#295 Elliot Wise - How to Build a $1M Online Business (Step-by-Step Guide) - Kickoff Sessions

Episode Transcript
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Elliot (00:00):
I made my first million by the time I was 19.
I was like I'm the man I'mmaking money.
I thought that was it.
Brand to me, is synonymous withtrust.
When you look at someone thathas a good brand, it instantly
builds trust.
What we now have is the highestlevel of skepticism ever,
because what AI has just donehas gone.
Why?
That's a very importantquestion.
Why am I doing this?
Why am I doing this job?

(00:20):
Why am I with this woman?
Why am I waking up every day,not enjoying my Monday mornings?
When you start asking why, how?

Darren (00:25):
can you possibly build trust with people if you're
building an online business, andhow can you build that out?

Elliot (00:30):
You're just going from zero.
Document what you're doing andbuild as much trust as humanly
possible while doing it.
Long form is still the biggestarbitrage in content, because
everyone's doing the short stuff, do the things other people
aren't willing to do, and alsoso why should someone get green
peeled?
why does someone get greenpeeled?
Because we have one life andthe biggest gift we have is time
.
Most people forget that we feellike we're invincible.

(00:53):
We feel like human, like we'resuper human when we're young.
We can live forever and if youframe it that there isn't
anything after guaranteed, ifall we do is predicate our
identity based on how much moneywe earn every single month and
we think that we'll be a betterman because we earn a little bit
more money, we'll be a betterperson because we earn a little
bit more money, then you'regoing to end up very lonely

(01:14):
because those around you didn'tjust sign up with you to be an
ATM.
They want you to be present.
As a man especially, you need tobe a support, you need to be an
ATM and you also have to be agood father, a good husband, a
good son, a good brother, a goodfriend, employer, employee.
So it's about balance, andthat's not to say that you can't
focus on specific areas in yourlife at certain periods of time

(01:36):
, because that's what's requiredto become great at something.
But it's more than just money.
Money is a tool.
It was invented by the bankingsystem and, if you can use it
properly to fuel the rest ofyour life.
That's a green pill mindset,personal image, health,
relationships and wealth.

Darren (01:53):
I think the way that you position it really well, though
it's almost about how you showup in the world.
It's almost less about what'sin the bank account or what
other people are saying of you,but it's almost about the
attitude that you have right,Because I even see that the way
that you show up for yourcommunity, the way you show up
for yourself, even likephysically and visually, that's

(02:15):
quite rare, because it's lessabout what you can almost
provide for someone and almostabout your intrinsic values,
which then kind of createreality.
Right, it's not always aboutjust external.

Elliot (02:22):
Money is nothing more than a tool.
It's an amplifier.
So if you take a toxic personand you put money behind them,
you're going to amplify thetoxicity.
If you take a veryphilanthropic, a very giving a
very, you know, if you'retalking about men, a gentleman,
and you give him money, he'sgoing to do good with the world.
He's going to use it to fuelhimself in a better way.

(02:43):
Same with women you put moneybehind them and they're toxic.
You're going to get a verytoxic person.
So how you do everything inlife will be amplified by the
money, and I think that we'vegone so red pill, which is like
sacrificing everything in yourlife for more money versus using
that money to do good were youever rupert, was iilled, was I
ever?
red-pilled man through my 20s.

(03:03):
Oh, I was obsessed.
I have been.
This is why I feel I can talkon this subject.
I'm one of these people that Idon't agree with the academic
system.
I went through it.
I did an economics degree.
I was pitched to be astockbroker.
I was offered to go work for acompany in London I'm not sure
if they're still around calledBrunner Dolphin, one of the

(03:24):
biggest hedge fund firms inLondon.
At 16, they asked me to go andwork for them.
I was going down that road at arate of knots.
I then started my own business,e-commerce when I was young.
I made my first million by thetime I was 19.
I was like I'm the man, I'mmaking money, right, I'm driving
around in a 9-11 turbo at 19.
Turbo at 19.

(03:47):
I thought you are a man, you'rea better person.
I even thought I was abovepeople because I had money.
I went through my whole 20s.
It was only when I had, in mylate 20s, my first son, morgan,
and I ended up actually having avery deep conversation.
It was more of a row with mymother-in-law, because I did
shirk the responsibilities ofbeing a father for the first six

(04:09):
months of my son being born,thinking that, do you know what?
I'm going to?
Plow myself into work.
That's all they need.
This is what I am here for Moreresources.
And I made the excuse that thatwas what my job role was.
And she brought me down toearth and gave me some cold,
hard truth that, no, you're afather, and a father is present.
Yes, he has to support thefamily, but he also has to be

(04:32):
here.
He has to be supportive of yourwife, my wife Hannah.
You also have to be here foryour son, not just at work, and
I actually argued at the time.
We had a massive row.
We didn't speak for about threemonths and it was in that
period that I couldn't sleep.
I was thinking over and overagain about this whole concept
and I was like I've got thiswrong the entire time.

(04:52):
It's not just about this.
I was like that's just oneelement.
It's like, as a man, as afather, you have to be more than
that.
You have to do the whole thing.
You have to do the nappies, youhave to support your wife, you
have to go to work, you have tobe stoic, you have to be the
last resort and the stability inthe family when everything else

(05:12):
and the enemies at the gate.
You can't show any lack ofconfidence.
You are the safety net andthat's what you sign up to when
you have a kid.

Darren (05:19):
Just want to take one quick break to ask you one
question have you been enjoyingthese episodes?
Because, if you have, I'dreally appreciate it if you
subscribe to the channel so thatmore people can see these
episodes and be influenced tobuild an online business this
year.
Thank you, did you think it wasbecause of ego, or like what
was what's the underlying factorthere?
Or because that's a contributorto like other guys that are

(05:41):
getting into the space, right?
So is it ego or is itinsecurity?
What do you think?

Elliot (05:47):
Insecurities.
I came from a family with nomoney, raised in a council house
.
I think I let society creep in,that little nagging voice that
tells you that you should havethese things.
You need to be that person, andI just read it wrong.
I suppose it's no different toreligion, right?
You can read religiousliterature, and everyone takes a
different take home based onwhat they're feeling inside.

(06:08):
I think I read society thatit's about what you have, it's
about what you wear, it's aboutwhat you drive, it's about how
much money is in your bankaccount, which I do believe is
important, and money does makelife easier.
It does make life better, likeI'm all for it, as you know.
But it's not how much money youmake.

Darren (06:28):
It's how you make your money and then how you then use
it in the rest of your life yeah, it's really the contributor
towards, like everything elseyou're doing in your life, right
, because I guess you see ithere.
Well, it's crazy because in ukin particular, like it is crazy
expensive and the average salaryis super, super low, low, right
, and I saw one of your clips onthis being like we're actually
in the best time possible tocapitalize on that opportunity.

