#293 Rob Lipsett - Complete Guide to Reinvent Your Life - Kickoff Sessions

Episode Transcript
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Speaker 1 (00:00):
I haven't seen someone change as much as I've
you've changed in the pastcouple of months.
What do you think was the mainreason for that?

Speaker 2 (00:06):
I'm entering into dad moment.
It's time to grind Like I needto be in the best place
physically, financially,mentally for when this baby
arrives.
People just need to show up,get consistent and get fluent on
speaking to camera and just getbetter at it.
It is literally like a musclethat you train in the gym.
The longer you don't do it forthe worse you get.

(00:27):
I'll give you like some seriousbusiness advice for 2025.
I stole it from Hormozy, butit's actually like the best
thing I've seen him say, and hewas like I want to be a
billionaire.
What's the difference betweenme, the Rock, kylie Jenner and
Conor McGregor and all theirproducts?
Why do they have billion dollarbrands?
Why do I not?
The only thing that separatesthem this is what he says is

(00:48):
eyes.
It's just attention.
You don't even have to stay inand shut down your life
completely for a year or evensix months.
Yeah, you just have to forthree months.

Speaker 1 (00:57):
How crazy is that?
All right, man, let's kick off.
So I haven't seen someonechange as much as you've changed
in the past couple months.
What do you think was the mainreason for that?

Speaker 2 (01:10):
I'm entering into dad mode.
That's like when I found out Iwas going to be a father.
The last nine months, prettymuch, because we're at the very
end, we're like two weeks out.
I love how I refer to it like abodybuilding show.
I'm always like two weeks outfrom show day.
So the moment you find out thatyou're going to be a father,

(01:31):
I'm just like whoa, it's time togrind, like I need to be in the
best place physically,financially, mentally for when
this baby arrives onto theplanet.
So the last like, yeah, I'lljust say nine months, it was
pretty much nine months.
The last nine months I've beensuper dialed in.
I think I've drank alcohol likefour times and I've never

(01:52):
gotten wasted.
I've been having this.
I've had this motivation tojust like get everything set up
and everything like ticked offand like you just leave no stone
unturned.
And I've just been super dialedin and I've been running
marathons, doing high rocks,just being just being super dad.
So I've had an amazing year andso, guys, if you're struggling

(02:15):
with productivity or motivation,just knock up your wife but the
thing is that you were alwaysin a good position, though,
right.

Speaker 1 (02:23):
I feel like the fact that you're like oh, now I
dialed in is just.
I think it's like awareness,right.
It's like you know, when you'reshredded or you're in a good
shape, you want to get supershredded, but you're always in
good shape anyway.
So it's not like you were notin good shape, which I guess
will make you like a better dad.
Yeah, I guess it's you.
Why did you move more into highrocks and fitness and long

(02:44):
distance as a result?

Speaker 2 (02:45):
Yeah, so I've been lifting weights for it's kind of
embarrassing.
I should have better results.
I've been lifting weights forlike over a decade, like I think
it's actually let's see, it'sactually gone up to like 15
years.
Obviously there's like you knowsome time off where you go to
Thailand and you just erase allyour gains, yeah, and you start
again.
But like I've been lifting wellover a decade and I actually

(03:07):
joined I went to a run club inMarbella at the start of the
year it would have been likeDecember or something, so maybe
like 10 months ago, 11 monthsago and I, before signing up to
it, I was like I don't know if Ican even run a 5K, like I've
been going to the gym like solong and I don't even know if I

(03:27):
can.
So anyways, I rocked up like notraining at all and I was able
to just about run the 5k.
But I mean, I was gassed at theend of it and I had a pretty
slow time, like everyone in the.
The group was like way ahead ofme and I was like whoa, that's
kind of like not After, likebeing around treadmills at least
for 10 years, I should be ableto run.

(03:48):
And then after that I keptgoing to these run clubs, end up
starting my own in Marbella,which is now Marbella's biggest
run club, so that's really cool.
You are going to it on Sundayand you get shoes again.
Yeah, yeah, just go barefoot.
Man, just go barefoot.

Speaker 1 (04:01):
Grounding.

Speaker 2 (04:02):
And I started my own run club because the only way I
was going to be able to do thatconsistently was to run with a
group.
It makes things far easier.
It keeps you accountable.
You don't even notice the youknow 25 minutes or the five
kilometers because you'rechatting, you're looking around
and, yeah, it keeps you honeston a Saturday night as well,
because the run club is everySunday.
So I started that and I startedrunning regularly.
It was every Sunday, so Istarted that and I started

(04:22):
running regularly.
And once you get past theawkward phase, it's weird.
It's kind of like you justthere's one week where running
just becomes easy.
You just have to get like pastthe two or three month awkward
phase where it feels weirdrunning, and then it feels
really good.
It's kind of like becomes likewalking.
You just don't really notice it.
You Kind of like becomes likewalking, you just don't really

(04:43):
notice it.
You can put in headphones andyou can run really long
distances.
And then I was like okay, I'mactually really like this,
liking this.
My weight training is notsuffering at all because I'm
managing it correctly.
That's one thing I know how todo.
If you just simply eat more torecover, which is great.
I love eating as we know, and sothat didn't interfere with my

(05:05):
weight training and I reallyliked it.
I feel healthier, you feelfresher, more energy.
And then, yeah, I started doingthings like High Rocks and this
month, may just gone I did ahalf marathon in one hour 40
minutes.
Oh, that's crazy.
Yeah, first one ever.
I don't know what happened.
Well, I do know what happened.
I took ridiculous amounts ofstimulants and went full send,

(05:28):
didn't even check my pacing, Iwas just like let's go, put on
the Goggins playlist, swear toGod.
And I just just lagged it.
Orange County Marathon what aday and like.
So I wasn't even checking mytime and pace and I just like
crossed the finish line and Ilook up and I go oh shit, one
hour 40.

Speaker 1 (05:44):
Just want to take one quick break to ask you one
question have you been enjoyingthese episodes?
Because, if you have, I'dreally appreciate it if you
subscribe to the channel so thatmore people can see these
episodes and be influenced tobuild an online business this
year.
Thank you, you kind of justbro-ed it though, because you're
probably not doing much withintro workout shit and all that
stuff.

Speaker 2 (06:04):
I had a few gels, but it was mainly just brood it.
There was no like all the.
It's like the mean curve.
Yeah, yeah, it's the mean curve.

Speaker 1 (06:11):
Oh, I know, like the guy in the middle yeah, just run
and go to the gym, run, go tothe gym and in the middle it's
like all these differentsupplements.

Speaker 2 (06:19):
And Andrew Huberman, it's like, just enjoy it, your
pacing is off and people in thecomments like three or four, I
think even five people tried tosay I like faked my times and
because they're like no way didhe get that and I so, then I
like took the screenshot oftheir comment and I linked the
website of the marathon.

(06:39):
You have a chip like you have achip and I was just like shut up
, like that was satisfying to beable to have the actual link to
the website and robert lips it.
You know my full name.
It's rob, not robert yeah yeah,exactly yeah, bob lips it.

Speaker 1 (06:54):
My dad's name is robert what do you think, though
, about you know the way youwent from like zero to hero,
right?
Do you think that when you'redoing bodybuilding, you're
actually inherently not fit, oris it kind of like a dormant
muscle group?
Let's give another analogyright, let's say you are a
runner and a cyclist, but thenyou go into swimming.
Yeah, you're going to be adumbass in the pool, but I think

(07:15):
you have like sub muscles thatyou can reactivate.
I don't know how did you thinkabout that?

Speaker 2 (07:20):
I completely get what you're saying.
You're going to be like,somewhat athletic, having muscle
.
Like muscle is good, but itdepends what type of bodybuilder
as well.
Like, if you're absolutelymassive, you're at a
disadvantage.
But if you're just someonewho's like me, who has a low
body fat percentage, who'sathletic, then you're in a
better place starting than justa complete noob.
But cardio, cardio is like it.

(07:41):
Cardio is like it's just adifferent muscle altogether.
Like you will get a lot of gymbros who will look good and they
are just not fit.

Speaker 1 (07:49):
So would you say that they're not healthy?

Speaker 2 (07:52):
Yeah for sure, especially when you are one or
two weeks out or you are showday stage.
Lean, you are at your weakest,most feeblest.
You are dehydrated.
You've been depriving yourselfof calories for 12 or 16 weeks.
You are.
Your hormones are shot topieces.
You are at a very weak andunhealthy stage.

(08:13):
So and that's one thing as well, right, when you're doing a
show day I've competed inbodybuilding six times when you
are, when there's a show day,you're at a competition, it's a
very different atmosphere.
Everyone's kind of likeside-eyeing each other and it's
kind of not a nice atmosphere.
Everyone's hangry, everyone'sstarving and hangry, whereas if
you're at like a High Rocks or amarathon, everyone's like woo,

(08:34):
everyone's all carved up,there's people drinking beer
after High Rocks.
I was like Louis, I had one.
I was like, oh yeah, me andMariah.
It's a real party.
You know, I see how a lot ofcouples meet at IROX as well,
actually.

Speaker 1 (08:49):
Oh yeah, because run clubs are like dating clubs.

Speaker 2 (08:51):
Exactly, yeah, but no , it's such a different
atmosphere at an endurance eventcompared to a bodybuilding
event, but I still have respectfor both.

Speaker 1 (08:59):
Yeah, for sure, but I think it's a different attitude
, though.
Right, like Louis, did afucking half marathon it was at
Naibita, yeah, and a full one,and all of his friends were just
drinking beforehand and thenafterwards.
You know, did you take muchlike influence from, like his
run club approach?
Because he actually broughtthat to Bali, by the way.
So he started like four peoplethere and then it went to eight

(09:22):
to 15.
Bro, he had like 70 people at atime.
Yeah, every single.
He would do it twice a week.

