March 9, 2025 • 23 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Most people think making money online is difficult
.
It takes many years, you need aton of experience and you're
gonna be grinding it out formultiple years before you can
actually do it.
When you do it, you're meant tohave a huge audience.
It's meant to be this low,cheap ticket product that's just
gonna sit on the internet andgenerate thousands of dollars
online, but that's actually notthe case.
(00:22):
For the past couple of years ofOX, we've been doing this from
a complete different approach, acomplete different model that's
shaken up a lot of content,businesses and a lot of podcasts
to almost break every singlelimiting belief there is around
making money online.
I've been doing this from avery small audience.
I've been doing this from atiny email list, a tiny
Instagram, a tiny LinkedIn and atiny podcast in the grand
(00:45):
scheme of things, compared toyour big and famous content
creators online.
And the reason why you thinkthis is because it's often been
engineered that we need to havea big audience and weight and
have all the trust in the worldto be able to sell a product.
Now, that is only a percentageof actually the reality of
what's actually happening, andI'm going to show you very
(01:06):
simple why.
That is why the logic is interms of we think that we need
all these things, but then thereality of how to actually make
a crazy amount of money onlineso much money it almost feels
illegal and how some of thebiggest actual entrepreneurs are
doing this with tiny, tinyaudiences.
I want to look first at thelimiting beliefs.
Entrepreneurs are doing thiswith tiny, tiny audiences.
(01:26):
I want to look first at thelimiting beliefs.
So when you think of limitingbeliefs, people think, oh,
that's not me.
I know exactly what I'm doingonline.
I'm an entrepreneur, I'm acreator, I have a business.
But when it comes to actuallybuilding a business and building
an offer on the backend, a fewthings start to kick in.
The biggest thing that kicks ininitially is that you need a
(01:46):
huge audience.
Okay, you need a huge audience,because you might say, well,
darren, without an audience anda huge audience, how could I
possibly sell a product?
But the reality is a lot ofthese big channels, a lot of
these big YouTubers, big contentcreators they're all broke, and
(02:07):
the reason why they're broke isbecause they built their
audience based on vanity, notbased on value.
They grew these huge audiencesbased on a bunch of different
things that no one actuallycares about and doesn't actually
help their audience.
In other words, they don'tsolve a specific problem for a
very specific user that's easyto find online.
(02:27):
The other thing that peoplereally fall into the trap of is
saying you need to wait.
Okay, I will wait until I startto sell a product, service or
give an offer to my audience.
Now, if you solve a problem foryour audience, you don't need
to wait.
The whole logic of I'm going toput two, three, four years into
(02:49):
building the goodwill of myaudience isn't actually
necessary if you can truly helpthem, and I want to show you
clearly how this has been done.
We did this as well withouteven having a website, even
having a logo, even having acompany.
Long days before I started mycompany, voix, we were doing
this as very much ad hoc,because we solved the very pain
of a problem which was podcastcannot grow and monetize online.
(03:13):
And the other major limitingbelief is that you need to sell
a lot of units, products,whatever.
So a lot of products andsomething cheap, right, so let's
say it's like low ticket, okay,and that can be product or
(03:34):
community right, because thelogic is well, if I just get a
thousand people in my communityand I charge them $100 a month
or I charge them $10 a month.
That's going to make me Xamount of thousands of dollars a
month.
Right, but the reality is thereis so much headache, there's so
much pain in selling low ticketproducts that you get the worst
(03:59):
type of clients that comethrough, the worst customers,
the biggest chargebacks and thebiggest churn.
This is the reason why thebiggest software companies in
the world go bust because theysell a very low offer or low app
, low subscription to theirusers and, as a result, no one
actually sticks around.
You don't get any longevity.
(04:19):
So having a huge audience,having to wait and having to
sell a bunch of differentproducts at a very low value is
not going to help you to makemoney.
What I'm going to show you is acomplete different model that
we've created that we've beenusing for my own business and
for multiple differentbusinesses in different
industries.
This is sales, hr, tech,payroll, health science
(04:45):
basically every single type ofniche and vertical under content
businesses.
So, instead of actually waitingmultiple years to try and make
money online, we've beenfollowing the pain framework.
Okay, this pain framework isexactly what we've been using
with many of our clients, manyof our customers, in different
niches, and it breaks into fourdifferent components.
(05:07):
The first one, p, is forproblem.
Okay, what is the painfulproblem that you solve for a
specific user that's easy tofind online, no-transcript.
(05:55):
In the niche you might have B2Bsales, but in categories it
could be tech sales.
Okay so, b2b tech sales, andthis is a painful problem that
you're solving.
And when you're solving thispainful problem, every single
thing that you do spins off ofthat problem.
So every piece of content youput out, every word that comes
(06:16):
out of your mouth, goes back tosolving this very specific
problem.
Now, we've been doing this,looking at how to grow and
monetize podcasts.
