring.
I'm not going to say that I canbring you the most and be
present and hopefully that'sgood enough and throughout my
life that has been.
I think if people can realizethat effort is that number one

(33:46):
thing, and of course, effort, Ithink, is combined with
discipline.

Darren Lee (33:49):
But the idea is that if you can show up, you realize
that's all you sometimes needit's more playing like an
infinite game, right, like whatyou're doing right now is like
for you what you can doinfinitely yeah versus a finite
game is putting a variable oftime.
I like that.
A fixed level, right, becausethen you're always working
against the clock, likeeverything is like a.
It's like a backside right,it's like I'm not there yet or

(34:10):
I'm 7% complete.
But the logic is, if there's nopercentage, then you're just
always playing a continuous time.

Jun Yuh (34:17):
I love that.

Darren Lee (34:18):
But that will feed into your content, which then
will feed into differentverticals you might want to get
into as time goes on.
You want to try something newbecause you're more of like an
evolution to what you're doing,versus I need to get to 10
million a year doing thisbusiness and if I'm not there,
I'm going to be like so pissedoff and I'm going to be
resentful.
I come from like an individualsport background, like primarily
athletics, and the problem withindividual sports is that

(34:43):
you're always a loser untilyou're the winner, and then,
while you're the winner, you'reonly there until you're the
loser again.
So it's a really wrongframework, especially for
someone who wants to do thisforever.
But that's why it's.
It's almost good to get offyour ass, because when I ran 100
meter track, yeah, I didn'twant to come eight, seven, six,
fifth, all the way up to second.
You want to to become thewinner, right.
But then I think as you becomea bit more mature, you're like

(35:04):
okay, there's more variableshere that contribute to the
outcome that I want and that'swhy you can lift up that, put
into a different business, putup that thought, put into a
different content system youneed to clip that.

Jun Yuh (35:14):
I need to take that out , plaster it on.
That's everything that I standfor.
I truly believe in it.
Right, I truly believe in it.
Right.
People overestimate what theycan do in a month, but they
underestimate what 10 yearscould do for you, right, and
we've now been in this worldwhere, unfortunately, a lot of
the content online that you seeis of individual promising
something at a certain giventime period.

(35:36):
Right, because it sells, right,and I think that if you have
that further emphasis, thatmight seem okay from the
business perspective.
But when you're 18, being toldthat 40 different things are
going to give you the dream lifeat a certain period of time and
you're already impressionableit feels extremely overwhelming.
So I always, always, love thattype of perception.

(35:58):
It's like it's okay, like youhave so much time, not that you
should just sit there and not doanything, but don't discount
what you can do in 10 years fromnow.
Actually, I think if youoverestimate what you can do in
a year's time, you have noguarantee that that's going to
be sustained.
Like, how many people in yourcircle have you seen Because
I've seen a lot where peoplewill reach a level of success
and falter.

(36:19):
Because, yeah, tell me aboutthat, because I genuinely want
to know, because I know that youhave this big circle of really
successful people, which isawesome, but I think people
don't understand what theopposite side of success looks
like.
You know, to write a goal.

Darren Lee (36:29):
So there's two sides .
There's the guys that got infor the wrong reason, got the
10k a month, 100k a month, 100ksubscribers, okay and then fell
off because they were in it forthe wrong reason.
However, I've interviewed manypeople in 2020, 2021, who are
making 100K a month, 50k a month, and now they're doing two and
a half million a month andthey're getting ready for a
eight-figure exit on theirsoftware company.

(36:51):
They've never built software intheir entire life.
Okay, because they were lookingat as much more of like a
decade or multi-decade thing andthey're just playing much more
of an infinite game that it'snot really about the numbers on
the screen on youtube analyticsor the stripe account, because
it's much more of a thing thatthey want to pursue.
They don't have other interestsand that's why, for these
people, they might go into avalley of despair when they do

(37:12):
sell the company or whatnot,because they need to reignite it
within themselves.
But I've quite literally single,single-handedly seen those guys
that keep on pushing on, likeI've seen sean's work from 2021,
all the way up to 2024 and 2025, and it's almost it's an
element of relentless.
You know, and I think somepeople have that again, it's an
underlying trait, yeah, you know, and it's like it can be

(37:35):
nurtured, but it has to comefrom a position of I need to
make this work and that's why Iget on so well with, like
American people.
Because there is no floor board, you can fall and fall, fall,
fall, fall, fall, as you will,you know.
So I think having thatexpectation for people is
important.
But for creators that you'reworking with now, as they're

(37:55):
scaling up their content, howhave you seen them kind of go
through like differentiterations, so let's say, their
first video, because you've gotthe them kind of go?

Jun Yuh (38:08):
through like different iterations, so, let's say, their
first video, because you've gotthe audience you've built is
obviously insane, but how cansomeone replicate that success
by not thinking about the endgoal?
Uh, seriously, because I mean,if I went into the game of
content, it's even interestingthat I'm calling it that but if
I thought about content as theeight million goal to your point
, though and I love the way thatyou said that I really hope
that my audience hears that,because I always talk about it,
but it's awesome hearing yourperspective on it, because you
have a lot more examples too butthe truth of the matter is, I

(38:30):
probably would have saidsomething along the lines if I
wanted my first 50,000 followersright, because when you have
zero audience, 50,000 is a hugeamount of people, and think
about 50,000 people in one room.
You would need a massive room,right, and so if I had thought
like that, I probably would havestopped.
I probably would hit thatnumber and completely stop, and
I think that you're absolutelyright, though.
It's the difference between theinitial goal at hand, right,

(38:52):
and so, when I was creatingcontent, all I was thinking
about what is the input that Ican get?
The input is the system.
The system is something that Ican continuously interwork after
a ton of trial and error, and Ican try and figure out what
works and what doesn't work andtry to maximize each post right.
But the idea was never thethought of.
Like I'm going to hit 10,000 or100,000 followers to 200,000

(39:12):
followers, to the point thatactually a lot of my close
friends know this.
Every single time my socialmedia would come up, I would
block out my homepage.
And if I had to go on myhomepage for any reason, I would
block out my homepage.
And if I had to go on myhomepage for any reason, I would
block out the number offollowers.
Why?
Because I did not come from acreative background.
I just heard horror stories ofpeople having so much ego that
it ruined their content.
So no lie.