Speaker 2 (09:28):
Yeah, he's fucking legend, yeah, and like it was a
great community from there thathelped Crater Club grow as well
so definitely, yeah, so our oneis now the biggest one in
Marbella, but it wasn't thefirst, like there was like two,
I think, two to others.
So no, I definitely I took it.
Yeah, definitely took a lot ofinspiration from Louie.

Speaker 1 (09:45):
He's made some serious transformations, bro.

Speaker 2 (09:46):
I'm so proud of him, honestly, like not even that
long ago it would have been twoyears ago Like when he was in
the thick of it in Ibiza, justlike drinking every single day
and like me and Mike pulled,pulled him aside or we would
text him off and we'd be likebro, like you've got to stop.
Like you've got so muchpotential.

(10:07):
It's like you already have afollowing, you already have an
audience, you're a great lookingguy, you're well spoken, you
know how to do business andcreate content.
We're just like you've just gotto kick the party.

Speaker 1 (10:16):
And he did and most people when he sales them, they
don't yeah, exactly, and it'sfunny because, like I become
close with Louis kind of true tothis, because as he was kind of
like sorting things out, I waswith him and we were talking
about these things and I washelping him where I could and
vice versa, he's helped me a tonof stuff as well but I think,
like what would you advisesomeone that's like Louis in
that position has untappedpotential, is into running, into

(10:38):
fitness, but I guess justunrealized their potential.

Speaker 2 (10:42):
There's only one answer Just fuck off drink and
fuck off drugs and just stay infor three months.
That's it.
Like that's all there is to it.
Just stay in for three months.
You don't even have to stay inand stay in and shut down your
life completely for a year oreven six months.
Yeah, you just have to do itfor three months.

(11:03):
How crazy is that?
You can flip your life in threemonths.
It is so wild.
Literally.
Wake up, don't eat Caffeinate,hydrate, sit on your laptop for
four hours, go to the gym andtrain your ass off, eat a

(11:26):
healthy meal and go back on yourlaptop for another four hours
until you've made some sales ormarketed your business.
Then eat dinner, go for a walkand go to bed and just do that
for three months.
That's all you do.
Say a prayer to God as well atnight for bonus points.
That's all you do, and yourlife is going to change.
Well, at night, for bonuspoints, that's all you do, and
your life is going to change.

Speaker 1 (11:47):
The barrier is pretty low, right, if you think about
it.
I don't mean that in a bad way,but it's just like a lot of
people they meet the resistanceand then they'll give up at that
point.
I just watched a Dan Cole clipthe other day which was saying
that like painful and because itis painful that you're changing
, that's the reason why you wantto quit.

Speaker 2 (12:04):
And even for us right now in the business we're
making a lot of changes Like theteam is just a lot bigger and
you, you started in a job youkind of started off with just
like a podcast agency, and nowit's like I don't even know what
it is I don't know, it's amastermind agency.
You gotta help me with mypodcast anymore.

Speaker 1 (12:25):
Dude, it's so funny because, like you have to, like,
change right, continuouslyevolve and continuously change,
to the point that the changesthat I'm making and the changes
that other people are making,when it's painful, that kind of
is an indicator that it shouldbe done though, right, and I
think that's where, if you're atthe very, very beginning, and
even people that are coming toyour mastermind this weekend,
someone who could be at the verybeginning the point of giving

(12:46):
up is almost a point of like whythey're not starting in the
first place.

Speaker 2 (12:50):
The point of giving up is almost like why yes,
exactly.

Speaker 1 (12:53):
Why you haven't started in the first place.

Speaker 2 (12:55):
They're like they're already about to give up.

Speaker 1 (12:58):
But how come you've basically restart over and over
again?
This is the big point, even fortoday, which is like you've
been doing bodybuilding.
Now you've moved to High Rocks.
You were, you're single, you'remarried, you have kids, like.
Your ability to restart isshowing that you're actually
someone who's able to go fromzero again.

Speaker 2 (13:17):
Yeah, and that's the most like, that's the biggest,
like strength, that half rightto reset their life and go back
to zero again yeah, I alwaysthink, I always think it's the
beginning and like this is goingto sound kind of cocky, but
like I think I can do anything,like honestly I think irrational
optimism honestly.
I think if I like had to wake uptomorrow night to be a

(13:37):
videographer, I could just do it.
I could just kill it.
I could just learn how to do itLike you, just learn how you
really do believe.
And I, or if I needed to belike an agency, bro, or like
marketing or anything, I couldjust actually do it Like I think
I'm just a very competentperson.
Yeah, I think I'll just find away to do it.
I will just watch hours ofYouTube and educate myself on a

(14:01):
topic and I could think I couldjust do it.
Like I could think I couldalways start from zero.
I saw like a really funny tweetrecently.
It's like the masculine urge toburn everything to the ground
and start from zero For noreason.

Speaker 1 (14:22):
For no reason.
I love that dude.
It's funny, right?
If you look at your journey,you're much more of like a.
You're much more of anentrepreneur than a YouTuber.
Yeah, I don't think you madethe observation of yourself,
though.

Speaker 2 (14:34):
I don't know.
I'm not too sure about thatbecause, at the end of the day,
when everyone comes up to me inthe street, whenever anyone
comes up to me in the gym, theyalways say hey, rob, I love your
videos, true but I mean, you'resomeone who, like, is an
entrepreneur, has those skills.

Speaker 1 (14:49):
You're not just like like a random, like fucking
youtuber yeah, I mean for sure,yeah, the whole way back.
You know, which is why I'msaying like you've learned like
marketing, content, psychology,everything the whole way on the
front end to get that attentionfor youtube and get things for
the business.
But it's almost like it's thecurse of granted knowledge.
I guess, like you don't almostlike realize the skills that

(15:10):
you've learned on the front end,which is the whole value of
content.

Speaker 2 (15:14):
Yeah, for sure.
But with that said, now I willalways, like I've so much love
for YouTube because it's just,it was the first thing that like
changed my life, because it'sjust it was the first thing that
like changed my life.
I'll always identify as like anIrish YouTuber.
That's always me, you know,that's always like who I, who I

(15:34):
perceive myself as, and it'salways like kind of like the
most important thing to me.
You know, just just because itwas always the first thing I
ever did and it changed and Iowe my life to it.
So I'll always be like, ifsomeone even asked like me what
I do, I'll always say like I'm aYouTuber.
The first thing in my bio itsays like Irish YouTuber.
So, I'll always, even if I'mlike don't upload for like a
month or two or something, I'mlike I will always just like.

(15:57):
I'll always be like I'm aYouTuber.

Speaker 1 (16:05):
Let's double tap on that, like I guess, what did you
expect you to get from YouTubeFrom 2014?
Yeah, because back then YouTubewas about to pop and it was
like Matt, august and the boysand so on, so it's not like you
wasn't there, but I guess yourjourney has been fucking crazy
and we can go into how yourcontent's evolved too, which is
part of your transformation.

Speaker 2 (16:20):
Yeah, I always knew I was going to make it.
No, no, I always knew I wasgoing to make it.

Speaker 1 (16:26):
No, no, I had to look , I had to look, I did.

Speaker 2 (16:28):
No, I always knew I was like because I'm not going
to stop Like, even if my firstvideo it did get it got like 500
views or 1,000 views and I waslike this is unreal.
I was like I got 1,000 views.
I was like this is so sick.
I was like this is so sick.
I was like I'm never going tostop doing this.
I was like I felt I already hadmade it at that stage.
I was like I'm always going tomake this work.

(16:50):
And I saw guys like ChristianGrosman, max Tuning, who are now
my literal best mates, go toeach other's weddings.
Crazy bro.

Speaker 1 (16:59):
So sick.

Speaker 2 (17:00):
I really.
That is like they wereliterally.
I was a fan.

Speaker 1 (17:04):
It's the people that you meet.

Speaker 2 (17:06):
I was literally a fan it's such a cringe word, but
it's just true and I was like Igot to get in this circle, you
know, I got to build myself upto the point where I have enough
value where they want to inviteme to their wedding, you know,
and that's exactly what I did.
But I was, I would look attheir lifestyle.
That's exactly what I did, butI was, I would look at their
lifestyle.
I would look at guys like GregPlitt and Zee's and that whole

(17:27):
era, and Matt Ogis and the Hodgetwins, who've done a complete
180, but I still watch them.
They're still jacked.
I would watch all these guysand I was like this is what I'm
going to do, fuck man.
I was like there's no, there'sno other way.

Speaker 1 (17:42):
I'm going to be the first fitness YouTuber in
Ireland dude, that gives me thefucking that gives me like
shivers man.
It's crazy, bro.
Imagine if Ziz was still aliveimagine imagine if you had a
you've had a vlog Ziz and Tazeowning the Bugatti driving to
the two of them going to Dubai.

Speaker 2 (17:58):
That would be the best fucking that would be the
best vlog in the world.
Zee's would have a Bugatti.

Speaker 1 (18:03):
He would have a Bugatti, but imagine them doing
like live streams, like 12 hourlive streams.

Speaker 2 (18:08):
Oh my God, it's like the perfect match, like the
perfect match.

Speaker 1 (18:13):
Fuck, why can't he be alive?
Why?

Speaker 2 (18:15):
can't he be alive?

Speaker 1 (18:16):
Sometimes it's better the way it is.
He tasted steroids though.
Yeah, he didn't have anysteroids.
Yeah, he didn't have anysteroids.
Yeah, I believe that?