So we I haven't even talkedabout social media platform.
I haven't talked about any ofthat yet.
Honestly, guys, that stuffdoesn't even matter.
But if you can go back tosolving this problem, which is
(06:36):
super important and all thedifferent aspects in here fall
into three different categorieshealth, wealth and relationships
Okay so let's draw it withinhere, within the problem, we're
able to break this down intowealth.
So go into health andrelationships, row, row and
(07:01):
relationships.
Okay.
So these are the big buckets.
These are the big buckets thatyou can solve problems in.
So a problem that solves awealth problem is very important
, right?
So how to increase revenue, howto save time, how long it takes
you to increase revenue.
But also there's a flip side,because if my problem that I can
(07:24):
help people with is increasetheir revenue, well then that
actually improves their health,oddly enough, because it makes
them less stressed, it givesthem more time back, they can
hang out with their family, theycan go to their kids' piano
lessons.
So we're solving the wealthproblem but we're also solving
the health problem and that'simportant in the positioning of
the content.
(07:47):
The other side of it isrelationships, because we have
now worked on the revenue sideof things.
It's funny because nowrelationships is open.
They're able to spend more timewith loved ones, they're able
to network more, they're able todo different things that they
weren't able to do.
But it's all based on theposition of how you actually
break that out.
And we can also flip it,because when I have my offer of
helping podcasts grow andmonetize, that is actually a
relationship offer of networkand status initially, but that
(08:11):
also has a wealth relationshiptoo, because in the wealth
relationship we're using apodcast to generate more leads
for their business and to drivemore revenue for their business.
So I increased the value of theproblem that I solve by just
connecting these three differentcomponents, having three
different components workingtogether and looking at, okay,
what is the surface levelproblem that I solve?
(08:32):
I help companies increase theirsales.
Okay, when I increase theirsales, I drive their wealth up.
How does that affect therelationships?
How does it affect the health?
Is there an affiliation there?
Because maybe not every offercan solve all three of the
problems, but for the most part,if you're able to bring those
in, this will be super importantin solving that specific
(08:53):
problem.
So that's under the P section,okay.
The next point here is attractis attract.
So under attract we have how dowe get traffic?
Okay, how do we get traffic toour offer?
And this is when we can bringin what platforms we use.
(09:13):
And, honestly, guys, it doesnot matter what platform you use
.
You can use YouTube, linkedin,twitter X.
You could stick your head outthe window and shout about the
problems that you solve and youwould get leads because in their
track we're able to pull peopletowards us.
Okay, so my preference for thisalways is going to be podcasts
(09:33):
and the reason why we pickpodcasts here.
We have podcasts, but you mighthave YouTube, you might have X
and you might have IG, but thereason why we pick podcasts is
because it builds a lot of trustand reciprocity.
There's basically arelationship being built with
the prospect when they'rewatching seven hours of your
(09:55):
content and they're coming intothe ecosystem.
Okay, this is basically howwe're able to pull them in and
be able to show them our values,who we are, what we work on and
why, why we should listen toyou.
Okay, because if we don't havethat, what happens is the seven
hours of trust we're buildingwith our audience.
That's seven hours here, sevenhours here, seven hours here,
(10:17):
seven hours here, where sevenhours of a podcast is like five
episodes, seven hours of tweetsis a lot of scrolling.
So you're actually going to bedoing a lot of scrolling to be
able to get to that number,whereas we can bring down that
time very quickly with a podcast.
So what we do is we attract thecontent here.
We make sure that we have allthe right problems that are
(10:38):
being solved.
We make sure that every pieceof content that's coming out
helps people solve that specificproblem.
So with this video, it's abouthow to increase your revenue
without having to do all thebells and whistles of going
viral and doing all the bullshitthings you don't actually need
to do online.
Then, when this is done, wemove on to the next stage.
So we know that we have theproblem, we know that we're
attracting, and then we haveincome Okay, income.
(11:02):
How do we make money with this?
How do we get people to cometrue, right, p-a-i?
How do we get income to come in?
Now, it's very simple Insteadof trying to sell a thousand
units at $10, just go highticket.
And the reason being is becausewhen you do not have traffic,
you only have so much peoplethat can come into the ecosystem
(11:25):
.
Okay, let's say, you're puttingout YouTube videos.
They're getting a hundred views, 500 views, a thousand views.
You're putting on LinkedInposts getting 200 impressions,
500 impressions.
All you need is the rightperson to come into the
ecosystem.
They will come into theecosystem as a result and they
will see.
Okay, darren kind of knows athing or two about podcasts.
He understands production, heunderstands growth.
(11:46):
They'll see what's happeningthere and, as a result, you can
sell high ticket because it'sgoing to be a lot easier to sell
this.
Okay, at 5000, okay, 5k, versustrying to get a hundred people
or a thousand people uh,whatever.