(39:34):
For the first six months I hadno idea.
I just knew the number of viewsper content.
I had no idea how big myaudience was getting.
I didn't care, and so the ideathen became if I can solely
fixate on the inputs, I thinkgood things will happen.
Sean knows this very well.
He was actually one of thefirst individuals that gave me
advice that led me to the stagethat I'm at, simply because,
coming from the biomedicalengineering space and fell with
Delphi, there wasn't many othercreators that I could lean on.
However, I had asked Sean, withhis experience, what should I

(39:56):
do?
Should I focus really on mycontent?
An agency at that point as well, where I was helping small
businesses with their socialmedia content and I was making
close to 8,000, 10,000 dollars amonth.
And that's when Sean told me thepower of actually fixating on
content.
It's when I went all quoteunquote, all in on content and I
just showed up daily with theinput in mind that he saw my
growth Like.
He saw me literally the veryfirst call that we had, I

(40:17):
probably had like 200,000,100,000 followers that were
maybe engaged, that were kind ofengaged, and then the next time
we had spoken, I probably had 3million, 4 million, right.
It was this really big chip onmy shoulder, by the way, when I
heard the things that he hadsaid in regards to challenging
me for the content, but itreally boiled down to the fact
that I have no end goal in mind.
I don't know if I'm going to hit10 million.

(40:38):
I have no idea if I'm going toever hit anything beyond that I
could stay here and I think Iwould still do the exact same
thing.
Right, because I understand thepower of showing up and I just
love the way that you phrasethat, because I really hope more
people can take that messagehome, because I think they would
be successful in content, Ithink they'd be successful in
business, I think they'd besuccessful in their jobs, I
think they'd be successful intheir relationships.

(40:58):
Because if you keep that mindwhere it's not always an end
thing, it's a constant evolutionthen I think great things
happen.
Actually, do you feel a duty toyour audience More than I could
ever describe?
Does that hold you back?
I think it drives me.
Why do you think many people getstuck with that Because they

(41:19):
don't know what their audienceis?

Darren Lee (41:24):
And that's a contributing factor to them
pulling out of the market Always.

Jun Yuh (41:28):
It's the reason for everyone to quit right, Like
people don't realize if you doeverything for yourself, you
will never win.
And you know there's a greatexample of this.
There are people and you'veprobably noticed this because
you've had success in yourcontent Sean talks about this
all the time there are peopleand you've probably noticed this
because you've had success inyour content Sean talks about
this all the time Once you getto a certain stage of creative
content, you start to realizethat emulation is the greatest
flattery, right, but in thebeginning it doesn't feel that

(41:49):
way.
So when people are imitatingyour content completely, it
feels like somebody has stolenyour work, right, and it feels a
little bit personal to you.
But you start to realize theyall fizzle out.
And to realize they all fizzleout and that's something that
Sean told me in the verybeginning that I didn't believe,
but it's just true Like in ayear span time, they weren't
there anymore.
Why?
Because they do everything forthemselves.
They had no idea who theirtarget audience was.
And so when I stopped creatingcontent about studying,

(42:27):
interestingly enough, they mightnot have any content to post
anymore, right, but it becamethat idea and I started to see,
not just from my own content.
But Sean was showing medifferent examples of creators
that you know get imitated andhow those audiences never
actually persist.
Why?
Because that audience doesnreservoir of inspiration.
I always talk about researchwhat's working.
And in research what's working,it's all about understanding
what has algorithmically workedright.

(42:48):
But you combine that with yourcreator vision.
You don't just take a piece ofcontent that works well and
imitate it completely.
You take the framework of it.
You combine it with your ownunique message and your target
audience, your unique disvalueand your monetization routes,
and that becomes a powerfulpiece of content that has its
best chance of success.
So, to your point, I thinkeveryone loses the game.

(43:09):
If you want to call it a game,it's because they never
understand the content isn'tabout you, it's about the other
person that's watching thecontent.
If you do that, man isn't thegreatest driver.
Like I wake up and yes, I'mtired, Sure, I mean I haven't
slept much and that might seemsomething I can complain about.
But like, how lucky am I?
Like if I ever told my dad, hey,you would be able to not worry

(43:29):
about your debts because your23-year-old kid had paid it off,
he would never believe me,right.
Like I understand perspectivebecause I saw what my dad and my
mom had gone through rightShowing up when you're tired.
It's so easy.
And when you can do that withthe understanding that you're
not in service of your, up inyour service of others, and then
take that and then build abusiness around it, so then you

(43:50):
can have longevity in the spaceand it feels true to you, then I
think then it's so easy topersist.
I think people don't realizeany of those prior steps and
they lose the game because theynever understood the game in the
first place.
They thought it was about that.

Darren Lee (44:03):
On your YouTube strategy specifically, how have
you consistently hit amazingvideos, top performing videos,
but then had a unique mechanismin it for people to fall in love
with you?
Right, Because these videos areconsistently top performing and
they're very unique.
And then other people then areripping these ideas, technically

(44:24):
right.

Jun Yuh (44:25):
Yeah, and I think that it just comes from understanding
that creator vision.
Right, so I can just break downreally quickly my create
framework and so that every timeI explain it I think it'll make
a bit more sense.
So when I think about create, cis commit to your creator
vision.
R is research what's working.
E is engineering your content.
Plan A is actualizing your plan.
T is telling your audienceabout it.
E is evaluating and iterating.

(44:47):
Hopefully we can have that onscreen.
The idea is simple.
It's like I always, always,always, go back to my creative
vision.
That's simple.
The research what's working isunderstanding algorithmically
what has performed well, that'sthe easy part.
Right, like you go to that.
You constantly look up contentpieces that perform good.
Well, right, you think about.
All right, that hook probablyworked well because it addressed
a specific pain point.
Great, let's run with it.

(45:07):
Okay, let's look at exactly howthe story was told.
Great, let's run with that.
But let's go back to exactlywho my audience is.
Right, let's go back to what mymessage was.
Let's go back to exactly whoI'm targeting my content towards
.
Let's think about am I buildinga business?
My business is probably verydifferent from the other
creators and their businessesright and I think, naturally,
when you get really good atsaying, all right, here's an
algorithmically proven video.

(45:28):
Let me combine that with my ownunique creator vision.
It just becomes subconscious,almost so.
Like anytime I see a contentpiece and I bet no-transcript
what do they do with their bodymovements?