(06:50):
So I'm kind of confident, I'mrocking out of place because I
completely agree with you and Ialso think that everyone needs
to go and exploit theopportunity that's there,
because with like AI and shit, Idon't know, is it going to
always be there?
Is it always going to be there,right?
Is that opportunity alwaysgoing to be there?
Can you wait for it, or shouldyou be really utilizing these
five or 10 years?

(07:10):
I was joking when Trump got ayou know he's put back into
office again I said we have afour year window.
Four year window to just makeit, because after the four years
years, we don't know what'sgoing to happen.
We don't know what consumersentiment's going to be like.
Things can change.
So how have you kind of thoughtabout that, the opportunity in
front of you?

Elliot (07:27):
I actually had a chat with my team this week and
actually said look, I'm nottaking the piss, I'm not joking.
I was like I reckon we have ayear.
I don't even think we've gotfour, I've got a team.
Maybe you've seen already teddyum, and I mean let me ask you
this when you grew up, you, whattechnology did you have
available when you first grew up?

Darren (07:47):
fuck off.
So I lived in the countrysideof ireland, right?
If you think it's bad in the uk, picture 10 times worse, right?
Just sheep and cows, it'sbeautiful.
But I literally didn't evenhave internet in my house until
I was like 15 years old, becauseit's just, it wasn't, it wasn't
connected, right.
So I was so restricted witheverything until I got into high
school and, to be fair, where Iwent in high school was a good

(08:08):
opportunity.
But I went there for sport,okay, but there was like
basically very little access toanything.
And then I just speed up and upand up and up and up and then
by the time I was 19 or 20, itwas almost as if, like this was
only on the brink back then andthen it just kind of exploded.
So my kind of whole take is youneed to be almost in it because

(08:29):
it could just go bye and that'sit.

Elliot (08:31):
Brother, you're blessed, I'm blessed.
We have seen the world when wewere introduced to dial-up
internet, when your mom pickedup the phone and was like Elliot
, are you on the bloody internetagain?
And you're there like becauseyou have to plug a cable in to
get on the internet, and youhear this little like crackling
noise and you, you, you log in.
We then had we had mobilephones where we had to spend 12

(08:55):
P for a 60 character message andwe had 10 pound a week to do
that with.
But before that we had a housephone and then all of a.
We have social media.
We then get pulled intosmartphones and then, more
recently, we have AI.
I had this scary chat with myteam the other day.
I have a Bulgarian chap on myteam called Nikola.

(09:17):
I have Teddy who's 16.
They're four years apart.
They were both having adiscussion about the apps and
the technology that they use ontheir phone.
They were both having adiscussion about the apps and
the technology that they use ontheir phone and neither of them
use the same technology, watchthe same people or consume
things in the same way.
That's four years apart.
We're not talking aboutgenerations, we're talking about
yearly changes where someonethat's 18 doesn't understand

(09:38):
someone at 16 because it'smoving so fast.
The age of the brand, thepersonal brand, is.
Ai is going to basically takeand license existing personal
brands.
We have this really smallwindow of arbitrage right now
where, if you are growing, youcan, you can utilize AI while
it's still kind of in itsinfancy to get ahead.
Then I think the door is goingto be closed.

(09:59):
I feel like at the moment we'rerunning through a cave.
There's a hole at the end andit's closing and the people who
get on the other side of it willbe okay and I think it's maybe
four years tops, but I thinkit's less where we have this
window, this random step inhistory that's just suddenly
happened, where we've born intothis, We've grown into the
technology, we've got to an agewhere we can understand it, we

(10:20):
can utilize it, we've alreadygot momentum, we're already in
that space and we can capitalizeon it.
And then, all of a sudden, it'sgoing to become saturated.
The entire planet will beutilizing almost infinite skill,
infinite wisdom, infiniteknowledge in their mobile phone,
which, if Elon Musk has any sayto do with it, it'll be in your
mind.
You'll be able to literallyjust transfer this thing and

(10:41):
then, all of a sudden, what'sthe arbitrage, what's the
competitive advantage?

Darren (10:48):
What is your unfair advantage?
Because if you think about itthis way, so copywriting is all
like AI right now.
Right.
If you go onto any like X orTwitter, you see everyone's
condensed ideas.
You know when it is, you knowwhen it's AI written, right.
If you're a personal brand, isyour unfair advantage and you
have an amazing brand.
And if that's becoming more andmore condensed because it's the
cost of production or the unitof production is easier than
ever, right, I can createcontent and create clips super

(11:08):
easy with AI.
How do you find that unfairadvantage?

Elliot (11:12):
When you buy from someone.
What is the main thing thatmakes you buy from someone If
you're going to work with them?
It's going to be connection.
But what is connection?
What's underlying connection?

Darren (11:21):
The relationship.

Elliot (11:22):
Trust.
Trust will be the fuel in whicheverything now is built upon
Brand.
Brand, to me, is synonymouswith trust.
When you look at someone thathas a good brand, it instantly
builds trust.
What we now have is the highestlevel of skepticism ever,
because what AI has just done isgone.

(11:43):
Is this person I'm seeing?
Is this person I'm seeing?
Is this person I'm hearingactually the person that I think
they are?
Is this person trustworthy?
Is the service they're offeringme?
Trustworthy?
Brand will be everything andhaving a good brand will be the
competitive advantage.
I'll tell you a funny story.
So I've just built thiswonderful new office in my home.
Right, some old, old money isitlime.

(12:04):
Anyway, I've decided, I'vewatched Mobland recently and
I've seen how the office is laidout.
I'm like I need more lamps.
So I've gone on Facebookmarketplace at like 10 o'clock
at night it's like last Saturdayactually and I'm like, oh,
these are some guys got somemarble lamps on here that I love
.
So I've messaged him.
I was like hey, buddy, will youdeliver these lamps or send
them out?

(12:24):
I was like I'm very busy and hewas like yeah, I can do, but
this sounds like a scam.
Little did I know that there'ssome Facebook marketplace scam
where people send out the stuffand they don't get paid, or
whatever.
I was like no, no, buddy, I'llsend you the money and then you
can send it to me.
We went, bro, get the way,we'll talk about it a little bit
.
But I'm very, I'm very.
I have a place in Bulgaria.

(12:45):
I travel out there all the time.
It's just funny that ithappened to be a Bulgarian,
anyway.
So I'm like, excuse me.
I'm like don't you dare talk tome like that.
So he's like you're probablysome Indian from such and such.
He's never seen a tenor in yourlife.
And I'm like I voice-sowed him.
I was like my name's Elliot.
It's the same person in thepicture.
He's like you're AI.

