April 6, 2025 • 10 mins
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
Most business owners in 2025 are using YouTube
completely wrong.
They're chasing fame, they'relooking for views, they're
looking to go viral, and none ofit is actually having a big
impact on their business.
They're increasing their fame,maybe increasing their status,
but it's not actuallycontributing to the bottom line
of their business.
And look, I was in thisposition for many years because
(00:20):
I believed and I truly didbelieve that the more views I
got was the more leads that Iwould get and then the more my
business would grow.
But the reality is that'sactually not true.
You only need to look at thecreator economy to really see
this right.
I call it the zombie apocalypseof the creator economy, because
you have a bunch of brokecreators running around the
internet trying to get views,trying to get likes, and all of
(00:43):
them are actually broke.
And you have a lot of businessowners that fall into that
category too, because they'refollowing the creator model to
be able to get likes.
But, as we know, likes do notexactly turn into cash, and
there needs to be a streamlinedversion of this, and we've been
using a completely differentstrategy which has really broken
down a lot of the barriersaround.
How do you actually get leadsfrom YouTube.
(01:03):
How do you create videos onYouTube that turn into assets,
and these business assets areused to generate millions of
dollars for your business everyyear.
And look, we've been doing thisat my own company in Voix, as
well as over 200 contentbusinesses on the internet.
So in this video, I'm going toshow you exactly how you can
utilize this YouTube strategy,or secret YouTube strategy, that
(01:25):
I've never told anyone before,and we can walk through exactly
a step-by-step process for youto implement this.
But before we do that, what iseverything that people are truly
doing wrong?
When they put out videos andthings don't hit and they don't
get leads?
They're blaming everythingoutside of it.
They're blaming the lights,they're blaming the backlights,
they're blaming the audioeverything outside of it.
They're blaming the lights,they're blaming the backlights,
(01:47):
they're blaming the audio, andif you're Gary Stevenson, you're
also blaming the government,but none of this is actually the
reason why your content isn'thitting and it isn't getting you
leads for your business.
There's actually a real problemhere that I want to address in
this video and show you how youcan overcome this too.
So how did it all change for me, and what was it that we did?
Well, we've started a new seriesand a new method to grow on
YouTube for your business, whichis called the Objection
(02:09):
Handling Series.
This is a series of videos thatyou put out for your business
that basically handle all of theobjections a lot of your
prospects will have.
It's not based on just gettingrandom views, it's not based on
just trying to go viral and it'snot based on controversial
tactics and frameworks.
Instead, it's based on youcreating content that
pre-handles objections of yourprospects.
(02:32):
Now, why is this important?
It's because, for us and foryou, you may run a lot of warm
traffic to your business.
So this is people that see youon YouTube, instagram, linkedin
or X and then they come in tobook a call with you.
So they know who you are.
And statistically, we know inour business that 86% of people
who book a call from warmtraffic turn into customers, but
(02:53):
only 14% of clients that comein from cold traffic turn into
customers.
So what do we do in thisinstance?
Because, as your business grows, you will bring in more cold
traffic into your audience.
So what we want to do is createa series of small, miniature
videos that pre-handleobjections.
(03:13):
Let me give you a little insight, and this is truly the secret
sauce behind our business.
Every objection that you get ona call, on a sales call for
your offer or for your business,can be handled and pre-handled
beforehand in content.
Let me give an example.
When people say I need to thinkabout it, or they need to find
out more about you, or they needto figure out more about your
content, or they need to checkdoes your model work, or do they
(03:36):
need to see case studies andtestimonials, all of those
objections can be handled in ashort video series that you
publish on YouTube beforehand.
So what we do and our secretsecret in here is we look at
every single call we've evertaken, any sort of sales call,
any discovery call, and we lookat what are the main objections
(03:56):
people have and instead ofcrying and whining and saying
that our offer doesn't work andgiving up, we create YouTube
videos that pre-handle thoseobjections.
So if someone's looking for ourframework to how we build
offers, we will create a videoon how do we develop a framework
for offers.
If people want to know who isthis worked for, we will create
a video that will showcase allof the case studies through the
(04:18):
model that we teach inside theincubator or Apex and how our
model solves those problems.
