April 20, 2025 • 11 mins
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Episode Transcript
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Speaker 0 (00:00):
Smart entrepreneurs are playing a completely
different game in 2025.
The old way of doing businesswith one funnel, one offer, one
sales process is basically deadin 2025.
This used to work.
Let me clarify In 2020, all theOGs of the industry came,
dominated, made their millionsand left.
But in 2025, if you're playingan old game with old tricks,
(00:23):
you're going to get outnumberedand outrun by everybody else.
So let's fix this in this videoand I'm going to show you
exactly how smart entrepreneursare going from zero to $1
million, plus a year with asimpler model.
And look, I've been there.
I've been in the point wherebyI've struggled so hard to build
and grow and scale my onlinebusiness.
(00:44):
It's normal, business is tough.
You're going to have reallydifficult periods, but just
because something is difficultdoesn't mean it needs to be
miserable forever.
When I was building Voix, ourmedia company and education
business, we were hitting aceiling over and over again.
I would relive the same quarter, the same month, over and over
again, and nothing would change.
(01:04):
Nothing would change in thatinstance.
We were getting up to roughly100K a month consistently.
We'd go up to 120K, swing backdown to 80K, swing to 70K, back
up to 100K, and nothing wouldchange.
The only things were changingwas the complexity of the
business.
It would become harder to scale, the team would have much more
(01:29):
issues and next thing I know,I'd be finding myself trying to
figure out someone's Wi-Fiproblems in the back ass of
nowhere.
This is not the right way tobuild a business and, to be
honest, I was sick to death ofit.
So what's the big shift thatchanged everything.
For us, this was the bigdifference from serving a tiny
market in a small niche, solvingone problem, to serving the
entire market at a scale.
This is how we went from asmall one offer, one funnel
(01:51):
approach to an ecosystem modelthat scales way beyond you and
way beyond your own little brand, and I call this the ecosystem
engine that feeds your entirebusiness, and it also feeds your
entire life, because money maynot be the goal for everyone.
It could be time, freedom,location freedom, financial
freedom, whatever that may be.
It all comes with having anecosystem engine that drives
(02:14):
traffic into your business.
So let's look at it step bystep.
The first stage is leads.
The most important part of youronline business is leads.
Without leads, everything getssucked up.
It is the oxygen, the lifeblood.
Everything inside of yourbusiness breaks down to leads,
and I was in this positionwhereby I was hammering my head
off the wall trying to get leads, and I couldn't do it right.
(02:35):
We just had LinkedIn and, apartfrom just putting out more
posts, which actually doesn'twork, we needed to open up new
client acquisition channels toget more leads.
What we started to focus on washaving an Instagram strategy
basically the same content onLinkedIn.
Having a YouTube strategy,having tactical videos on
YouTube, having an emailstrategy, getting leads to
(02:57):
actually go deeper down thefunnel with you before taking
the final step to working withyou.
And this just blows up theamount of velocity and speed you
can have in your business.
And when I was a tiny, small,little media company, we could
barely find the lead.
I looked under the closet, Ilooked behind the couch and
nothing was there.
Nothing was ever there, whereaswhen we had more of a client
(03:20):
acquisition focus, this isbasically how every smart
entrepreneur is doubling down in2025.
And this is how people aregoing from zero to 1 million all
the way up to 10 million a year.
And here's the actual brutaltruth is that if you have your
ecosystem well defined and wellbuilt, you don't need people to
buy your stuff, because yourfree content solves every one of
(03:43):
their problems and it allowsthem to go and build an amazing
business.
They can send you referrals,they can send you
recommendations.
They may not ever do anything,but they can leave a fantastic
experience working with you.
By just your free content alone, someone like yourself can
watch all of my Build With Meseries on YouTube and
technically build a one milliona year online business.
People only pay for access,speed and proximity to me and my
(04:08):
amazing team.
That is the only difference andthat's the beauty of having
amazing content coming off thetop of YouTube and all your
other platforms.
Next up, we have sales, andspeed sells.
B2c is a speed game.
B2b is a gentleman's game, andyou need to get up, get off the
couch and actually speak to yourleads, and I like to say that
(04:31):
sales is very like dating.
Unless you're six foot four,shredded as hell with a crystal
clear jawline, no one's comingto you.