Speaker 2 (18:23):
Yeah, I believe that for sure.
More plates, more dates.
Derek did a huge breakdown andI can always spot it as well.
I say shoulders are small butlike they're not that veiny
rounded.
Look, I can just spot it.
He's just a big dude.
Like he's what?
6'3", just a big framed guyTrains hard, you know.

(18:43):
Like it doesn't look.
He doesn't have that like tinyshrink-wrapped waist and the
like a Dorito physique in thepast?

Speaker 1 (18:51):
I doubt, but yeah, and like the kind of Anuvar look
.

Speaker 2 (18:53):
Yeah, yeah, I just I think he's natural, yeah.

Speaker 1 (18:55):
Let's go back to the belief, right?
So like how do you have, how doyou belief when you don't have
the results?

Speaker 2 (19:02):
Oh, my God, that is the question and I literally
kind of like just delusionedmyself into thinking that.
So it comes from a few things.
We spoke about it last time onthe podcast, the whole burn the
boats thing, and how I didn'thave you remember that.
Yeah, yeah, it's still like youknow, it's still the most
important thing.
Like I didn't have any otheroption and I had no other
interests.
Like I really couldn'tconcentrate in school.

(19:25):
Like I really, and like therewere teachers who were always
like you, adhd.
I'm like, no, I don't fuckingcare about Pythagoras' theorem,
I just want to learn how to getjacked.
I don't have ADHD Maybe I do,but and I was like I just have
to make this work.
I've been fired.
I've been fired.
I dropped out of college.
I've no other options.
So you just you get to thepoint where you have to believe

(19:50):
in yourself, and I've had dayswhere I don't believe in myself,
and I have days when I dobelieve in myself.
And the days when I do believein myself, they go a hell of a
lot better.

Speaker 1 (19:56):
Dude, like you've been a huge influence on me.
I don't even realize it Right,and I think the way that you
think about how like there is noturning back, that was kind of
my attitude as well, because I'dworked in finance and I left
finance to do the podcast thingand I never really thought about
it as like, oh, there's asecond option.
So for me it's like it's thisor literally nothing, but for

(20:17):
some people they think that theyhave other options.
Yeah, yeah, I don't understandhow that can be Right, because I
think the attitude that youhave has yielded the results
that you've had and hopefully,the results that hopefully I can
pursue one day.
So when you were working, infinance.

Speaker 2 (20:31):
What were you doing?
Are you like say?

Speaker 1 (20:33):
yeah, I was working.
I was working a few things, soI worked in Revolut yeah, oh man
, I love Revolut.

Speaker 2 (20:41):
Well, I built a trading product.

Speaker 1 (20:43):
Yeah so I was working in product and on the front end
, so all the trading product inEurope, uk, australia and
America.
I literally was there from thebeginning, bro.
So when stock trading washappening during COVID, I was
the guy building the fuckingproduct bro.

Speaker 2 (20:56):
No way, we had a huge software team and everything.
I do S&P 500 on the revenue.

Speaker 1 (21:02):
I was given a fucking investment advice.

Speaker 2 (21:04):
No, it's spare change .
Every spare change goes intoBitcoin.
It's the best.
I have other like apps like,obviously, coinbase and stuff
and Binance everything isintegrated in Revolut.
I love Revolut.
I love the trading option sofunnily enough sick.
It's like free money.

Speaker 1 (21:20):
So the way that's such a broad voice.

Speaker 2 (21:24):
It tells you like how much it is it's easy, press the
right buttons in the app.

Speaker 1 (21:29):
I'm always playing around the road but you
basically use the skills thatyou've had to make to do what
you want to do now.
So when I was working infinance, I was working in user
experience, so it was about howdo I get people hooked, which is
the whole logic which I wentinto podcasting, which is how do
I use the same principles forcontent.
So so, exactly what I said toyou earlier the skills that
you've learned from YouTube it'sfucking applicable for
everything Landing pages, salescopy.

(21:51):
It's the same shit, justrepackaged.
How do you think about YouTubenow versus then?
Do you think about how YouTubehas evolved?
What do you think about thatnow?

Speaker 2 (22:02):
Yeah, I love this and so I'm actually putting
together like a creator courseas well.
Oh, awesome.
It's actually ready.
I'm going to launch it at theMastermind this weekend.
Sick, yeah, it's called theDigital Game Plan, so keeping it
all like.

Speaker 1 (22:14):
Either a social game.

Speaker 2 (22:15):
Yeah, yeah, all game plan, Social game plan or
digital game plan, whatever.
I'm going to decide on a nameover the next couple of days,
but I'm going to, like you know,it's really going to be a good
time to sell when people are inperson, the best time.
So that's ready anyways.
And yeah, talk about all thisstuff and I have a consultation
call option.
You can purchase it on mywebsite on roblipscom and like,

(22:37):
oh, it always gets a good fewper week.
I don't even push it and I'mlike thinking people are going
to be asking for fitness advice.
It's always just about, likesocial media content creation
and business, like every singletime at this stage, which is why
I'm like I just gotta, I gottamake, if we have the fitness
game plan, I gotta make abusiness version of that.
You know, I just have to.
So that's what I've kind of beenworking on the last couple of

(22:59):
months and I've so I've recordedlike a video day for the, you
know, for the course, all themodules, and I love, I love it.
Like I've made like a hundredvideos now and so I've made like
I do one video a day orsomething and I'll pop the
camera up, I'll pick a topic andI just love talking about it,
and so this is a topic thatcomes up a lot is how to is how

(23:19):
YouTube has changed and what'strending and waves and
everything.
Yeah.
So when I first started out, itwas all just vlogs, like it was
all just vlogs and I think thatwas like golden era of YouTube
fitness.
Then it kind of went back to.
Then it went to really highproduction vlogs.
Christian Guzman invented them,like he literally was the first
person to ever get like avideographer you know, javon or

(23:43):
Nabil to get a videographer.

Speaker 1 (23:45):
God, those are the days bro.

Speaker 2 (23:46):
Yeah, those are the days he was the first one to
like be making movies out ofgoing to the gym and then now
and then it went to really likeMr Beast kind of influences.
It went to really informativeMr Beast style challenges which
still do really well, like theJesse James West and Will
Tennyson type videos.
And now it's gone full circlewith Sam Sulek bringing it back

(24:08):
to golden era vlogs.
So it really comes and goes inwaves.
And Christian has also goneback to just like upload.
He didn't even have avideographer he was the man who
can really afford it Like justjust doesn't have one.
He just vlogs himself becausehe says he likes doing it.
So it really comes and goes inwaves and ultimately there are
no rules.
You know, just whatever you,you, whatever you, if you think

(24:33):
it's sick, then other people aregoing to think it's sick.
Oh, like that, that's really.
That's really the final piece.
Like no one saw the fastestgrowing channel in history in
fitness, as has been samsu.
Like that was crazy and that wasjust so wild he did.
There's like four cuts in thewhole video and it's just him
going.
He just.
There's like four cuts in thewhole video and it's just him
going about his day and likeit's just him, you know, because

(24:54):
obviously he's a young guy'sfreak genetics.
It's just interesting to watchsomething so humble and so
there's definitely trends.
You can look at what's working.
But ultimately, if you thinkyour videos are sick, then other
people will think they're sick,and as long as you have some
sort of software, Unless youhave a crazy delusion.

(25:15):
Yeah, yeah, that can helpsometimes, but yeah.
So it comes and goes in wavesand I've found that my channel
just does best with my vlogs andI've tried to do whiteboard
videos, which I find really goodas well, and they may get less
views, but they can be moreimpactful.
It was very important but forme, a mix of like day in the

(25:37):
life, uh, informative logs arethe best for me.

Speaker 1 (25:40):
I think, even looking at your channel and like from
working on your podcast together, I think it's probably makes
sense to have it on a secondchannel.

Speaker 2 (25:46):
Yeah, just because, like I still don't regret sorry
to interrupt.
I still don't regret puttingthe first few podcasts on my
main channel just to launch itreally, and also, like the
Dorian Yates one, that's crazyviews that kills man, it's a
quarter of a million views, orsomething.

Speaker 1 (26:01):
Oh, bro, remember.
So I actually talk about this.
A, we've been working on yourpodcast for so long, right, that
do you remember?
When YouTube Shorts startedStarted is when we released a
Dorian episode, bro.

Speaker 2 (26:13):
It's still.
I get comments, I getnotifications, people still
commenting on that clip.

Speaker 1 (26:20):
That's how early we were.

Speaker 2 (26:21):
That's how early we were, and there's no that TikTok
as well.
That exact same clip got likemillions of views.
Like every time I get anotification, it's from that
clip For anyone listening.
It's Dory Yates talking abouthis cycle.
Yeah, I can't remember exactlywhat it is no.

Speaker 1 (26:37):
no, bro, and he's also on with the gym.
He's like.
You ask him basically aroundlike how often should you train?
Yeah, that's another one like a200,000 day tone on his hand
and he's like if I knew that Icould spend seven days in that
gym eating dog shit every singlefucking day, you think I would
do it.
And you're like I think you'ddo it.

Speaker 2 (26:57):
It's so good.
That's actually my favoritepodcast ever.

Speaker 1 (27:02):
Yeah.

Speaker 2 (27:03):
Ever Cause it was one .
It was like the third one ever.
Like.
So nice for him to come on tothe podcast before it existed.
Like one of the most famouspeople in the fitness industry
just jumps, comes down to myvilla, just jumps in.
We chat for like well over twohours and then it just went off
and it was so good he's such a Gas well.
Man, he's such a, he's such agood guy I hope you get the

(27:24):
chance to link, link up with himwhile you're here.
I'll try to.

Speaker 1 (27:27):
I connect you guys.
We send a few emails and stuff,but I imagine he gets a shit
ton of stuff.
Yeah, it's tough.

