April 27, 2025 • 13 mins
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs
Want me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/schedule
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You remove the word podcast and you just insert any
type of content.
So if you guys are running aLinkedIn strategy, an IG
strategy, a Twitter strategy,it's the same thing.
Any of you guys could put yourhead out the window and scream
for leads and you'd probably getthem.
So the actual mechanism andmodality doesn't matter.
It's not about like dollars andcents.
It's about solving the problem.
For many people, you have to doit for yourself before you do
it for anybody else.
Speaker 2 (00:29):
So I did it for myself before we did it for
anybody else.
Right now, our company ispacing around three and a half
million a year, right?
So for anyone that doesn't knowwho Darren is, I will let him
give you a little intro, andthen we're going to dive into
the world of crushing it inpodcasting and YouTubing and
making a hundred grand a monthtype conversations.
Speaker 1 (00:39):
Yeah, and ultimately, I want to make this about you
guys.
Thank you for coming.
Thank you for letting me speaknumber one.
So my name is Darren Lee.
I come from a very rural areain Ireland.
I spent many, many years lockedaway in Ireland.
It doesn't look it from thehair.
It looks like I've been stuckon a beach for too long.
I have spent five years in Bali,though, and I think for anyone
(00:59):
that initially comes to Bali,you probably think it's for
backpackers walking around right, kind of seen a few faces
knotted.
What I like to think is the oldstyle of Bali.
We're now in a new evolution ofBali, where we have some
amazing entrepreneurs, peoplewho are sick of Dubai, sick of
the Rolexes, sick of the BS ofthe West, and they're here for a
new and better life.
So I think I've seen some ofthat evolution, but for context,
(01:22):
for my own business.
So I've been buildingbusinesses since I was about 14,
15.
I used to run parties 15, 16,17 years old.
I built my first company at 21,went to zero, built another
company at 23, went to zero, andthen it was time to slow down,
listen and learn.
So that's when I started mypodcast at 24.
So I've interviewed some peoplethat are very influential in
the space and it's been a hugelesson to myself.
(01:43):
I was broke, had no money, so Ihad to learn by asking people
to come on my podcast and learn.
And what I learned through thatprocess was that a lot of the
content that we guys want to putout is trust.
Right, we build reciprocity, webuild trust with people.
I've created a thousand YouTubevideos.
Some of them have tanked, someof them have done well, well and
I've seen the evolution.
(02:04):
So when I left the world ofstartups and I used to work in
fintech, I got some interestfrom people about what I was
doing.
So that started a mini agencymedia company at the time and we
ran a lot of your favoritepodcasters, podcasts in America,
a lot of the big, you knowfortune 100 companies.
We run their podcasts andeverything and really that kind
of born into more of an agencymodel and a media company.
(02:27):
So everything to do with theirbackend from their products,
their services, everything wejust do we run on the backend
and it's a complicated model.
But the reason why I say thatis because a lot of this stuff
that I was building wasn'treally for everyone.
I had content coming out.
People, for the most part,liked it, but they weren't
really engaging with me becauseI had this super expensive
(02:49):
agency that no one could workwith and it was this massive gap
.
But what I'd realized was wewere actually building a broader
ecosystem.
So the ecosystem that we reallybuild is we put content on the
front end in the form of YouTube, video, podcast, whatever that
may be.
We build reciprocity and wepull people into our universe
and then, as for you guysparticularly who may be in the
(03:09):
journey of that, you can usethat to feed your business and
your lifestyle.
So I like to say that we're notreally for just random creators
, we're for business owners whowant to grow their business.
So we kind of have a portfolioof companies now that are doing
10K a month and they're doing 10million a month, and the
beautiful part about this isit's the same thing.
It's just content on the frontend and a backend offer, product
(03:34):
, service or, in the case ofmany of these companies, huge
enterprise deals effectively.
And that kind of model, thatkind of build, effectively
allows you guys and everyone toreally build a business that you
really enjoy.
Right, and you have to do itfor yourself before you do it
for anybody else, so I did itfor myself before we did it for
anybody else, and right now ourcompany is pacing around three
(03:55):
and a half million a year.
We have an amazing team.
Tom is head of client successin our education business, and
now we have an educationbusiness which teaches people
how to build a content business.
Speaker 2 (04:05):
And then we have the agency then, which also runs the
show effectively, because itseems to me and I've run a
couple of podcasts very, veryamateurly a long time ago now
but it seems like a lot ofpodcasts don't really make money
and to generate revenue throughthat seems to be quite
difficult for most, but yourmodel seems to work in a much
(04:26):
more efficient approach.
