#284 George Armstrong - The Biggest Problem with Modern Men - Kickoff Sessions

Episode Transcript
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George (00:00):
Why don't you fix your body?
Why don't you fix who you areas a person, instead of
externally having thisshort-term high which is instant
gratification, rather thanbuilding your body up because
the best feeling in the world isbeing proud about you, looking
in the mirror and saying, as aman, we've got so much weight on

(00:21):
our shoulders, man, theresponsibility we have to uphold
as a man in society, to upkeep,to support your wife, your
children.
It's difficult, man.

Darren (00:31):
This is why Most men never learn how to lead.
They build businesses without abackbone.
They chase money withoutprinciples.
They call themselves founderswithout ever taking ownership.
In this episode, I sat downwith George Armstrong a father,
friend, coach and operator wholeads from the front.

(00:51):
We break down what it reallytakes to lead your life and your
business like a man Discipline,ownership and integrity.
This is for the ones ready tostop playing small, take
responsibility and buildsomething that actually lasts.
Dude, where I'd love to startis or what I wanted to think
about and what I wanted to runby you was.
We had our first podcast, liketwo and a half years ago, but
one thing I always notice is therate of change of the people

(01:15):
that I've interviewed.
When I interviewed them again,yeah.
And it's something that is awake-up call to me, because it's
like I need to constantly beevolving and getting better.
But then I think it's actuallyreally beautiful, because
usually people that I interviewone hopefully become friends and
we get on really well.
But then when I see them changeover a year or two, the changes

(01:35):
are crazy and dude, you've hada fucking monumental change, man
.
Yeah, How's it been for you?

George (01:43):
Good change, man.
Yeah, how's it been for you?
Good yeah, it's just the themindset I've got forcing myself
to do it.
When you see someone who'sdoing it, I notice people like
whether they change their style,they change their hair, they
change the way they look, theyget cleaner, more jacked, or
they're just they're purposelyforcing themselves to grow.
When you see someone who'sdoing that, they're on a mission

(02:05):
, aren't they?

Darren (02:06):
for you, though that was really, I think.
I met you a couple months afteryou were really coming through
and everything with your brotheryeah and, but then you were at
the point where you were pushingso hard, but now you've made
those changes.
That's what's so interesting,right?
You may have not realized it inthat moment, but my observation
of you was that, like you weremaking all those changes and now

(02:29):
you're seeing the benefit.
Yeah Well, you were alwaysseeing the benefit, though I was
in a lot of pain, though.
Then how have things changed?

George (02:35):
So in terms of like mindset In loads, when you, I
think, two and a half years ago,I was still struggling, I was
still figuring things out.
It was very raw, wasn't hisdeath.
So I was, I was troubled.
I was actually really, reallystruggling.
Um, I was just every day justtrying to get by.
Essentially, that was mymindset.

(02:56):
I was in and I put all myenergy and all my all my time
into the business, because if Ididn't, I would end up just um
self-loathing and destruction.
Drugs, things like that easy todo when you're you're soothing
yourself through trauma, and Iwas filming a video today.

(03:18):
It's that is trauma.
The problem in society now ispeople think they're dealing
with trauma, or guys, whenthey're struggling with the most
low-level things, they becomevictims, don't they?
So that was, that was.
That was trauma.
I was, I was troubled how'd youcome over it?

Darren (03:36):
how'd you overcome that?

George (03:37):
time and realization.
I had, um, actually an acidtrip.
Yeah, it wasn't.
Well, the work has to be done,doesn't it?
But I had a realization on anacid trip.
I don't think it was.
I don't know if it was the acid, but during that time it was.

(03:58):
It was a.
It was the new year and I justthought I can't move into this
new year doing the same stuffI'm doing and having this sort
of negative mindset.
I was living with a good friendat the time and he literally
said I was like had this darkspirit over me, especially at

(04:18):
night.
He used to just see me zone out.
So I was troubled man.
I really, I really wasstruggling deep down and, um,
the only way I was gettingthrough it was hard workouts,
ice baths, saunas, the good,healthy habits, and that's why I
teach it now, because I've usedit.
I don't teach anything I don'tuse or I've experienced.
I hate those people who try andteach them this.

(04:39):
Like you know, you know it'syou got to do it for yourself
before you do for anybody,anybody else.
Yeah, the business coaches whoare teaching people business.
We know that now, I hate sayingI'm a coach.

Darren (04:49):
I'm not even a coach.
I hate using any label, bro.
Yeah, in general, just likewe're not, you're you right To
get me?
That's the big thing, is likethe second.
You put yourself in yourselfseverely, right, but I didn't
mean to interrupt you, but whatI always have to say is like you
don't follow a fat personaltrainer, broke financial advisor
, your single relationship coach, and the list goes on and on.

(05:14):
Right, just want to take onequick break to ask you one
question have you been enjoyingthese episodes?
Because, if you have, I'dreally appreciate if you
subscribe to the channel so thatmore people can see these
episodes and be influenced tobuild an online business this
year.
Thank you, I saw through adifferent lens.

George (05:32):
That's what it was.
I was using acid at that time.
That was the moment in my lifewhere I ended up taking some and
I had this just huge rush ofwow.
This is interesting.
I wonder now why all thesedifferent business owners,

(05:52):
leaders, visionaries took it andit clicked.
I was like, well, I'm going touse this for a little while.
I'm going to use it for maybe afew weeks, on and off, okay,
and I'm that type of person If Isee there's a growth in
something, I'm going to use it,I'm going to play on it.
And it was a time of maybe a fewweeks where I was experimenting

(06:15):
with it and it was making methink differently.
It was opening my mind, givingme a different perspective.
But then one time I took it Ithink on like Saturday, giving
me a different perspective.
But then one time I took it Ithink on like saturday I was
really relaxed and then Istarted thinking about my
brother, had a conversation withwho I was with and living with,
and essentially somethingclicked and I had this huge

(06:37):
awakening, crying my eyes outfor hours, just like wow, he
helped me, he helped me see it.
If it wasn't for him and Ithank him today.
Um, I wouldn't have had adifferent perspective and now
I'm healing.
I wasn't healing then.

Darren (06:57):
I was hurting myself that's such a major insight.
Dude, how did he make you seethat this is interesting?
Right, Because we've all takendrugs.
Right, and like I've taken.
I don't think it's the drugs.
It's not the drugs.
That's what I mean.
It's the intentionality.
Yeah, it's how it's used, right, because, like I've taken acid
in a different context and itgets frightened me for four days

(07:18):
, but then I've under thecontext of trying to understand
myself more and it's worked tosome degree.
But what I mean is, like a lotof times when you're guided in
the right way or someone opensup that idea for you, then it's
it helps you the most in thatinstance.
So it makes sense.
It's like I'll give an example.
It's like um, it's a ketaminetherapy.
So elisa's father, as you, wentthrough ketamine therapy for

(07:42):
depression and apparently it'schanged his entire life.
And if you met the guy now he'ssuper calm, super soothing,
super kind, super generous,super empathetic and apparently
he was not like that beforehandand he's gone through ketamine
therapy for like a year or twoyears or whatever.

George (07:55):
So it's, it's how intentional it is yeah, I don't
believe using drugs or somethingexternal to make you feel
better is the goal, is theanswer.
But I definitely think now,knowing the research out there,
the tools aren't there.
Yeah, of course, and you neverknow until you've taken it.

(08:17):
You could be struggling formany years and you take
something like this and itcompletely changes your life.
But for me I was in the momentconstantly, I didn't it's like
when you get in good shape, alot of the time you look at
yourself and you still not.
You still don't think you'regood enough, you still want to
push further, and you'll onlynotice when you potentially lose

(08:41):
that condition and you lookback and think, oh my god, I was
absolutely shredded, I lookedfucking incredible.
And you look back and thenyou're like but at the time I
was like I need, I'm not, I'mnot ripped enough, I'm not ready
for the show or I could bebetter, I'm not big enough here,
there.
When you, in the moment, youdon't realize it, but when

(09:03):
someone can give you aperspective and you can look at
yourself for what, who you are,what you've been through, then
you, you can, you can just seeyour life through a different
lens.
Essentially, that's whathappened.
I looked at myself through adifferent lens.
He gave me this perspective.
It was essentially um.
All I wanted was to know thatmy brother loved me as much as I

(09:27):
loved him.
That was it.
Yeah, simple as that.
It was pure love.
And I didn't get that becausehe never said I love you.
He never said he cared about me.
I was, I'm always the one and,if you know, I always say I love
you, bro.
I always will make the effortto show my appreciation to
people out loud.