(13:05):
So I've gone outside.
My wife is like I'm justgiggling.
She didn't even know what wasgoing on.
So I've gone outside.
I've gone out in front of myevent door.
I've just taken a photo and Ijust swore at him in the photo.
He's gone, brother, I stilldon't believe you.
And I'm like right, I'm alreadyin it all at this point.
So I've gone onto my Instagramand I've taken a video recording

(13:29):
of the chat, I've put it up andI'm like go to look at my
stories.
He's like I don't care what yousay, you're definitely AI.
This, that and the other.
Cut a long story short.
I've then taken still ai.
This guy genuinely believed itwasn't me and then, all of a
sudden, all the bulgarians thatfollow me have just gone and
absolutely harassed this guy.
On his pages, like this iselliot, like what are you

(13:49):
talking about?
And I got a message later.
He's like I'll send you thelamps for free.
I'm really sorry.
The point, the deeper pointhere is that even though I was
trying to justify and tell himit was me, he did not believe it
was me.
So you talked about competitiveadvantage.
If you want to sell anything inthe future, the one most
underlying core trait thatyou'll have is trust, and that's
why brand is so important now,and I think there's a closing

(14:11):
window of brand.
This is why you doing thesepodcasts is amazing.
People are buying into you.
You're giving a platform forguys like myself, thank you very
much, to actually come out andtalk about who I am and what I
do, and that won't be aroundforever, because once everyone
realizes that, it'll be too late.

Darren (14:25):
So I get this question once a week from someone who's
like a client or a customer andthey say, Darren, do you still
need that podcast?
Every single week.
And I always say absolutelymore than ever, Because my
podcast is the reason why I'mhere.
The podcast is the reason why Ihave clients and customers.
It's literally what made me,because it's non-ORLY.

(14:46):
I fly across the world.
I flew fucking 20 hours to gethere.
Bro, Got flew here super jetlagged.
We're sitting across the tablebuilding a relationship and
there's no ORLY, but it's theoverall brand and it's how
you're perceived, right, andit's things that I actually
truly enjoy.
300 episodes in, so 300, 300.
Thank you, man.
But it's doing the things thatother people are not going to do

(15:08):
, Getting results that you maynot seem obvious, right, but
like true serendipity, Iguarantee you in two years time
I'll be like, yeah, Elliot, youcan hop on that podcast.
Or you might be like, yeah,Darren, I've introduced you to
this person.
It's looking at things in anonlinear way.
So I'm meeting Rory Sutter ontomorrow and Rory is like one of
the best marketers of all time.
His whole thesis for advertisingis do the non-linear, non-data,

(15:32):
non-intrinsic stuff.
So just because something inthe data says you should do it
this way, he said, no, fuck that, Nevermind, it's one of the
biggest, best advertisers of alltime.
And he's saying to not look atthe data and just go off of your
own like basically likeintuition of what you've learned
over the years.
So it's a very interestingreminder, right?
So my question for you isyou're a young guy like Teddy 16

(15:53):
, 17 years old.
How can you possibly buildtrust with people if you're
building an online business, andhow can you build that out if
you're just going from zero?
Document everything.

Elliot (16:03):
Document, mate.
What you've just talked aboutthere is exactly that.
And once again it goes back tothis trusting.
So I talk a lot about thedistrust gap.
So, for example, if I said toyou right, buddy, I can come in
and start up your podcasttomorrow and within three months
we'll have 10 extra revenue.
You'll be making X amount moreprofit and I'm going to charge a

(16:23):
percentage of that or whateverthe price is.
If I believed you, I'd sign upto you like that.
The reason I wouldn't isbecause I don't trust it.
So this is sales 101.
It's get the person to trustthat you're actually able to
deliver the thing that you sayyou can.
So for a young person startingout 16, 17, there is no too

(16:45):
young for this start documentingevery single day what it is
that you're doing.
And the most important I wouldsay the most important
technology that's availableright now is live streaming.
I've yet to talk about this onany podcast yet, because it's so
new to me.
This technology is the futurebecause, yes, you and I are

(17:06):
having this podcast right now,but we're engaging with one
another and it's not in realtime.
Yeah, you might even get it uptomorrow, you might get up
tonight.
But it's not real time.
Everyone has a dopamineaddiction right now and the age
old talking head videos, thequick hits that we're getting,
aren't doing it anymore.
It's like we're saturated withthat.

(17:26):
I want to be there.
I want POV.
I want to talk to these guyswhile they're doing it.
That's the difference.
You can deal with your hatersand people that like you and
answer questions in real time.
Bring in there with you for thejourney.
So if you are young or old, Idon't care how old you are.
The age is irrelevant to me.
It's document what you're doingand build as much trust as

(17:48):
humanly possible while doing it.
Long form is still the biggestarbitrage in content, whether
that be streaming or in podcasts, because everyone's doing the
short stuff, like you said.
Gary Vee once said scale theunscalable, do the things other
people aren't willing to do, andalso frauds get caught out when
they do too many longs or longform content.

Darren (18:06):
So that's the big thing of a podcast, right, is that?
Um, so this is why this is sofunny.
So my wife here my wife atleast, like she's been a huge
influence on me doing things inmy life.
I was working in corporate.
She was like you fucking hatethat, do something else.
She gave me a lot of permissionsometimes and so, funnily
enough, she said she actuallywas willing to recommend me to
start a podcast.
And she actually recommended tostart a fucking sex and dating

(18:27):
podcast.
I was like I'm not doing that.
I'm not doing that.
But when I started it, thereason I'm saying this is
because the reason I'm saying itis because the whole premise
with long form is that you cansee it in someone's face and you
can see it in their face whenthey're not enjoying it.
I have a public speaking coachand he knows myself when I'm not
enjoying it.

Elliot (18:46):
And also we're talking about the sex and dating podcast
, or are we talking about thenormal podcast About actual
recording?

Darren (18:51):
But about If you're showing up and you're looking
flat and you're looking staleand you're not looking to enjoy
it.
People sense that energy, man,straight away.
They sense that energy.
You can learn it.
You can get better at recording, for sure, but that's what
keeps longevity so.

(19:16):
So that's why podcasting is areally good or youtube videos is
a really good barometer.
Now, the caveat for that, asyou pointed out, was highly
edited, overly edited videos.
Now they worked in like 2012,2022, 2023, but then we went
through the curve of those andthen they kind of like all right
, let's go back to natural.
I'm curious what else in thatspectrum do you find like a new,
new, something that's new,unique, novel, that is different
, that you're working on?
Because live streaming nowhaven't really heard about that
clipping okay, so it's takingyour live streams.

Elliot (19:38):
People want interaction.
They want engagement.
I think you talked to us a lotabout you know.
You said you mentionedcommunity and network as well,
which is another trust builder.
The talking head stuff is deadbecause people aren't
interacting.
It's one person talking and,like you said, when you have a
novel, I have this formula forvirality Rive, r-i-v-e.