(45:48):
You view it completelydifferently, I think.
When you become a creator, youstart to recognize that.
So the research what's workingkind of combines you the I was
to ever do another platform.
I think I have confidence justbecause I'm willing to do that
seems at work.
But that's how I would answerthat question.

Darren Lee (46:07):
What's the underlying elements of
psychology you're tapping into?

Jun Yuh (46:12):
That most people struggle with something and most
people feel unheard.

Darren Lee (46:17):
So that triggers an emotion of likeness,
relatability that you have forpeople.
What other components would youkind of leverage or lean on of
psychology?

Jun Yuh (46:26):
Credibility, right?
I think people need trust andnobody's going to actually
listen to you if you're notsomebody trustworthy, and that I
think people forget.
I think people get so warped onthe idea of making money they
forget the other people watchingthe content are pretty darn
smart and I've seen this in reallife, where people can see
scams a mile away nowadays.

(46:47):
Yes, can you start to monetizeand scam maybe 15-year-old boys
into buying something?
Probably right.
Are you going to be able tocarry that over into legitimate
businesses?
Perhaps Are you going to beable to have that emulated
success across all the differentbusinesses if that audience
member can be a bit moreintentional in their purchasing
decision, right?
So I don't blame that13-year-old, 14-year-old for

(47:08):
purchasing that thing, but that18-year-old, 20-year-old is
probably not, because they havea good understanding of what
feels like a scam, right?
So I always think credibilityis so important.
It's like why should somebodylearn from you?
And if you then go online andyou try to teach from a
standpoint of expertise, it willnever work because no one will
believe you, right?
But I always think of contentin two different perspectives

(47:29):
and this is my value frameworkthat me and Sean work with, but
it's the idea that value can bederived whether you're an expert
and you've already done thething or you're in the journey
of actually getting thatexpertise right.
So I think if somebody was tosay to me hey, june, I like the
fact that you're creatingcontent, I like the fact that
you could teach on contentcreatorship because you've done
it for five years now and youhave so much to add and pull

(47:51):
from.
You have the audience.
You are considered an expert.
I would say, well, that's verykind of you.
And I would look directly athim and I say well, the fact
that you posted for two monthsand you post every single day
and you got zero views for twomonths, I think that's so
impressive.
I think it's awesome becausepeople can learn from that.
People can learn from yourpeers just as much as you can

(48:13):
learn from an expert.
And there's this whole thingabout curse of knowledge, where
if you are somebody too ahead ofthe game, it's really hard for
you to be relatable to theperson that's just starting.
You usually learn from somebodythat's a little bit ahead of
you.
So if somebody would come to meand say, june, I have no
expertise but I want to createcontent, I would say great.
We think about value is doneeither through an expertise lens
, but also a journey POV lens.
Tell people about how you'regetting there, tell people about

(48:35):
the mistakes that you're making, and even that is just as
valuable as what I'm producing.

Darren Lee (48:43):
The majority of my guests run content businesses.
They've used content as themain element of their business
to drive more revenue and buildtheir influence online.
We've been doing this through apodcast for many years.
We have many guests, clientsand even customers use a podcast
as their main source of drivingmore revenue for their business
and building their influenceonline, and we're offering a
handful of spots to book in acall with our team to learn how

(49:04):
you yes, you can leverage apodcast to generate more revenue
for your business and driveyour influence online.
Many of our clients andcustomers start from nothing,
but each one of them are actiontakers and they want to learn
more about how to build apodcast and a brand right around
their business.
So if you want to learn moreand you're really interested in
building a podcast, check outthe link down below and book in

(49:24):
a free call with our customersuccess manager and he will
guide you into how you can buildand generate more revenue from
your podcast this year.
The way I explain that is theexpert versus student.
So a student is someone likeChris Williamson, tim Ferriss
these guys had these amazinginterviews like Arnold
Schwarzenegger all the toppeople in the entire world

(49:47):
because they never positionedthemselves as the expert.
They were the curious child inthe instance and they were
always open to learning.
And in a world of mediocrity,people love people who are
obsessed, so you're willing tosit across the table and that
person will give you the lightof day because they'll see
characteristic traits in you, asthey did when they started.
I understand, but most peoplethink that you can't be the

(50:08):
student.
They think they'll be lookeddown on, whereas no one can
strip away your experiences,because when you're 21, you can
just tell people not to dosomething, but you can share
your experience in that, whereasthe flip side is the expert,
someone like Peter Thea, andrewHuberman, who says in this book,
this line, it says this andthey have a different level of
credibility.
Yes, so you can equally do it.

(50:31):
That was a genesis of me, right?
I would interview people allthe time and I'd be like, yeah,
I'm just getting started.
I haven't really a clue what'sgoing on, but I was asked
questions that would intuitivelybe things that I would be
struggling with.
Someone who was young, dumb, noidea what I was doing.
It was just getting into thespace, yes, but only at the
point whereby I had built my ownoffer, building my own business
, I was like, oh, that'sinteresting, you're doing it

(50:51):
that way.
I've actually I can share someexperience as to how I'm doing
it over here.
I love it.
So it's like it's almost like acombo of the student and expert.
I'm not an expert, but I'mtrying to say that that allows
me to have credibility in mysmall slice of the internet.
And it's just an interestingsituation, right, because the
problem for young people is theysee like an E-man, they see a

(51:12):
lot of these guys at the verytop of the game and they think
that they have to be the expert,right, and that holds them back
and constrains them, whereas ifyou just share your experiences
, no one can like fuck with thatbecause it's just your own
experience.
And I think that the best thingfor me to help me the most was,
even though my podcast lookedlike shit and I was recording on
Zoom and I had my likeintegrated camera and the mic

(51:33):
was terrible, the other guysthat were shitting on it didn't
start, so they hadn't startedand no one that was ahead of me
looked down on it.
If anything, they wereencouraging more and people
think it's the flip.
People think the world worksthe opposite way, but it's
actually not.
We come into the room today.
I'm at charm, we're talkingabout different things.

(51:53):
He's like yeah, do this, dothis, do this Because if you're
in the game, you get an elementof credibility already, so you
don't need to pretend to beabove what you are, which is how
you again perceive to have ascam product right.
And if you think about it thisway, you can also help people if
you're a step two out of ten onthe ladder.