The fucking multiple isbasically so that's a thousand
customers versus versus tryingto get 100 people or 1,000
people, whatever.
The fucking multiple isbasically so that's 1,000
(12:06):
customers versus one customer,and that basically gives you the
baseline to really ramp up youractual income, because this is
how you're going to be able toget your 15K, 20k, 30k from just
having a handful of clients.
This is your solo business,very single business, your
experience being exchanged as aconsulting offer.
(12:28):
This is your three four-stepframework that helps X prospect
get to Y.
Now, when people come up andthey ask you hey, can you do
this, can you do this, can youdo this?
You need to be careful toreally razor in what your offer
is, because if you help peopleimprove sales and then you use
content to attract it, theincome then that you're
generating is basicallyconsulting gigs that are helping
(12:51):
people increase their revenuewith sales.
Okay, so you want to keep verylaser focused on this.
But you might be asking well,there's a capacity.
Of course there is.
Under the theory, theory ofconstraints, there's going to be
a capacity with everything.
There's even a capacity withmid-ticket and low ticket,
because there's only so muchpeople in the market, right?
So then the constraint on hereis going to be time, right?
(13:12):
So this is where we have the 5k.
Initially, that drives up a lotof engagement, but we want to
maximize okay, time, so we wantto make sure that we are able to
fill our time with the rightoffers, with the right customers
, with the right green and redgreen clients effectively, no
(13:33):
red clients.
So within here, we can get upto maybe six, seven, maybe eight
clients, seven, maybe eightclients.
Okay, and again, we are findingour feet here.
This is really important.
We're working with clients.
We know that, okay, they havethis problem with sales.
We are therefore taking thatinformation back with us into
their track stage.
(13:54):
We're creating content based onthe objections people have when
they don't buy.
We're creating content based onhow you're actually helping
people with the problem thatyou're solving.
We're just basically using thisflywheel to go back and forth
and back and forth, and back andforth.
So at this point, we have theproblem that we're solving,
we're attracting, we have theincome.
Now you will build this up tothe point that you will feel
(14:15):
overburdened.
So let's look at how this albumworks.
We didn't have a website.
We didn't have anything.
We got a ton of clients.
The clients we started sellingin the beginning were 5k, 6k, 7k
.
These clients are still with ustoday, by the way.
They spent hundreds ofthousands of dollars over the
course of the years becausewe're giving them an amazing
service as a service-basedprovider.
But this obviously has a cap.
So when in our agency, ittransformed more into a media
(14:38):
company, so we moved from anagency model into a media
company whereby we started towork with these companies,
generate more revenue for them,generate more revenue for us and
build a stronger brand together.
Okay, at this point we had a tonof systems being built.
Okay, it's really important.
So I brought in a COO.
(15:00):
We had multiple editors,designers, production people and
we had a lot of really goodsystems in here.
So we got to 30k a month, 40k amonth, 50k a month just based
off brute force, basicallyleveraging high ticket.
Okay, selling high ticket,looking at nothing less than
like really 4k, unless it's asuper small piece of work.
(15:21):
These are reoccurring dealsfrom six months to 12 months
because we were helping themsolve more problems.
First it was a podcast, then itwas their email, then it was
linkedin, then it was ghostwriting for ig, but it was
always the same thing, the sameproblem that we're solving.
Okay.
But the last point that comesfrom here and this is how we
completely skip all the lowticket BS is nurture.
(15:44):
Okay, because under nurture forN and for nurture, we have the
model that we're able to scale.
This is a really importantpoint, because sequencing for
your offer is going to matterway more than anything else.
Okay, the sequence in which youoffer products and services to
(16:06):
people.
It is a super important point.
So, again, we had a high ticketoffer here that we still run to
this day.
This is high ticket, done foryou style servers.
But then we were able to add indifferent things, like we help
build our backend, their revenueon the backend, we help them
build lead magnets, landingpages, all that kind of stuff,
(16:28):
and then at that point we have ahuge system in the backend that
we were able to sell into group.
So this is group, or otherwiseknown as one, to money.
This is when we moved into theincubator.
So our incubator is theeducation business.
This is how we're helpingpodcasters, helping creators
(16:48):
grow and monetize their audience, and how we're doing it is
through our education business.
This allows us to scale up, beable to add in a lot of the
different verticals that wedon't have, let's say, in here.
So here it's going to be 5k amonth, okay.
And then basically your LTV is30k, 40k, 50k, depending on the
(17:10):
client, and so on, but you'rerestricted, so the client list
is restricted, okay, unless youwant to go super big.
We have a.
We have a capacity limit underthe theory of constraints on how
much clients we can work,unless you want to hire like 600
people, okay, which I don'treally want to do.
Whereas here under Nurture,everyone that was unqualified
(17:32):
for our high ticket offer is nowqualified for our group model.
Okay, because not everyone canpay 5k a month, but maybe, just
maybe, we can get people frommaybe 3k a month.