(19:58):
I coined it because I brokedown all the things I saw that
actually bring virality.
Rarity how often you see it.
So the talking head stuff wasrare, which is why it worked and
I ranked these out of 10.
Imitability how hard it is tocopy V for value, which is it
could be education, it could beentertainment.
You know someone walking awayfeeling like they got some form

(20:18):
of value out of the content.
Exclusivity how many othersubstitutes for your brand are
there or that piece of contentare there?
So, rarity, imitability, value,exclusivity the closer all of
those metrics are to 10, thehigher your Rive score, which
will give you the highest levelof virality.
Now, over time, it changesbecause rarity is, you know, if

(20:39):
we did something clever today,you know, like the morning
routine that Ashton Hall hasjust done, that started off
being rare but that then becamemuch less rare over time and
everyone started doing it.
But the other rare part is howoften you see a guy in that
level of shape doing that?
Very rare, okay.
Inventability how hard is it tolook like him?
Very Okay.
So he's getting a lot of 10shere.

(21:01):
Value, for whatever reason youfound it entertaining, you
shared it with your friends,whatever.
You've got a high amount ofvalue.
Exclusivity how many people canyou substitute that?
Very few.
So when he first put those out,bosh talking head videos were
the same.
Now it's getting harder andharder.
With my content, we've beendoing really high edited stuff.
We've just seen a massivedecline.
So it was like right, we'regoing raw, we want real, we want
engagement with the consumer inreal time, live, and then we're

(21:25):
going to use that as content.
It's hard to do it.
One it's rare because you don'toften see it very much, because
people aren't really in thelive space just yet.
It's hard to copy because you'dbe very good at it, because
you're able to talk on long formfor a long period of time.
People that are scripted, thatdo all this stuff you know I'm
not going to name names, but Isee a lot of the top guys at the
moment.
They will get absolutelyobliterated in lives because

(21:48):
you've got to be they're notgood on podcasts, man, they're
not exactly on podcasts theyhaven't had their team sit down,
they haven't got a like, areader.
Whatever they are, they say I'ma teleprompter, which they do.
Man, I've sat down and peoplelike do you want to tell you
prompts?

Darren (22:01):
no, just did you want to hear something hilarious?
So I can never use ateleprompter for two reasons.
One One I'm dyslexic.
I can't tell the differencebetween angel and angle.
I'm super dyslexic, bro.
The second thing is my left eye.

Elliot (22:13):
What does that say?

Darren (22:14):
My left eye is super fucked from when I was a kid
from watching TV too close, sonot only can I not see the
teleprompter, but I can't see itand I can't read it.
So those two things were justout the door with me.
But when we started workingwith clients for youtube, people
are like where's the script?
I'm like pro, there is noscript, you just know it.
You have like three, fourpoints and then you just do it.

Elliot (22:36):
No, and then everyone's like I find it so difficult if
someone tells me what like, forexample, if you told me what we
were going to be talking abouttoday, I would start to think
about how I would want to replyto it.
And then, if you ask mesomething something differently
and I'm like, how do I get tothat point?
I'm then thinking about how Iend up answering the question
that you didn't ask me, becausethat's what I wanted to say.
I'm off, it's just flow.

(22:56):
So the live stuff I think ifyou've got the ability to do
that, that's the arbitrage rightnow, and then use that for
content.
What we we could have done iswe could have had live right now
and then we could have had 15minutes, and then we could have
had a screen here and be like,hey, jerry, what's going on?
And then actually then they'rewaiting around and all of a
sudden you've got them involvedwith what it is you're doing.
People want to feel part ofsomething.

(23:17):
I think we've got the most highlevel of contact and
communication ever, yet peoplefeel the most lonely and
isolated.
So how do we make them feelmore involved?
That's actual full engagementin real time I'm curious because
you think about this.

Darren (23:31):
So good point, let's do that you think about this so
deeply, man.
You're really really wellversed in your own content.
You know most guys have acontent team that just supplies
them fucking scripts and ateleprompter.
What else around there is kindof unique, because I kind of
want to really double tap onthis, because you think about
this deeply, more deeply than alot of people that I've actually
met well, I think that it hasto that cliche thing of

(23:54):
unapologetic, unapologeticallyauthentic.

Elliot (23:57):
The reason I am able to do the content that I do is
because I could not give a fuckwhat anyone thinks about me, and
that has come from a lot ofself-work.
I look in the mirror and I'mproud of the person that I am
becoming.
If I died tomorrow and this isthe metric that I use would I be

(24:17):
prideful of what I haveachieved so far and the journey
that I'm on?
Yes, I'm not talking abouthaving reached my potential.
I've got infinite ways to go.
But if I die tomorrow, am Ihappy with the person I'm
becoming?
Am I happy with the father thatI am, the husband that I am,
the son, that I am, the brotherthat I am, what I'm pushing out
and message the world?
Yes, so when I have that pridein who I am, I'm now no longer

(24:41):
insecure about other people'sopinions of me, because I know
what I am doing is truthful tome and what it is that I'm
trying to achieve in the messageI want to put out, which
enables me to speak and do andact in a way that is in line
with who I am.
So I could give a shit ifsomeone doesn't like what I have
to say or the suit that I'mwearing or the hairstyle I've
got or the fact that I'm goinggray or whatever.

(25:03):
I don't care.
If someone says something to meand I've made a mistake, of
course I'll apologize and say Ididn't mean to do that.
But I'm able to do my contentunencumbered by the opinions and
thoughts of others.
And people talk about freedom.
You've probably heard the threepillars of freedom financial
time freedom, location freedom.
I realized that none of thatmeans shit.

(25:24):
If you still worry about whatother people think and you're
insecure, you're completelybeholden to other people's
opinions and you'll never feelfree.
Until you can unshackleyourself from that, then life
gets good.
What type of inner work did youdo?
That was really sitting downand actually reverse engineering
why I was making certaindecisions.
What decisions were you making?
One, what job I had, what Ineeded to wear, what I needed to

(25:47):
look like.
I had massive insecurities froma kid.
We came from a poor family.
I was a fat teenager.
I had so much competitivenessand so much anger and I was
listening to.
I don't even know what I waslistening to.
I'll tell you a story,no-transcript.

(26:17):
I was boshing bodybuilding veryhard and I went uh, adam, no, I
haven't, I think.
I think you need to have aheart scan just to make sure
you're okay.
It's like the way you've pushedyour body the last decade and
what you've done.
Because I sat there I was quitehonest and open about what I'd
done and all the naughty thingsI'd been doing.
So he organized a private heartscan for me and he basically
turned around and said look,mate, you have what's known as

(26:39):
lefrentric or hypertrophy, whichis thickening of the lefrentric
.
He went it's not a problem atthe moment and it's pretty
common in people that have takenlike bodybuilding or sports to
an extreme.
And he said right, I've got afriend in london who's a
specialist in this area.
He handles like triathletes andbodybuilders and whatever else.
You can go to him and see himtwice a year, do checkups and

(27:00):
make sure you're okay.
But he's like, just like youknow, you're now at higher risk
of cardiovascular disease.
I was like okay, remind meagain, elliot, why do you do
this bodybuilding thing?
And I sat there and I couldn'tgive him a rational answer.
I was like so, in essence,elliot, you are now increasing

(27:21):
your risk of a heart attack andpotentially making your kids
fatherless for an unknown reason, motherless for an unknown
reason.
Yes, adam, maybe you want to goaway and rethink that one.
And it was in that moment I justwhy.
That's a very importantquestion.
Why am I doing this?
Why am I doing this job?