(52:15):
The way it was explained to mefrom a good friend, will brown,
was that if you're trying tolearn golf, you don't ring tiger
woods exactly.
You go to your local golf cluband you find someone who's
average he used used to playgolf.
Whatever.
He teaches you to go from a oneout of 10 to a two out of 10.
And then you want to getsomeone who's actually good a
four out of 10, you move up andthen you might do a few

(52:36):
competitions.
You still don't need the 10 outof 10 guy, and that's the irony
of the scenario.
You only need to be a couple ofrungs ahead of the ladder to
help millions of people, becauseeveryone is a beginner at 99.9%
of things in the world, butthey can be an expert at their
smallest slice of the internet.

Jun Yuh (52:54):
There was so much gold in what you just said.
I hope that people will takethe time to dissect it.
If we're looking at one part ofit in terms of the judgment
from others and it's a fear,right, like everyone goes into
context, it's a mirror, exactly,exactly.
But guess what?
You will never be judged bysomebody doing more than you.
It will always be those thatare doing less, and I've seen
this time and time again.
There's periods of my time whereI look at the people that judge

(53:16):
me and, to your point, it neverstarted creating content.
I've done enough surveys on mychannel, with millions of people
on those surveys, to know thata large portion of my
demographic wants to createcontent.
I know for a fact that my datashows up to 75% to 80% every
single time I do that survey.
Do you want to start creatingcontent?
Is always a yes.

(53:37):
So you're telling me that yourfriend Joe, who is telling you
that you suck, you love cringyand that was a joke that he said
in the group chat make fun ofyou didn't ever think about
creating content themselves whenthey're on their phones just as
much as you are Highly unlikely.
What's the reality of thematter?
You start in the exact sameplace as them and if you succeed
, you know what that tells them.
They did it wrong, so they'retrying to kill your start.

(53:59):
They're trying to show you thatyou shouldn't do it.
They're trying to cast alltheir judgment on you so that
you never persist, because ifyou make it, it will be the
worst wake-up call for them.
I've seen it time and timeagain.
I think another really reallyimportant aspect to what you've
said and it really highlightsbecause I think we could just
sit down and go through thecreative vision, because I love
to learn from you, like I feellike the student this.

(54:20):
But in that where I talkedabout how it's the creative
vision, you're what you're, who,your uniqueness, the uniqueness
that we stand that down, it'syour truth and it's the creative
vision your what, your who,your uniqueness, the uniqueness
that we stand.
That down, it's your truth andit's everything you just
mentioned.
Your truth is your passions,it's your pain, it's your
experience and your skill set.
In other words, you're alwaysmost powerfully positioned to
speak on your past experiences.

(54:40):
Nobody can emulate that and Ithink that that lowers the bar.
It's like hey, john, hey James,I know you want to create
content, you feel like you'renot an expert.
Guess what we just learned thatyou don't have to be an expert.
You can create content.
Hey, you haven't gone throughanything special in your life.
Cool, that's fine.
Talk about the previousexperience.
I bet there's someone that cancommon threads across how you
view content, how I view content, and I think that's how you

(55:12):
have longevity.

Darren Lee (55:13):
And the only people that are actually going to be
criticizing you, as you said,are people that know that they
could do it too, but they havetoo much fear internally.
They're looking internally atthemselves and I felt this a lot
because I think, like asianculture, asian parents is quite
similar to ireland, where I knowlike it looks down on you in
that regard, like you should geta safe job, go get a 40k a year

(55:33):
job, and if you want to do that, that's fine, but that was just
never my kind of path.
And the irony of the scenariowas I was dyslexic, but I am
dyslexic growing up.
Right that I was terrible atschool, awful, I missed a ton of
school.
I was really sick as a child aswell, so I was really far
behind in everything.
So when I had started andeveryone was kind of taking the
piss out of it, a couple ofmonths later they were getting
frustrated because they werelike, well, I was smarter than

(55:55):
you in school, right, and howcan?
Like this doesn't work, right,this shouldn't work for you,
because you were really bad atscience, right, and they tried
to meet you in your past life,that they tried to meet you in
your past life that they try tomeet you where you were, whereas
now where you are now, I knowfor a fact that every quarter
you are a new person.
You are literally a new human.

(56:16):
But the irony is and you'regoing to find this interesting
so I'm a couple of years olderthan him.
When you're younger, everyoneis basically the same Same
school.
You wear the same clothes, ineven some schools.
You have the same interests,you watch the same cartoon shows
.
You go to high school.
You take the same classes.
There's a delta which is grades, but actually what'll happen is

(56:36):
you'll go into the smart classand it'll be even closer, so the
delta is actually less.
You'll leave university andyou'll split into two different
demographics.
One will go for working jobs orcontinue education.
They kind of stay the same.
Some guys get promoted, someguys don't.
The delta between the salarieslargely the same.
The guys that go off and dotheir own thing, content
creators, entrepreneurs theyhave a nonlinear relationship,

(56:59):
so they can have an exponent of100x, 1,000x, 10 million, x,
which we've literally seencreators do because of the
inputs that they do.
So as years go on.
The delta is a is a massivedifference and it only compounds
, which shows people where theycould be at.
So now, where I am at for fouryears out of college, 10 years

(57:19):
out of high school, people aretalking about high school, uh,
reunions and they're lookingaround and thinking, well, I
haven't done nothing in the past10 years because unless you
change the first thing I said totoday, then unless you improve
that feedback, luke, you'restill stuck in there.

Jun Yuh (57:35):
But nothing like it only works when you work, quite
literally I have a question,because this, I believe, is
something that I grapple withoften, and this is me being
completely honest in the sensewhere to to your point, there's
a lot of people that once judgedme back then that potentially
look for jobs.
Now, right, you start to seepeople who are at ass for
certain things and I do my verybest, I believe, to ensure that

(58:01):
my character is never challengedwhere, although they might have
wronged me in the past, that Ido my very best to forget, and I
try to look out for them, totry to explain to the things
that I've learned now.
I'm curious, though from yourperspectives, you probably have
experienced the exact same thingat a different scale.
How do you respond in momentslike that, where you could still

(58:22):
try to help those individualsthat might not see the light
right?
Because I do believe sometimesall it takes is to take somebody
on their shoulders and justshake them and wake them up to
the reality of the world, whereit's like your fears are holding
you back from everything thatyou could potentially achieve in
life.
How do you get that messageacross?
Because you do such a good jobas a communicator, you do such a
good job as a personableindividual.
So you have this superpowerthat most people can't do.