This could be, let's say, 3k to5k and that's one off.
Okay, that's your one-off model.
(17:54):
We're helping people through agroup coaching model that we're
able to work with them throughonce or twice a week.
We're able to give them a lotof training material.
We're giving them masterclassevents by industry experts.
We're showing them exactly howwe're scaling up and we're
showing them exactly how theycan do this.
So we have this is called theincubator for us.
Okay, so the incubator, okay,and the positioning here is
(18:18):
super important because, if youthink about it, these people up
here, they're going to be atseven or eight figures a year.
That we're assigned to thesepeople down here are going to be
zero to six figures a year.
Okay, so these guys are makinganywhere between 1k a month, 8k
(18:38):
a month, maybe even like 15k,20k a month.
Okay, but everything that's inthe nurture aspect.
Here are the people that wereunqualified from here, and then
the people then that still wantto work with you, because we
still solve one problem, whichis growing and monetizing
podcasts, but the mechanism andmodality that we solve it on
depends on their actualfinancial situation, because
(19:01):
just because someone isqualified, because they're
invested, they want to work withyou doesn't mean they're
financially invested andfinancially qualified.
That's a big caveat here.
You need to understand whatdoes that mean?
Like, how does that work?
Okay, so now we have theincubator, which is a program
that solves a lot of problems.
Okay, we've also taken this astep further and we have Apex.
(19:23):
We've also taken this a stepfurther and we have Apex.
So Apex is our next offer,which is helping people go from
six to seven figures a year,okay, and what this means is,
through the systems that we'vebuilt, helping people go zero to
six figures, helping companiesscale from six, seven and eight
(19:45):
figures.
We can now teach that in oureducation business of Apex,
helping people go from sixfigures to seven figures.
And this is invite only.
It's very exclusive.
It's very difficult to evenqualify for it because you want
to make sure that we're addingthe right things in there.
But it all comes back to solvingthis problem.
What's the painful problem thatwe solve?
So, the painful problem that wesolve, so the painful problem
(20:08):
that we solve up here ispeople's revenue time.
The problem we solve down hereis getting started being able to
do that, and the problem wehave down here is that we're
scaling off from six to sevenfigures and it just depends on
the personality type, okay.
So over time, what happens isour agency grew from being just
a tiny little agency that doessome bare production into
(20:30):
growing podcasts okay then intomonetizing podcasts, which is
the media company, so that'sproducts, services done for you
as well and then into theeducation business, which is
helping people who are gettingstarted or caught in a rut and
want to improve, and thenhelping people who want to scale
up, so they're literally goingthe full time span that most
(20:51):
people will actually never getto.
So then the problem.
So then the question justbecomes where do we want to
position ourselves?
Because we have now got to thepoint, and you will get to the
point whereby these are allworking in unison.
The problems that you put outhow you attract people, the
income you generate and how younurture more people in your
(21:13):
actual business.
This model will just grow andscale around you.
And the best part about this isthat this doesn't take like
many years to build out right.
You need to actually just dothis immediately.
You can open up a spreadsheetright now.
Picture out what problem yousolve, see how you can attract
people, create content, createan offer, and the beauty of
(21:34):
offers is that they're veryflexible, they're nimble,
they're meant to move like water.
Okay, if you had to build aproduct that will take many
months, that could take even ayear to build, you wouldn't even
know where to begin.
But the beauty of a consultingand agency offer is the fact
that you can get moving straightaway.
You can literally get movingstraight away.
You can do it as a solo personin the beginning and then you're
able to build those systems.
The systems you build arewhat's most important, because
(21:54):
that allows you to bring on moreclients.
That allows you to turn it intomore of a coaching mechanism
and education business.
Without it, without documentingit, you're going to be in
fulfillment hell.
You're going to be infulfillment hell.
You're going to be infulfillment hell.
But the beauty is we've hadmany clients and many customers
do it okay.
So they build agencies.
They've built seo agencies.
They've turned them intoeducation businesses afterwards.
(22:15):
It's a very streamlined process, but you need to understand
what's the intent.
What's the painful problem thatwe're solving?
How do we solve it?
How do we turn it into anactual product and service down
the line?
Now to go a little bit deeperon this, check out my origin
story down problem that we'resolving how do we solve it?
How do we turn it into anactual product and service down
the line?
Now, to go a little bit deeperon this, check out my origin
story down below.
So this next video down below,which will show you exactly how
I've actually done this and eventhe mechanism that I did it.
(22:35):
It wasn't pretty for me.
It might look pretty on theboard not so much anymore but
it's basically exactly my story,from going from zero to a
million a year in my 20s and howwe've actually scaled up now
much further than that, hitting$200,000, $250,000 a month.
So have a consider about this,write out the points and, if you
(22:56):
find this valuable, feel freeto check out that video and also
come and speak to the team atVoox.