(09:48):
People show it in differentways.
They don't say it, but theyshow it I think that's
reciprocated in you.

Darren (09:55):
Now, though, like we have a good relationship and
like I don't message anyone, man, and I message you like once a
month, and I'm like that'sawesome, dude, that's sick,
that's great.
I think that you I thinkbecause of the energy that you
put out is energy that youreceive.
Yeah, because you've done thework internally though.
Right, yeah, do you get me likeyou're someone that I, you, can
speak open and honest becauseyou've done that work yeah, and

(10:19):
that's it's confidence, isn't it?

George (10:21):
it's confidence in knowing who you are, because
you've been through hell andback and you've done the deep
work.
And when I walk into a room orwhen people talk to me, it's
just confidence in a differentway.
Of course, I have an ego.
I want to be the best, I wantto win, I want to dominate.
But it's not a front, it's real.
I don't need to prove anythingto anyone, apart from the man in

(10:45):
the mirror.
That's all I'm bothered aboutand that's why, when everyone
else around me said, you did afucking good job, george.
You tried to help him out.
You took him to therapy, youtook him away.
You were the most supportivebrother that I could ever have.
He could ever have.
It didn't matter.
It was the internal dialogue,it was the mind prison that I
was talking about.

(11:06):
I had to realize for myself.
I used to look at videos.
I used to look at his YouTubeand flick through.
I went down a deep dive andwent through his phone, went
through his old YouTube and hisYouTube channel had a video of
me and Louis Armstrong armstrongin ibiza and it was for about
50 different times.

(11:26):
So you look at one video.
A week later he would look atthe same video again, and it was
.
It was at the same time on thevideo and I was looking at it,
of course, after his death,maybe a week after, tripping out
like what the hell was he?
Why was he looking looking atthis?
And I didn't realize he wasinspired by me, he was motivated

(11:47):
by me, that kept him in thisworld.
But I didn't realize.
I was like what the fuck?
Like, oh my God, I should havebrought him out to Ibiza.
I should have done this.
I should have done that.
Why, why?
Why?
Blaming myself, that was why itwas eating me up.
So, yes, I could have done more.
But when people say to you youcouldn't have done more, george,

(12:09):
I'm not that type of person whosays, oh, if you know, you can
do.
It's like in the gym, when youknow you've got one more rep in
you, you know deep down, eventhat the guy says to you you had
no more reps, you're like, oh,yeah, yeah, you're right, deep
down, you knew you could havedone one more.
So I was eating myself up aliveand that realization that my

(12:31):
friend said george, you've gotit all wrong.
He was inspired by you, he wasmotivated by you.
You were his like rock.
I didn't realize all my life.
I tried to help him for 10 plusyears and that was it.
It was just that.
What Are you serious?
He was inspired by me.

(12:52):
I never see or saw it, even ifmy mom said it.
People around me said Willlooks up to you, but until you
have the feeling or the knowing,it's like once you've been
exposed, you can't unseesomething.
But I couldn't see it, so I hadmy blinkers on and that was it.

(13:13):
That was it.
Anyway, it gives a perspective,isn't it?
You could be in a mind prisonfor so long.
Someone gives you some littlegolden nugget, whether it's in a
book, whether it's on a podcast, whether it's a conversation to
someone.
It's on a podcast, whether it'sa conversation to someone who's
homeless you never know.
You just never know it's goingto come in around the corner
that'll change your life andtrajectory you mentioned

(13:35):
recently about how you werescared to have a daughter after
a butter oh, dude, like that,the worst, that that's the
biggest fear.
That was my biggest fear becauseof how much I went through, of
that pain of losing my brother,that part of me, the piece of my
soul, I was like, no, I'm notready for that, no way.

(13:57):
It's the scariest thing ever.
And this is why, when, like menhave children or like they hook
up with a chick, all right,it's like a one-night stand,
like don't have the kid, butlike no, I'm keeping it, you've.
You fucked her, you spunked inher.
You take responsibility,regardless of if she has it or

(14:17):
not, if she has the baby.
Don't run off, don't be alittle bitch, be a man, suck it,
suck it up, deal with it.
And that's another realizationI've had.
Now having Gia, my baby, I'mlike there's literally pieces of
shit walking this earth whojust just run.

Darren (14:37):
Bro, it's fucking crazy, it's disgusting man, especially
in Bali, bro, like the amountof guys that are like, oh, like
you got to be the leader, likeyou, you have to.
Like, you know, you have tohave a legacy, have to have the
legacy, bro.
And then it's like, oh, where'syour daughter?
Oh, she's going into, uh,second class right now back in
the uk.
Yeah, and it's some dude justrunning around bali or thailand,

(14:58):
like I know.
I know several guys like that,not seen the kid in years.

George (15:02):
Oh bro, it's fucking mental, horrible man.
It makes you feel, makes youfeel disgusting, like I actually
look at these guys.

Darren (15:07):
I'm like you're a piece of shit that's why, like I, you
know I can give you a bit morecontext into like at least in
myself.
We're kind of like.
We don't want children as ofnow.
As of now we don't want to.
And whenever we tell peoplethat they're like what you're
like, what the fuck like, youhave to have to have a legacy.
But it's the same.
Guys have just abandoned theirkid back in the UK.
But I would.
I know that if I did have achild I mean, at least they're

(15:30):
married, right that I would puteverything into that, right.
It's just that right now, that'snot here.
It's not here.
I haven't done the development.
Well, you would If it happened.
If it happened, fuck, yeah, itwould happen.
If it happened, I would be,because you're a man, yeah, and
we're married and we'recommitted to it, of course, but

(15:50):
what I'm trying to say is thatit's the people from the outside
that are telling you to dosomething who have not done the
reps, and it goes back to thefat barstool trainer, the broke
business coach.
It's business coach.
It's the same equivalent, right?
But why I?
Why I love speaking to you andfollowing you and just and being

(16:11):
friends with you, which I'mvery grateful for is the fact
that you take all these thingson with more levels of ownership
, responsibility and leadership,right, and like you kind of
inspired me when we first metabout like how you're running
your team and I was like, okay,I want to do my team like that.
And then I had kind of followedin your footsteps in many ways
and now I've seen where you arenow and I'm like that's fucking
amazing what you're doing now,and even as a father, and now

(16:34):
you're taking that and I watchyour videos you said, look, it
is tough, and it's tough tobalance time and give time to
bailey and give time to thechild and everything.
But you stepped up in it butmost guys don't.
How have you?
How have you internalized that?
Did you kind of sit down andthink, okay, I'm gonna be a

(16:55):
really good example, or what wasthe process?
Or did it just come?
You're like, I'm gonna do itanyway, like gee, it wasn't
planned.

George (17:02):
Let's get that straight.
I'm not gonna lie, and Ithought I was going to have a
child late 30s, because it's nota selfish thing.
I just wanted to do what Iwanted to do, on my own, without
anyone there, and like it's.
Like you said, you don't wantto have a child, yeah, and
there's nothing wrong with that.

(17:24):
Yeah, you want to do whateveryou want to do and you want to
get set up and you want to liveyour life on your terms at the
moment.
But when it, when it happened,it was a massive shock and
awakening.
I'm not gonna, I'm not going tolet this kind of cause me go

(17:44):
down a bit of a down spiral.
I wanted to rise up to thechallenge.
I think this is meant to be.
It's up to me now, isn't it?
At the end of the day?
And my biggest fear was having achild, because I know the
responsibility that you've got.
There's nothing bigger, isn'tit?
It's when it's happened, whenthe child is born, that's it.

(18:05):
Your focus is looking afterthem, providing for them,
supporting them, building andbuilding them up, hoping that
they're gonna go out into thisworld with the tools and the
knowledge that you've given themto be a good person, to treat
people well, like I wasliterally yesterday how I had
baby g in my hands and I waslike you're gonna be kind,

(18:28):
you're gonna be caring, justlike speaking just pure love
into her about just just.
It's not affirmations but it's.
I was just potentially speakingout loud of who I want to be in

(18:49):
this world and my values and mymorals, and I was just just
sending them straight into her,just subconscious and when, when
she was born, it was just thisoverwhelming feeling of love.
This this is it now, like I'mgonna really level up as a human

(19:09):
being was the scared element.