We will show case studies thatare for people who are in their
50s, 60s, people that are even20 years old, 30 years old, and
how does it all fit together?
So this video series compounds,compounds over time and what
happens is every singleobjection gets killed in these
(04:38):
videos.
You don't need to create 500videos.
You don't need to be like apodcaster and come out with
videos every single week whenthe time is right.
Every three weeks, four weeks,you have a new video that
handles a ton of objections inYouTube.
That sits in there on its ownplaylist.
So think about this for asecond.
Imagine if someone said to youI need to think about it.
You have videos and series thatshowcase how speed is important
(04:59):
, how speed leads to execution,how a lot of your clients have
utilized speed to overcomeprocrastinating.
Basically, if someone says it'sa big investment, you can
showcase the cost of not workingwith you guys, the cost and the
impact that it has on yourbusiness, because the investment
is what they pay today.
The cost is the reoccurringpayment and debt they need to
pay if they don't take actionwith you today.
(05:22):
If they're an emotional buyerand they're looking for reasons
to get started.
You showcase all of the massivetransformations you've had in
your organization and how peopleyoung people, old people,
middle-aged people have hadamazing results and
transformations from workingwith you.
You put out videos thatabsolutely emphasize those
points.
So those videos are the assetsthat people come and want to
(05:43):
work with you and they want towork with you every single time.
And the best part is thesevideos become miniature sales
reps who do not sleep, do nottake breaks, work 24-7 to handle
all the objections with yourprospects and sell on autopilot.
That is the big thing, becausewhile your team may take a break
(06:04):
, your videos don't.
These are videos thatcontinuously build momentum and
grow continuously through time.
And where else can you use thesevideos?
Because now that you have thesevideos, these are assets and as
assets, you may have a bunch ofprospects who are ready to buy
and you can re-engage with themand restart a conversation and
instead of saying hey, justfollowing up, just checking in,
(06:25):
you could say, hey, I justrecorded a new video on XYZ that
solves ABC in ABC timeframe.
Do you mind if I send this overto you?
You can ask for permission.
They would say yeah, darren, Iwould absolutely love that video
.
Please send that across.
Then we share a video asset.
Then they say this is exactlywhat I wanted, of course,
because it's a pre-handlingobjection video.
And then, as a result, theymight ask to book in another
time with you, or they mightjust ask for the payment link.
(06:47):
So these assets can be utilizedin DMs, in chats, to work your
prospects, work your leads, andalso, as you build your team and
have sales reps and appointmentsetters, they can send these
videos on behalf of you.
And then, once the videos areout and people start booking in
calls to work with you, insteadof them showing up completely
blind to a call, they go throughwhat we like to call an
(07:10):
indoctrination flow.
So they will get a series ofvideos sent to them, maybe five
videos, 10 videos on an emailsequence over the next 24 to 48
hours that showcase your story,your offer, your hero's journey,
who you work with case studies,testimonials, models, so that
then they've seen all thesevideos.
And then they come to the call.
(07:31):
And on the call, it's not abouthaving to sell them.
You just ask one simple thing,which is what questions do you
have about the program?
And they will say I watch hisvideos.
I got a lot of value from him.
I found it interesting.
I'll have one question around X,y, z, because in this way we
change the relationship.
You've completely remodeled therelationship so that they know
(07:54):
exactly what you do, and I havethe only final questions as to
maybe a few small things whenare the calls?
When do I get started?
When are the payment terms?
All these small minor things.
They're just small minor things, but they're sold on the big
idea.
They're sold on you things, butthey're sold on the big idea.
They're sold on you.
They're sold on you as thevisionary, you having the
(08:15):
mechanism, the company, the team, everything around there that
you may bring to the table.
They already know about that,it's already there, it's already
done, and that's how we're ableto book two calls, five calls a
day, of people that are fullyqualified, they're pre-qualified
, they come, they're ready,they're ready to get started.
So imagine if you were toinstall that into your business.
How would that feel to knowthat customers show up on the
call.
They're ready to go, theyalready know exactly who you are
(08:36):
, they're ready to get moving.
None of this cold stuff, none ofthis false trust because, I'll
be honest with you guys, we'rein a trust recession.
Online coaches, consultants,agency owners and entrepreneurs
do not have trust on their sideanymore.