See you next video.
Most people think making money online is difficult
.
It takes many years, you need aton of experience and you're
gonna be grinding it out formultiple years before you can
actually do it.
When you do it, you're meant tohave a huge audience.
It's meant to be this low,cheap ticket product that's just
gonna sit on the internet andgenerate thousands of dollars
online, but that's actually notthe case.
(00:22):
For the past couple of years ofOX, we've been doing this from
a complete different approach, acomplete different model that's
shaken up a lot of content,businesses and a lot of podcasts
to almost break every singlelimiting belief there is around
making money online.
I've been doing this from avery small audience.
I've been doing this from atiny email list, a tiny
Instagram, a tiny LinkedIn and atiny podcast in the grand
(00:45):
scheme of things, compared toyour big and famous content
creators online.
And the reason why you thinkthis is because it's often been
engineered that we need to havea big audience and weight and
have all the trust in the worldto be able to sell a product.
Now, that is only a percentageof actually the reality of
what's actually happening, andI'm going to show you very
(01:06):
simple why.
That is why the logic is interms of we think that we need
all these things, but then thereality of how to actually make
a crazy amount of money onlineso much money it almost feels
illegal and how some of thebiggest actual entrepreneurs are
doing this with tiny, tinyaudiences.
I want to look first at thelimiting beliefs.
Entrepreneurs are doing thiswith tiny, tiny audiences.
(01:26):
I want to look first at thelimiting beliefs.
So when you think of limitingbeliefs, people think, oh,
that's not me.
I know exactly what I'm doingonline.
I'm an entrepreneur, I'm acreator, I have a business.
But when it comes to actuallybuilding a business and building
an offer on the backend, a fewthings start to kick in.
The biggest thing that kicks ininitially is that you need a
(01:46):
huge audience.
Okay, you need a huge audience,because you might say, well,
darren, without an audience anda huge audience, how could I
possibly sell a product?
But the reality is a lot ofthese big channels, a lot of
these big YouTubers, big contentcreators they're all broke, and
(02:07):
the reason why they're broke isbecause they built their
audience based on vanity, notbased on value.
They grew these huge audiencesbased on a bunch of different
things that no one actuallycares about and doesn't actually
help their audience.
In other words, they don'tsolve a specific problem for a
very specific user that's easyto find online.
(02:27):
The other thing that peoplereally fall into the trap of is
saying you need to wait.
Okay, I will wait until I startto sell a product, service or
give an offer to my audience.
Now, if you solve a problem foryour audience, you don't need
to wait.
The whole logic of I'm going toput two, three, four years into
(02:49):
building the goodwill of myaudience isn't actually
necessary if you can truly helpthem, and I want to show you
clearly how this has been done.
We did this as well withouteven having a website, even
having a logo, even having acompany.
Long days before I started mycompany, voix, we were doing
this as very much ad hoc,because we solved the very pain
of a problem which was podcastcannot grow and monetize online.
(03:13):
And the other major limitingbelief is that you need to sell
a lot of units, products,whatever.
So a lot of products andsomething cheap, right, so let's
say it's like low ticket, okay,and that can be product or
(03:34):
community right, because thelogic is well, if I just get a
thousand people in my communityand I charge them $100 a month
or I charge them $10 a month.
That's going to make me Xamount of thousands of dollars a
month.
Right, but the reality is thereis so much headache, there's so
much pain in selling low ticketproducts that you get the worst
(03:59):
type of clients that comethrough, the worst customers,
the biggest chargebacks and thebiggest churn.
This is the reason why thebiggest software companies in
the world go bust because theysell a very low offer or low app
, low subscription to theirusers and, as a result, no one
actually sticks around.
You don't get any longevity.
(04:19):
So having a huge audience,having to wait and having to
sell a bunch of differentproducts at a very low value is
not going to help you to makemoney.
What I'm going to show you is acomplete different model that
we've created that we've beenusing for my own business and
for multiple differentbusinesses in different
industries.
This is sales, hr, tech,payroll, health science
(04:45):
basically every single type ofniche and vertical under content
businesses.
So, instead of actually waitingmultiple years to try and make
money online, we've beenfollowing the pain framework.
Okay, this pain framework isexactly what we've been using
with many of our clients, manyof our customers, in different
niches, and it breaks into fourdifferent components.
(05:07):
The first one, p, is forproblem.
Okay, what is the painfulproblem that you solve for a
specific user that's easy tofind online, no-transcript.
(05:55):
In the niche you might have B2Bsales, but in categories it
could be tech sales.
Okay so, b2b tech sales, andthis is a painful problem that
you're solving.
And when you're solving thispainful problem, every single
thing that you do spins off ofthat problem.
So every piece of content youput out, every word that comes
(06:16):
out of your mouth, goes back tosolving this very specific
problem.
Now, we've been doing this,looking at how to grow and
monetize podcasts.