Do you want to share anythingmore on that?
Speaker 1 (04:29):
Yeah.
So if you remove the wordpodcast and just insert any type
of content, so if you guys arerunning a LinkedIn strategy, an
IG strategy, a Twitter strategy,it's the same thing.
Any of you guys could put yourhead out the window and scream
for leads and you'd probably getthem.
So the actual mechanism andmodality doesn't matter.
It literally doesn't matter.
We did it with probably thehardest form possible, which is
a podcast, and if you get intothe nerdy metrics of retention,
(04:52):
it has the lowest right.
It's the hardest to keep peopleon the platform.
So the logic was everyone'sviewing it through the lens of
you need a podcast to make money, or it's impossible to make
money from it, but it's actuallyyour business on the backend.
So let's give an example wehave a lot of sales trainers and
guys who teach people sales.
(05:12):
They, in theory, can write onLinkedIn, can post on IG, can
post on YouTube, but they usethat traffic to pull it into
their business, right?
So I think a lot of contentcreators are thinking through
the lens of they want to goviral, they need to chase likes,
they need to chase engagement.
All of that stuff is actuallyjust not necessary because
effectively likes and cash, soyou're not going to have those
people as the buyers.
What we want to do is almostreframe it.
(05:32):
So I've had the luxury ofworking with a lot of large
companies and the main thing wefocus on is the product, which
otherwise, in the onlinebusiness space, is the offer.
So without the offer beingdialed in and you guys were
talking about it earlier toonothing else matters because you
can have the most views, themost engagement, but if it's
falling into thin air, it fallsto no one.
Everyone knows the ice guyright now that sticks his head
(05:54):
in his ice in his head and bendin the bowl of ice.
You know, in theory, he needsto have a really strong offer
for him to make a lot of money,and his revenue per followers is
actually very low in comparisonto how much followers he has 10
million and he's doing like aquarter of a million a month,
which is amazing, but hisrevenue per follower is super
low, whereas the irony was thatwe worked with so many people
(06:17):
that had tiny audiences thattheir revenue per follower was
crazy.
They're making $1, $2, $3 perfollower, and that's a beautiful
part.
So I think we're in this newstage now where it's like forget
content as becoming a creator.
Look at content as yourbusiness, and then what do you
need to do as a business owner?
To just get more traffic,because when the offer is
(06:40):
defined and you solve a painfulproblem for a specific user, you
just need traffic, and thenthat allows you to show up as a
guest, as a podcast host, as aYouTuber it really doesn't
matter.
And then the beautiful partthen is having a clean, crisp
sales process to get peoplethrough the line right, and I
think those businesses can beextremely lean, and you guys
(07:00):
were talking about earlieraround the one person business.
Effectively, that can be it.
The only reason why you'd needto have any complexity is just
the complexity of the actualimplementation.
So I kind of would likeeveryone to kind of rethink
about how they think aboutcontent, because it's not about
the likes and the followers,like.
Some of you guys may know me,but most of you guys probably
don't, and that's almostintentional, because if you knew
(07:23):
me, you'd probably have a not apositive association with the
content, because it's just forlikes, which is a different
reframe.
Speaker 2 (07:32):
Interesting, so it puts a very different spin on it
.
And do you see any trendscoming along Like you've just
talked about there?
Do you see any sort of if youlook into a crystal ball and
look into the next year or twoto give advice to people that
are listening?
Speaker 1 (07:45):
Yeah, it's an amazing question.
So if we take a step back, like, why do we do what we do?
Like, what's the actual logic?
We're actually in a trustrecession right now.
So people are super skepticalof the course sellers, the
program bros.
They are skeptical of it.
People don't want to work withagencies.
(08:05):
So what is the differentiator?
It's not the personal brand,it's actually the mechanism of
what you're doing.
Right, it's the fact thatyou're showing up.
You are that person.
You've solved the problem foryourself before you solve it for
anybody else.
That's the most important part.
So, as you're building yourbusiness and as I speak to you,
you will immediately search meon Google, on YouTube.
Youtube is owned by Google.
You'll see me initially, andall we're doing here is just
(08:25):
crossing that trust chasm.
Because if you want more peopleto come into your ecosystem, we
just want to build more trust.
Right, and it's not about, like, dollars and cents, it's about
solving the problem for manypeople.
So let's just give an example.
So let's say, if I helpedsomeone with sales and we do
sales training, so that's whyI'm giving an example If so, no
one can afford a product, aprogram.