(27:45):
Why am I with this woman?
Why am I waking up every day,not enjoying my Monday mornings?
When you start asking whybecause that's what society and
the system has told you not toask, huh, never really thought
about that, and I guarantee youask most people why you do
certain things.
They can't actually give you arational answer.
Maybe I should think deeperabout that.
And that was the inner work Idid on myself.
I started noting downeverything that every time I did
something, why am I doing that?
I'm not enjoying this, why?

(28:06):
Why do I have to be doing this?
Why, and who made?
And then I suddenly realized Iwas like oh, that was an opinion
that someone gave me, or thatwas an insecurity that I had,
which just manifested itselfinto the life that I've got.
Then, all of a sudden, thisfulfillment curve that should
have been my life.
That would have actually mademe happy I'm just getting so far
away from.
And then, when you start doingthat work, all of a sudden

(28:26):
you're happy with.
Happy with who you are, whatyou stand for.

Darren (28:29):
You stop giving a shit what other people think, and
it's still going to be hard,right, that's the whole point.
It's going to be hard, butthere's a deeper reason as to
why you're doing it.
So one of my mentors, jamesKemp, always says what are you
optimizing for?
It's just a very simplequestion.
I went to his mastermind abouta year ago and he's looking at a
table and someone was like Iwant to do xyz.
And it's like what are youoptimizing for?

(28:49):
Because all these guys, um,were like senior executives and
companies and then they went offto build online businesses and
they built great businesses, butthey're snowed in by their
business.
They're working 100 hours aweek.
They're probably making reallygood money, but his model is
well, you.
Why did you do this in thefirst place?
It was to get away from thatand now you're redoing why right
yeah?
why exactly, and it's more, doyou think about that?

(29:11):
And there's seasons of life,right, I'm 29, um, I am married.
I basically have nothing to dobut to build my business and go
to the gym, like, being straightup, there's fuck all I need to
do, like there's literallynothing I have to do apart from
those things client shit, gymstuff, yeah.
So it's about then thinking,okay, what is it I want to do?
How do I want to package thisall together?

(29:31):
And I don't know.
I just feel like that, becauseyou've done the inner work I've
done it to some degree, butmainly from a business
perspective we then have the,the outcome that you want.
Right outcome doesn't justarrive.

Elliot (29:44):
Let me ask you this then have you gone through periods
of your life where you feltmassive pressure Because you
said I don't have to do anything?
Right?
The way you frame that term, itmeans that you know that you're
on the right path to achievingwhat you've set out, whereas
most people go I need to do this, and that's where I'm like okay
, but why so?
Have you had?
Is this changed over time?

Darren (30:05):
Have you read 10X, zs and 2x?
I haven't Give me your address,I'll send it to you.
Yeah, you'll really enjoy it.
So a big part of the book isneeds versus wants.
So if you meet someone and theysay they need something, I need
this to work, I need to getthat client.
That creates anxiety, stressand fear.
If you want it to work, itcreates creativity and
enthusiasm.
You can be poor and want it,and then you think about things

(30:26):
through a different lens.
It's just perspective shiftingright.
So when I was younger and I wasin London and I was hating my
job in nine to five, I had tomake things work.
My first business was an econbusiness.
It was a vintage clothing storein London and I loved it.
I enjoyed it.
It was so tough to run one, sotough to run and I went to zero.
And then I built a startup inIreland and I needed it to work,
apparently.

(30:46):
But then when I went to mypodcast, I wanted it to work.
I always get asked like what'sthe goal?
What's the goal?
The goal is to keep playing.
That's what the infinite gameis is to keep playing.
So as a result, I view thingsjust differently.
You know, me and my wife werehere this week.
We're like, yeah, let's recordhere for a week, let's go to
Marbella for a week.
I got to go to Barcelona for amastermind, yeah, and then, as a
result, lo and behold, thefucking results that you want

(31:08):
come easier.
But whenever I'm pushing harderand I'm not a princess, I'm
still like pushing really hard.
I feel like I push away thegoal that I want, right, so it's
just a frame, and never I catchmyself.
And I've caught myself even,like this week, you know.
Um, it's a thing that I need toconstantly keep working on,
right, but then, from like aposition perspective, yeah, like
I don't need to work 24 7, andI don't either.

(31:30):
But I want to do it, though,and I enjoy it, you know, and I
like to pursue it, I like tohunt I think that the big thing
for me is framing what it is.

Elliot (31:38):
Like you said, what you're optimizing for.
I look at that as what do Iactually want out of life?
One thing they just should justteach you in school is to
actually because they teach youthat when you're younger it's
like what's your dream?
So you get a very vague idea of, okay, I think I want to be an
astronaut, I want to be afirefighter, I want to you know,
whatever it is.
Then later on in life, you'relike well, okay, I'm now in the

(31:59):
system, I'm now gearing up to goand be a cog in the economy,
but it's.
We've lost complete track ofactually what I want from life.
And then when I sit down withpeople, I say, well, look, be
very specific.
Now Let me ask you what do youwant and who do you want to be?
Let's say, 10, 20 years time.
Well, I'm not talking about 30,40, 50 years, if you think
you've got that much time left,but 10, 20 years from now.

(32:21):
What are you looking at?
Are we looking at four bedroomsattached house?
Are we looking at a half decentincome?
Are we looking at a wife?
Are we looking at the abilityto fly around.
Are we looking at a big mansion?
What, specifically, from afinancial perspective and
freedom perspective, time,location, geographic, what are
we looking at?
And then most people, when theyactually answer me, I'm like,

(32:42):
okay, let's actually reverseengineer this then.
So you want a nice, big, fourbedroom detached house in the
countryside with a few acreswhen, okay, we want to do it up
north, okay, well, we'll maybelook at that.
Call it a million quid.
Then we're like, okay, nice carand the ability to go on
holiday, okay, cool.
Well, when I look at where youare right now as a coach,
earning 8K a month, I'm likeyou're more than ahead of
schedule to get there in thenext 10 years.

(33:03):
So why are you pulling yourhair out and having all these
emotional reactions to businessand life?
Because you have somefictitious.
You don't even know what you'reoptimizing for, what you're
aiming for, and you're actuallywell on path.
The biggest issue I see withentrepreneurs is their emotional
side coming into businessdecisions because they lose a
client, they lose their head,their whole strategy changes.
Okay, I'm going to pull my adbudget, I'm going to pull this

(33:25):
Because they were so fear.
They're in a state of fear andanxiety, as you said, because
they feel like they need to doit but and reality, they don't,
because they're actually morethan ahead of their path.
They just didn't actuallyfigure out where they were going
and reverse engineer the steps.
I'm like, chill out, chill outa little bit, play from a place
of of comfort and offense ratherthan defense, and trying to

(33:49):
constantly just adjust and pivotreactively.