So we need to build that trustthrough video content, through
long form content.
That's exactly what we need tosell.
That's exactly not what we needto show up and bring to the
(08:59):
table, because otherwise peopleare going to get on the call.
They're super skeptical, theydon't want to work with you and
it's going to be a very hardsell.
Also, it's going to be almost aterrible relationship, because
we don't want to get off ontothe wrong foot and we don't want
to have to try sell people,because it's not your job to
sell to your prospects.
It's your job to showcase whyyou are the best person to work
(09:22):
with.
And you can do that all beforethe call even begins.
Because, if you think about itlike this, if you could start
booking up a ton of calls withpeople that are ready to buy,
they're ready to get moving,they're ready to get started,
that would completely changeyour business.
It would make your businessgrow 10x faster.
It would improve the velocityof sales, of speed, and you
would get more leads in the topcoming in off the top and you'd
(09:43):
have more people converted fromleads to sales.
It's quite simple as that, andbusiness is very simple, guys.
At the very end of the day, youjust need leads that come in
the top of the door.
You need to speak to them likeyou're not a robot.
You need to show them that youhave the right solution and you
need to be able to convert theminto sales.
And if you can do that, you'regoing to smash it.
We've had thousands of people touse the exact same model Guys
(10:04):
that don't even pay us, they'renot even customers of us, but
they're using this exact samemodel continuously to grow and
scale.
And then we've had hundreds ofcustomers, hundreds of clients
who actually do use this on anongoing basis.
So think about this for onelast minute.
If you had a seamless processto pre-handle all of these
objections that you're facing oncalls, you and your team
consent to people, how muchwould that transform your
(10:26):
business overnight?
Because for me, it's absolutelytransformed everything,
absolutely everything.
Me, it's absolutely transformedeverything, absolutely
everything, and it's made greatrelationships being built.
So if you want to turn yourYouTube into a full sales
strategy for the right businessmodel, check out the link down
below and watch the full videoon how building a content
business is the best decisionfor you to make $1 million in
(10:47):
2025.
It's going to be a full guide,a free video of how we've
actually built this from scratchand adding in this process of
objection handling videos willcompletely transform your
content business in 2025.
Most business owners in 2025 are using YouTube
completely wrong.
They're chasing fame, they'relooking for views, they're
looking to go viral, and none ofit is actually having a big
impact on their business.
They're increasing their fame,maybe increasing their status,
but it's not actuallycontributing to the bottom line
of their business.
And look, I was in thisposition for many years because
(00:20):
I believed and I truly didbelieve that the more views I
got was the more leads that Iwould get and then the more my
business would grow.
But the reality is that'sactually not true.
You only need to look at thecreator economy to really see
this right.
I call it the zombie apocalypseof the creator economy, because
you have a bunch of brokecreators running around the
internet trying to get views,trying to get likes, and all of
(00:43):
them are actually broke.
And you have a lot of businessowners that fall into that
category too, because they'refollowing the creator model to
be able to get likes.
But, as we know, likes do notexactly turn into cash, and
there needs to be a streamlinedversion of this, and we've been
using a completely differentstrategy which has really broken
down a lot of the barriersaround.
How do you actually get leadsfrom YouTube.
(01:03):
How do you create videos onYouTube that turn into assets,
and these business assets areused to generate millions of
dollars for your business everyyear.
And look, we've been doing thisat my own company in Voix, as
well as over 200 contentbusinesses on the internet.
So in this video, I'm going toshow you exactly how you can
utilize this YouTube strategy,or secret YouTube strategy, that
(01:25):
I've never told anyone before,and we can walk through exactly
a step-by-step process for youto implement this.
But before we do that, what iseverything that people are truly
doing wrong?
When they put out videos andthings don't hit and they don't
get leads?
They're blaming everythingoutside of it.
They're blaming the lights,they're blaming the backlights,
they're blaming the audioeverything outside of it.
They're blaming the lights,they're blaming the backlights,
(01:47):
they're blaming the audio, andif you're Gary Stevenson, you're
also blaming the government,but none of this is actually the
reason why your content isn'thitting and it isn't getting you
leads for your business.
There's actually a real problemhere that I want to address in
this video and show you how youcan overcome this too.
So how did it all change for me, and what was it that we did?