You have to make the first move.
You have to go to your leads.
You need to open up moreconversations.
Unless you're Alex Ramosian yousold a company for 40 million
no one's coming direct to yourandomly to work with you.
(04:52):
They will eventually, but notin the beginning.
You need to open moreconversations on LinkedIn, on
Instagram.
You need to have more contentcoming off the top of YouTube
that starts more conversations.
You need to have more phonecalls, you need to get on the
phone and ultimately, ultimatelyyou need to stop being a
princess.
I've been diagnosing people withprincess syndrome for the past
(05:13):
couple of months and I'm seeingthis over and over again
Business owners too proud tocreate content creators, too
proud of their Canva templatesto actually speak to their leads
and founders who need to asktheir daddy to go to the
bathroom.
This needs to stop.
It needs to stop.
You need to go directly to yourleads, open up more
conversations and, even thoughit's quite cliche, the more
hands you shake, the more moneyyou make.
(05:34):
So you're probably thinking,yes, darren, I know leads, I
know sales.
That makes sense.
I'm just going to do all that.
I already do that.
If you are doing it to a highlevel, then you need this
following point you need totrack your metrics and every
inch of your business.
It's not sexy, it's not fun,it's not something you can post
(05:57):
on Instagram, but it is theabsolute backbone of your
business.
If you don't have a good holdof your numbers, you're going to
fall apart.
You're going to be superanxious as well, because you've
no idea what's coming around thecorner.
I've worked with some of thebiggest sales trainers in the
world and some of them areabsolute cowboys.
They have their finger in theair picking up random, random
ideas as to how they track theirsales, how to track their
(06:19):
customers, their prospects, andnone of them truly actually can
get into detail and actually beable to analyze the numbers, let
alone close a deal.
Some of these guys can't evenclose a door, let alone a 6k
paid in full program.
So what do you need to track andtake simple notes of this?
You need to understand how manyleads you're speaking to a day.
(06:39):
I would say 50 newconversations a day, 50
follow-ups a day, when you getthem on the calendar.
You need to understand how manycalls you're booking, how much
people are showing up to thecalls, what is your close rate,
what is the lifetime value?
How much people churn everymonth?
What is the total cashcollected?
What is the total back-end cashcollected?
These are only small littlethings.
(07:00):
Right, they're small things andthe irony is within Apex, one
of our programs.
We just give this to a lot ofour members.
Some of our members come in,they're making 150K a month and
they don't really understandtheir sales process.
We just give them a lot of ouractual tracking sheets and
instantly they're able to seethe numbers and scale their
business directly.
After that and also otherthings to track is some things
(07:22):
like how much you're spending onads, how much does it cost you
to get customers, how long didthis stick around for?
Because I'll be fully honestwith you, for a long time I
didn't track this stuff andthat's why I'm saying that I
don't speak from a position uphere.
I've actually done the cowboystuff for a long time.
I just thought, yep, nextmonth's gonna be better, next
month's gonna be better andnothing changes.
(07:43):
Although now, because I know,end to end, how many calls we
book, how much show up, what'sthe problems?
How do we diagnose problems?
I can, for the most part,predict how much money we're
going to make.
Next month.
An asteroid might hit and killus all on this planet, but
unless it does, I have a prettygood idea how much revenue we
can generate, and it's all basedon understanding your numbers.
(08:06):
It's very simple and to giveyou a simple example, if you
wanted to lose body weight, youwould get on the scales every
single day and actually measureyour body weight.
It is a key indicator as to areyou losing body weight and fat
in your body.
Do the same for your business,and the second you start looking
(08:27):
at the numbers, you willgenuinely start driving them up
and finally we have fulfillment.
Now you've been hearing me talkabout the ecosystem engine for
the past 10 minutes and you'rewondering well, when do I see
the products?
When do I see the offers?
The offers come last Becauseonce we have our leads, sales
and also our metrics dialed in,we now have different ways to
(08:47):
solve that problem, and yourfirst offer is going to be a
high ticket offer.
This is gonna be close to youbecause you don't have that many
clients.
It's gonna be fast for theclient to get results and it's
gonna be a lot of proximity andaccess to you and, as a result,
you should be able to get thebest results for people as a
result.