(58:43):
How can you present the messageto other people that their
fears are limiting themselves,and how can you get them to
actually start making change?

Darren Lee (58:51):
If you look at the evolution of like where you've
gone on, right.
If you looked at the DM flow,the first DMs are gonna be like
huh, you're a loser, or why areyou doing that?
The next ones are oh, you stilldo that content thing.
Six months later they're asking.
They're asking, you're like ohit's, it's looking pretty good.
And then two years laterthey're asking for advice.
That's the evolution of someone, right?
But your content is enablingpeople to take that first step

(59:12):
in the journey, whether it'scontent, whether it's a podcast,
whether it's building offers.
So you have so much freecontent in the world.
That's their baseline.
But you can't.
It's common in sales.
People say you can't changesomeone's beliefs.
People think that's true,people don't think that's true.
I don't have an opinion on itexactly, but ideally that has to
come internally, right.
They have to take that firststep Because, unfortunately, if

(59:33):
you hold someone's hand, unlessyou're willing to really make
that important change, they cannever do it.
The reason I'm saying that toyou is because you have, if you
imagine, an energy bar, 100energies in a day.
You need to put it towards yourloved ones, your family, your
dogs, whatever, as well as yourbusiness and your content,
because, remember, your contenthas a nonlinear relationship.

(59:54):
So you're going to be able tohelp tens of millions of people
through your content, but peoplehave to come and look at that
content, to start that journeywith you and then, as time goes
on, because you are a valuableperson, they have to almost pay
to get access to your knowledgeand your time, because you don't
have unlimited time.
It's constraint theory.
You're constrained on how muchenergy you have and how much

(01:00:14):
hours are in the day.
So it is very much up to theindividual to take that next
step.
Because if someone watched I'venoted, if someone watched your
videos, dude, they wouldn't evenneed to buy your program,
because if they had the action,action underneath, they could
just go and do the thing.
That's why you have 15 yearolds who watch youtube and then
build businesses because theyhave it in them.
I interviewed daniel bittenrecently.

(01:00:35):
Uh, you fantastic guy for youto connect to it.
The dude is 18.
He's making a million dollars amonth.
There's two software companiesone software company he's a
coaching program and um he's 18.
He's from um, cyprus.
You know tough upbringing, allthat kind of stuff he found to
make money online space.
He was 14, you know that is acertain characteristic trait and

(01:00:57):
for the other people, there isenough information there out
there that they just need toalmost reprogram what they're
looking at right.
I spoke to lara earlier aboutlike what does our feed entail
you?
You need to create your ownworld, and one of my mentors,
james Kemp rule number one ofhis program is called the
Sovereign Way is you have tocreate your own world.
Who are the characters in thisworld?
Who are the people?

(01:01:18):
Who are the avatars?
What's the things you do on adaily basis, your health, wealth
, relationships, spirituality,what's the activities you do to
yield a high return for you,your family and your generation?
That's what you create and younurture that world.
And then everything else.
Everything else will justhappen in the world.
So you can't like, in theory,you can't just go around
changing everyone's beliefsbecause you're already doing

(01:01:40):
that across your content.
You know you're already givingpeople that access.
So it's it's unrealistic andit's unfair for someone to try,
like, extract time and valuefrom you because you're already
helping people, and so it'sunfair for people to like, oh,
let's hop on a zoom call.
It's like, man, the path'salready outlined and you've done

(01:02:00):
that across content disciplinein 10 years time or in five
years time you'll be helping gowith their offers.
You know, because you've donethat, because that makes sense,
yeah, and that's the uniquenessand that's that's how I see
people evolve, right?
Because you look at like ane-man.
He had his agency, he helpedpeople with the agency, he
educated info business, he helpspeople with info businesses.
It's the evolution of thatindividual.

(01:02:21):
How much people has he helped?
10 million, five million?
Or at least start the journey,because a big difference between
my generation and yourgeneration is the fact that when
I started it, dude, there wasno youtube channel on how to,
how to start a podcast.
There was one guy, pat flynn,who I had on my podcast two
weeks ago and he was the reasonwhy I started my show, whereas

(01:02:42):
now, younger people have moreaccess to information and then,
as they kind of figure thingsout, they can get into a school
group and so on and so forth.
So that should take thepressure off you to carry that
burden.
And I know you don't have theburden, but that's what happens
People.
Sometimes they carry a burdenbecause they're like well, we
need to figure out a way to helppeople.
So yeah, dude, you're alreadydoing that.

Jun Yuh (01:03:04):
I think I actually struggle with this a lot, being
completely honest, becauseanytime that somebody asks for
help and it could be literallyanybody, it could be somebody
that's wrong in the past I willget on a call with like no
hesitation.
There's like a part to me whereI think it could be a fault, I
think where I can't necessarilyhelp, that, where it's like I

(01:03:25):
don't think about the number, Idon't think about the fact.
Sometimes it's strange, becausewhen people announce the fact
that I have 8 million people inmy audience, it just sounds
insane, because I was just atthe Tokyo trip where I was the
judge for Red Bull BaseballWorld Final and that had like
300 plus people, and that wasinsane amount of people that I
felt like in one close room.
So for me, when I look atsomebody and I see that they're

(01:03:46):
struggling, I can't get out ofthe fact that it's an individual
that I can help, and so itmakes me.
But you're right.
From a business perspective,though, it's really hard to
scale that way when your time isso valuable and your effort
could be poured into differentinitiatives that carry much
leverage.