I'm totally fine Becausethere's the ecosystem where
(08:47):
people step into your world andin theory, your free content
should be better than everyoneelse's paid content.
And that's the beautiful part isbecause you give it out, you
give it all.
You show the way, you show thehow, and then people want to
come and they're like you know,I've built a reciprocity.
I've been watching this guy fortwo, three years.
I know I want to take the nextstep, because then at your point
, then you can have your $1,000product, your $5,000 product.
(09:11):
We have a $60,000 product andit doesn't matter because it's
for the right person.
People pay for proximity andspeed at the end of the day.
But what I want to kind of getacross is we want to give people
an ecosystem so that they havefun to work with us and for work
where people work with.
You could be just on your emaillist.
Speaker 2 (09:27):
Right, right, interesting.
Yeah, I was told he was goingto be a good one to interview,
and now I know why.
How much time have we got?
We've got five minutes.
Speaker 1 (09:38):
I've got all day, he's got all day, he's got all
day, all right.
Speaker 2 (09:41):
So is there anything else you'd like to add to
knowing that the audience hereis a mix of seasoned
entrepreneurs with all differentbackgrounds and levels of
experience?
Speaker 1 (09:56):
And is there anything you would like to give this
audience that you think would bevaluable right now?
So I think there's a real gapin the whole online business
world where we have businessowners who are too proud to
create content and then we havecreators who are too proud of
their Canva templates to sendDMs.
You need to find a marriagebetween the two, because I think
offers and sales is like datingIf you see someone that you're
attracted to you, don't justwalk over and just jump on them
(10:19):
right.
There's a bit of a look,there's an engage, there's
almost like an opt-in.
There's like a step right,there's like a step.
Speaker 2 (10:25):
Is this how you see life?
Just walking around?
Speaker 1 (10:28):
opt-in, engaged, love it.
But we need to find a pointwhereby we have amazing content
that solves a painful problemfor someone and then we have a
mechanism and a path to go andwork with that person.
So, taking that step right andtaking that step and if I was to
like, look at any like business, the first thing step down is
how do we talk to the peoplethat we work with?
How do you talk to the peoplethat we engage with?
(10:49):
How do we talk to the peoplethat we engage with every single
day?
Because a lot of guys want towork with you and even looking
at your work, I can see that youcan help a lot of people.
But there needs to be that step,that small step, to shorten
that gap 10k a month business, amillion a month business and
(11:13):
much, much further.
And I think even the guys atthe very top of the game,
they're still talking to theirprospects, they're talking to
their leads, they're runningamazing lead magnets, they're
keeping it active.
It's simple but not easy, butit is possible for everyone and
that's the big thing, right?
So you think it's possible foreveryone 100% Okay.
(11:35):
Because, if you think about it,if you take a step back so you
help people with hypnosis, Ifyou have amazing content on how
hypnosis can help you get to thenext level as an entrepreneur
and unlock that different aspect, people could watch that and
maybe look at some YouTubevideos and do some self-hypnosis
, but then they could also seeyou as the authority in the
niche and say, oh, I want to gotake another step with you.
They might pay you for amastermind, pay you for one day,
pay for half the day, pay forsix months in a program, but it
goes back to having thatspecific problem that you're
solving and that doesn't meanyou need to be an expert, Right?
(11:57):
Remember?
I had a background in tech.
I was recording podcasts in mybedroom with a Zoom mic and
everything, a Zoom camera andpeople would just say, hey, like
could you come in and have atalk with our marketing team?
I'm like, all right, cool.
I was like, yeah, guys just runcontent.
So the irony of being the expertis that you only need to be a
four out of 10 to help someone.
(12:17):
That's a three out of 10.
If you want to learn golf, youdon't go to Tiger Woods, you go
to someone who's a four out of10 in your local golf course,
because that's the only placeyou need to be as the authority
within your small specific zoneof influence and over time that
will grow.
That influence will grow.
We started a podcast and we'redoing YouTube as well.
We do ghostwriting.
It's probably not as good asyou, but we do it.
(12:38):
But, and that's the kind ofidea.
Speaker 2 (12:41):
Amazing.
Well, thank you, as always, I'dlove to continue for another
hour, another two hours probably.
Haven't got the time.
We'll definitely do another onefor sure.
Maybe you can point us in theright direction on that side of
things too.
100%, yeah, thank you very much.
Really appreciate your time.
Speaker 1 (12:57):
Thank you.