Darren (19:11):
Did that go away when she was born like um?

George (19:15):
well, I think, leading up to it, because of how
dangerous it is to have a child,yeah, that was one of the
biggest things, because therewas there's a lot of different
complications.
She didn't nearly make it andall that.
And at that time, when shedidn't nearly make it, I was
just like, wow, I've beenthrough this with my brother and
you know what.
I'm actually pretty pretty notready, but I knew I could have

(19:39):
dealt with it if it didn't go ina positive way.
Anyway, we'll lose insight here, I think.
Personally, I'm not someone whoruns away, regardless of how bad
it is.
If it's with a friend, if it'swith family members, I will step
up.
I will put my life on the lineto do the right thing and just

(20:05):
be a good person.
I've made many mistakes.
I've fucked up, done stupidshit, said the wrong things, but
I know deep down I want to be agood person in the world and
the responsibility as a fatheris probably the biggest thing
you're ever going to go through.
So stepping up was just in me,mate.

(20:26):
All I've done all my life mostof my life anyways build people
up, so I know what to do that'sso awesome, man.

Darren (20:35):
I'm so glad to to see you in that position though,
right and I think I said it's atleast straight away when I saw
the photos and it was it'salmost kind of like a little
movie, right.
Yeah, I know you've, I knowyou've had a fucking tough
couple years, but it's like abeautiful way to come out of
that.
I was like and that's why Iguess I said it to louis, I
think it was I was like, if it'sanyone, it's george that should

(20:58):
be a father, though.
Like if it's anyone.
I appreciate that because Ithink you're more conscientious
of it.
Oh, do you get me.
You're more conscientious of it.
Oh, do you get me.
You're more conscientious oflife versus death.
Because you just preck andthey've felt it.
You know.
They say, like a lot of peopledon't experience death until
their 30s or 40s, because thenit's usually their parents or
their fucking friends and youknow care, crashes or cancer or
whatever.
But, like you've kind ofexperienced these things a lot

(21:20):
of people don't experience.
I haven't really experienced,like you know.
I haven't really had crazyexperiences like that, so I felt
like you've had.
But you've had a few difficultsituations, though haven't you
probably not giving yourselfenough credit, though.
Yeah, I think a lot of stuffthat I've talked very openly
about, like I had a lot ofissues with like um, like I
guess you could call it likeptsd when I was younger, like a

(21:43):
lot of like really bad abuse,like physical abuse, emotional
abuse, like psychological abuse,like really, really messed up
shit.
That I didn't remember until mymid twenties, oh wow.
And then when I startedremembering it I joke about it
because it was, like you know,in the Bourne Identity, when
he's walking down the street andhe's getting hit with all these
ideas and all these likeflashbacks, that was kind of
what it was like and then I gotlike fucked into therapy.

(22:06):
From there I was like I wasreally fucked, dude.
Like there was a period where Iwas like I am fucked, like
mentally I was totally off it.
But then on the business, I wasstill like everything was so
sharp because that's where Ifind comfort it's just like it's
just results, stripe accounts,and I had gone through that like

(22:29):
and I still haven't gone fullythrough it, but, yeah, just like
the main thing was like thephysical abuse, like as a child
and everything.
So when that starts coming up,that for me, was like it.
Just it makes you like a betterleader, makes you better.
I don't know.
I don't know what it makes youbetter.

(22:49):
I've come through a lot of it,but there's still a lot of work
to be done.
There's always more to be done,dude, you know.
But I feel like it's kind oflike where I'm at is like level
one with it.
You know, like when the guy,when you see $10,000 online and
they know everything right, Ifeel like I'm at that level of
like awareness With it, with ityeah do you get me?
It's like my levels of awarenessare so low that I think I know,

(23:09):
I think it's okay, you know,does that make sense?
Yeah, yeah, yeah, so you don'tknow?
Yeah, and I have been workingon it.
To be fair, that's where it'snice to see you getting the
result at the end of what you'vebeen through.

George (23:26):
Yeah, man I took.
My dad has not seen gia.
Yeah, so took when I was in theuk the other day, took him,
took her sorry to see my dad,and that was such a, that was
such a.
I was crying in the car on theway there because seeing my dad
go through that, wow dude, thatum, that yeah hits the spot.

(23:50):
So seeing him lose his son,just the pain, the trauma, and
now he's got this new life.
Yeah, when one door closes,another one opens and it was
such a good feeling when he washolding Gia in his arms he's
just like, yeah, this is amazing, this is what it's all about.

(24:12):
But I was just afraid of howdelicate life can be.
You know what I mean.
You take one path and it leadsto death potentially.
Something gets in your head andthen you go down a dark path.
You're taking medication,prescription drugs, and then you
hooked up to something else andit's just very delicate.

(24:33):
Delicate and even them some ofthe best fathers in the world,
our best parents, experiencewhat we've been through and
their child doesn't go in theway that they thought they would
go.
So that's it.
You know.
I'm saying I had a friend whotold me about she had, um, an

(24:56):
eating disorder when she wasyounger.
Okay, she was in.
Uh, she went to ballet schoolin london and the dad was some
like preacher, like well-known,amazing guy used to watch tony
robbins every day.
I was like, wow, he's fuckingcool.
When she was talking about himI was like he's a man, he's a

(25:18):
good person, helps people.
He even went through cancer.
He's nearly gonna die and he'sstill trying to help people.
He had to go through that withhis daughter.
She nearly killed herselfthrough eating disorder because
she went to the school of balletand it triggered basically just
this huge uproar of eatingdisorder because in the ballet

(25:40):
school back in the day, theywant you to be small, you don't
eat anything, you're too big.
He was probably one of the bestwell-equipped human beings you
could have with the knowledgeand just a good, wholesome
person, but he still nearly wentthrough hell with his daughter
and his arms were strappedaround his back.

(26:02):
So that's it.
It's the unknown.
Unknown, isn't it?
But you can't live your lifeworried about the unknown and
fearful of what if the fruitfulthings of life happen through
trauma and things like that andloss you only experience.
You only know what life's allabout.
When things happen like thatand at the edge of that hell is

(26:25):
where that amazing feeling oflove can be.

Darren (26:30):
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influence in your industry.
So check that out right downbelow and even just to finish up
on that point specifically,like I think that's where a lot

(27:11):
of people just sued with alcohol, drugs and just put the mask on
and don't experience it likeyou've experienced the full
length of the pain.
Same with that man, anindividual, same with myself
that I've realized like, oh,like I want to be with Elise, I
want to be married, I want thistype of life because I've gone
through it, like I've exposedmyself to it, and now that I've
gone through a thousand days ofno alcohol.

(27:33):
I've realized that I had issueswith alcohol and I grew up
around alcoholism, grew uparound prescription.
I didn't even realize it untilI had spent at least 800 days
after alcohol.
That I'd realized being likemaybe it's not okay to have two
or three cans every single night, growing up and being around
that every single night, ormaybe four or five or a bottle

(27:54):
of wine at the weekend justbecause you weren't able to get
to the pub.
Maybe that's not okay.
I'm 800 days into it.
I had that realization.
It's not the fucking firstmonth, dude, it was two, three
years, years, whatever that maybe.
So what I'm trying to say hereis like, because you take off
the mask and you just sit inlife and you realize the

(28:14):
severity of things, that youstart to see these things for
what it's worth, right, um, andthen you try to explain this to
someone and they're just likewait, what?
Uh, no, get on with it.
And I think that was a veryinteresting thing that I've
really picked up on.
And then it's like okay, when Iwas younger, I definitely had
an issue with drinking.
Definitely.
Probably all did Right,probably just all did you know?

(28:35):
Just?

George (28:35):
ridiculous.
As a man, we've got so muchweight on our shoulders, man,
man, I was doing a post todayabout a video and the
responsibility we have to upholdas a man in society to upkeep,
to support your, your wife, yourchildren.
It's difficult, man, and thisis why suicide is is prevalent,

(28:58):
because it's not easy yeah, butif you don't speak up?
If you don't, it's not easy,yeah, but if you don't speak up,
if you don't ask for help, thenit's not going to go away.