Darren Lee (01:04:01):
Take a bit of this way just to kind of relieve the
pressure for yourself, right,because you have an audience of
eight million people and thereason why you can't articulate
it is because it's actually verydifficult to visualize it.
Let me give you an analogy.
If you hear someone got hit bya car, you're like jesus, that's
like really difficult, and youit's visceral, you can see it,
you can almost imitate it and itcarries a lot of weight,
whereas if you heard like aplane crashed, you can't imagine

(01:04:23):
the 360 people, you can't do it.
So that's how things, that'show numbers scale.
Because humans weren't designedto have like 8 million
followers.
You know it wasn't.
We weren't designed with thosetools to be able to articulate
that.
Okay, but through your content,if someone is struggling, it's
not about making money from theaudience.
So the reason why you'resuccessful is because you've
helped so much people, which ishow you've accumulated 8 million

(01:04:45):
followers.
You didn't have that nature,that empathy nature in you, you
wouldn't have got to that point.
But having said that, if youwant to be able to kind of solve
this at scale, if someone'slike, hey, man, I'm struggling
with, you know, getting up earlyin the morning, it's like oh, I
have a YouTube video from it'slike here, here, here, because
that's kind of what I do, islike, if someone's like, oh, I
don't know how this works, Idon't know how this works, I

(01:05:06):
help people in that regard,whereas in my own example, I
quit alcohol, it was like a bigthing for me.
It's really big in Ireland, bigissue in Ireland alcohol.
And I have a lot of young guyswho would come to me and look
for still fulfilling for me,instead of having to fly to

(01:05:29):
ireland because, like, as whattime goes on, you know you spend
three days in this, in thisroom.
This thing will only repeat,right, the intensity of what you
do.
And the reason I'm saying thatabout the constraint theory of
time is because you know one dayyou have a family and then that
will be the focus.
And then if you're like nothelping you know your family

(01:05:49):
because you're on the phone withsomeone, like it's not
congruent and it's to yourhighest point of value and
daniel priestly really brokethis down for me which is you
have your origin story, you haveyour mission, which we've you
know, which people know of.
You have your mission and thenyou have your vision.
So the vision is what you wantto see differently in the world.
So more people become creators,have more autonomy in their
lives.

(01:06:10):
The mission is how you actuallyhelp people to get there.
So if you truly are about themission, you will do something
with an asymmetrical return,which is like a program content
and so on.
So that's actually how youenable that versus the
one-to-one.
I can only help six people in aday.
Vibe right.
No, absolutely.
It's actually take the pressureoff, because before we didn't

(01:06:30):
have that Right, it wasn'tavailable.
Like this stuff wasn'tavailable.
I would say this wasn'tavailable eight years ago.
Sure, you know the level ofcontent being made and the
intention to help a specificuser on a specific issue.

Jun Yuh (01:06:43):
And it's beautiful too, because even with this passion
project of our discipline,mentorship, where it's genuinely
about can we get in people thatwant help, no matter what
demographic, no matter what?
We'll have a small entry fee ofthe $39 that we usually
discount anyway, so it's likepeople that are just joining and
in that it's like it's reallycool to see their faces.
It's really cool to actuallyput a face to the people that

(01:07:05):
you potentially make an impacton, and that's one thing that I
have a huge, huge plan for inregards to 2025, 2026, as we
build out more and more projectslike Crater College is like, I
want to be in the weeds and seethose individuals, whether it's
events that we're doing, whetherit's once in many things that
we're doing virtual.
But I definitely want to startseeing that, because I think it
makes such a big difference whenI see even eight people in a

(01:07:25):
room versus, you know, eightmillion marker, because it's
really hard to create the visual, as you told it, this visual
perception of the impact and Ihope that I can do more of it,
because you do it much betterwhere you're actually able to
travel and see the people youspeak to and all that stuff.
I've never been like that.
I've always been somebody thatis at my desk the majority of
the day, that does my work andthat's like all I can fixate on.
But when I do go and I meetpeople and I go and see people,

(01:07:48):
I look them eye to eye, theytell me their story.
It makes like the greatest firein me and I think that that
might be why I keep falling intolike the one-to-one thing,
because I see it visually.
I just hope that I can start todo one-to-many scale, but in
person or something that'svisually I'll underscore it do a
mastermind?

yeah, do a conference.
I Do a mastermind.
Yeah, do a conference.
I'm running a mastermind nextweek probably, and you could do
a conference.
I'm speaking at a conference inJune and the guys are looking
at how they can get a biggerarea to bring 250 people.
And if you want to make surepeople have access, you can do
it for something relativelycheap, like $400 or $200 or
whatnot, because I completelyagree with you, you will realize

(01:08:25):
the impact you make when youmeet more people in person.
And I've one of the best storiesand most outrageous stories
about this was we're workingwith an older gentleman in our
media company.
We've been building his podcast, monetizing his show, getting
sponsorships, and last year wedid like 350K for him.
The year before we did like150K, and we did a dinner in New
York when I finished a podcasttour out and we did a dinner in

(01:08:48):
new york when I finished apodcast tour and there's people
all different ages 19, 25, 35,21, 60.
This guy was 60 and his wifecame at the very end and she sat
down.
I mean, she was like you don'trealize how much of an impact
this has had for a family.
We're now able to retire withthe money and, I guess, taught
like sponsorship just throw iton, literally, dude, I'm like,
throw it on a show, throw it'mlike, throw it on a show, throw
it on a show, throw it on a show.

(01:09:08):
But again there's users on theother side and then that was a
big thing for me, which was likefuck, like we've enabled that,
me, the team, everyone.
So that's why, in person givesyou that emotional connection,
that you probably can'tviscerally feel when you see the
8 million number on a screen.

(01:09:28):
Yeah.

Jun Yuh (01:09:29):
To be honest, the first time that I got a chance to
experiment this was when I wasin Tokyo, right when I was part
of that Red Bull event.
It was incredible because therewere 40 different teams from 40
different countries and a lotof them knew my content.
That was the strangestexperience ever, when I was
there and speaking to them abouttheir business ideas and
they're talking about how aparticular piece of content in
their past that I don't evenremember creating by the way,

(01:09:51):
they've told me things like hey,you remember your video, like a
year ago, and you did X, y andZ thing.
I was like, to be honest, Ihave no idea.
I was probably incredibly sleepdeprived during my exam season,
but then again that made animpact on me and it starts to
really create meaning behind thework.
And again, I think that goesback to our very first point of
why creators tend to burn out.
It's for all the differentreasons that people initially
think it's like oh, I'm afraidof what I look like on camera,

(01:10:14):
I'm afraid of being cringy.
All that stuff is not thereason why people struggle.
It's exactly what you just said.
They don't find meaning in thework because all of that meaning
is derived solely from thatindividual and not from the
actual person consuming thecontent.
As it was beautiful that yousaid that, and that's something
that hopes get more of like.
I think that's incredible thatyou're doing it for 2050.