So we I haven't even talkedabout social media platform.
I haven't talked about any ofthat yet.
Honestly, guys, that stuffdoesn't even matter.
But if you can go back tosolving this problem, which is
(06:36):
super important and all thedifferent aspects in here fall
into three different categorieshealth, wealth and relationships
Okay so let's draw it withinhere, within the problem, we're
able to break this down intowealth.
So go into health andrelationships, row, row and
(07:01):
relationships.
Okay.
So these are the big buckets.
These are the big buckets thatyou can solve problems in.
So a problem that solves awealth problem is very important
, right?
So how to increase revenue, howto save time, how long it takes
you to increase revenue.
But also there's a flip side,because if my problem that I can
(07:24):
help people with is increasetheir revenue, well then that
actually improves their health,oddly enough, because it makes
them less stressed, it givesthem more time back, they can
hang out with their family, theycan go to their kids' piano
lessons.
So we're solving the wealthproblem but we're also solving
the health problem and that'simportant in the positioning of
the content.
(07:47):
The other side of it isrelationships, because we have
now worked on the revenue sideof things.
It's funny because nowrelationships is open.
They're able to spend more timewith loved ones, they're able
to network more, they're able todo different things that they
weren't able to do.
But it's all based on theposition of how you actually
break that out.
And we can also flip it,because when I have my offer of
helping podcasts grow andmonetize, that is actually a
relationship offer of networkand status initially, but that
(08:11):
also has a wealth relationshiptoo, because in the wealth
relationship we're using apodcast to generate more leads
for their business and to drivemore revenue for their business.
So I increased the value of theproblem that I solve by just
connecting these three differentcomponents, having three
different components workingtogether and looking at, okay,
what is the surface levelproblem that I solve?
(08:32):
I help companies increase theirsales.
Okay, when I increase theirsales, I drive their wealth up.
How does that affect therelationships?
How does it affect the health?
Is there an affiliation there?
Because maybe not every offercan solve all three of the
problems, but for the most part,if you're able to bring those
in, this will be super importantin solving that specific
(08:53):
problem.
So that's under the P section,okay.
The next point here is attractis attract.
So under attract we have how dowe get traffic?
Okay, how do we get traffic toour offer?
And this is when we can bringin what platforms we use.
(09:13):
And, honestly, guys, it doesnot matter what platform you use
.
You can use YouTube, linkedin,twitter X.
You could stick your head outthe window and shout about the
problems that you solve and youwould get leads because in their
track we're able to pull peopletowards us.
Okay, so my preference for thisalways is going to be podcasts
(09:33):
and the reason why we pickpodcasts here.
We have podcasts, but you mighthave YouTube, you might have X
and you might have IG, but thereason why we pick podcasts is
because it builds a lot of trustand reciprocity.
There's basically arelationship being built with
the prospect when they'rewatching seven hours of your
(09:55):
content and they're coming intothe ecosystem.
Okay, this is basically howwe're able to pull them in and
be able to show them our values,who we are, what we work on and
why, why we should listen toyou.
Okay, because if we don't havethat, what happens is the seven
hours of trust we're buildingwith our audience.
That's seven hours here, sevenhours here, seven hours here,
(10:17):
seven hours here, where sevenhours of a podcast is like five
episodes, seven hours of tweetsis a lot of scrolling.
So you're actually going to bedoing a lot of scrolling to be
able to get to that number,whereas we can bring down that
time very quickly with a podcast.
So what we do is we attract thecontent here.
We make sure that we have allthe right problems that are
(10:38):
being solved.
We make sure that every pieceof content that's coming out
helps people solve that specificproblem.
So with this video, it's abouthow to increase your revenue
without having to do all thebells and whistles of going
viral and doing all the bullshitthings you don't actually need
to do online.
Then, when this is done, wemove on to the next stage.
So we know that we have theproblem, we know that we're
attracting, and then we haveincome Okay, income.
(11:02):
How do we make money with this?
How do we get people to cometrue, right, p-a-i?
How do we get income to come in?
Now, it's very simple Insteadof trying to sell a thousand
units at $10, just go highticket.
And the reason being is becausewhen you do not have traffic,
you only have so much peoplethat can come into the ecosystem
(11:25):
.
Okay, let's say, you're puttingout YouTube videos.
They're getting a hundred views, 500 views, a thousand views.
You're putting on LinkedInposts getting 200 impressions,
500 impressions.
All you need is the rightperson to come into the
ecosystem.
They will come into theecosystem as a result and they
will see.
Okay, darren kind of knows athing or two about podcasts.
He understands production, heunderstands growth.
(11:46):
They'll see what's happeningthere and, as a result, you can
sell high ticket because it'sgoing to be a lot easier to sell
this.
Okay, at 5000, okay, 5k, versustrying to get a hundred people
or a thousand people uh,whatever.