So let's just give an example ofa sales trainer who works with
(09:09):
B2B companies.
If you have this offer dialedin, you might physically go
there and actually work with thesales team to improve their
sales processes, and so on andso forth.
We have a client called Jiriwho's done exactly that.
He has a very close proximityoffer, which is a two day
workshop, which is over $30,000USD, where he goes and
(09:31):
physically improves the salesperformance.
Now that same offer can bedelivered in different ways.
He can have a coaching program,he can have a mentorship, he
can have self-paced content forpeople to come and work with him
, and as he builds his ecosystemand gets more traffic and gets
more loyal customers, they willsee the full breadth of what
(09:52):
he's doing and say, okay, I wantto work with you, but I don't
want to spend 30 000.
What I actually want to do isgo through one year programs
over eight weeks or 12 weeks or16 weeks and as a result, you
have a series of miniatureoffers that solve the same
problem at different levelsthroughout the game.
Now let me ask you this howwould that look inside your
business?
(10:12):
Imagine that, instead of tryingto find leads from everywhere,
you'd have a clear and simpleacquisition channel.
You'd know how you're gettingyour leads coming in.
Then you would also have asales process to go direct to
them.
If you're a princess, you canjust put an appointment setter,
or you can put a closer on thecalls if you don't want to hit
the calls, then all of this datagets fed to you, fed to you as
(10:35):
the CEO.
You're the CEO of your businessand the CEO of your life and,
finally and most importantly,people can pick the product that
suits them best, and this iswhy we do not kick people
through a funnel.
We pull them into our ecosystem.
And, look, it's not just usthat's doing this.
Iman Gaji, specifically, evenmentioned me on one of his
(10:56):
podcasts for the ecosystem modelthat we've built, and he has
done the exact same thing.
Iman has WAP, he has Flowzy, hehas 8FL and a bunch of other
programs that he's helped peoplepull into his ecosystem.
And the same ecosystem thatIman mentored me on is exactly
what we have done inside of ourbusiness, and this is how the
(11:17):
smartest entrepreneurs in ourspace are scaling from zero to
one million plus in 2025.
Multiple offers simple,seamless and straightforward.
Smart entrepreneurs are playing a completely
different game in 2025.
The old way of doing businesswith one funnel, one offer, one
sales process is basically deadin 2025.
This used to work.
Let me clarify In 2020, all theOGs of the industry came,
dominated, made their millionsand left.
But in 2025, if you're playingan old game with old tricks,
(00:23):
you're going to get outnumberedand outrun by everybody else.
So let's fix this in this videoand I'm going to show you
exactly how smart entrepreneursare going from zero to $1
million, plus a year with asimpler model.
And look, I've been there.
I've been in the point wherebyI've struggled so hard to build
and grow and scale my onlinebusiness.
(00:44):
It's normal, business is tough.
You're going to have reallydifficult periods, but just
because something is difficultdoesn't mean it needs to be
miserable forever.
When I was building Voix, ourmedia company and education
business, we were hitting aceiling over and over again.
I would relive the same quarter, the same month, over and over
again, and nothing would change.
(01:04):
Nothing would change in thatinstance.
We were getting up to roughly100K a month consistently.
We'd go up to 120K, swing backdown to 80K, swing to 70K, back
up to 100K, and nothing wouldchange.
The only things were changingwas the complexity of the
business.
It would become harder to scale, the team would have much more
(01:29):
issues and next thing I know,I'd be finding myself trying to
figure out someone's Wi-Fiproblems in the back ass of
nowhere.
This is not the right way tobuild a business and, to be
honest, I was sick to death ofit.
So what's the big shift thatchanged everything.
For us, this was the bigdifference from serving a tiny
market in a small niche, solvingone problem, to serving the
entire market at a scale.
This is how we went from asmall one offer, one funnel
(01:51):
approach to an ecosystem modelthat scales way beyond you and
way beyond your own little brand, and I call this the ecosystem
engine that feeds your entirebusiness, and it also feeds your
entire life, because money maynot be the goal for everyone.
It could be time, freedom,location freedom, financial
freedom, whatever that may be.
It all comes with having anecosystem engine that drives
(02:14):
traffic into your business.
So let's look at it step bystep.