Speaker 2 (12:57):
Ritter.
You remove the word podcast and you just insert any
type of content.
So if you guys are running aLinkedIn strategy, an IG
strategy, a Twitter strategy,it's the same thing.
Any of you guys could put yourhead out the window and scream
for leads and you'd probably getthem.
So the actual mechanism andmodality doesn't matter.
It's not about like dollars andcents.
It's about solving the problem.
For many people, you have to doit for yourself before you do
it for anybody else.
Speaker 2 (00:29):
So I did it for myself before we did it for
anybody else.
Right now, our company ispacing around three and a half
million a year, right?
So for anyone that doesn't knowwho Darren is, I will let him
give you a little intro, andthen we're going to dive into
the world of crushing it inpodcasting and YouTubing and
making a hundred grand a monthtype conversations.
Speaker 1 (00:39):
Yeah, and ultimately, I want to make this about you
guys.
Thank you for coming.
Thank you for letting me speaknumber one.
So my name is Darren Lee.
I come from a very rural areain Ireland.
I spent many, many years lockedaway in Ireland.
It doesn't look it from thehair.
It looks like I've been stuckon a beach for too long.
I have spent five years in Bali,though, and I think for anyone
(00:59):
that initially comes to Bali,you probably think it's for
backpackers walking around right, kind of seen a few faces
knotted.
What I like to think is the oldstyle of Bali.
We're now in a new evolution ofBali, where we have some
amazing entrepreneurs, peoplewho are sick of Dubai, sick of
the Rolexes, sick of the BS ofthe West, and they're here for a
new and better life.
So I think I've seen some ofthat evolution, but for context,
(01:22):
for my own business.
So I've been buildingbusinesses since I was about 14,
15.
I used to run parties 15, 16,17 years old.
I built my first company at 21,went to zero, built another
company at 23, went to zero, andthen it was time to slow down,
listen and learn.
So that's when I started mypodcast at 24.
So I've interviewed some peoplethat are very influential in
the space and it's been a hugelesson to myself.
(01:43):
I was broke, had no money, so Ihad to learn by asking people
to come on my podcast and learn.
And what I learned through thatprocess was that a lot of the
content that we guys want to putout is trust.
Right, we build reciprocity, webuild trust with people.
I've created a thousand YouTubevideos.
Some of them have tanked, someof them have done well, well and
I've seen the evolution.
(02:04):
So when I left the world ofstartups and I used to work in
fintech, I got some interestfrom people about what I was
doing.
So that started a mini agencymedia company at the time and we
ran a lot of your favoritepodcasters, podcasts in America,
a lot of the big, you knowfortune 100 companies.
We run their podcasts andeverything and really that kind
of born into more of an agencymodel and a media company.
(02:27):
So everything to do with theirbackend from their products,
their services, everything wejust do we run on the backend
and it's a complicated model.
But the reason why I say thatis because a lot of this stuff
that I was building wasn'treally for everyone.
I had content coming out.
People, for the most part,liked it, but they weren't
really engaging with me becauseI had this super expensive
(02:49):
agency that no one could workwith and it was this massive gap
.
But what I'd realized was wewere actually building a broader
ecosystem.
So the ecosystem that we reallybuild is we put content on the
front end in the form of YouTube, video, podcast, whatever that
may be.
We build reciprocity and wepull people into our universe
and then, as for you guysparticularly who may be in the
(03:09):
journey of that, you can usethat to feed your business and
your lifestyle.
So I like to say that we're notreally for just random creators
, we're for business owners whowant to grow their business.
So we kind of have a portfolioof companies now that are doing
10K a month and they're doing 10million a month, and the
beautiful part about this isit's the same thing.
It's just content on the frontend and a backend offer, product
(03:34):
, service or, in the case ofmany of these companies, huge
enterprise deals effectively.
And that kind of model, thatkind of build, effectively
allows you guys and everyone toreally build a business that you
really enjoy.
Right, and you have to do itfor yourself before you do it
for anybody else, so I did itfor myself before we did it for
anybody else, and right now ourcompany is pacing around three
(03:55):
and a half million a year.
We have an amazing team.
Tom is head of client successin our education business, and
now we have an educationbusiness which teaches people
how to build a content business.
Speaker 2 (04:05):
And then we have the agency then, which also runs the
show effectively, because itseems to me and I've run a
couple of podcasts very, veryamateurly a long time ago now
but it seems like a lot ofpodcasts don't really make money
and to generate revenue throughthat seems to be quite
difficult for most, but yourmodel seems to work in a much
(04:26):
more efficient approach.