Well, we've started a new seriesand a new method to grow on
YouTube for your business, whichis called the Objection
(02:09):
Handling Series.
This is a series of videos thatyou put out for your business
that basically handle all of theobjections a lot of your
prospects will have.
It's not based on just gettingrandom views, it's not based on
just trying to go viral and it'snot based on controversial
tactics and frameworks.
Instead, it's based on youcreating content that
pre-handles objections of yourprospects.
(02:32):
Now, why is this important?
It's because, for us and foryou, you may run a lot of warm
traffic to your business.
So this is people that see youon YouTube, instagram, linkedin
or X and then they come in tobook a call with you.
So they know who you are.
And statistically, we know inour business that 86% of people
who book a call from warmtraffic turn into customers, but
(02:53):
only 14% of clients that comein from cold traffic turn into
customers.
So what do we do in thisinstance?
Because, as your business grows, you will bring in more cold
traffic into your audience.
So what we want to do is createa series of small, miniature
videos that pre-handleobjections.
(03:13):
Let me give you a little insight, and this is truly the secret
sauce behind our business.
Every objection that you get ona call, on a sales call for
your offer or for your business,can be handled and pre-handled
beforehand in content.
Let me give an example.
When people say I need to thinkabout it, or they need to find
out more about you, or they needto figure out more about your
content, or they need to checkdoes your model work, or do they
(03:36):
need to see case studies andtestimonials, all of those
objections can be handled in ashort video series that you
publish on YouTube beforehand.
So what we do and our secretsecret in here is we look at
every single call we've evertaken, any sort of sales call,
any discovery call, and we lookat what are the main objections
(03:56):
people have and instead ofcrying and whining and saying
that our offer doesn't work andgiving up, we create YouTube
videos that pre-handle thoseobjections.
So if someone's looking for ourframework to how we build
offers, we will create a videoon how do we develop a framework
for offers.
If people want to know who isthis worked for, we will create
a video that will showcase allof the case studies through the
(04:18):
model that we teach inside theincubator or Apex and how our
model solves those problems.
We will show case studies thatare for people who are in their
50s, 60s, people that are even20 years old, 30 years old, and
how does it all fit together?
So this video series compounds,compounds over time and what
happens is every singleobjection gets killed in these
(04:38):
videos.
You don't need to create 500videos.
You don't need to be like apodcaster and come out with
videos every single week whenthe time is right.
Every three weeks, four weeks,you have a new video that
handles a ton of objections inYouTube.
That sits in there on its ownplaylist.
So think about this for asecond.
Imagine if someone said to youI need to think about it.
You have videos and series thatshowcase how speed is important
(04:59):
, how speed leads to execution,how a lot of your clients have
utilized speed to overcomeprocrastinating.
Basically, if someone says it'sa big investment, you can
showcase the cost of not workingwith you guys, the cost and the
impact that it has on yourbusiness, because the investment
is what they pay today.
The cost is the reoccurringpayment and debt they need to
pay if they don't take actionwith you today.
(05:22):
If they're an emotional buyerand they're looking for reasons
to get started.
You showcase all of the massivetransformations you've had in
your organization and how peopleyoung people, old people,
middle-aged people have hadamazing results and
transformations from workingwith you.
You put out videos thatabsolutely emphasize those
points.
So those videos are the assetsthat people come and want to
(05:43):
work with you and they want towork with you every single time.
And the best part is thesevideos become miniature sales
reps who do not sleep, do nottake breaks, work 24-7 to handle
all the objections with yourprospects and sell on autopilot.
That is the big thing, becausewhile your team may take a break
(06:04):
, your videos don't.
These are videos thatcontinuously build momentum and
grow continuously through time.
And where else can you use thesevideos?
Because now that you have thesevideos, these are assets and as
assets, you may have a bunch ofprospects who are ready to buy
and you can re-engage with themand restart a conversation and
instead of saying hey, justfollowing up, just checking in,
(06:25):
you could say, hey, I justrecorded a new video on XYZ that
solves ABC in ABC timeframe.
Do you mind if I send this overto you?
You can ask for permission.
They would say yeah, darren, Iwould absolutely love that video
.
Please send that across.
Then we share a video asset.
Then they say this is exactlywhat I wanted, of course,
because it's a pre-handlingobjection video.