Darren (33:53):
I wonder is that inner work?
I wonder, is that more rootedthan that?
I see this over and over again.

Elliot (33:58):
That's why I asked if you'd been there and it sounded
like you were, especially whenyou're in the corporate world,
because they drill that into youto keep you in a constant state
of anxiety, right?

Darren (34:05):
So I had a post about this yesterday.
Basically, my whole logic islike your clients are a
reflection of you and who youare is what you attract, right?
So if you're anxious, you'renervous, you're indecisive, you
need to think about it.
That's who you attract.
Your pipeline is still thepeople that need to think about
it, whereas if you're, if youwant people that painful, are
decisive, show up, get theresult and don't bitch and moan.
You have to be that and fullytransparent.

(34:27):
Me and my public uh speakingcoach, we actually finished a
12-week stint yesterday and hesent me a voice note.
He's like oh, your brother,like you know, uh, we finished a
stint, what do you want to donext?
And I was like just just sendme the stripe link and I'll just
take care of it.
Let's just keep moving.
You know because?
Because instead of me sittingdown being like, well, I learned
these words and this was, I waslike fuck that, just just move

(34:47):
forward.
Because I wanted to be thatperson and obviously it's
circumstance based, but I feltlike that.
I feel like that attracts acertain person to me.
Then you have to be that person.
So why I'm saying this isbecause I feel like sometimes
people who get into the space,especially if they're influencer
led, they've got attention forbeing pretty or a guy that's
jacked, but they don'tunderstand that, like business

(35:09):
is volatile as fuck and it'svariable based and so on, that
it's like life came easy to youto some degree from some vanity
metric, but now you don't havethe substance to keep it up,
whereas, as I always say to you,I'm a business owner first and
then I create content.
I'm not a fucking creator dude,and that was a real line in the
sand that I'll die by, becauseI think that's where.
That's where the money's maderight let's talk about frequency

(35:30):
.

Elliot (35:31):
I'd love to get your opinion on this.
You are a high frequency guy.
I'm a high frequency guy.
For me, that lubricateseverything your team, the sales
because you you just said that,you nailed it you are what you
attract.
Yeah, and for me, the bestsalespeople, the things I
magnetize towards, are peoplethat have the highest levels of
frequency.
The people just seem to bebuzzing on life.

(35:51):
Like you said, I pride myself onbeing able to build a game.
I never want to stop playing.
You know, you call it theinfinite game.
I always I came to thisconclusion myself.
I was like what if we play in agame and you invite all your
mates around to come play thisgame and you get all the games
out the drawer?
It's like, oh, fuck me, we'vecompleted them all.
Where's the fun?
Like games should be somethingyou actually want to continue
playing through the levels.
It's the journey, not thedestination, not the completion

(36:13):
of it that is any good.
It's the actual playingtogether and actually having fun
with the game.
That's my, that's how I like toframe my life.
I wake up every day and all Iwant to do is high frequency.
I I literally cut off anythingthat's low frequency, because I
know as soon as I am highfrequency, my family's happy, my
kids are happier.
I could get on a sales call.

(36:33):
My energy will sell the person.
So I just want to be aroundthis motherfucker.
It's so rare.
Now as well, I'm walking around.
I'm like Christ.
It's just you got to work onyourself to get to a point where
you just want to be around thatperson and, like you said, it's
you're the same and this is whyyou will sell and this is why
your business is doing well.
It's why your podcast does wellbecause people want to be

(36:54):
around that energy.

Darren (36:57):
Dude, 100% agree.
You have to set that bar tooright.
Over and over again, I had acall with my sales team this
morning 6am.
Jet lagged as fuck and I saidit to the guys.
I was like, guys, I think theenergy is a little bit low.
Past couple days, just, wehaven't been getting the dope
mean of book calls closes.
We need to up the energy andit's just a small thing, right,
because it fluctuates.
You're right, it comes in andout.

(37:17):
It's not always up here 24 7,but you as a leader need to
ignite that and bring thatfucking energy 24 7.
That is why I love living inlike places like bali, because
you wake up and it's super sunny.
So it just again like thefucking vitamin D just brings
you up.
And then I always train around10 or 11 am.
So I'll work in the morning,I'll train, I'll do cardio.

(37:37):
My coach will tell me to stopdoing cardio all the time, but I
do it because I get back and Ijust feel better.
Plush, look, thank you, yeah,and I feel like you probably
like over index on it for sure.
You know there is a time whereyou need to be working more than
just training more.
But again, it's the food thatgoes into your body.

(37:57):
I see you write about that aswell, like are you eating clear,
caught, organic food, or is itsome processed bullshit?
It has all of an impact.
What I want to ask you is sopeople obviously been talking a
lot of shit about the UK andthen I I came back and, as I
said, like I think it'sbeautiful, I love being in
London, I love being in Londonand I lived here and that's why
I, when I lived here as well, Ialso loved it.
Do you think?

(38:18):
Do you think that some of theentrepreneurs have left, have
brought the entrepreneur spiritout of London, whereas now it's
left with people that are likeless entrepreneurial or less
high frequency, or do you think,yeah, how do you think that
played out?
Because I feel like a lot ofcompanies have left here, but do
you feel like entrepreneurs arealso leaving here and bringing
that kind of spirit out of?

Elliot (38:39):
London.
Do you know what?
Fuck any entrepreneur thatthinks they can just leave their
mess behind.
I have a passionate love for mycountry.
I don't love the way it's beingrun or the way it's and what
it's turning into right now.
I don't like the direction ofit, but if you were someone that
has power, that has influence,that has resources, and this
country gave you stability inthe foothold to get you to where

(39:00):
you are and the first thing youdo at the sign of something
that is not what you want, youfuck off then frankly, I don't
want you in my country.
It's the same way if your wifethat you like, love and cared
for you and has been there yourentire time let's say, for
example, god forbid she gets illor she can't be the person that
she goes through some issues,mental, whatever what are you
gonna just throw her out?

(39:20):
At the first sight, what kindof a fucking man are you?
This country has been built offthe backs of people that love
their country, that didn't runaway from a fight, that
literally sat in trenchesgetting shot, possibly even died
, to build the freedom thatyou've got, to help you become
the entrepreneur that you are,and then you then just run off
because you can't be arsed withthe aggro.

(39:41):
Do you know what?
Frankly, go, because I'd ratherbe left with the people that
actually want to stay and fight,that have something more to
offer.
I would rather be left with thepeople that actually want to
stay and fight that havesomething more to offer and,
yeah, the country's not goingthe right way.