The first stage is leads.
The most important part of youronline business is leads.
Without leads, everything getssucked up.
It is the oxygen, the lifeblood.
Everything inside of yourbusiness breaks down to leads,
and I was in this positionwhereby I was hammering my head
off the wall trying to get leads, and I couldn't do it right.
(02:35):
We just had LinkedIn and, apartfrom just putting out more
posts, which actually doesn'twork, we needed to open up new
client acquisition channels toget more leads.
What we started to focus on washaving an Instagram strategy
basically the same content onLinkedIn.
Having a YouTube strategy,having tactical videos on
YouTube, having an emailstrategy, getting leads to
(02:57):
actually go deeper down thefunnel with you before taking
the final step to working withyou.
And this just blows up theamount of velocity and speed you
can have in your business.
And when I was a tiny, small,little media company, we could
barely find the lead.
I looked under the closet, Ilooked behind the couch and
nothing was there.
Nothing was ever there, whereaswhen we had more of a client
(03:20):
acquisition focus, this isbasically how every smart
entrepreneur is doubling down in2025.
And this is how people aregoing from zero to 1 million all
the way up to 10 million a year.
And here's the actual brutaltruth is that if you have your
ecosystem well defined and wellbuilt, you don't need people to
buy your stuff, because yourfree content solves every one of
(03:43):
their problems and it allowsthem to go and build an amazing
business.
They can send you referrals,they can send you
recommendations.
They may not ever do anything,but they can leave a fantastic
experience working with you.
By just your free content alone, someone like yourself can
watch all of my Build With Meseries on YouTube and
technically build a one milliona year online business.
People only pay for access,speed and proximity to me and my
(04:08):
amazing team.
That is the only difference andthat's the beauty of having
amazing content coming off thetop of YouTube and all your
other platforms.
Next up, we have sales, andspeed sells.
B2c is a speed game.
B2b is a gentleman's game, andyou need to get up, get off the
couch and actually speak to yourleads, and I like to say that
(04:31):
sales is very like dating.
Unless you're six foot four,shredded as hell with a crystal
clear jawline, no one's comingto you.
You have to make the first move.
You have to go to your leads.
You need to open up moreconversations.
Unless you're Alex Ramosian yousold a company for 40 million
no one's coming direct to yourandomly to work with you.
(04:52):
They will eventually, but notin the beginning.
You need to open moreconversations on LinkedIn, on
Instagram.
You need to have more contentcoming off the top of YouTube
that starts more conversations.
You need to have more phonecalls, you need to get on the
phone and ultimately, ultimatelyyou need to stop being a
princess.
I've been diagnosing people withprincess syndrome for the past
(05:13):
couple of months and I'm seeingthis over and over again
Business owners too proud tocreate content creators, too
proud of their Canva templatesto actually speak to their leads
and founders who need to asktheir daddy to go to the
bathroom.
This needs to stop.
It needs to stop.
You need to go directly to yourleads, open up more
conversations and, even thoughit's quite cliche, the more
hands you shake, the more moneyyou make.
(05:34):
So you're probably thinking,yes, darren, I know leads, I
know sales.
That makes sense.
I'm just going to do all that.
I already do that.
If you are doing it to a highlevel, then you need this
following point you need totrack your metrics and every
inch of your business.
It's not sexy, it's not fun,it's not something you can post
(05:57):
on Instagram, but it is theabsolute backbone of your
business.
If you don't have a good holdof your numbers, you're going to
fall apart.
You're going to be superanxious as well, because you've
no idea what's coming around thecorner.
I've worked with some of thebiggest sales trainers in the
world and some of them areabsolute cowboys.
They have their finger in theair picking up random, random
ideas as to how they track theirsales, how to track their
(06:19):
customers, their prospects, andnone of them truly actually can
get into detail and actually beable to analyze the numbers, let
alone close a deal.
Some of these guys can't evenclose a door, let alone a 6k
paid in full program.
So what do you need to track andtake simple notes of this?
You need to understand how manyleads you're speaking to a day.
(06:39):
I would say 50 newconversations a day, 50
follow-ups a day, when you getthem on the calendar.
You need to understand how manycalls you're booking, how much
people are showing up to thecalls, what is your close rate,
what is the lifetime value?