Do you want to share anythingmore on that?
Speaker 1 (04:29):
Yeah.
So if you remove the wordpodcast and just insert any type
of content, so if you guys arerunning a LinkedIn strategy, an
IG strategy, a Twitter strategy,it's the same thing.
Any of you guys could put yourhead out the window and scream
for leads and you'd probably getthem.
So the actual mechanism andmodality doesn't matter.
It literally doesn't matter.
We did it with probably thehardest form possible, which is
a podcast, and if you get intothe nerdy metrics of retention,
(04:52):
it has the lowest right.
It's the hardest to keep peopleon the platform.
So the logic was everyone'sviewing it through the lens of
you need a podcast to make money, or it's impossible to make
money from it, but it's actuallyyour business on the backend.
So let's give an example wehave a lot of sales trainers and
guys who teach people sales.
(05:12):
They, in theory, can write onLinkedIn, can post on IG, can
post on YouTube, but they usethat traffic to pull it into
their business, right?
So I think a lot of contentcreators are thinking through
the lens of they want to goviral, they need to chase likes,
they need to chase engagement.
All of that stuff is actuallyjust not necessary because
effectively likes and cash, soyou're not going to have those
people as the buyers.
What we want to do is almostreframe it.
(05:32):
So I've had the luxury ofworking with a lot of large
companies and the main thing wefocus on is the product, which
otherwise, in the onlinebusiness space, is the offer.
So without the offer beingdialed in and you guys were
talking about it earlier toonothing else matters because you
can have the most views, themost engagement, but if it's
falling into thin air, it fallsto no one.
Everyone knows the ice guyright now that sticks his head
(05:54):
in his ice in his head and bendin the bowl of ice.
You know, in theory, he needsto have a really strong offer
for him to make a lot of money,and his revenue per followers is
actually very low in comparisonto how much followers he has 10
million and he's doing like aquarter of a million a month,
which is amazing, but hisrevenue per follower is super
low, whereas the irony was thatwe worked with so many people
(06:17):
that had tiny audiences thattheir revenue per follower was
crazy.
They're making $1, $2, $3 perfollower, and that's a beautiful
part.
So I think we're in this newstage now where it's like forget
content as becoming a creator.
Look at content as yourbusiness, and then what do you
need to do as a business owner?
To just get more traffic,because when the offer is
(06:40):
defined and you solve a painfulproblem for a specific user, you
just need traffic, and thenthat allows you to show up as a
guest, as a podcast host, as aYouTuber it really doesn't
matter.
And then the beautiful partthen is having a clean, crisp
sales process to get peoplethrough the line right, and I
think those businesses can beextremely lean, and you guys
(07:00):
were talking about earlieraround the one person business.
Effectively, that can be it.
The only reason why you'd needto have any complexity is just
the complexity of the actualimplementation.
So I kind of would likeeveryone to kind of rethink
about how they think aboutcontent, because it's not about
the likes and the followers,like.
Some of you guys may know me,but most of you guys probably
don't, and that's almostintentional, because if you knew
(07:23):
me, you'd probably have a not apositive association with the
content, because it's just forlikes, which is a different
reframe.
Speaker 2 (07:32):
Interesting, so it puts a very different spin on it
.
And do you see any trendscoming along Like you've just
talked about there?
Do you see any sort of if youlook into a crystal ball and
look into the next year or twoto give advice to people that
are listening?
Speaker 1 (07:45):
Yeah, it's an amazing question.
So if we take a step back, like, why do we do what we do?
Like, what's the actual logic?
We're actually in a trustrecession right now.
So people are super skepticalof the course sellers, the
program bros.
They are skeptical of it.
People don't want to work withagencies.
(08:05):
So what is the differentiator?
It's not the personal brand,it's actually the mechanism of
what you're doing.
Right, it's the fact thatyou're showing up.
You are that person.
You've solved the problem foryourself before you solve it for
anybody else.
That's the most important part.
So, as you're building yourbusiness and as I speak to you,
you will immediately search meon Google, on YouTube.
Youtube is owned by Google.
You'll see me initially, andall we're doing here is just
(08:25):
crossing that trust chasm.
Because if you want more peopleto come into your ecosystem, we
just want to build more trust.
Right, and it's not about, like, dollars and cents, it's about
solving the problem for manypeople.
So let's just give an example.
So let's say, if I helpedsomeone with sales and we do
sales training, so that's whyI'm giving an example If so, no
one can afford a product, aprogram.