Darren (29:09):
Have you seen the drama with Gary Stevenson and Daniel
Priestley?
Have you been familiar with it?
If you haven't, that's fine.
Basically, gary Stevenson is aguy that's based in the UK,
based in London.
He was a trader for Citibank.
He's basically kind to come outand being like oh, like you
know, it's impossible to bewealthy.
All the wealthy people have allthe money.
Yeah, so he's not.

(29:29):
He's not.
He's basically saying that,like, it's not your fault that
you're broke and lazy and andthat you're not in control of
your life.
And he's like oh, all thewealthy people have the money.
It's all the wealthy businessowners.
You're the reason why you'regetting taxed so much.
You can't afford your housebecause of these people.
Instead of taking aresponsibility, it's buy and
pill, yes.
And then Daniel Priestley,who's a friend of mine, he's the

(29:52):
opposite, which is like look,you have self-sovereignty, you
can get up, you can either moveto Dubai or you can just get the
skills, learn the skills,create.
So they run diary, the ceo, andthey had a massive like debate
and that guy, gary, is pushinglike oh, like you know, we need
to tax the wealth people.
Then that money needs to bedispersed to people, but you,
but it's not your fault thatyou're like fat lazy broke,

(30:14):
basically the ethos, right?
I hate that exactly.
I absolutely hate that too.
Um, which is why I had a videoon it which went like super
viral.
And um, I've tried to sit downwith this guy, gary.
I want to sit down with himnext month, actually in may, to
go through this.
But the whole logic with allthis and the reason I'm saying
it is because I was in aposition.
You were in a position.

(30:34):
You're from a normal family,right, but you learned the
skills, you took responsibilityand, as a man, that's why we
loop around to this.
As a man, you did what wasnecessary and now you're able to
take care of your daughter andof your girlfriend.
Right, you're in that positionthat when you had a child
unexpectedly, it was fine.
You're not the one bitching andmoaning around paying your
electricity bill, right, yeah,and it's because you took the

(30:54):
road.
Less travel, like this is areally important point.
Right, like, as I said to youearlier, decade dude.
Right like, and it's still inmany ways, like I'm still only
just starting, but I've spent adebt on 29.
I spent a decade chewing glass.
It's built three startups whenI was in my beach, built three
startups before I was 24.

(31:15):
It all went to zero, right, youknow, I've been through it to
the point that now things comeeasy.
Right, don't fucking come easy.

George (31:23):
But when people say it must be easy for you, it must be
easy for you.

Darren (31:29):
Well, the biggest thing that I get is that that I was
lucky.
I get comments on that everyday from people that are from
Ireland.
Bear in mind.
I don't get compliments orfeedback positively from anyone
that's from Ireland.
No one.
It's America.
America is people.
People hate on what they gave upon, but people hate going
against the grain in Ireland,specifically because the system

(31:51):
isn't designed for you to goagainst the grain.
You know spiral dynamics.
Have you heard of spiraldynamics?
One of the levels, like levelsix, is that when you're in the
system, you're so far in thesystem, a system that you don't
realize that there's a system.
And that's part of like irishand uk culture is that this guy,
gary specifically, is sayinglike, look, you know, it's not
your fault that you can't payyour electricity bill, right?
Not saying what you've done allyour entire life.

(32:12):
Because they're just such partof that.
And this is the irony scenariohis audience is huge.
Why?
Because during in the bellcurve, majority of people are in
that fucking middle losers, sono wonder his audience are big
and the whole.
The whole problem with thewhole reason why he had that
massive debate was daniel, anddaniel put out a video being
like hey, if you support me,please support me in this video

(32:33):
because he's part of theminority yeah, like my mom's a
nurse, she worked all her lifenursing amazing woman.

George (32:40):
She doesn't.
She didn't get paid enough.
Nowhere near like.
That, for me, is annoying.
That's frustrated.
That pissed me off, becauseyou're literally on the front
line saving lives on a dailybasis.
You're in the system.
You don't get paid enough.
You're doing a job which shouldbe represented as um, getting

(33:01):
paid fucking very well what youdo, but you don't.
I think that's not a nice thingto experience and if you are in
that, you kind of stuck.
Yeah, really, because you wantto help people, you want to, you
want to change lives, but youyou're fixed, aren't you?
To a degree?

Darren (33:20):
yeah, I completely that pisses me off.
Yeah, and in that way, firemenand all that kind of stuff, you
know the vocation that you take,because they wanted to help
people.
I guess it's all like the otherpeople who are just random
accountants that are making 30ka month, right, 30k a year, and
then they're not changing theirown scenario.
But you still have a choice.
That's what I mean.
You've that choice, right, butthey're not.

(33:41):
Bro, if you're doing accountsfor kpmg, you're not doing that
to give back to the world and tobe fucking clear, right, you
picked the pad because you tookcomfort versus doing something
different yeah, I'm literally ina point now where I I don't
need anything like I've.

George (34:00):
Actually, I feel like I've got one of the best lives
in the world I have, and Ibelieve that I'm so grateful for
it.
I've got an amazing girlfriend,I've got a beautiful daughter,
I've got a great business, I'vegot good cash coming in, I can
travel, I'm free, I can movewherever I want.
I'm not tied down or anythinglike that.

(34:22):
I've built my life on my ownterms.
Where it's a joke, it's a dream.
I'm living a dream and everyday I'm grateful for it, and I
want to pull other people up, iemy team followers, people who
can use what I've learned tohave the same sort of life.

(34:44):
I look at other people who like, for example, I've got one of
my good friends back in school.
He's struggling a little bit atthe minute.
Yeah, he's been drinking toomuch.
He won't listen to this, but hewouldn't be bothered anyway
because I talk to him like thisOkay.
You know what I'm like, so I'msaying listen, you're out of

(35:08):
shape.
yeah, you used to be a goodfootballer, he knows that you're
drinking too much, you'resmoking weed, you're smoking
vapes, you've just had adaughter.
Yeah, I get it.
Life's fucking hard, bro, andyou can compare yourself to me
and I'm I'm at chapter 12 andyou you're at chapter one.
But you need to get out of yourown head.

(35:30):
You're so negative, you feellike nothing's working, you've
got nothing going for you, whenyou've just had a beautiful
daughter, you've got a lovelysupportive wife, you've got the
roof over your head, you'rehealthy, you fit your family's
good Like.
Start looking at the positives.
Start with the basics.
Let's get off the drugs, let'sget off the drink, get yourself

(35:53):
in the gym.
The fitness is the gateway drugto success.
I've mentioned this over andover and how you can stay
aligned and disciplined with theice bath that'll get you
centered.
With the sauna that'llcompletely cleanse any negative
thoughts and burn them alive.
And then you've got the goodhealthy, nutritious foods no

(36:16):
junk food, no processed crap,whole foods.
That's going to make you feelalive, not just physically but
mentally.
And then you want to hangaround with a community men who
are on the same mission as you.
So I'm just teaching him this.
I'm like listen to what I'msaying right now and he's
listening, but for many years hedidn't.
And he's inspired by me becauseI'm one of his best mates and

(36:42):
he's not even doing the thingsthat I do.
But I don't look down on him, Ijust want to pull him up.
So, he potentially might even becoming out in Bali, just to.

Darren (36:52):
You're on a mastermind man, you're on a small retreat.
Yeah, I do them once every fourmonths and they, they're
amazing for that reframe.
I didn't mean to interrupt you,but have you ever wrote Never
Split the Difference.
I have yeah you know the pointhe says about behavioral changes
and that it has to be asituation where it says that's

(37:12):
right versus you're right.
You know that point.
So the way he explains it isthat if someone has a triple
bypass and the doctor comes inand is like, oh, you need to
change your lifestyle, the guy'slike, thank you so much, thank
you so much, you're so right,you're so right.
But the guy never made thechange himself, so he doesn't
take ownership of the behavioralchange.
So a big part of coaching isgetting guys to say that's right

(37:34):
.
So if I said to you, you havean amazing daughter, you want to
make sure she has a great life,that's right.
And you want to be a good, getinto the fucking gym.
They own that decision.
And what I've even found isworking like we have 100 plus
active clients.
I still can't say to somepeople bro, fucking, post it on
YouTube.
They have to take ownership asto why they're doing it.