The fucking multiple isbasically so that's a thousand
customers versus versus tryingto get 100 people or 1,000
people, whatever.
The fucking multiple isbasically so that's 1,000
(12:06):
customers versus one customer,and that basically gives you the
baseline to really ramp up youractual income, because this is
how you're going to be able toget your 15K, 20k, 30k from just
having a handful of clients.
This is your solo business,very single business, your
experience being exchanged as aconsulting offer.
(12:28):
This is your three four-stepframework that helps X prospect
get to Y.
Now, when people come up andthey ask you hey, can you do
this, can you do this, can youdo this?
You need to be careful toreally razor in what your offer
is, because if you help peopleimprove sales and then you use
content to attract it, theincome then that you're
generating is basicallyconsulting gigs that are helping
(12:51):
people increase their revenuewith sales.
Okay, so you want to keep verylaser focused on this.
But you might be asking well,there's a capacity.
Of course there is.
Under the theory, theory ofconstraints, there's going to be
a capacity with everything.
There's even a capacity withmid-ticket and low ticket,
because there's only so muchpeople in the market, right?
So then the constraint on hereis going to be time, right?
(13:12):
So this is where we have the 5k.
Initially, that drives up a lotof engagement, but we want to
maximize okay, time, so we wantto make sure that we are able to
fill our time with the rightoffers, with the right customers
, with the right green and redgreen clients effectively, no
(13:33):
red clients.
So within here, we can get upto maybe six, seven, maybe eight
clients, seven, maybe eightclients.
Okay, and again, we are findingour feet here.
This is really important.
We're working with clients.
We know that, okay, they havethis problem with sales.
We are therefore taking thatinformation back with us into
their track stage.
(13:54):
We're creating content based onthe objections people have when
they don't buy.
We're creating content based onhow you're actually helping
people with the problem thatyou're solving.
We're just basically using thisflywheel to go back and forth
and back and forth, and back andforth.
So at this point, we have theproblem that we're solving,
we're attracting, we have theincome.
Now you will build this up tothe point that you will feel
(14:15):
overburdened.
So let's look at how this albumworks.
We didn't have a website.
We didn't have anything.
We got a ton of clients.
The clients we started sellingin the beginning were 5k, 6k, 7k
.
These clients are still with ustoday, by the way.
They spent hundreds ofthousands of dollars over the
course of the years becausewe're giving them an amazing
service as a service-basedprovider.
But this obviously has a cap.
So when in our agency, ittransformed more into a media
(14:38):
company, so we moved from anagency model into a media
company whereby we started towork with these companies,
generate more revenue for them,generate more revenue for us and
build a stronger brand together.
Okay, at this point we had a tonof systems being built.
Okay, it's really important.
So I brought in a COO.
(15:00):
We had multiple editors,designers, production people and
we had a lot of really goodsystems in here.
So we got to 30k a month, 40k amonth, 50k a month just based
off brute force, basicallyleveraging high ticket.
Okay, selling high ticket,looking at nothing less than
like really 4k, unless it's asuper small piece of work.
(15:21):
These are reoccurring dealsfrom six months to 12 months
because we were helping themsolve more problems.
First it was a podcast, then itwas their email, then it was
linkedin, then it was ghostwriting for ig, but it was
always the same thing, the sameproblem that we're solving.
Okay.
But the last point that comesfrom here and this is how we
completely skip all the lowticket BS is nurture.
(15:44):
Okay, because under nurture forN and for nurture, we have the
model that we're able to scale.
This is a really importantpoint, because sequencing for
your offer is going to matterway more than anything else.
Okay, the sequence in which youoffer products and services to
(16:06):
people.
It is a super important point.
So, again, we had a high ticketoffer here that we still run to
this day.
This is high ticket, done foryou style servers.
But then we were able to add indifferent things, like we help
build our backend, their revenueon the backend, we help them
build lead magnets, landingpages, all that kind of stuff,
(16:28):
and then at that point we have ahuge system in the backend that
we were able to sell into group.
So this is group, or otherwiseknown as one, to money.
This is when we moved into theincubator.
So our incubator is theeducation business.
This is how we're helpingpodcasters, helping creators
(16:48):
grow and monetize their audience, and how we're doing it is
through our education business.
This allows us to scale up, beable to add in a lot of the
different verticals that wedon't have, let's say, in here.
So here it's going to be 5k amonth, okay.
And then basically your LTV is30k, 40k, 50k, depending on the
(17:10):
client, and so on, but you'rerestricted, so the client list
is restricted, okay, unless youwant to go super big.
We have a.
We have a capacity limit underthe theory of constraints on how
much clients we can work,unless you want to hire like 600
people, okay, which I don'treally want to do.
Whereas here under Nurture,everyone that was unqualified
(17:32):
for our high ticket offer is nowqualified for our group model.
Okay, because not everyone canpay 5k a month, but maybe, just
maybe, we can get people frommaybe 3k a month.