Speaker 2 (27:31):
I kind of almost hate asking for favours, but you
know, we'll see what we can do.

Speaker 1 (27:34):
Dude, I've been doing this for I've done 300 fucking
episodes, man, I know how thegame plays out and stuff.

Speaker 2 (27:39):
I just watched a Chris Williamson episode guest,
but they're oh, I think it wasmike actually was the guest and
they're talking, yeah, on mychannel and he.
They were talking about likebooking guests and he was like
now chris, like a lot of peoplecome to him, but he was talking
about like reaching out.
He's like what's the worst thatcan happen?
Someone just says no, or theyjust don't even see it my,

(28:01):
that's like they're they're thetwo outcomes and they're both
fine my philosophy always.

Speaker 1 (28:05):
I'll tell you a funny trick too.
My my philosophy always is Ialready have nothing, so I
already don't have the interviewwith fucking with Mike, and if
I message him and he doesn'trespond, I still don't have the
interview.
I'm in the same position.
And then there's also a littletrick you can do.
There's a little trick forpodcasters is that if you send a
message on IG- you can deletethe.

Speaker 2 (28:25):
I tried to do that or something and it says you
cannot unsend this messagebecause the person hasn't
accepted it?
Oh, it depends on the personright, it depends on what region
you're in as well okay, yeah itdepends if they're verified
it's like a dating advice.
Usually I can, usually I can,but sometimes I can't but I know
usually I can do that featurethat's funny, man.

Speaker 1 (28:43):
Yeah, what do you think about educational videos?
So I want to give you aperspective on this.
So, obviously the vlog videosare like they kind of pop off
and they're banging and they'recool and so on and so forth,
even like fitness or non-fitness.
But then the educational videos, they're very like autistic,
right.
They're like do this and likeI'm fucking prime example of
that, right, I'm very likespecific in my videos Less

(29:06):
engagement but more leads versusmore views and maybe
potentially less leads.
But I'd like to get yourthoughts on that.
Like, how do you balance that,especially as you're moving more
into kind of the business sideof YouTube?

Speaker 2 (29:16):
Yeah, I got.
I got a comment that I'll neverforget and I was like, uh,
hooks me in with the caloriechallenges.
Stay for the informative Irishman giving me fitness content.
So that's it.
You know you hook them in withthe viral stuff and then you
feed the viewer stuff thatdoesn't get as much views but
provides a lot more value andthat's it.

(29:37):
It's kind of like think of itas the viral content is the big
fishing net that you'recapturing a lot of people and
then you know you feed them.
You have your bunch, feed themmore informative content.
So that's basically how I seeit.
A really good example of this Idid a video on like how to max
out your fertility and like itdidn't get.
It got decent views but like ohmy God, the impact that made.

(30:02):
People have been messaging mesince this like brought me to
tears.
Almost People have beenmessaging me since they're like
I watched that video.
I haven't been able to get meand my wife have not been able
to have kids for like.
We've been struggling the pastthree years.
Now we're starting a family.
I got that message over fivetimes and I was like whoa, like
that's the best shit ever.

(30:24):
Like that's the best shit ever.
Like you're actually it's notlike I've went and started a
business after watching yourvideos, which is also awesome.
I'm a life life bringing lifeinto the planet, so that I was
like whoa.

Speaker 1 (30:38):
It's the things that we don't realize, the impact
that we have.
Like the small things we say invideos can have the biggest
amount of impact ever.
Yeah, even my alcohol videos.
Ever, yeah, even my alcoholvideos.
So I've been sober for likethree years.
Yeah, like I like.

Speaker 2 (30:50):
Let's talk about that in a while though.
Yeah, I always like chatting toa fellow Irish about alcohol.
Dude, I can go full circle onthis.

Speaker 1 (30:58):
So yeah, we can go deep into this.
So I believed okay, I believedI didn't have much of an issue
with alcohol.
I just believe that was a youngguy who would just go out and
party and so on and so forth,right, but then you know the
space that we're in.
I was interviewing guys thatwere younger than me, who were
not really as more intelligent,but they were just super
successful.
So I took a break from alcohol.
I'm going to take a break fromalcohol.

(31:19):
I recorded videos on it.
They're like I don't have aproblem with alcohol, I'm just
doing this so that I stayed awayfrom it, and so on and so forth
.
But then, when I was away fromit, I started looking at some of
what was happening, especiallywhen I was younger and I was
around a lot of alcoholism, andsince then I moved to Singapore
and I live in Bali and so on.
So I spent a lot of time away torealize I had a problem and

(31:41):
that was okay, environmental, so, yes, like grew up with a lot
of alcoholism, and so on.
But then about 200 days ago, Irealized that I had a problem
with alcohol and it was actuallyme that had an issue as well,
and I was like, oh okay, thesetendencies and even if it wasn't
crazy, frequently the erratictendencies of the two day

(32:02):
benders, the three day benders,and I feel like, as an Irish
person, you only realize thatbecause you know how fucking
hard it is.
Or you know, going to District8, you know to go to all the
clubs in London, all the clubsin Ibiza, even all the clubs
here.
It's different, bro, than likethe American bros.
You know the American guys goto Nice and have a few beers and
say, ah right, whereas likeIrish people, you know the I'm

(32:24):
talking about with drugs it's adifferent game, it's, it's a
completely different game it'slike Ireland and the UK as well
are like mad for the sesh, likeit's complete, it's way, rougher
, it's way like it's rougher.

Speaker 2 (32:37):
Yeah, it's like let's go, let's push it, let's stay
it's mad, let's stay up, let'sstay up that's the killer, you
know.

Speaker 1 (32:47):
And it's funny because that is normal, right,
and when you were walkingthrough the airport, my wife the
other day.
We're coming from Heathrow,gatwick, and this doesn't
necessarily mean to be UK-basedspecifically, but why is it that
people at 7am are buyingalcohol from the duty-free and
from the airport at 7am, whereasyou wouldn't say I'm going to

(33:10):
buy that Big Mac and eat it intwo days' time.
You wouldn't.
That's stupid, right.
But why is it we buy cheaperalcohol to preserve it, to go
and get fucked?
I don't know.
It was like a thing.
That was like that is normal,yeah, but why is it normal?

Speaker 2 (33:21):
I know I think it Like you know something like
that yeah, yeah, sure, yeah.
People are just like, oh, youknow, and ultimately this might
sound a bit mean, but ultimatelyit's people that want to escape
their lives and they just wantto.
The moment that they're onholiday, they don't want to
waste an hour because they knowthey're going back to Tesco.
They've gone back to, you know,stacking shelves or whatever it

(33:44):
is.
You know that sounds a bit likeholier than thou to say, but I
don't like saying that, but it'sjust how it is people, if they
have their like 20 days off peryear that was me at one stage.
That was me at one stage thenthey want to really max that out
and not waste an hour.

Speaker 1 (34:01):
So I understand it, I get it even when I'm here,
right, because I don't spendthat much time in Europe.
I've wanted to come to Europefor many years.
Yeah, I haven't seen you hereyeah, it's mad man and you know
we were saying I was like I wantto make the most of it, like
dude.
I took a motorbike into thefucking mountains the day I got
here to Istanbul what let's geta motorbike?
I rented a motorbike, sobasically, I stole it, yeah.

(34:23):
I was like I want.
And then I got a motorbikeinstead.
What type?
Like a dirt bike, x-maxx, soit's like a big fucking bike
thing, okay.
And then I was like, well,where do I want to go?
I want to go into the mountains.
And I was like you can make themost of what you're doing in
the way that you want to do it,right.
And I think, just to wrap upthis point is like having

(34:44):
alcohol right.

Speaker 2 (34:45):
What was the like the day you quit, because usually
there's like a mega hangover orsomething that just like stops
you funnily enough, I moved toSingapore, and the first day I
moved to Singapore I had apodcast with Joe Delaney wait in
Singapore?

Speaker 1 (35:02):
no, no, no online when was Joe in Singapore online
online?
Okay, and he had spent sometime in Singapore online.
And he, he had spent some timein Singapore and he was like,
bro, like Singapore is sofucking expensive, like you know
, you're basically just gonnalike fleece yourself.
And I was like, yeah, I knew, Iknew this when I moved there.
Anyway, it was expensive.
And I was like I'm gonna stopdrinking for a month because
it's all the drink is imported,bro, like three beers can be.

(35:24):
It's just stupid, bro.
So I was like that's it for me.
And I'd gone a month, I'd gonethree months, I'd gone six
months and I'd gone six months.
I was so close to leaving myjob so I was like where the fuck
would I go back?
Yeah, and then I just kind offorgot about it.
So it was because of Singapore.

Speaker 2 (35:40):
It was because it was so expensive in Singapore.
What's close to going?
You know I'm like is it goodlike?
Three beers for $70 doesn'tsound like the best buzz, so it
is.

Speaker 1 (35:53):
If you want, that's all we need.
If you want a traditional lifewith like kids and you want
really really good schools forkids in Asia, singapore's the
best but, bro, like the schoolsare like 40k a year for the kids
and they're like five years old.
So and I think Bali has reallyovertaken that now because Bali
and Thailand, would you believeThailand looked at what's
happening in the West withpeople coming to Asia and they

(36:13):
were like we're going to put thebest schools here, the best
houses here, kind of whatMarbella did, yeah, and they've
really over-indexed.
So people have to go back tobali.

(36:34):
I know he said it to me thegyms as well, even like
comparing elements to bali.
Yeah, I know, obviously you'rehaving a fucking child, but I
mean, when you do settle down asmall bit, you'll have the best
time ever, man oh, like I'vebeen to bali for like eight
weeks, like you know yeah, Iknow yeah, that was actually
just pre-covid.