(37:54):
And I'm learning this becauseTom Spark, which I think you
know as well, tom's reallyfucking clued in.
He used to teach disadvantagedkids in Wales Guys from Somalia.

George (38:05):
Mm-hmm.

Darren (38:06):
So he was very indexed on the psychology around it and
it was just an interestingobservation because I'm very
similar to you.
I'm like, fucking, just do it,make him figure out for
themselves Exactly.
And it's funny because that'scoaching, isn't it?
And you can give people thetools, bring the tools, bring a
horse to water, right.

(38:26):
It's a typical example, butit's interesting because that
guy has so much potential.

George (38:29):
But he has to see it, there's a difference between
motivation and inspiration.
You're giving people, you wantto give people inspiration.
You motivate them.
It's short-lasted Inspiration'swithin.
So that's what we're doing.
Can say, right, bro, look at me, I'm jacked.
Look at me training the gym.
Look at me lifting this weighttrain like an absolute beast.

(38:51):
Look at the life I've got.
That's motivation.
That's the inspiration needs tocome from within.
It's completely different.
So you can't just tell peoplewhat to do.
You unravel them and then, ohokay, yeah, that, that is
correct, that's what I need todo.
It's like when I struggle, Ididn't, I couldn't see it, but
once they've been exposed to it,they can't unsee it hmm, dude,

(39:13):
I want to get into a few of youruh quotes.

Darren (39:15):
So I pulled up my phone a minute ago not to yeah, mom,
no worries, I pull up some uhhilarious.
I want to start with this.
But then I just, uh, I was likeyou know what?
Fuck that, my dad?
A lambo isn't a flex if you gotman boobs.
What was the uh, what was therealization for that?

George (39:36):
I just well, I work with I work with high performers,
donna, and I work with business,business owners and you see an
influx of people posting theircars, which probably a lot of
them can't afford these guysanyway.
But they think that it's amassive flex when they're
driving a nice car.
But they get out and you knowthere's a lack.

(40:01):
It's not real confidence, it'sexternal, it doesn't come from
within.
So someone like myself, you andothers, you can just see it for
what it is, but others can't.
So I'm just like dude, I knowdeep down you don't like
yourself.
You have to buy these things,these flashy things.
And don't get me wrong, I lovenice things.

(40:23):
Yeah, I love nice cars, watches, nice clothing same, I love it
and I get it.
Why people do it?
But why?
Why don't you fix your body?
Why don't you fix who you areas a person, instead of
externally having thisshort-term high, which, which is

(40:46):
instant gratification ratherthan building your body up?
Because the best feeling in theworld is being proud about you
looking in the mirror and saying, yeah, fuck, I'm a stud, not,
yeah, I've, I've bought my wifeit.
It's just a wake-up call, isn'tit what I'm here to do, man,

(41:08):
and I've had quite a lot ofclients sign up because they've
heard that quote and it makesthem think about why don't you
work on yourself because you'llfeel so goddamn good.
You don't need the cars to makeyourself feel better.

Darren (41:24):
It was you as well that said about spending the money on
the gym and food, right that,like you know, people are
fucking scrimping and scrapingover gym memberships for $15 gym
memberships and shitty food orjust even low quality food, when
spending that money on yourselfis what's going to give you the
biggest, biggest benefit.
And it's funny enough because,like because I've always

(41:45):
prioritized high quality food,but recently I've actually
prioritized expensive food interms of if something's
expensive, I still get it.
Why I don't drink, I don'tparty, I don't go out, I don't
do anything.
I literally don't do anything,bro.
I literally just work and go tothe gym.
So me, him, so me, I mean, atleast now that she's back eating
meat again for her stomach uh,she might look at a steak here

(42:06):
that could be like 60.
I'm gonna just get it becauseyou're gonna feel great and
she's like I feel amazing.
And then I'm like, fuck, I'mjust gonna get it too.
So we just try priorities, likereally good quality food it
doesn't have to be expensive buttrying to really not scrimp on
that because it's a fucking.
It's the motor fuel, right,it's the fuel to do everything
else.

George (42:24):
I get so annoyed.
Man, I can be on a call withsomeone.
I'm like, okay, I know, I knowwhat I'm doing.
I'm like, okay, what's your job?
What do you do?
What car do you drive?
What's your lifestyle like?
I've got X, y and Z supercars.
Okay, cool, I'm thinking, isthis guy got these cars mot'd?

(42:47):
He's putting the best qualitygasoline, he's got all the best
features on his car.
But then I look at him and I'mlike dude, you've not even
looked in the mirror, you're notlooking after your hygiene, how
you actually feel, your mentalhealth.
It's a crisis amongst ceos andbusiness owners.
A lot of them die young andhave heart attacks, high stress
they do.
It's a thing it's called Ithink it's called snipe,

(43:09):
something sniper interestingshould look it up.
Man.
Yeah, essentially, once you'vebeen hit with that heart attack,
you're gone and it's prevalent.
I see it all the time.
So I say to them okay, this isthe program, let's say it's five
grand and they go.
So if sis, come on, man, can yougive me a discount?

(43:29):
I'm like, fuck all discount,like I should actually put the
price up.
Yeah, I think you're getting agood deal here.
And I said how, what car haveyou got again and they'll say
I'm going again.
Listen, you have got thecomplete wrong mindset.
You are not investing in you,which, if you invest in your
health and invest in your body,you get your blood work done.

(43:52):
You boost your energy, youdouble your deep and REM sleep,
which I have.
You take the right supplements,you will be a better leader,
you will better be a betterhusband, a better business owner
.
You'll make more money.
Bicep veins make more money.

Darren (44:07):
They're working too much , dude 100.
So I've gone through a period,uh, where I've done another book
because I felt like I lost abit of muscle, staying lean, and
then I've come back down.
So it was like five months upand now I'm, uh, 10 weeks down.
So I lost like six kilos in thelast 10 weeks and I said to to
my coach yesterday.
I was like I think I might juststay lean.
I was like I just get it.
I literally just get likebetter engagement when I'm just

(44:29):
leaner and like this is my headjust talking right and it's just
more authority, right, becauseit's how you do one thing is how
you do everything.
And like people joke onLinkedIn thing because it's like
, yeah, because most guys arejust fat and lazy, but, dude,
it's a fucking interesting pointthat you made about the guys
not wanting to invest themselves, but they're business owners,
because all business is is theoutcome, it's all about outcome.

(44:51):
So I often found, oh, I gottaget your feedback.
Selling people who have a job isquite difficult because it's
fixed outcome, because they justget paid a salary.
So it's like I can be a littlebit fat, I'm still gonna get
paid.
You know, somewhere in theirhead.
They're saying that, whereasfor a business owner and I think
all personal development, thathealth offers should never be
discounted, because it's likeyou need to pay with your wallet

(45:11):
to make the change, otherwiseyou're not going to change.
And it also like the more youpay James Kemp famously says,
the more you pay me.
Just looking for those smalltweaks, right, you know,
literally stop going toMcDonald's.
How much will that change yourlife?
How much is that worth to you?
It's my favorite question in asales call If I teach you this.
How much is that worth to you?
It's worth everything to mePerfect.

(45:32):
It doesn't matter what theprice is.

George (45:34):
So I think that's it's very and it's good to call
people out on that bullshit.
Right, damn right, man, theyspend thousands every year on
the car, mts, the best gadgetsor anything, but when you say
invest in you, um, they scrimp.
They scrimp all the time, mate,and it's just.

(45:56):
It's annoying, it's frustrating.
You've got a broken mindset.
There will be such a betterperson and a better leader make
more money if you're in shape,because the fundamentals of
being in shape you know, justlike running a business, the
consistency, eating good.
It's just.
The new entrepreneur is now thejacked, healthy, lean, healthy,

(46:22):
lean, fit athlete.
That's it.
Because if they don't put thestress out in something
productive, what is it going tobe To interrupt Hocus?
Going out, partying, drink,drugs, alcohol, clubs, late
nights, hungover, that's it.

(46:42):
There's a time and a place todo it.
I think I'm going to be goingout for my birthday next month.
It's my 30th Sick, why not?
I've not been out for probablysix months.
I'll go out, I'll have somedrinks, I'll party, I've paid
for a table.
I want to watch this dj whoI've not watched for probably
three years.