I'm totally fine Becausethere's the ecosystem where
(08:47):
people step into your world andin theory, your free content
should be better than everyoneelse's paid content.
And that's the beautiful part isbecause you give it out, you
give it all.
You show the way, you show thehow, and then people want to
come and they're like you know,I've built a reciprocity.
I've been watching this guy fortwo, three years.
I know I want to take the nextstep, because then at your point
, then you can have your $1,000product, your $5,000 product.
(09:11):
We have a $60,000 product andit doesn't matter because it's
for the right person.
People pay for proximity andspeed at the end of the day.
But what I want to kind of getacross is we want to give people
an ecosystem so that they havefun to work with us and for work
where people work with.
You could be just on your emaillist.
Speaker 2 (09:27):
Right, right, interesting.
Yeah, I was told he was goingto be a good one to interview,
and now I know why.
How much time have we got?
We've got five minutes.
Speaker 1 (09:38):
I've got all day, he's got all day, he's got all
day, all right.
Speaker 2 (09:41):
So is there anything else you'd like to add to
knowing that the audience hereis a mix of seasoned
entrepreneurs with all differentbackgrounds and levels of
experience?
Speaker 1 (09:56):
And is there anything you would like to give this
audience that you think would bevaluable right now?
So I think there's a real gapin the whole online business
world where we have businessowners who are too proud to
create content and then we havecreators who are too proud of
their Canva templates to sendDMs.
You need to find a marriagebetween the two, because I think
offers and sales is like datingIf you see someone that you're
attracted to you, don't justwalk over and just jump on them
(10:19):
right.
There's a bit of a look,there's an engage, there's
almost like an opt-in.
There's like a step right,there's like a step.
Speaker 2 (10:25):
Is this how you see life?
Just walking around?
Speaker 1 (10:28):
opt-in, engaged, love it.
But we need to find a pointwhereby we have amazing content
that solves a painful problemfor someone and then we have a
mechanism and a path to go andwork with that person.
So, taking that step right andtaking that step and if I was to
like, look at any like business, the first thing step down is
how do we talk to the peoplethat we work with?
How do you talk to the peoplethat we engage with?
(10:49):
How do we talk to the peoplethat we engage with every single
day?
Because a lot of guys want towork with you and even looking
at your work, I can see that youcan help a lot of people.
But there needs to be that step,that small step, to shorten
that gap 10k a month business, amillion a month business and
(11:13):
much, much further.
And I think even the guys atthe very top of the game,
they're still talking to theirprospects, they're talking to
their leads, they're runningamazing lead magnets, they're
keeping it active.
It's simple but not easy, butit is possible for everyone and
that's the big thing, right?
So you think it's possible foreveryone 100% Okay.
(11:35):
Because, if you think about it,if you take a step back so you
help people with hypnosis, Ifyou have amazing content on how
hypnosis can help you get to thenext level as an entrepreneur
and unlock that different aspect, people could watch that and
maybe look at some YouTubevideos and do some self-hypnosis
, but then they could also seeyou as the authority in the
niche and say, oh, I want to gotake another step with you.
They might pay you for amastermind, pay you for one day,
pay for half the day, pay forsix months in a program, but it
goes back to having thatspecific problem that you're
solving and that doesn't meanyou need to be an expert, Right?
(11:57):
Remember?
I had a background in tech.
I was recording podcasts in mybedroom with a Zoom mic and
everything, a Zoom camera andpeople would just say, hey, like
could you come in and have atalk with our marketing team?
I'm like, all right, cool.
I was like, yeah, guys just runcontent.
So the irony of being the expertis that you only need to be a
four out of 10 to help someone.
(12:17):
That's a three out of 10.
If you want to learn golf, youdon't go to Tiger Woods, you go
to someone who's a four out of10 in your local golf course,
because that's the only placeyou need to be as the authority
within your small specific zoneof influence and over time that
will grow.
That influence will grow.
We started a podcast and we'redoing YouTube as well.
We do ghostwriting.
It's probably not as good asyou, but we do it.
(12:38):
But, and that's the kind ofidea.
Speaker 2 (12:41):
Amazing.
Well, thank you, as always, I'dlove to continue for another
hour, another two hours probably.
Haven't got the time.
We'll definitely do another onefor sure.
Maybe you can point us in theright direction on that side of
things too.
100%, yeah, thank you very much.
Really appreciate your time.
Speaker 1 (12:57):
Thank you.
Speaker 2 (12:57):
Ritter.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.