Speaker 2 (36:46):
That was like I think it was like 2018 and I loved it
.
But I've seen online, likevisually, that it has gotten way
more marbella like like a waymore like how do I say?
The gyms are like really hightech, whereas when I went, the
gyms were kind of like a shedyeah.

Speaker 1 (37:04):
So what's really, um, what's really improved?
There is like, firstly, they'vebuilt cities.
Since you've been there, since2018, there's actual cities
being built.
So Changu is a city, but it's abit more.
It's a bit more like old town,maribyrn, and then it's Perunan,
which is exactly like here andit's like very high end.

Speaker 2 (37:19):
Yeah, roads, well debatable cities, but not roads
debatable with the roads, yeahyeah.
I would like a nice road todrive you have gyms with
restaurants.

Speaker 1 (37:31):
That can count your macros.
I saw it.

Speaker 2 (37:34):
What's the one that everyone goes to?

Speaker 1 (37:37):
oh, you'll love it's.
I know the place where it'slike a nightclub and everyone
goes dating and puts up a photo.
No, the restaurant I know openhouse.
Oh, that's it.

Speaker 2 (37:47):
Open house in Bali, that's where Louis DJing, of
course he is you take, you takewhat you want, that's every
restaurant, every restaurantthey need to have that in
Marbella.
Like I love that just take thebox, it's so good.
But yeah, bali I would.

Speaker 1 (38:04):
I am paddle, yeah, oh yeah, real.

Speaker 2 (38:07):
Paddle Club.
Yeah, yeah yeah.

Speaker 1 (38:10):
Paddle oh yeah, real Paddle Club.
Yeah, yeah, yeah, bro, it'samazing.

Speaker 2 (38:13):
Yeah, I love it, I love Paddle Club, but we want to
go out to Bali again.
You can actually basicallytravel with a kid years zero to
one.
Then after that it becomes anightmare.
So apparently this is JoeDelaney who's telling me oh, I
remember that on the podcast,yeah, yeah, in his nightmare.
So apparently this is JoeDelaney who's telling me oh, I
remember that on the podcast,yeah, yeah.
So the first year we're goingto the Maldives in November.

(38:33):
We're going to do Dubai andMaldives and then we'll
obviously be in Marbella a goodbit in like August, in September
, to catch the end of the summer, but we're definitely doing a
big Dubai and Maldives trip outthere.

Speaker 1 (38:44):
When In September?
Yeah, yeah.

Speaker 2 (38:46):
Yeah, in September we're going to be in Marbella
and then, like October, november, dubai and Maldives Fuck yeah,
yeah, man, that'd be sick.
There's going to be a momentI've actually visualized this
right going to be on one ofthose overwater villas.
Linda's going to be wearinglinen as well, I'm going to be

(39:11):
wearing linen.
We're just going to be lookingout into distance and probably
going to be the peak of my liferight there.

Speaker 1 (39:17):
Beautiful man.
What else do you think about interms of like, what's your
ideal life?

Speaker 2 (39:20):
So one of the things that I've said is this is like
the best feeling ever, and youguys can definitely relate to
this.
Right, like I've done, likeeverything.
Like I've done everything.
I've done the stuff that likean A-list celebrity would do.
I've done all, like the eightof the best restaurants.
I've done the best hotels, theprivate jets.

(39:41):
I've done the super, super mega.
I've done everything.
You know the best thing.
I've done everything Like thebackstage pass.
You know the best thing.
I've done everything like thebackstage pass.
Right, the best thing to do, Ifind, is when you're with a girl
that absolutely loves you, youlove her.
Helps if she's like a 10 aswell, helps if she's a total

(40:02):
smoke show, and you're justtraveling, and it's just the two
of you just traveling.
It's just like, and you're justtrying out's just the two of you
just traveling.
It's just like and you're justtrying out going around you know
, greece or Italy together.
It's Europe, it's summer.
You're just like, you're justreally with each other.
You're so in love and you'rejust jet-setting about the place
and I think that's just likethe best feeling ever.

(40:24):
It's like you really feel likeyou're in a movie dude.

Speaker 1 (40:27):
You've really optimized for freedom and have
never kind of gone back.

Speaker 2 (40:32):
Oh no, oh, you've never slowed down yeah, I've not
had a job since in 95, since2000 and like 13 14 business,
though, even with the businessyou haven't like.
Let that over run while you'reoptimizing for yeah, absolutely,
and that's the one that's themost important thing to me.
Like I that nine to five, itwas nine to six.

(40:53):
Actually, that nine to sixscarred me for life.
I was like whoa, like you can'tgo to the post office.
I was like I was trying to shipsomething out and I was like
post office is closed at five.
When do I go?
When do people go to the postoffice?
I need to get my drivinglicense renewed.
When can you do anything?

(41:13):
It's impossible.
All the shit's closed on theweekend.
I was like this is literallyimpossible to actually live even
basic shit in life.
So I was like I'm going tofigure out how to make money
from this laptop and I'm justnever, never going to go back.

Speaker 1 (41:29):
Yeah, man, and it's what I like about that the most,
though, is the fact that you'vealways stayed with the freedom
element.
So, even your business you'vereally optimized a business to
be around your lifestyle.
Yeah, how do you let's thinkabout, let's talk about the
constraints, cause you know,like you don't do sales calls,
you've optimized the coaching,your coaching, to be like it's
kind of like low ticket to beable to get so much people in.

(41:50):
Yeah, um, how did youconsciously build that out?
Because I think, like you know,obviously mike and a few other
people went into fitness apps.
You have your app too.
Yeah, how do you think about?

Speaker 2 (42:00):
that, yeah.
So the way I approach business,I like to keep it lean and
profitable.
I always really like one thingas well I think this is kind of
an Irish person thing as well Doyou have a credit card?

Speaker 1 (42:13):
No, I don't have a credit card either.

Speaker 2 (42:14):
No, no, no.
They scare the shit out of me.
No, no, no, americans are madfor them.
I'm like what?
I'm like literally get a debitcard and you spend what's on
your card and they're like what?
No, get a credit, you got toget the cash back, you got to
get good credit.
It scares the shit out of me.
So I'm always like I've reallystayed away from like loans and

(42:35):
you're taking on externalinvestors and taking on credit
credit cards.
It just really like it wouldplay on my mind, knowing that I
owe people things and so I takethat approach in business as
well.
I like to always have cash inthe bank, always keep things
lean and profitable.
So when I'm hiring DM setters,sales call guys, crm, community

(42:58):
managers, whatever I'm alwayslike you take what you sell.
I always work off percentages.
Even my app developer, theytake a percentage and they run
the entire thing.
That that means what.
So I can't like I really avoidputting people on like salaries
because, like what if theirbusiness isn't profitable per

(43:19):
one month and you have to payout these people?
I just really the numbersconfuse me.
So the way I approach, like allthe my staff essentially, is
that it's all done off likecommission, and percentages
which keep things fair, becausethen they work harder to get
their cut and there's noconfusion.

Speaker 1 (43:36):
Yeah, for sure man.

Speaker 2 (43:37):
So that's how I run a very lean business, and it's
literally guaranteed to beprofitable.
Because how do businessesbecome unprofitable?
You are paying too much staff,your outcome is less than your
income, and so that's impossibleif you're working off
percentages.

Speaker 1 (43:52):
That's why I kind of love sales, because, like,
obviously in our business wehave different products and so
on, but why I love sales so muchis like there's like such like
an essence of beauty on theoutcome.
You eat when you care.
Yeah, versus, like you know, ifyou have people that are only
focused, if you have, like, aKaren from HR and she only cares
about showing up on the day,she's getting paid regardless.
So her inputs do not contributeto output or outcome, so she

(44:15):
just gets paid, she's Karen,right, yeah, oh, yeah.
Whereas, like, if you havepeople that are focused on the
outcome, whether that's internalpeople or people that are
commission based, you're justnaturally going to get better.
Like, we're actually hiring twosales reps right now, two
callers, and it's like, yeah, ifyou don't work hard and if you
don't do well, you don't learn.
If you don't come and getcoaching from us, you're not

(44:36):
going to do well straight up,but if you do, you will make a
lot of money.
Yeah, right, and I think wouldyou, so would have you seen
quiet quitting?

Speaker 2 (44:46):
No, quiet quitting.
Yeah, you haven't seen that?
No, oh, it's what people arelike doing in America.
They work nine to fives.
They will literally like quittheir job and like they will go
to their desk and do virtuallynothing on purpose and just keep
being paid and wait to likewait to get fired.
Dude, it's called quiet quit.
There's silent quitting.

Speaker 1 (45:06):
There's a guy.

Speaker 2 (45:06):
Absolutely crazy.

Speaker 1 (45:11):
Did quit Silent quitting.
It's absolutely crazy.
Did you see the guy duringCOVID who was a software
engineer but he was takingfull-time jobs with multiple
companies?
He had like four differentcompanies paying him 200K a year
.
He was making like 800K a yearand he was working like 12 hours
a day but as in on fourdifferent jobs, yeah, yeah, saw
that yeah.

Speaker 2 (45:25):
Now this is like people just literally quit.
They're just sat at their deskand they've quit and they're
waiting like three months andfour months for the boss to
notice.
It's absolutely nuts, yeah, man.
And people will do that Like ifyou are paying someone like a
salary, they'll get to the pointwhere they just like won't
really care.
You know, they'll just be likeI'm going to get paid the same
regardless.
You know, but when?
If you work off likecommissions, percentages and all

(45:48):
it keeps everyone motivated.

Speaker 1 (45:51):
Yeah, I think that's why culture is super important,
dude, like whether it's yourcommunity culture, like your
client culture or like teamculture.
I'm so big on that dude.