(47:02):
Sweet, how many times are youdoing that?
You know, you know I'm sayingyeah, I'm not doing it often
anymore.
But these guys need a massivewake-up call because they've
convinced themselves that thatlife of pie in going out,
hookers, all this crap, justbecause you got a bit of money
and you're flexing is, is cool.

(47:22):
It's not cool.
Cool is getting up, hitting aworkout, eating good, getting in
the ice bath, sauna, breathwork.
Everyone used to think all ofthat was weird.
Yeah, why are you doing thatbreath work?
Why are you journaling?
Now it's changing and we're inthe time right now where it's

(47:43):
becoming cool with the morningroutines.
You've seen it, it's absolutelyexploded.
Don't get me wrong.
You do not have to do thatmorning routine.
My morning routine at themoment has changed.
Okay, I was traveling for alittle bit.
Didn't do the saunasas, didn'tdo the ice baths, anything like
that.
I didn't even listen to anypodcasts.
I've got back and I'm like Iwake up, have my coffee.

(48:06):
Actually, no, wake up, feed gia, have my coffee, start work.
I've not done anything else.
I start with the hardest things.
I move into somethingproductive.
How am I gonna best serve myteam, the world, my clients, my
family?
That's it.
Just start off like that.
I've not done anything else.
These people who do the morningroutines are usually people who

(48:29):
have so much fucking time ontheir hands.
They're not successful.
They're not business owners,they're not.
This is procrastination, it'sjust bullshit.
And if and they actually becomesuccessful by filming the
morning routines and what I eatin the day, that's how they
become successful and that's whyI was saying before they've not
got an actual business.

Darren (48:47):
There's no business, it's just and that's why it's
funny, because I was telling youabout how, like we've changed a
lot of stuff we've done in ourbusiness, because what I've
realized is like people don'twant content, don't want a
personal brand, they want money,bro, they just want money.
And it's like, how do you getthe money?
You just teach them how to talkto people and get them turned
to customers.
So, like we have people whoactually leave our program,

(49:08):
because what I'll usually do isbe like, because we'll build
them like an offer or whatever,right, have a middle offer.
And I'm like, how much shouldwe be talking to that, bro?
Like you, should I do 50 a day?
50 people, yeah, 50 new people,50 existing people.
If you do that for a month,you're not going to be broke.
I'm telling, I'm telling you,man, I'm telling you, just do it
like this, and then they stillwill go back into like, oh, I'm
fixing this and you know I'mcreating content and stuff.

(49:30):
It's all.
It's all bullshit.
Bro, you have to work on themost important part, just like
we're training.
Your nutrition is just asimportant as your training.
And you have to do it and youhave to move right.
And if you just do those things, your life will change.
You have a fucking change, manright.
So I think there's a lot oflike band-aid stuff, even
especially with fitness, likeit's like oh, don't worry about
it, don't rest out, rest out,deload, deload.

(49:51):
All this kind of stuff whereit's like, if you just get to
the point of doing the thingthat you fucking were meant to
do in the beginning, you're notgoing to have an issue.
The majority of my guests runcontent businesses.
They've used content as themain element of their business
to drive more revenue and buildtheir influence online.
We've been doing this through apodcast for many years.
We have many guests, clientsand even customers use a podcast

(50:13):
as their main source of drivingmore revenue for their business
and building their influenceonline, and we're offering a
handful of spots to book in acall with our team to learn how
you yes, you can leverage apodcast to generate more revenue
for your business and driveyour influence online.
Many of our clients andcustomers start from nothing,
but each one of them are actiontakers and they want to learn

(50:33):
more about how to build apodcast and a brand right around
their business.
So if you want to learn moreand you're really interested in
building a podcast, check outthe link down below and book in
a free call with our customersuccess manager and he will
guide you into how you can buildand generate more revenue from
your podcast.

George (50:51):
This year I do the most productive thing every single
day, like I've got that I prettymuch can take months off at a
time.
I would hate it, though Iliterally couldn't think of
anything worse, but I've set upand delegated my team.
Now I'm the leader and I can dowhatever I want to do.
What's going to move thebusiness forward for me?

(51:13):
What's the best time for mymoney and book to get the best
outcome?
Yeah, it's not being in mybusiness, it's working on it.
It's working with AI systems,hiring people, building
processes, figuring out how totime-lapse us to make the most
amount of money and move thisforward.

(51:33):
So for me, it's marketingsocial media, speaking on camera
.
The better I can get atspeaking, the more influence
I'll have and I'll make moremoney and I'll win.
That's why I'm winning, becauseI don't see many people in the
industry who speak the way I do.

Darren (51:50):
Dude, I have to introduce you to my public
speaking coach.
He's an animal bro.
He's an animal, he's from the UK, lived in Hong Kong for 15, 20
years.
And he's an animal he's from.
He's from the UK, lived in HongKong for like 15-20 years and I
was at that point that you'reat, which is like I just make
way more money if I can speakwell or show up and articulate
my thoughts, and I knew the guyfrom Singapore and I was like
you look to be that and you knew, I, just you knew you were like

(52:11):
outcome, like he knows, becauseit's outcome, right, how?
powerful it is and like I do alot of stage work now and I do a
lot of workshop stuff and likewe crush it right, we actually
we're bringing back selling fromstage.
Remember that phenomenon likeRussell Rosses do I'm actually
able to do it, like I'mphysically able to do it from my
coach and he's a fuck.

(52:31):
He's so expensive, like it'sreally expensive.
And I was like it's notexpensive.
No, it's really expensive no,it's not yeah, it's not
expensive because it's theinvestment, because they cost us
down the road.
But other people will thinkexactly what?

(52:52):
What?

George (52:52):
what, what, what, what, what, what, what.
What are you for, mate?
What?

Darren (52:55):
have you just done?
But listen to this.
This is the funny part is thatwhen he said it to me, I was
like let's go, because I knowthat it's going to work, and
you're going to say this isbullshit and I'll send you the
video.
We started working together andthe next day I had a call and
I'll give you an example.
This could be helpful for youtoo.
Got on a call with him initially.
You're super high on competency, you know your shit, you know

(53:16):
what you're doing.
You're very low on warmth.
I was like what the fuck doesthat mean?
He was like you don't smile,you don't interact, and then,
therefore, people don't warm toyou.
So I need a bit of that,probably.
Yes, oh my god, check yourperson.
I'm going to stay away from himbecause I think you do, because
you're funny, right, you kindof.
I think the problem with me wasthat I was I kind of got into a

(53:37):
position where I was working orinteracting with people that
were very senior or like killers, very young, like I had like no
business and I was meeting someguys making fucking 10 million
a year, right.
So I was kind of always at thisstage whereby I was just kind
of like down here.
So I had to over index oncompetency, yeah.
And then he kind of taught meto loosen up and like smile more
and I record my sales calls.

(53:59):
And I swear to God, this istrue.
The next day I hopped on a callwith this individual and they
had all these problems, whatever.
And I just smiled and I waslike, yeah, yeah, of course.
And I was like, yeah, we canhelp you this way.
Yeah, help you this way.
And I just sat down.
I was like what else?
Initially sent me 10k and then afollowing 10k after that and I
sent I have the video that Isent to Michael afterwards and

(54:22):
he was like, yeah, bro, he waslike that's because people
actually like you.
They like you from what you'redoing and what you're saying,
because you've just changed asmall few things.
So it could be helpful.
Man, he's a lovely guy.
He's a lovely, lovely guy justhave a chat with.
But that was on my mind manytimes, because it was on my mind
, yeah, and I was too much of abitch to be like I have a
problem.

(54:42):
That was it.
So now I work with him, I sendhim a YouTube, I have a video
that comes out every Sundaywhich is a solo video.
I send him the video.
He sends you back a 10 minutevoice note.
He's like this is shit, that'sgood, this is shit.
Here.
My assistant will take all thenotes, build out an AI note
taker for us.
Now I know, going into a video,that I'm low on warmth.
I need to improve, like myalliteration, my speed, my

(55:04):
velocity, long short, long,seven short, seven minutes,
right.

George (55:07):
So cool, isn't it?
But we don't get it.
They don't get how important itis.
It's everything as a leader forme, speaking on a Zoom video or
when I interact with someone,one of my team, I'm thinking
about how I speak, how Icommunicate the words, because I
used to be so bad at publicspeaking.
I failed public speaking.