Darren (39:55):
It is not.
What is the driving force forpeople leaving?
So again, you've got to thinkabout it.
It's like spiral dynamics.
It's like the way things arepresented to us.
Is it taxation?
Or is taxation literally afucking?
Is it a front for somethingelse?
There's deeper layers to this.
Right, you can't just fuckingsay it's that.

Elliot (40:15):
You can't just say it's taxation, right, it's not
taxation, right, so taxation isset by the government that's in
power.
Now let's just use your home asan analogy.
Right, I see the country welive in as our home, as an
extension of our home.
Right, we step out our frontdoor.
We still live in our home Inthis little island we live on.
It's our home.
Now, what happened was, forwhatever reason, core and

(40:40):
fundamentally, I think, we lostthe family unit, which then
meant we stopped caring for ouractual home and then, as a
result, people became moredisjointed than ever.
We lost respect for one another.
And let me tell you this if youbuilt your home from the ground
up and all your ancestors did,it was a family home and you

(41:01):
loved and cherished it.
You polished every area of thathouse.
It was immaculate, and somefucker walks in with dirty boots
and just starts disrespectingand trashing your home.
How are you going to acttowards that person?
It's gonna be pretty visceral.
That guy's going out the door.
Now let's just say, for example, you lost love of that house
for whatever reason, and it's ashithole.
You walk in with a dirty bootsand you don't care for anymore

(41:22):
when someone else does, orsomeone comes in and makes a
decision about what's happening.
You lost lost care for that along time ago.
Nothing gets done Now because,for whatever reason, the men and
women of this country lostrespect for this country.
We then stopped having anintolerance for things that we
don't like.
So, for example, people stoppedgoing to vote, people stopped

(41:44):
fighting for things that theylove.
People blame immigrants, theyblame this, and that I'm like.
Well, if you fought for yourcountry, that never would have
happened in the first place.
You never would have had agovernment in power that put the
taxes up like they have.
The root cause is you and thefact that you lost love and
respect for the country.
The taxation is just now abyproduct of all of this stuff
going wrong.
So if we want to fix that, wehave to fix it at its root cause

(42:15):
.
We have to find love andrespect for ourselves, find love
and respect for family unit,our ancestors, our heritage.
You talked about walking aroundLondon and just how insane the
architecture is here, how muchtime, love and effort has gone
into that.
That didn't come from nothing.
That came from people that haveloved and cherished this
country, but we forgot on that along time ago.
The taxation is just thebyproduct of that and, yes, it's
made it more painful to be here.
But if you don't like somethingthe way it's gone, that's
something to be done about it.

Darren (42:34):
It's symptomatic versus root cause.
Which is why I wanted to askyou was what's your opinion on
Gary Stevenson and his approach?
What element of it?
So it's speaking broadly, it'smainly that you, you know, it's
not your fault that you don'thave money, it's not your fault,
it's the government's fault,it's it's the high income
earners and the redistributionof wealth.

(42:54):
So his approach is like withoutthe wealth being redistributed,
um, it's not your fault thatyou don't have money and you
don't have, you don't have theability to buy your house yeah,
you don't also have to worryabout the shit that you put in
your mouth or the the fact thatyou wear certain clothes.

Elliot (43:12):
As soon as you take accountability for everything in
your life, you take control ofyour life why do you think that
message hits, though?

Darren (43:18):
this is the problem, because I had a clip about gary
that went super viral and thisis my opinion.
When he speaks to that, to likethe bell curve right to
everyone that's in the medium,the medium wage those people are
like, yeah, fuck the government, fuck the wealthy people, and
the bulk people are attached.
This is my opinion.
They're attaching to thatmessage as a scapegoat, but it's

(43:38):
super fucking dangerous dude.
This dude went from like zeroto like 800,000 subscribers.

Elliot (43:43):
Because, they lost the role models.
Role models.
We have a bunch of men and womenthat have that kind of message
in their parents, in theirschool system, in their
political system, telling themthat it's okay to be a fat waste
of space that sponges off thegovernment and you can sit at
home watching TikTok lives,watching some TV, eating your

(44:05):
fucking takeaway, mcdonald's orwhatever it is that you do with
your life, and you can continuedown that route because you're
getting the benefits.
What the UK government dosublimely well is they give just
enough to the people that don'thave to make them reliant on
the system.
This is where they have beenabsolutely unbelievably
intelligent.
They go look, if we takeeverything away from you, we're

(44:28):
going to have a problem, becausewhen people have nothing, they
fight.
But if we provide you justenough, just to make it just
comfortable enough for you notto have to do anything, they
rely on the laziness and thereally delinquent mindset of the
average human being that goesI'll just keep taking that, I
don't want to lose it.
So better not upset the applecart.

(44:48):
And they do that sublimely well.

Darren (44:56):
So the masses will fight for that message, so they can
be puppeted and people need towake up because they don't have
any role models and no one'sactually showing them a better
way of doing it, if you comparethat to America.
So, america, there is nofloorboard.
You fall, fall, fall bro.
But then on the upside there'sa huge upside.
If you are ambitious because,like taxation policy, even
attitude mindset, all mycustomers are american.
And if I'm like, yeah, let's dothis for a podcast, like fuck

(45:18):
yeah, let's go, whereas thatattitude is a shift, especially
in ireland well, have you spent?

Elliot (45:23):
any time in eastern europe?
I actually haven't.
So this is what's happened.
Is you've taken so?
The us is probably a goodexample to compare it to the UK.
But if you take the EasternEuropean countries the Balkans,
poland, serbia, bulgaria theyhave had a tremendous amount of
uphill battles and fights frompost-Soviet reign, and they also

(45:47):
didn't have a floorboard.
Plus, they had an absolutedogshit economy for a long
period of time.
So not only are they poor, theyalso have no bottom.
What do they have to do, grind?
They got to work.
You've got extremely strong,stoic men.
You've got extremely strong,powerful women.
You've got great family unitsand they're all united with one

(46:10):
another and they're verypatriotic because they see that
unity is what's going to provideand build their country.
Poland is on track, within thenext few years, to have a higher
GDP per capita than the UK.
This is one of the these peoplefrom Poland used to come to our
country to get paid, to sendmoney home.

Darren (46:30):
That was an issue in Ireland.
Now I'll tell you a story thisweek.

Elliot (46:33):
So my wife is supposed to be on holiday right now.
She didn't realize that myeldest son's passport was
running out.
Now you've got the Schengenarea right, which is obviously
the European countries my son'spassport being run out, they got
to the gate and they said youcan't travel with him because
his passport's running out inthe next 40 days, even though he
had a flight to be booked backand come home.
Europe is now worried aboutimmigrants from the uk.

(46:58):
Right, they are worried aboutthe uk populace going and
spending refuge or findingrefuge in eastern europe because
of how fucking far this countryhas fallen.
That never used to.
They'd have been like they'redefinitely going to want to go
home after this.
That's a worry.
What the fuck have we donewrong?
Guys, wake up.