Speaker 2 (45:57):
Oh, and also another one there's so many bullshitters
in my DMs at the moment, right,like, I'd say, say yours as
well, like infinite.
Like hey, I'm a sales expertand I j I cash collected 70
million.
I'm like 70 million, yeah, yeah, how much did you have, like
they have it in their bio uh,sales, sales collected 75

(46:19):
million and it's like youliterally live with your mom
like 12.
How much did you get a tenner?
Like, oh, my god, I don't carehow much revenue I help secure,
how much is in your account Likenuts, nuts to me.
And so that you have so much ofthese bullshitters and they're
like I'm guaranteed to 10x yourrevenue.
I'm like, okay, do it, let's doa week and you can take half of

(46:42):
what you earn, like 50%.

Speaker 1 (46:44):
And they're like, no, I can't, it's bullshit,
everyone's a bullshitter in theDMs fuck man, have you seen
because you've been in thisspace for like 10 plus years
have you seen that kind of blowup like getting a lot worse?

Speaker 2 (46:55):
yeah, it's funny when you, alex Hormozy or like Iman
Gazi, will like make a video,like they'll say like use this
cold DM, and then you'll get ahundred and then message Rob
with it.
Yeah you'll get like a hundredoff them and it's just, oh my
God, so unoriginal.
How do you recommend people dolike cold outreach and stuff
like that?
I think the really only way todo it is like build out

(47:19):
connections and get likereferred.
You know which is difficult,obviously but that's the only
time I've ever like hirededitors and videographers and
stuff.

Speaker 1 (47:26):
I'd like your thoughts on this.
I would suggest doing it foryourself first.
So let's say like again, if Ihave a podcast agency, I have to
have a podcast myself, and it'slike this is how it looks, rob,
let me know how you think thislooks about this, because I
think the best case study isyourself, always right.
So if you're someone who isliterally showing people on your
timeline on IG what you woulddo, how you would do it, the

(47:48):
different messages yeah, youcould be a young guy, but you've
shown like that, you're aboutit.
Yeah, you like, love it andyou're about it.
And then only at that point,then you'll start like getting
referrals or connections orbuilding that up slowly but
surely.
Right, but I think a big.
So a big too we've.

(48:10):
I won't allow someone to comeinto our programs who are not
doing the thing for themselves.
Yeah, so if you're a brett workcoach, you better fucking love
brett work.
You better be this low stressguy, because I don't want a guy
selling a fucking marketingservice for nail salons down in
skuntorp.
It's like, bro, like you don'tgive a shit about that thing.
So why don't you just dosomething that you actually
enjoy where you're good at?

Speaker 2 (48:28):
you know, Skuntorp catches so much straight, I
guess, so it's the name it hasS-C-U-N-T is in the name.
Like they need to.
Just the mayor of Skuntorpneeds to be like guys, we got,
we're changing the name, we gotit, we got to just we're
changing the name.
But do you know what I hate aswell?
We'll probably talk aboutpersonal brand now.

(48:49):
Okay, obviously, I thinkpersonal brand most important
thing in the world.
Guys will message me.
They're like hey, I will beyour new DM center.
I'm not exaggerating Zero posts.
I'm like is this a bot?
This is a bot account.
This is AI, this is just AItalking to me.
No, I actually got some guy I'mswear and I replied to him I
swear to God because I was likeare you insane?

(49:10):
He was talking about growing apersonal brand with zero
followers and he had zerofollowers and like zero posts.
I was like are you real?
I was like are you actuallyreal?
And he was like yeah, bro, I am.
And I was like it's crazy.
I couldn't wrap my head aroundhow entitled some of the kids
are.

Speaker 1 (49:27):
It's a fat personal trainer, a broke financial
advisor, because there's nothingwrong if you're in the
beginning, to be just sharingwhat you're doing Like
documenting it.

Speaker 2 (49:35):
Yeah, I love that.
I love sharing that.

Speaker 1 (49:37):
Putting it out, it even looks fucking terrible.
We have a lot of people incommon that probably follow you,
follow me, that have reachedout, and I'm just like look,
dude, just keep sharing.
I learned this from observingpeople like Chris Williamson and
, let's say, huberman.

(49:57):
If you look at Chris Williamson, he is a student inherently.
He's a student mindset.
He's always open to learning.
It could be like productivity,it could be like sleep
optimization.
He's like hey guys, this iswhat I'm working on right now.
I'll leave my phone out theroom and I sleep better.
And he's a student and no onejudges him because he's still
like curious, he's a curious kid.
But then if you look at someonelike Huberman who's like this
is it letter to law by thescience?

(50:19):
Follow me, yes, it opens upmore combative conversations,
but he does have a position ofauthority.
But we have like a lot of kidswho are trying to be
authoritative.
And then we have people thenwith no receipts, whereas they
should have stayed a student,kind of like.
I did my podcast for four years.
Yeah, I was just sitting askingquestions 10 years for me.
You know I was sitting askingquestions and then, every once

(50:40):
in a while, the people were like, how do you do that thing with
a podcast or with the offer?
And then you can kind of startpushing up your authority.
But, yeah, everyone's trying tobe the guru and I think, like
Hermosi, they have amazingadvice, but it's out of the
wrong context for that person,as in the kid takes it in the
wrong way, yeah, and they learn.

Speaker 2 (51:01):
Yeah, and for podcasts at the moment, what are
your favorite podcasts and how?
For someone who is like youknow, maybe they're just
starting out as a podcast orthey want to take their current
one to the next level what'syour advice?
So you know, I gave you someadvice on YouTube trends and all
you dropped some knowledge withpodcasts and who's your
favorite podcaster to join inwith?

Speaker 1 (51:19):
It's a good question.
So for actual podcasters, Ilike my First Million.

Speaker 2 (51:24):
I'm watching that at the moment.
Really good, what's that Sam?

Speaker 1 (51:27):
Parr, sam Parr and Sean Peary as well, because like
ultimately to them, right, it'sthe way that they show up Now
they've sold businesses and soon.
I think the issue is if so, ifyou speak to someone about my
first million, a lot of peoplewill say they don't like it
because it's too like relaxed.
The biggest thing is you don'twant to be somebody else.
So everyone's trying to beChris Williamson.
No one's trying to bethemselves, right?

(51:48):
So if you try to like besomeone else, it's just not
going to work.
So I think even like the black,kind of like super dark podcast
people like I'm trying to belike Tate, I want to be like
Tate, and so on, if you'retrying to be like someone else,
you're just never going to beable to kind of break through.
So what I've kind of seen issimilar to YouTube uh, uh, fling

(52:12):
back from trying to be likeTate or Chris Williamson to
trying to be like yourself.
Yeah, sitting on a fuckingcouch in my studio at home, I
bought like massive loungechairs I just sit down, I'll
talk to George or whoever fortwo or four hours and then I'll
be it and then we'll have agreat time.
So I think it's aligned to whatyou want versus what you think
somebody wants, what you said,right?

(52:32):
If you think it's sick, it willbe sick for the right person.
Podcast is an interesting one,though, because you, the metrics
are a little bit kind ofdifferent, you know.

Speaker 2 (52:42):
You're not, you have to.
You have to understand that theviews won't be like as high
because it's, you see, the timeFucking hours.
Yeah, it's hours, like noteveryone on their way to walking
time, to like lock in for athree hour podcast, but the
watch time is probably the same.
You know what I mean, probablymore.

Speaker 1 (52:59):
It's probably more yeah.

Speaker 2 (53:01):
It's like people will just look at the views and
they'll be like oh, I just wantto do little 10 minute vlogs,
but very impactful.

Speaker 1 (53:07):
I want to ask you more about the kind of business
side that you're helping peoplewith.
Yeah, because I think that'ssuper cool, dude, and I fucking
I love this side of it.
So what else are you seeingthere that people must know
before they get into the contentspace?

Speaker 2 (53:20):
You need to identify your main customer avatar before
starting.
Actually, no, you need to justmake a hundred pieces of content
first.
Okay, that's the first thingyou need to do.
Most people are actuallythey've analysis by paralysis.
They literally they just won'tstart.
Like one guy that I'm actuallycurrently working with on his
YouTube channel, like he hadn'tuploaded in seven months and I

(53:43):
was like he's asking me for likewhat videos should you upload
next?
I was like bro, just get infront of the camera.
He has a sick office as well.
And I was like, just startuploading three times a week on,
like just sitting there, Causelike you don't need to run
around, or that takes a full day.
And he's doing that and hisveins are getting way better and
better.
And I was like do that for amonth and then we'll tweak it.
So that's the first thing,people just need to show up, get

(54:05):
consistent and get fluent onspeaking to camera and just get
better at it.
It is literally like a musclethat you train in the gym or
it's like running the longer youdon't do it for the worse you
get.
And it's actually like reallyyou get bad quickly.
Like if you take a month offyou'll be like very rusty, but

(54:27):
then you'll get back into itstraight away If you do it, do
it regularly.
It's a very robust muscle, thecontent muscle.
So that's the first thing youneed to do.
And then I always tell peoplelook at your top 100 pieces of
content, look at the top 10performing, make those 10 again.
So that is just the foundation.
Just do that.
Then after that you can say,okay, who do I want to speak to?

(54:50):
Who's my customer avatar?
Who am I making content for?
What problems do they have?
And a really simple way tosummarize this make content for
yourself.
Five years ago.
And so right now I'm actuallywith the business course that
I'm dropping.
I'm actually making content formyself 10 years ago and that's
been just so easy for me to doWhenever I'm like oh, what video

(55:13):
should I make today?
What should I do, you know?
Oh God, I'm getting a bit ofwriter's block.

Speaker 1 (55:17):
just make content for 22 year old Rob starting out on
the YouTube fitness scene soyou're saying not even focus on
the business side initially it'slike that will kind of almost
like come.