(55:28):
I got an e.
Yeah, I was at the back of theclass, the last sets.
There was eight sets in myschool.
I was the last set.
I would never put my hand upall through school because I
struggled with English mate.
Now, look, the work I have doneon my speech is outrageous, do?

(55:49):
you have a coach for it, or likewould you watch YouTube videos
or slow down, it's justanalyzing myself and that's been
one of the biggest things thatI've worked on that people don't
understand how much work isinvolved with something like
that.
To the level I've been at, it'sprobably the same amount of
work as I've done on my body, asI do on my, my speech, and I'm

(56:13):
nowhere near where I need to beyour reels are fucking sick,
dude, the ones that you'retalking.

Darren (56:18):
I actually picked up on that, like, even like the way
that you're rolling your thong,it's very unique, it's very cool
.
And the way that you're able to, like, hold your frame, do you
get me?

George (56:29):
Yeah, that's my thing at the minute I'm going to do.
You know what I was going tosay?
Hundreds of videos and that'sgonna, I think, be my shift on
instagram real talking to the,to the phone, raw talk, a
message going out daily to mento build them up hard truths.
That's it.
That's what they need.

(56:49):
They need something to say fuck, you know what?
George is right, let's get up,let's stop being a bitch.
Let's get to work.
Let's fucking go now, bitch.
Let's get to work.
Let's fucking go now.
They need that because there'sso much noise and bullshit isn't
there.
There's so much and they don'tget called out enough.
They get told everything'sgoing to be okay.

(57:09):
You're going to make it.
We're all going to make it.
Brother, it's like that Z'sthing back in the day.
We're all going to make it.
Man, I used to.
You should love that.
You're not.
Let's get it straight.
You're not gonna make it if youdon't change and you don't
change your habits and do theinternal work so how much of an
influence have you had on louiswow?

Darren (57:32):
well, you probably know well, just, he's changed so much
and he's done a.
He's done an awesome job.
You know, he's really wherehe's worked really hard, he's
put his time in I'm proud of him.

George (57:42):
Probably, looking at anyone right now, he's probably
the guy that I'm most proud ofin terms of a friend.
His potential was always thereand will be there.
The guy's got a gifts,especially with building a
community and things like that.
He was just living a life ofrunning away from his problems,

(58:06):
running away from his potential,running away from doing the
fucking work, and he hatedhimself and I was in the process
of him changing and I and I sawhow much he didn't like what he
was doing to himself in ibizathe drinking I remember that
story of you confronting him inibiza yeah, he literally just

(58:26):
squirred right up to me, rightliterally to my face, and I was
just like the whole club waswatching.
oh, I thought it was a home.
It was in ibiza, the club, aclub.
Oh, I thought it was a house.
No, it was out, it was a home.
It was in Ibiza, a club, a club.
Oh, I thought it was in a house, no, it was out.
It was out in one of ourfavorite spots we used to go to,
and he just squared right up tome.
And you could just see in hiseyes.

(58:47):
I just called the bullshit andI called him out and he hated it
and he knew I was right.
But it took him a while to cometo terms with it and say you
know what?
You're a fucking good guy,george.
I appreciate that.
at the start he thought I wastrying to make fun of him and
trying to embarrass him, but Iwasn't and we nearly ended up

(59:08):
scrapping that that night.
But I've always wanted thosepeople to be around me because
in those moments of me going offtrack, fucking up, you don't
get them, man.
You need those individuals whojust say listen, you're way
better than this, dude, you cando more, you can go harder, you

(59:28):
can make more money, you can getmore jacked.
You.
Putting some belief intosomeone is probably the biggest
gift you can do.
Knowing how many clients I'veworked with, it's a gift.
It's crazy, dude.
Dude, it blows my mind.
You can literally just put somebelief into someone and they're
off and you're like whoa, it'slike you put a fucking rocket up

(59:49):
their ass, dude it's just oneperson needs to believe in you,
bro.

Darren (59:52):
Do you know?
Your first clients are sick andI'm still with them four years
later.
Oh, that's cool.
Two, four years later.
I remember it was like thatwhere I was just like eating
concrete and eating fuckingsawdust.
And then I met him and he waslike you obviously know what
you're doing.

(01:00:12):
And I was like not really.
And then he was like you wantto just take over my youtube?
And I was like okay, and thatwas literally how it happened.
And then I was like I gottafigure this shit out.
And he's like, yeah, it's great.
Like he's like clips are goinggood.
I like the thumbnails, I likethis, just keep going.
And it was like the firstperson.
I was like holy fuck, and bearmy mind, I've done so much
ownership in the past that Inever felt here right, because

(01:00:32):
you actually do need thevalidation of someone.
You have to respect them,though.
That's what I mean.
So I looked up to Rob, like allwhen I was younger, bear in
mind, I'll never forget thefirst.
How I learned how to diet washis video on YouTube Home.
It was how to count your macros, and it was literally one of.
It was his second video of alltime on YouTube.

(01:00:53):
It was.
I was like 18 or 17 years old.
I watched it and I was likeJesus, fucking Christ, that's
when I went down the path oflike him, joe Delaney just kind
of that's how I got into thatspace.
But then when I connected withRob, I had him on my podcast
once or twice and then that'sliterally what happened.
It was the craziest thing everand I say this to everyone.
And now I have team memberssaying it to me, being like you

(01:01:16):
actually believe in me, when noone else did, and I'm like, yeah
, bro, because you have thatthing.
You just need someone tofucking kick you off the ledge
to go fly.
You know, dude, I have people,as I said, in vietnam, a woman
in pakistan making fuckingthousands a month, thousands,
pakistan that's sick.

George (01:01:34):
She's a fucking killer.
Yeah, become the man yourespect.
100 and become the man youadmire.
If you didn't respect Rob, itwouldn't have mattered.
It wouldn't have mattered.
It wouldn't have mattered, yeah.
So, like, that's all I try todo Become a man that people
respect.
I don't want to be liked.
I hate that.

(01:01:55):
I like him, you like him.
Oh, that's not what I want tohear.
I respect him.
He's the man.
He walks, he talks, he acts ina certain manner that that guy
is a respectable person insociety, not I like him.
I hate nice guys as well, theamount of nice guys who have

(01:02:15):
fucked me over in my business,who the past past six months,
the business has completelychanged.
I've got such a sharper team aplayers, absolute killers,
snipers, people who are on thesame mission as me, but there's
individuals in there who didn'thave my back, who were selfish,

(01:02:35):
all about themselves.
Not a team player, yeah, butwhen you've got a big team,
sometimes you don't know andwhen you're hiring fast, you end
up hiring the wrong person.
I was new to this shit, so,like I look now and I've been
screwed over, fucked over, burnt, ridiculed, make all this thing
and I I look at it and I justlaugh in a way of like, yeah,

(01:03:01):
you know what you're a fuckingbad person karma will get you.
You can do what you want, mate,but you know what you.
You you're not gonna have theeffect on me.
You can screw me over and tryand take clients.
I've had even people go try andgo through old leads.
They're not even in my businessanymore.

(01:03:22):
I've had the craziest thingshappen, like the breaking the
laws.
These people screwed me overfor money, you name it.
It doesn't.
It doesn't affect me anymore.
I just think it's making me abetter person.
It's making me morewell-equipped to be a father
person.
It's making me more wellequipped to be a father, to be a

(01:03:43):
leader.
You're gonna get burnt andyou're gonna get kicked in the
dick so many times in business.
You know I mean you've got to bethick skinned if you like this,
this game, we're in it's, it's,it's exciting, it's.
It keeps you on your toes, itkeeps you on the edge.
If you're not going throughsome sort of issue or fires the
import out, you're not growingenough.
You're not forcing yourself tolike we gotta go harder.

(01:04:06):
I had a word with one of myhead, my head coach yesterday I
was like you know what youdidn't come across in that
meeting?
Right, you weren't intense, youweren't pushing these guys hard
enough.
I'm like would you want to getthese guys to where we want to
be?
Do you want to get theretention and you want to hit
that?
I'm like I need to seeintensity, I need to see

(01:04:26):
relentlessness like dude, I mustcome on, let's go.