And then, as a result, theymight ask to book in another
time with you, or they mightjust ask for the payment link.
(06:47):
So these assets can be utilizedin DMs, in chats, to work your
prospects, work your leads, andalso, as you build your team and
have sales reps and appointmentsetters, they can send these
videos on behalf of you.
And then, once the videos areout and people start booking in
calls to work with you, insteadof them showing up completely
blind to a call, they go throughwhat we like to call an
(07:10):
indoctrination flow.
So they will get a series ofvideos sent to them, maybe five
videos, 10 videos on an emailsequence over the next 24 to 48
hours that showcase your story,your offer, your hero's journey,
who you work with case studies,testimonials, models, so that
then they've seen all thesevideos.
And then they come to the call.
(07:31):
And on the call, it's not abouthaving to sell them.
You just ask one simple thing,which is what questions do you
have about the program?
And they will say I watch hisvideos.
I got a lot of value from him.
I found it interesting.
I'll have one question around X,y, z, because in this way we
change the relationship.
You've completely remodeled therelationship so that they know
(07:54):
exactly what you do, and I havethe only final questions as to
maybe a few small things whenare the calls?
When do I get started?
When are the payment terms?
All these small minor things.
They're just small minor things, but they're sold on the big
idea.
They're sold on you things, butthey're sold on the big idea.
They're sold on you.
They're sold on you as thevisionary, you having the
(08:15):
mechanism, the company, the team, everything around there that
you may bring to the table.
They already know about that,it's already there, it's already
done, and that's how we're ableto book two calls, five calls a
day, of people that are fullyqualified, they're pre-qualified
, they come, they're ready,they're ready to get started.
So imagine if you were toinstall that into your business.
How would that feel to knowthat customers show up on the
call.
They're ready to go, theyalready know exactly who you are
(08:36):
, they're ready to get moving.
None of this cold stuff, none ofthis false trust because, I'll
be honest with you guys, we'rein a trust recession.
Online coaches, consultants,agency owners and entrepreneurs
do not have trust on their sideanymore.
So we need to build that trustthrough video content, through
long form content.
That's exactly what we need tosell.
That's exactly not what we needto show up and bring to the
(08:59):
table, because otherwise peopleare going to get on the call.
They're super skeptical, theydon't want to work with you and
it's going to be a very hardsell.
Also, it's going to be almost aterrible relationship, because
we don't want to get off ontothe wrong foot and we don't want
to have to try sell people,because it's not your job to
sell to your prospects.
It's your job to showcase whyyou are the best person to work
(09:22):
with.
And you can do that all beforethe call even begins.
Because, if you think about itlike this, if you could start
booking up a ton of calls withpeople that are ready to buy,
they're ready to get moving,they're ready to get started,
that would completely changeyour business.
It would make your businessgrow 10x faster.
It would improve the velocityof sales, of speed, and you
would get more leads in the topcoming in off the top and you'd
(09:43):
have more people converted fromleads to sales.
It's quite simple as that, andbusiness is very simple, guys.
At the very end of the day, youjust need leads that come in
the top of the door.
You need to speak to them likeyou're not a robot.
You need to show them that youhave the right solution and you
need to be able to convert theminto sales.
And if you can do that, you'regoing to smash it.
We've had thousands of people touse the exact same model Guys
(10:04):
that don't even pay us, they'renot even customers of us, but
they're using this exact samemodel continuously to grow and
scale.
And then we've had hundreds ofcustomers, hundreds of clients
who actually do use this on anongoing basis.
So think about this for onelast minute.
If you had a seamless processto pre-handle all of these
objections that you're facing oncalls, you and your team
consent to people, how muchwould that transform your
(10:26):
business overnight?
Because for me, it's absolutelytransformed everything,
absolutely everything.
Me, it's absolutely transformedeverything, absolutely
everything, and it's made greatrelationships being built.
So if you want to turn yourYouTube into a full sales
strategy for the right businessmodel, check out the link down
below and watch the full videoon how building a content
business is the best decisionfor you to make $1 million in
(10:47):
2025.
It's going to be a full guide,a free video of how we've
actually built this from scratchand adding in this process of
objection handling videos willcompletely transform your
content business in 2025.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.