Speaker 2 (55:28):
I'll give you like some serious business advice for
2025, and it's actually I stoleit from Hormozy, but it's
actually like the best thingI've seen him say and it's from
a really old video before heblew up.
It's still there.
The camera quality is liketerrible.
The audio is good, though, andhe's like speaking.

(55:48):
I think it was in a college orsomething okay, and he was like
I want to be a billionaire, Ihave a product and I'm already
making sales.
What's the difference between me, the Rock, kylie Jenner and
Conor McGregor and all theirproducts?
Why do they have billion dollarbrands?
Why do I not?
The only thing that separatesthem this is what he says is

(56:09):
eyes.
It's just attention.
So that's when he went on acontent like blow up like 72
pieces of content a week.
He spends like 100 grand amonth on content.
That always stuck with mebecause I'm like he is an
amazing businessman and heprioritizes content first.
So, literally, if you want toblow up your business in today's

(56:30):
day and age hate to say itbecause it sounds black mirror
only thing matters is socialmedia and content and eyes on
your brand 100% agree.

Speaker 1 (56:37):
That's all that matters.

Speaker 2 (56:38):
There's no fucking ad in the newspaper.
There's no put an ad in theside of a bus.
Let's just make more content,bro, because you just need more
leads is there any differencebetween you know, adam Power and
Eman Gadzi in terms of theadvice they're going to give you
?
No, but Eman is just a masterat marketing and getting eyes on
his brand.
That's the only difference.

Speaker 1 (56:58):
Yeah man, it's just, it's the elegance of it, like
how you position it.
And again, right, eman didn'tgo from nothing to fucking James
Bond overnight.
He refined all the videos overtime to find oh, I like that
positioning.
They call it controlling thenarrative.
I like to look like James Bond,like I'm going to his
mastermind next week and like oh, he must, oh, no way in the UK.
Oh my god, sick and itliterally looks like it's the

(57:22):
casino or Skyfall, some shitlike that.
It's the same music yeah, on thehomepage it's the same music.
We were sent a video on it.
It's like he looks like it andwhat I'm trying to say is after
your fucking.
James from Scunthorpe.
You have to go through theiterations, bro.
It's super interesting, though,because if you just have, if

(57:44):
you just fill the leads issue,you have an option.
This is what's so funny.
You can either create morecontent, build a brand people
love you or you can spend all ofthe same money on ads.
People hate you, they throwfucking shit at you, they
comment all bad things on yourInstagram, so it's like you have
to want to do one of these twothings, and you gotta pick.
One of them costs you loads ofmoney.
One of them builds a muchbigger brand and does longevity,
and it's very obvious, right?

(58:05):
It's just that people look forthe shortcut.

Speaker 2 (58:07):
yeah and here's another thing.
I just did a video on this.
I did a module money into myaccount that I can buy sweeties
and go to the shop with andspend day-to-day life.
Okay, what's the timeline here?
Right, but how do we get thecustomer here?
How do I get the money into myaccount?

(58:28):
Right?
You've like sales team, you'veDMs, you've your funnel, you've
chatting to them on a call.
You've all these hoops to jumpthrough, right?
What's the very first thing?
What's the first thing?
It's content.

Speaker 1 (58:43):
It's where they see you all it is.

Speaker 2 (58:45):
It's everything is just down to content.
Everything, because withoutthis there's none of this.
It's the most important thing,and people are like I'm a, I'm a
businessman, I don't need nosocial media.
Your business, 10 times out of10, would be better if you took
social media and creatingcontent seriously.
That's the first stop Like justthat's it.
I know it's dystopian, I knowit's black mirror.

(59:06):
I know it's crazy how we're allattached to our phones.
I know that sucks and sometimesI wish I wasn't on my phone so
much and sometimes I wish Iwasn't glued to social media.
That is today's currency man,that's fucking sick.

Speaker 1 (59:19):
That's all there is, and it's so funny because people
will think that they're betterthan it.
Oh yeah, that's the worst partthis TikTok generation is idiot,
bro.

Speaker 2 (59:29):
You're not.
You're not more powerful thanthese companies.

Speaker 1 (59:31):
They control the world, and that's why, I hate
that but, dude, you gotta playthe cards you gotta play the
game.
It's also an opportunity.
Bear in mind, like five yearsago, ten years ago, you didn't
have that ability, right?
Maybe you had Facebook, but youdidn't have the same ability.
No, because even if you werewriting posts like dude I'm
dyslexic as fuck I wouldn't havebeen able to write on Facebook

(59:51):
back in the day, whereas now I,exactly.
But what's interesting here is,like the beliefs that we need
to let go right to get there,and I think you're the best
fucking example on this, right,because if you just create the
content and just then all theother shit, like as you
mentioned, this is why I said toyou that I think you're very
much more like a business ownerversus a YouTuber but I see like

(01:00:12):
your anger on it.
But that's what I mean rightVersus like versus like a dumb
fucking content creator.
It solves all your problemsLike this year I was like.

Speaker 2 (01:00:20):
I was like, okay, you know, I want a Porsche, I want
to, like, upgrade the villa.
You know, I want to make sureour baby is like, just, you know
, got the best everything.
And I was like, oh, and I waslike, what do I need to do?
And she's like just make morecontent, it just solves
everything, solves everything.
Another one my house, my villa,booked up the entire summer,

(01:00:45):
right, entire summer.
This is the power of personalbrand.
I put it.
I didn't even do posts, I putit on my Instagram story.
Did one story?
No, I did two.
Actually two stories linkbooked up.
You know what's amazing here?
That Did one story?

Speaker 1 (01:00:57):
No, I did two, actually Two stories link,
booked up, you know what'samazing here?

Speaker 2 (01:00:59):
That's all from personal brand content and the
reason for that as well, becauseyou know like people get
catfished on accommodation likeso much.
It's always like a big fearwhen booking like even a hotel.
You'll show up and it's like youknow it's in bits and the

(01:01:23):
photos that you saw on bookingare 10 years old.
When you build a personal brand, you're building trust and
authority and so people willeven like.
They'll make bookings to stayfor travel easier.
And no matter industry you'rein property fitness sales agency
content number one, personalbrand number one take a step
back.

Speaker 1 (01:01:32):
two years ago, or two and a half years ago, you
created a youtube video whichsaid I'm building a fucking
villa in Marbella.
And then the villa was likesuper old, it was all run down
and everything.
And you started that journey.
You created the Instagram forit.
It looked like shit in thebeginning.
Halfway through it looked likeshit too.

Speaker 2 (01:01:50):
Yeah, I know, halfway through was the worst.
I was like what the hell, ohGod, here we go.
Was like what the hell, oh god,here we go.
That was the worst stage where,like, you've paid for it and
you've paid for it.

Speaker 1 (01:02:00):
It's all over YouTube paid for the renovation.
You're like there's no goingback now but that's why you're
getting paid today for thatright.
So it's like the I call it thenon-ORY like.
Yes, you can't like attributeit, and it's not one clear,
clear attribution, attribution,but it comes around.
Yeah, you know, like, bro, like, for instance, like we, you

(01:02:21):
were on my podcast four yearsago.
Great, back on my podcast threeyears ago.
Then we started working on yourpodcast and now I'm speaking on
your mastermind.
Yes, if I didn't do that, bro,I would not be here, that's so
mad.

Speaker 2 (01:02:34):
It's fucking sick.
Yeah, but that's so true, youknow like the one.
You do this one little thingand I love the butterfly effect.

Speaker 1 (01:02:42):
Great movies.
I learned that from you, ashtonKutcher.
I never knew that.
Yeah, yeah, butterfly effect.

Speaker 2 (01:02:46):
Your podcast with Jack yes, oh man, I'm mad for it
.
I'm so like I can never, I cannever forget that and I can
never let that go.

(01:03:06):
They, even when I'm like, notuploading, if I, if I quit
YouTube, I'd still call myself aYouTuber.
I it's, I'm just.
There was such a life changingmoment for me.
You know, it's just.
I'll never, I'll never forgetthat.

Speaker 1 (01:03:18):
Um, how do you think about your audience adjusting as
you evolve?
As just fodder, human andeverything?

Speaker 2 (01:03:27):
Yeah, that's they're.
They're great and it's grownwith me perfectly.
Like, when you go into theanalytics, uh, it used to be
like main demographic was it'salways been mainly male.
It used to be like maindemographic it's always been
mainly male, like 80-90%, whichI really like, because men buy
from men from a businessperspective, like a woman can't
sell like crazy into men, itjust doesn't convert.
It just does not convert.

(01:03:49):
So from like you know, if I'mdoing a mastermind event like
this or a coaching app, it'sfantastic.
And I also, like I'm verypassionate about like men's
health, men's mental health andeverything Like I love.
I think men are quite likepushed down in today's society,
so I love having a malefollowing.
Shout out to the boys, you know.
And yeah, the age demographicused to be 18 to 24 and now it's

(01:04:13):
like 28 to 34.
So it's me, I'm 33 now, so, andnow it's like 28 to 34.
So it's me.
I'm 33 now, so it's likegrowing with me and I will never
forget, like obviously got somany messages when I announced
I'm going to be a dad.
So many congrats, but so manyfathers who are already fathers
messaged me.
They're like I can't wait tosee how you get on and your
fitness goals and how you stayon track and everything.

(01:04:33):
It's going to be so beneficialfor all us dads.

Speaker 1 (01:04:36):
Bro, that's sick.
New niche.

Speaker 2 (01:04:38):
New niche unlocked Fitness dad.
Yeah, exactly, fitness dad.

Speaker 1 (01:04:42):
Bro, I got to tell you a funny story, so I was at a
mastermind, I'd also make aquick one.