Darren (01:04:29):
I I've I had the exact same conversation with a very
senior employee, which was likedo you think that if you were a
client you would be happy?
It was just very simple.
It was just like after youthink that if you were a client
you would be happy?
It was just very simple.
It was just like after what'shappened, if an event happens,
would you keep paying?
It's just like looking throughthat mental model, right,
because everyone's just thinkingabout I'm doing my job, doing
my job, doing my job.
But can you truly get in themind of the people that are

(01:04:52):
paying you to come back and comeback, and come back?
And it's all about like, about.
Like you know, the wolf insheep's clothing.
It's very apparent, right, it'svery apparent.
That does pop up with peoplethat go behind your back, dude.
I've people that own like, ohmy gosh, because we take
percentages of businesses, right, so we run their content and
then, if it's a good opportunity, we'll either buy into the

(01:05:12):
business or we'll take apercentage of the business.
And there's guys that have usedthe funnels to sifle money off
into a different product andthen keep the money separate.
And then there's guys that oweus cash that have not paid out,
and I have two different thingsI can do.
I can bitch and moan and whineabout it, or I can just fucking
get better clients, make moremoney, just more successful it's

(01:05:35):
just, bro.

George (01:05:35):
Scaling it's great.
I'm like you fucked me over.
Cray, more fucking fuel on thefire.

Darren (01:05:41):
Let's light it up, let's go and I think similar enough
to you is like if people trulyjust stayed with you and like
we're behind you, they will beso successful.
Yeah, yeah, we have like lotsof people like that.
We're just like if you justdon't fuck me over, you're going
to become successful.
Like the commissioner, we we'repaying out our sales reps and
even our team.
They're super grateful, super,super happy and when they were

(01:06:03):
in the early stages and theywere considering like quitting
and doing X, y and Z, I'm likejust fucking stay, if you just
stay, it's going to work.
Yeah, man, they think grass isgreen, but they come back around
right, they see the awakeningbasically.

George (01:06:18):
Yeah, I've had people try and come back in and I'm
just like no.

Darren (01:06:22):
But I'm saying people that stay in.
If people stay in, put a handaround them fucking coach them.

George (01:06:27):
They make good money For coaches in the industry.
I want to be known as the teamwho pay their coaches the most,
because they've earned it andbecause they're the best.
Yeah, that's it.
I want people to be like I wantto work with that company, like
they're legit, they're the best, they look after their team.

(01:06:48):
It's all about the team, man.
If you look after people, mostof the time they will look after
you.
Some people won't.
Of course, they'll try andscrew you over and burn you burn
.
You ever had people come on andtry and take clients and then
they come on and they all go.
Oh no, it's just not for meanymore.
And I'm like two months laterthey've got their own coaching

(01:07:09):
business.
Where does that go?
Nowhere, nowhere.
I'm like I'll just look at themand I'm just like, well, I know
what opportunity you could havehad, man.
And you just think about whatthe life is going to be like now
, because you know that when yougive someone opportunity, it's
going to be an amazing journeyfor them.

(01:07:31):
It might be hard, it might suck.
You'll push them to placesthey've never been before.
Push them to places they'venever been before.
They might think you're a cunt.
But you want them to succeedand you want them to succeed
with you just as much as theywant you to succeed, it's not
about you.
It's about how can youfacilitate their goals and
dreams as well.

Darren (01:07:49):
You know what I'm saying .
Yeah, and that's rule numberone of public speaking man as
well.
You know, it's not about you,right?
It's not about you, right?
It's not about you, it's aboutthem.
They don't care about you.
Mate, I was at an eventrecently and I was like the last
speaker.
I did the keynote, and thefirst couple of people got on
there like I did this and I didthis.
And I turned to one of the teammembers and I was like you'll
never hear me say the word I forthe next 45 minutes.

(01:08:12):
We'll just say about myself,but I'll say the word you, and
it's the same with your team.
Just same, it's the exact samewith your team.
What I've found as well, andwhat I get thoughts on this as
well, is like a lot of peoplethat we've hired were
entrepreneurs.
They've tried somethingthemselves.
They've either had minorsuccess or whatnot, and then I'm
like look, come in, I'll teachyou.
Like I'll give you a salary andI'll also teach you.

(01:08:34):
All the guys just want to stayfor the most part because
they're being thought otherthings and we're opening their
eyes up to other stuff.
They could be doing somethinginternal and then they'll work
with some clients and then I'llteach them something to do with
coaching, we'll put them on likea 30-day horizon of learning
xyz, and they don't leave and,lo and behold, treat like.
A year later we're at like acompany retreat in bali and

(01:08:54):
they're like, yeah, I don't wantto build anything in the future
, I'm happy to just stick withyou.

George (01:08:58):
It's happened several times, yeah, but how much you've
had to grow tremendously forthem to stay.
If you didn't grow and if you'dimprove on your speech, the way
you are, the way you behave,the way you treat people, the
way you look at the team, theway you've set up a trajectory
of how much they could earn, ifyou didn't force yourself to

(01:09:20):
continue to look for growth,they probably wouldn't be in
here.
Yeah, right now.

Darren (01:09:24):
You know what I mean it's because the entrepreneur
only gets paid for outcome, butthe employee gets paid for
output so it was about how do weengineer the business to be an
outcome.
I mean, man, I mean, if it's afucking short form, click on,
tick.
If the guy's thinking about theoutcome, we'll all have a
better experience, right.
So it's like, how do you trainthat?

(01:09:45):
And I tried thousands of modelsand even when I worked in
startups in the past, how didthey fail at doing it?
Because it's all learned fromexperiences, right, and that's
just been a big thing for me.
And I think that there's a lotof things beyond the money that
you can help people with.
Like we have our mastermind.
In May, I was like I have avilla that's open by Obsidian,
oddly enough, and I just said toeveryone like, get your way

(01:10:07):
here If you're coming fromfucking Brazil.
Figure out a way and I'll payfor the flight.
Just figure out a way.
So we're trying to do two ofthose a year at least.

George (01:10:20):
It's like what you mentioned.
Those guys are coming there andthey just need to hear it,
potentially from you in person,to get that inspiration.
They could listen to thousandsof people online some of the
best philosophers to ever walkthe planet but same again, if
they've not got somethingconnected to potentially that
person who's going to move themforward, it's like they need a

(01:10:43):
five minutes with you and youcould just say listen, right,
this is what it's going to take.
It's going to suck, it's goingto be so hard.
You.
You probably going to end upfeeling like you're losing your
mind.
But you know what, if you staythere and you hustle and you
grind and you do, I say you'regonna make it.
And it's like really yeah, yes,sir, sweet, I'm gonna do it.

(01:11:04):
Six months later he's earninggood money.
12 months later, he's movedaway abroad.

Darren (01:11:10):
Whatever he's doing, dude, I'll finish on this note.
I know you need to get to acall um.
So we got a young guy on ourteam.
He was coming out of highschool, yeah, and he was working
with Jack Hopkins at the timeand then he came into work with
us on like editing and guy wasawesome, very nice guy, and he
stayed in his hometown and justpaid him, paid him well and so

(01:11:30):
on and so forth, and I messagedhim.
I was like can you come to ourevent next month?
And he was like bro, what thefuck are you talking about?
Just come.
And he was like no, no, I justbought my first investment
property, so I need to stay herejust to do the deeds.
I was like, bro, you're 19.
He was like, yeah, I am.
He was like thank you actually.
I was like I got a call and Iwas like no fucking way, wow,

(01:11:52):
that's the biggest flex in it.
He was in high school two yearsago.
That's crazy.
And I was like, bro, can yousee this?
Now he's like, yeah, I didn'teven realize it.
I guess we've just been movingso fast.
We've worked 14 hours a day andI was like man, that's sick.
I was like so happy for you andI was like, yeah, I don't mind
coming, we'll go to the next one, retrospect.

(01:12:20):
Right, that's so cool.
I must make you feel so good,bro.

George (01:12:22):
It made my entire day what happened like last week
crazy.
That's the biggest flex that Ithink like when I see a team buy
something, treat the family, goon a holiday they always wanted
to, that's the most fulfillingthing.
Me buying something, I justdon't get the same feeling man
yeah, it's about the team andbig thank you thanks a lot, bro,
really appreciate it.

(01:12:42):
Good to see you.

Darren (01:12:42):
We could probably do another two hours.
Yeah, dude, whenever we havepodcasts, I always leave.
I'm like, oh, there's so muchmore.
I want to ask him though.

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#284 George Armstrong - The Biggest Problem with Modern Men

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