I can't imagine what that was but think about how,
when you, when you help someone,like you're doing right now,
where they will be in threeyears, five years, nine years,
that's the evolution, right?
And it's like, yeah, you'rehelping people wake up and do a
morning routine, but in twoyears' time they'll have left
their job and now they're goingto be helping their entire
family.
In five years' time, they couldhave built a new software

(01:10:53):
company and that softwarecompany could have enabled
10,000 more people.
Yeah, that's a good point.
So it's a butterfly effect.
It's a good point, the effectthat you have right now, and
that should be enough of areason for people to get into
this.
Because I'll never forget, whenI started my podcast, I was
terrible.
It was audio only, it was awfuland I got a voice note from a
guy, just like a random person,which is strange, and the person

(01:11:15):
was like, oh, like I reallyrelated to, like your scenario,
like how you felt, like I, Ifeel, like how you feel, and
it's ironic because many yearslater, this guy has a sales
training program and I wasmentoring in the program.
Like, five years later, it'sinteresting, right, because I'm
not the reason why, but everypiece of information, data, is a

(01:11:35):
contributing factor to yourcurrent situation, and you said
this earlier about the beliefsthat you have.
You start off with the beliefsbeing instilled with you, right?
So, like you know, yourparents' indoctrination, school,
all those different things, butyou need to find a way to put
in more data.
You know, and the biggest thingfor me was like these interviews
yeah you know, like the onlyway that we're having this

(01:11:55):
conversation is because of thisinterview, right?
Does that make sense?
Yeah so it's.
And it's not about like, okay,you know, I need right down this
and I'm doing six more things.
It's the small, nuanced thingsthat accumulate to make the
person better.
Right?
Someone's walking in the street, they hear something in their
ear and then two years laterthey're like oh well, like
actually I'd run my content likethis and they won't even

(01:12:17):
remember that it was from you.

Jun Yuh (01:12:18):
Yeah, so that like that should be the motivating factor
, though I have such a similarstory that I think you'd love so
when I I was first creatingcontent and this was in that
duration of time where I wasjust simply picking up my phone
and literally recording in mycar and posting it, and yeah, I
got a few thousand views, whichfor me was amazing at that
period of time.
But I remember one of myfriends in my freshman year of

(01:12:42):
college.
He had come back from holidays.
He's based in California and hehad mentioned that one of his
friends in California had saidsomething about how a creator
was really helpful during a hardperiod of her life, in the
sense where she was strugglingwith something and this creator
reached out and had just anormal conversation with her.
But it made a large impact.
Who it was?

(01:13:06):
And it was me.
And that was the first time I'veever been a quote unquote
recognized by somebody that wasoutside of my inner circle, and
that was the first time I eversaw that your impact goes way
beyond what you can see.
Your impact is so real.
So when I first was doing mycontact and somebody would DM me
with something that they werestruggling with, as a normal
human behavior I would justrespond.
I would say stuff along thelines of hey, are you doing okay
?
Like, can I check in on you,like things of that nature, like

(01:13:28):
we would do with each other.
Right After this, I'm going togo and message you in probably
two weeks and say I hope thatyou're doing well.
Like simple things like that,right, and I had no idea how
much of an impact that wasmaking on that individual at all
, I didn't even to more people.

(01:13:55):
I think you would ignite a lotmore people to start creating
content, because it's againcompletely separate from the
idea of hey, what can it do foryou to what can it do for other
people, and I think it's just somuch more powerful when viewed
with that perspective.
So I appreciate you sharingthat story because I think
there's a lot of conflictbetween that.

I'm curious to find out about what piece of content
did you think was just, you know, average, you know wasn't even
bothered putting it up like, oh,it's such an effort, and then
it had such a big impact forsomeone who messaged you, so I.
And then it had such a bigimpact for someone someone
messaged you so I rememberdistinctly a very early on
podcast I had.
I was like god, that was allover the place and then I came
off published it and that was afeedback I got from people being

(01:14:34):
like oh my god, that reallyhelped me.
Right, because what youperceive to be valuable may not
be valuable and, on the flipside, something you might throw
up randomly ignites that withinpeople.
And the reason I'm saying thisis because it's all contextual.
You don't need to have 8million followers, you don't
need to have a podcast, it canjust be those throwaway

(01:14:56):
statements, right?

Jun Yuh (01:14:57):
It's such an awesome question and I think it does
play to the idea of, again,people assume what quality is.
I always used to do that, butin reality it's the idea of how
does the audience view it, andyou do more of that.
So I bet that one piece ofcontent that you had no idea
would perform well and you gotthat message.
You're like, ah, there'ssomething in here that I can
double down on because itactually does make an impact.

(01:15:18):
Right, you probably learned howto best optimize that content,
so we've got more viewership, etcetera, but the core idea was
the same.
It was like you had no idea,based on your assumption of
quality, that that wouldactually perform well.
The reception of it was that itwas really good.
That means that there'ssomething in that medium between
your assumption of quality andwhat they felt was quality that
is easily packageable so thatyou can create content

(01:15:38):
consistently right.
So I always think about that.
It's like and, to your point, Iremember my exact video that
you talked about.
I remember exactly whatsweatshirt I was wearing.
I was wearing a gray sweatshirtthat represented my high school
.
I was in my car and I had gonefrom reading the Bible and I
shared a message and it was allabout Philippians 4.13.
I could do all things throughChrist, who strengthens me, and
I was talking about how that wassuch a misquoted verse in the

(01:16:00):
Bible.
And I was talking about howit's not necessarily like taking
a lamp and rubbing it like it'sa genie and asking for wishes
right, like I was talking aboutfrom the fact that, in the
context of that verse andeverything to do with having
content during any hardship ofyour life, right, like Paul was
writing that in jail and he wastelling everyone that I'm good,
like I'm good, I'm contentbecause I know God's got my back

(01:16:21):
.
That's what Philippians 4.30was about.
So I was inspired to just saythat on camera, like I just
pulled out my phone and I justlooked horrible, I just did it.
And then I saw the messages andresponse and I was like whoa,
there's something, there is likethere's actually meaning.
When you could present a messagethat hits home for your
audience and I think, to yourpoint, if you could start to, to

(01:16:41):
your very first point, evaluateon that, right, and you iterate
and do that better, right.
So then I started to realize,all right, these simple messages
work well because the painpoints are addressed, and that
is what quality is for me.
But as I learn more, bettercontent, then I can actually
produce it in a manner that'seven more effective.
Right, because you have moredata like that.
You've said it, so it's reallycool to hear you say this,

(01:17:02):
because I think we come fromvery different backgrounds, but
the way that we view content, Ithink, allows us to be
successful.
It's selfless, it's with avision in mind and it's an
understanding that qualitiesderive from the audience's
perspective, which is reallycool.