This could be, let's say, 3k to5k and that's one off.
Okay, that's your one-off model.
(17:54):
We're helping people through agroup coaching model that we're
able to work with them throughonce or twice a week.
We're able to give them a lotof training material.
We're giving them masterclassevents by industry experts.
We're showing them exactly howwe're scaling up and we're
showing them exactly how theycan do this.
So we have this is called theincubator for us.
Okay, so the incubator, okay,and the positioning here is
(18:18):
super important because, if youthink about it, these people up
here, they're going to be atseven or eight figures a year.
That we're assigned to thesepeople down here are going to be
zero to six figures a year.
Okay, so these guys are makinganywhere between 1k a month, 8k
(18:38):
a month, maybe even like 15k,20k a month.
Okay, but everything that's inthe nurture aspect.
Here are the people that wereunqualified from here, and then
the people then that still wantto work with you, because we
still solve one problem, whichis growing and monetizing
podcasts, but the mechanism andmodality that we solve it on
depends on their actualfinancial situation, because
(19:01):
just because someone isqualified, because they're
invested, they want to work withyou doesn't mean they're
financially invested andfinancially qualified.
That's a big caveat here.
You need to understand whatdoes that mean?
Like, how does that work?
Okay, so now we have theincubator, which is a program
that solves a lot of problems.
Okay, we've also taken this astep further and we have Apex.
(19:23):
We've also taken this a stepfurther and we have Apex.
So Apex is our next offer,which is helping people go from
six to seven figures a year,okay, and what this means is,
through the systems that we'vebuilt, helping people go zero to
six figures, helping companiesscale from six, seven and eight
(19:45):
figures.
We can now teach that in oureducation business of Apex,
helping people go from sixfigures to seven figures.
And this is invite only.
It's very exclusive.
It's very difficult to evenqualify for it because you want
to make sure that we're addingthe right things in there.
But it all comes back to solvingthis problem.
What's the painful problem thatwe solve?
So, the painful problem that wesolve, so the painful problem
(20:08):
that we solve up here ispeople's revenue time.
The problem we solve down hereis getting started being able to
do that, and the problem wehave down here is that we're
scaling off from six to sevenfigures and it just depends on
the personality type, okay.
So over time, what happens isour agency grew from being just
a tiny little agency that doessome bare production into
(20:30):
growing podcasts okay then intomonetizing podcasts, which is
the media company, so that'sproducts, services done for you
as well and then into theeducation business, which is
helping people who are gettingstarted or caught in a rut and
want to improve, and thenhelping people who want to scale
up, so they're literally goingthe full time span that most
(20:51):
people will actually never getto.
So then the problem.
So then the question justbecomes where do we want to
position ourselves?
Because we have now got to thepoint, and you will get to the
point whereby these are allworking in unison.
The problems that you put outhow you attract people, the
income you generate and how younurture more people in your
(21:13):
actual business.
This model will just grow andscale around you.
And the best part about this isthat this doesn't take like
many years to build out right.
You need to actually just dothis immediately.
You can open up a spreadsheetright now.
Picture out what problem yousolve, see how you can attract
people, create content, createan offer, and the beauty of
(21:34):
offers is that they're veryflexible, they're nimble,
they're meant to move like water.
Okay, if you had to build aproduct that will take many
months, that could take even ayear to build, you wouldn't even
know where to begin.
But the beauty of a consultingand agency offer is the fact
that you can get moving straightaway.
You can literally get movingstraight away.
You can do it as a solo personin the beginning and then you're
able to build those systems.
The systems you build arewhat's most important, because
(21:54):
that allows you to bring on moreclients.
That allows you to turn it intomore of a coaching mechanism
and education business.
Without it, without documentingit, you're going to be in
fulfillment hell.
You're going to be infulfillment hell.
You're going to be infulfillment hell.
But the beauty is we've hadmany clients and many customers
do it okay.
So they build agencies.
They've built seo agencies.
They've turned them intoeducation businesses afterwards.
(22:15):
It's a very streamlined process, but you need to understand
what's the intent.
What's the painful problem thatwe're solving?
How do we solve it?
How do we turn it into anactual product and service down
the line?
Now to go a little bit deeperon this, check out my origin
story down problem that we'resolving how do we solve it?
How do we turn it into anactual product and service down
the line?
Now, to go a little bit deeperon this, check out my origin
story down below.
So this next video down below,which will show you exactly how
I've actually done this and eventhe mechanism that I did it.
(22:35):
It wasn't pretty for me.
It might look pretty on theboard not so much anymore but
it's basically exactly my story,from going from zero to a
million a year in my 20s and howwe've actually scaled up now
much further than that, hitting$200,000, $250,000 a month.
So have a consider about this,write out the points and, if you
(22:56):
find this valuable, feel freeto check out that video and also
come and speak to the team atVoox.
See you next video.
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