How much people churn everymonth?
What is the total cashcollected?
What is the total back-end cashcollected?
These are only small littlethings.
(07:00):
Right, they're small things andthe irony is within Apex, one
of our programs.
We just give this to a lot ofour members.
Some of our members come in,they're making 150K a month and
they don't really understandtheir sales process.
We just give them a lot of ouractual tracking sheets and
instantly they're able to seethe numbers and scale their
business directly.
After that and also otherthings to track is some things
(07:22):
like how much you're spending onads, how much does it cost you
to get customers, how long didthis stick around for?
Because I'll be fully honestwith you, for a long time I
didn't track this stuff andthat's why I'm saying that I
don't speak from a position uphere.
I've actually done the cowboystuff for a long time.
I just thought, yep, nextmonth's gonna be better, next
month's gonna be better andnothing changes.
(07:43):
Although now, because I know,end to end, how many calls we
book, how much show up, what'sthe problems?
How do we diagnose problems?
I can, for the most part,predict how much money we're
going to make.
Next month.
An asteroid might hit and killus all on this planet, but
unless it does, I have a prettygood idea how much revenue we
can generate, and it's all basedon understanding your numbers.
(08:06):
It's very simple and to giveyou a simple example, if you
wanted to lose body weight, youwould get on the scales every
single day and actually measureyour body weight.
It is a key indicator as to areyou losing body weight and fat
in your body.
Do the same for your business,and the second you start looking
(08:27):
at the numbers, you willgenuinely start driving them up
and finally we have fulfillment.
Now you've been hearing me talkabout the ecosystem engine for
the past 10 minutes and you'rewondering well, when do I see
the products?
When do I see the offers?
The offers come last Becauseonce we have our leads, sales
and also our metrics dialed in,we now have different ways to
(08:47):
solve that problem, and yourfirst offer is going to be a
high ticket offer.
This is gonna be close to youbecause you don't have that many
clients.
It's gonna be fast for theclient to get results and it's
gonna be a lot of proximity andaccess to you and, as a result,
you should be able to get thebest results for people as a
result.
So let's just give an example ofa sales trainer who works with
(09:09):
B2B companies.
If you have this offer dialedin, you might physically go
there and actually work with thesales team to improve their
sales processes, and so on andso forth.
We have a client called Jiriwho's done exactly that.
He has a very close proximityoffer, which is a two day
workshop, which is over $30,000USD, where he goes and
(09:31):
physically improves the salesperformance.
Now that same offer can bedelivered in different ways.
He can have a coaching program,he can have a mentorship, he
can have self-paced content forpeople to come and work with him
, and as he builds his ecosystemand gets more traffic and gets
more loyal customers, they willsee the full breadth of what
(09:52):
he's doing and say, okay, I wantto work with you, but I don't
want to spend 30 000.
What I actually want to do isgo through one year programs
over eight weeks or 12 weeks or16 weeks and as a result, you
have a series of miniatureoffers that solve the same
problem at different levelsthroughout the game.
Now let me ask you this howwould that look inside your
business?
(10:12):
Imagine that, instead of tryingto find leads from everywhere,
you'd have a clear and simpleacquisition channel.
You'd know how you're gettingyour leads coming in.
Then you would also have asales process to go direct to
them.
If you're a princess, you canjust put an appointment setter,
or you can put a closer on thecalls if you don't want to hit
the calls, then all of this datagets fed to you, fed to you as
(10:35):
the CEO.
You're the CEO of your businessand the CEO of your life and,
finally and most importantly,people can pick the product that
suits them best, and this iswhy we do not kick people
through a funnel.
We pull them into our ecosystem.
And, look, it's not just usthat's doing this.
Iman Gaji, specifically, evenmentioned me on one of his
(10:56):
podcasts for the ecosystem modelthat we've built, and he has
done the exact same thing.
Iman has WAP, he has Flowzy, hehas 8FL and a bunch of other
programs that he's helped peoplepull into his ecosystem.
And the same ecosystem thatIman mentored me on is exactly
what we have done inside of ourbusiness, and this is how the
(11:17):
smartest entrepreneurs in ourspace are scaling from zero to
one million plus in 2025.
Multiple offers simple,seamless and straightforward.
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