How do you or do you recycle ideas?
Because, like that idea now,that's amazing, right, and when
you did it in your phone in yourroom and it got like 10,000
views, it's fine.
But you could redo that ideanow with a new YouTube video and
a new thumbnail and new title.

Jun Yuh (01:17:29):
Yeah.
So this is where I always talkabout idea generation.
I'm telling you, people shootthemselves in the foot all the
time when they say things alongthe lines of this is my next
YouTube video idea.
I say no, like, just thinkabout the idea.
Like, think about the idea inits basic format and how it
could potentially be a messagethat can be presented to the
world.
Once you do that, then thinkabout format and stop.

(01:17:50):
Then the repurposing becomes soeasy, right?
So what I end up doing is Ihave a idea and I test it in the
low friction standpointsbecause it still is data, right?
So let's say that I got somemessages about how students are
struggling with procrastination,right, but I don't know if
that's like an overarchingstruggle that my entire audience
will experience.
So what do I do?

(01:18:10):
Well, I need something loweffort because I'm busy.
So I posted a story of like asimple poll and survey and said
hey, are you struggling withprocrastination?
A little bit more detailed,obviously, package it in a
better way, but the idea wassimple, right?
So that idea was still the ideaof procrastination may be the
issue at hand.
Could I package that better?
Sure, but then, after theresults were shown.
I saw that the story had a lotof engagement.

(01:18:31):
The viewership was higher thannormal.
The amount of people that wereDMing me were a lot higher.
That's new data that I thenpackage in a different format so
that, yes, it's so much easierto repurpose that into a YouTube
video, into a reel, into aTikTok, because each of those
formats are better for eachindividual respective audience,
right, and what they're thinkingwhen they're consuming that
content on that particularchannel.
And when you get really good atcontent, it just becomes

(01:18:52):
subconscious to you.
But that's the idea it's likedon't ever, ever say this is a
real idea or this is a YouTubeidea.
Ideas that they're good shouldresonate with an audience blank
period.
It's up to you to then actuallystructure it appropriately per
platform.
But if you have these lowfriction areas of your content
that you can start to release,where you don't have to
overcomplicate it, right, like Icould have totally spent like

(01:19:14):
six hours on creating a reelabout procrastination, making
this perfect thing, and I couldpotentially get the result that
people don't really care aboutprocrastination.
I'm like, oh man, I just spentsix hours.
Or I could post a story, figurethat exact same idea, do a
multiple, do the series ofstories, then post a reel about
it, then do a YouTube videoabout it.
But I love the way that you'rethinking about it.
It's like if you see success,double down on it because the
idea is good, like the messagingwill carry through.

(01:19:37):
So I love the way of repurposingidea.
I think there's other ways thatyou can be considered.
You can literally just repostcontent, especially the short
form realm, not so much the longform realm, but the idea is
like I always give my videos twomonths before I repost the
video because it gives a newlife while not feeling redundant
.
There are like small thingsthat you can do like that, but
repurposing is huge to yourpoint, and that's how I view it.

From a systematic perspective, do you do anything
in terms of an overarching longform piece of content that then
feeds the other aspects?
Because in a writing context,people will write, let's say, a
newsletter, and thosenewsletters could become
LinkedIn posts, they could be athread, they could be tweets
individually, or you could havelike a long form podcast or
individual video, and theybecome subsections.

(01:20:19):
So let's give an example.
If it's how to improveproductivity, first step could
be like environment design,environment elimination.
The next step, then, could belike nutrition.
It could be like you know yournutrition influences it, and
then like your rest and recovery.
So there are three subsectionswhich sit on top of productivity
, but they will enable you toproduce more content, if you

(01:20:39):
want.
We're going for a volume.
So how do you think about thatin terms of the success of it as
well as the system that's builtwithin it?

Jun Yuh (01:20:50):
It's a really good point and, to be honest, I think
about it again from thatcreator vision standpoint.
So all of my ideas aregenerated based on those very
bottom branches as my genuineown ideas, right, so it's the
idea of, like I look at any oneof those pillars and if I was to
even focus on, let's say, themonetization one, because people
always worry about, like, howdo you create content about
building a business and how doesit look like when you build a
business in public, what doesthat even mean, right?

(01:21:12):
So when I think about thedifferent branches and
monetization, I think about all,right, I probably have some
form of one-off offer.
I got something that's going tobe a lot easier for people to
attain the market.
It's easy for me to test on,right?

(01:21:32):
What I could do that is createcontent about the struggles
experienced with creating thattype of offer when I've never
done it before.
That's exactly what I did withmy first product, the Guide to
Academic Success.
It was a literal PDF, but Icreated content on my stories,
even about how, the fact thatthere's so much issues regarding
students and their grades, howcan you potentially improve upon
that?
So I would do different storypolls and things about what
students were struggling with,and so even stories became where
I first started to kind of testout material.

(01:21:53):
So that's one area.
But I tested that withcarousels, I've tested that with
even reels, I've tested it outwith TikToks, I've tested out
with even lives.
Like I go on live sometimes andI'll just say a topic idea and
receive questions about it andif it does well, then I'm like
cool, maybe we can recycle thatfor a different piece of content
.
So I actually don't think Ihave like a particular format
that I start with.
I simply start with my creativevision, all the different ideas

(01:22:16):
that are generated from there,and I've gotten so good at
understanding the format andstyle so I think, all right, the
stories would probably be goodfor this reason, but real would
be good for this reason, andit's going to take the x amount
of time.

Let me put that on my schedule the way that that
explains to me is that it soundslike your stories are almost
like a comedy dive bear andyou're going to that dive bear
to show out different ideas andthen see like what literally the
the world says back to you yeah, some there.
Then you can build upon it andthat's how some of the best
comedy shows are built.
Yeah, so six months, 12 monthsin the trenches man, I want to

(01:22:49):
say a massive thank you,absolutely.
I could have done this for anhour, four hours, I would think.

Jun Yuh (01:22:53):
I wish we could.
I was trying to be your toprecord breaker.
I was trying to get to threehours and 31 minutes.

We'll do it.
We'll do another one in mystudio in Bali.
Awesome, sounds good.

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#272 Jun Yuh - How Anyone Can Become a 6 Figure Creator

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