Speaker 2 (01:04:47):
When your demographic grows older with you, they've
more money as well.

Speaker 1 (01:04:51):
Exactly To spend like significantly, so I never
significantly so yeah, so Inever realized this and you know
like you unlocked a new nicheof dad fitness content.
I was at a mastermind last yearwith a guy called james kemp,
like being mentor of mine, buthe's quite old ish.
He's like he's mid 40s, so hiscustomers are really old.
I was like definitely theyoungest person there and
someone had they have all theirkids in the schools nearby in
bali and I was like what thefuck is that like?

(01:05:12):
And he was and one of the guyssaid it's great because you're
around all these other foddersand if they're in Marbella or
Bali they're all super fuckingwealthy.
Yes, so the network of foddersis like huge.
A lot of guys that will go tobare-minded schools in Bali,
like 50k a year.
So a lot of guys have soldtheir companies in like America
and just moves.

(01:05:32):
So he said that his friendgroup now are all like just
ballers.
But they're all dad ballers,man.

Speaker 2 (01:05:38):
I didn't even think about that.

Speaker 1 (01:05:39):
I can't wait.

Speaker 2 (01:05:40):
Can't wait.
New niche, new niche New nicheunlocked.
Remember you used to get thoselike Xbox notifications new
achievement unlocked.
We've got new niche unlocked.
Another one Chris Williamsonasked Mike this I just listened
to their podcast on Flight Over,so there's, you know it's fresh

(01:06:02):
in my head.
Uh, chris asked Mike how, like,cause me and Mike have both
been doing this like 10 years.
You know YouTube like literallyaround the around.
The same time he asked Mike.
He was like how do you stayrelevant, like, how do you keep
going, like, how do you maintain, like getting views and people
tuned in?
And I fully agree with Mike onon this.
Like you have to keep evolving,like you have to go to life,
like you have to be like guysI'm buying my, I'm getting
married.
Now I'm getting a home.

(01:06:23):
Now I'm starting a family, nowI'm starting a new business.
I'm doing this like people wantto see you live life like,
which is great because itmotivates you to do new shit and
to keep evolving.
It keeps your audience and youknow, know it keeps people
engaged.
But the way people fall off iswhen they just kind of like get

(01:06:43):
lazy and don't do anything inlife.
So that's the key I actuallyhad.
I'll show you my analytics nowon YouTube, just last month,
like one of my highest months ofwatch time and engagement like
in history.
It's great, like I love seeingthose little PRs.
It was because I probably did acalorie challenge, but I super

(01:07:03):
high, like everything, and I'mlike, oh, you know, you always
just still got it when you wantto turn it on.
So it's nice, nice to see.

Speaker 1 (01:07:12):
I remember hearing Ali Abdaal talk about that that
the biggest rise in YouTubersusually have quite a hard fall,
that they're super relevant fora year or two.

Speaker 2 (01:07:20):
Bitcoin chart.
You know like lots of ups anddowns.

Speaker 1 (01:07:25):
So let's talk about the mastermind.
What was the real driver tostart a mastermind initially and
how have you seen that?

Speaker 2 (01:07:35):
What have you learned from doing it?
So when starting any business,you just look at what most
people are asking you, that's it.
So you've got customersstraight away.
Like when I started fitnesscoaching, people were just DMing
me like help me with my dietand training.
This was before ChatGPT.
It was 2014, rob GPT, and soyou just do that.

(01:07:56):
I was like, all right, I'mgoing to pump out some PDFs and
I'm going to become a fitnesscoach.
People are like we want morevideos on this.
You know, just listen, likelisten to your audience.
What they're asking for, likethe answer is slapping you in
the face like a big wet fish.
So people were seeing mylifestyle in Marbella Like this
is kind of like when we justmoved here.

(01:08:18):
Lifestyle in Marbella like thisis kind of like when we just
moved here, like I do so muchstories like, and it was all
like even Joe Delaney was likeyour life literally looks like
brunches and swimming and I waslike, hey, I want to get
involved in that.
And so I just get so many dmsof people asking me about
Marbella, people saying,organize an event.
And I was like, oh, I'm eithergoing to do like a fitness
retreat like, or a businessevent, retreat, um, or a

(01:08:42):
combination of both, which isexactly what I did.
And then I was like I have somuch Irish and UK people who
just want to come out toMarbella, want to come out to
Marbella and just have a sicktime.
So I was like how do I just puttogether the best weekend ever,
a mix of productivity, trainingand having a bit of a laugh,
yeah, and so that's it.
So, and also kind of to get alittle bit of intimacy, like to

(01:09:06):
come to my house, yeah, that's abeautiful touch, so let me run
the listeners through theweekend.
I think that I get excited totalk about this right Friday at
around like 7, 8 pm, meet atVilla Lipsetti, the notorious
Villa Lipsetti.
That looks nice now you know ithad its moments, but like

(01:09:26):
people have been watching thatbeing built for like two years
on YouTube and they're like Iwant to go to it, you know.
And so people are like, yes,that meet there.
And then we're going to a veryfancy dinner spot called Mosh
and I know all the owners.
They're going to pull out allthe stops.
Gives the VIP treatment.
Food is absolutely amazing.

(01:09:47):
There's like a DJ turns into anightclub One of the best spots
in Marbella.
Saturday wake up, go to this 20million euro villa like just a
mega mansion.
Like you'll see this place andyou're just like, is this a
movie set?
Like, is this real Crazy?
Lots of high value speakers,yourself included.
Let's go Nine to five.

(01:10:09):
Nice, like you know, we'll havelike energy, drinks and
catering and everything and thebreaks you can walk around and
take content in the gym or inthe in the villa.
The villa has a gym, a sick gym, so I said that.
And then between 5 and like 7pm, you know there's kind of a
little break time you can go off, get some food and then 7pm
till late.

(01:10:29):
Dj bar staff come in, open barand everything and everyone's
just having a sick time untildance the night away and then
the following day wake up.
5k along the golden mileoptional gym session with me in
Elements if you want as well, Iknow you'll be there, and then
we're down to like one of themost exclusive beach clubs in

(01:10:51):
Marbella El Chiringuito.
El Chiringuito becomes Spanish.
It's terrible, it's terrible.
And then the event officiallyends at like 5pm on a Sunday,
but people are going to go outafterwards and have some fun and
, in my opinion, that's just theperfect Marbella weekend.

Speaker 1 (01:11:05):
Dude.
It's funny enough because I'verun a few events myself and like
the biggest unlock is actuallyusually not the teachings, it's
usually like how people interactto people.
If I think of, what I learnedthe most from events is actually
from other people, not even atthe speakers.

Speaker 2 (01:11:20):
Yeah, no, you're completely right.
Like even stuff of people'spodcasts and stuff if you want
to know like their steeze.
One good thing about like goingto in-person speakers is like
the Q&A.
You can ask them like yourspecific questions or pull them
to the side after their talk.
That is good.
Pull them to the side aftertheir talk, that is good.
But, yeah, you're right, likeit's really just about like who
you meet and having a good time.

Speaker 1 (01:11:40):
Yeah, but you'll also learn more as a result of that,
then Does that make sense?
Oh for sure.
Yeah, I'm so big on events, bro, like I'm doing my third one in
September.

Speaker 2 (01:11:46):
So it's now since COVID plus AI.
It's the main thing man.
It's man.
This is amazing.
It's the only thing that COVIDand AI can take from us is
meeting in person.
Think about it.

Speaker 1 (01:12:00):
You know, that's literally it you made a good
point about, like your chat, gbtfor fitness.
Right, because if informationis almost worthless right now,
what do you actually get valuefrom?

Speaker 2 (01:12:10):
yeah, community and real life events.
That's why with Gameplan I hadto like add in one in-person
events and two I need to jump onlike a weekly or bi-weekly call
.

Speaker 1 (01:12:20):
Accountability.
Yeah, yeah, literallyaccountability.

Speaker 2 (01:12:22):
Oh, that's 100% it.
And then all the lads need tobounce off each other as well.

Speaker 1 (01:12:26):
I have a client that basically sent a message
yesterday saying that like,basically they were struggling
with some stuff, that we werehelping them with some of the
content and so on and so forth,some of the training material.
They're struggling with a fewthings and I was like, if you're
struggling and you feel likeyou're not learning, you come to
the calls, you getaccountability to get teachings.
If you have no questions, yousit there because the
environment, like Lily said,they feel like they don't have

(01:12:48):
the right environment, theenvironment alone will fill in
those gaps.
It's not even about what yousay and it's so weird to think
right, because we're so used toteaching in school being like
this way, this way, this way,but that's not the best way to
run these events, no, and I alsothink, something that AI hasn't
taken from us yet, and it's notonly it's great for just
engagement and explainingsomething, but it's storytelling

(01:13:10):
and experience.

Speaker 2 (01:13:12):
So I think that's very important, but I'm like
recording all these modules andstuff.
I try to like have a story, anexample of me walking the walk,
applying something, and that'ssomething that AI can't do.
They can't, they don't know mystories.
Yeah, yeah, yeah, the robotoverlords, they don't know it.
And that's something thatcaptivates people and makes them
listen as well.
So go, if anyone's listening tothis go all in on storytelling.

Speaker 1 (01:13:38):
You're a legend, man.
I want to say a big, big thankyou.
Huge inspiration for me, man.
I remember watching your firstvideo on how to count your
macros before I was going onvacation, when I was 18 years
old.
So full circle moment, broyou're that makes me so, so
happy.

Speaker 2 (01:13:51):
Um, that just literally doesn't make my week
oh man, you're a legend brother.

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#293 Rob Lipsett - Complete Guide to Reinvent Your Life

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#293 Rob Lipsett - Complete Guide to Reinvent Your Life