(47:19):
It's mad mate.
It's absolutely bonkers and I'mseeing it.
No one's doing anything aboutit.
We're the laughingstock of theworld right now.

Darren (47:30):
But if you compare that right, because if you look at
your history, british UK historyis fighting right.
Fighting is conquering,literally conquering.
So why is it not like thatanymore though?
Because if I compare it toVietnam, I told you one of my
best sales reps is from Vietnam.
Vietnam has an amazing economydude GDP production.
Best sales reps from vietnam.

(47:51):
Vietnam has an amazing economy.
Dude gdp production of exportsis fucking booming.
Why the guys grind?
They like didn't pick you up atwar?
They were outnumbered like 500to 1.
They had fuck all equipment andthey just fought for their
country and they love theircountry.
That's why I said they're verypatriotic.
I said to my sales rep qua.
I asked him about this.
He said our people love ourcountry so they'll do whatever
they need, and that's where thebiggest exports of primary

(48:11):
sector work, so let's say, likeraw materials and so on, so
forth I bet if you asked anyonefrom vietnam about the history
of their country, they'dprobably be able to recite the
last two centuries dude, wewatch a netflix documentary on
the um vietnam war together, andwhile he was sitting there next
to me, he, he knew the people,he knew the ambassadors, he knew
the women, the princes,everything he just knew them Now

(48:33):
, if you ask the average UK16-year-old who and what has
happened in the UK?
in the last 100 years they putit no clue.

Elliot (48:44):
So how can you respect something that you know nothing
about?
We have stopped caring for ourheritage and our history, and we
stopped caring about oursurname, we stopped caring about
our parents, we stopped caringabout other people, we stopped
respecting, and when you stoprespecting, everything's lost.
There's no glue, there is noglue and that's what's happened.

Darren (49:05):
Such a good point, man, such a good point.

Elliot (49:07):
You know we used to introduce ourselves, as you know
, elliot wise, the son of neilwise.
You are prideful of yourparents and your ancestors and
what your family name stood for.
That got lost years ago.
The enemy of a great life is agood life, and this is why
things cycle.

(49:28):
The uk has had its real heydayfor a long period of time and we
got soft the minute we startallowing kids to be cats in
school and people wouldn't beable to say anything.
You couldn't say boo to a goose.
Because we became soft, becauselife got too easy.
Most people spent more time ina coffee shop than they did at
work.
There was no grind that isneeded anymore.

(49:48):
Motherf, oh, motherfucker, wakeup, because we're about to get
absolutely slammed by the restof the world.
I don't think it's lost.
I keep saying this we'refailing, but it's not failed.

Darren (49:56):
Yeah, it's not, it's not , it's not extremes right do you
?

Elliot (49:58):
get me.
We still have one of the mostpowerful capitals in the world.
We still have the financial hubof the world.
We have some of the deepestwealth here.
We still have the you know asmuch you as much as you don't
like it.
We have the monarchy here,which does hold a tremendous
amount of weight for the rest ofthe world.
However, if we don't dosomething about it the next five
years, we are going to beobliterated.

Darren (50:15):
If you look at you know your positioning also across the
world and what you've done, andalso like the production of
food that you have, I mean backand I was like, fuck, this is
good.
Quality of the food is alwaysgoing to be so good.
So what's your advice?
Because you have entrepreneurswho left and they're in Dubai,
and then you have young guysthat are complaining.

(50:36):
So where do we go from here?
What's the plan?

Elliot (50:39):
Gentlemen like us need to step up.
We need to provide a bettermessage and show there's a
better way of playing the game,and we need to start being
higher frequency.
We need to start being higherfrequency.
We need to start focusing onpositives rather than negatives,
Like, for example, if all youdid was you pick out things on
your wife that you didn't likethings she's wearing or the way
she's done her hair right, youdon't end up seeing negatives.
But same with business If youlook for the positives and how

(51:00):
you frame things, it's pessimismversus optimism.
That's all it is.
But it takes a certain caliberof individuals to lead people,
because most people are sheeps.
Sheeps, that's plural Sheep.
Most people are sheep and thething is, if they don't got
someone to look up to, you canstill live in the UK and have a
good life.
You can appreciate the amazingthings.

(51:20):
Yes, the weather's not great.
It's holidays for that, I mean.
We now have one of the most weakpassports on the planet.
By the way, there's a ratingsystem for passports.
I didn't realize this In termsof your ability to fly around
the world and what you haveaccess to and how long you can
stay.
We used to be like top five,top ten we're.
Now I think we're 39th, right.

(51:41):
That goes to show everythingyou need to know about the
country.
So guys need to step up womenand show a better way of playing
the game.
It's the role models that willinfluence the young, because
they will lead a better way.
And if people keep leaving,that's the president you're

(52:01):
setting and the world will getsmaller, smaller, smaller.
I mean fair play to anyone thatwants to go off to Dubai and
move all their business outthere.
Do you trust the banking systemthere?

Darren (52:11):
This is a big thing in America, even in Puerto Rico.
So Puerto Rico is 4% income taxand there's a lot of stir
saying that, well, why can'tthat change?
Why can't it just change to 20?
Why can't it change to 2025?
Especially in other countriestoo, because we should have seen
that.
To be honest, if you look atcyprus so cyprus you know about

(52:35):
the haircut they did of banks.
Yeah, it's 40 percent, dude, so40 percent of all of your
income in a bank was removed.
It's fucking crazy, right?
So those bailouts happen,happens in greece, happens
everywhere.
I want to ask you, before wewrap up, um meaning around
relationships, did you say toyour wife was a doctor?
Yes, she is.
How the hell do you manage thatin terms of with the kids?

Elliot (52:50):
and, excuse me, In terms of the have you seen?
No, I'm joking.

Darren (52:55):
But that must be obviously a very intensive
career.

Elliot (52:58):
Mate we both have.
We're both empire builders.
So when you look atrelationships, there's two types
of relationships at work andeverything else fails.
You've got empire builderempire builder where you're both
actively contributing tobuilding the empire.
You're both going out to workit's like the modern way of
living.
And then you also have thecheerleader empire builder
dynamic where typically you havethe woman from a traditional

(53:20):
perspective but either wayaround, one person supports the
empire builder and it's all forthe big cause.
And then you have a fakecheerleader and empire builder
where someone's pretending to bepart of the mission but they're
in it for complete selfishreasons.
Okay, at game time they'rethere just trying to pull you
back off the pitch and make youfeel guilty about going to work.
They're not supporting youreally because all they want is
attention and money.

(53:41):
So my wife and I were empirebuilders and it did put a
tremendous amount of stress onour relationship to start with
because she runs her own companyas well.
She has an aesthetic business.
It's probably one of the mostsuccessful aesthetic businesses
in the southeast of england.
She's in the doctors doingmedical exams and, you know,
constantly trying to keep upwith that every year, while also
being, you know, a generalpractitioner and, in the

(54:01):
hospitals, two boys.
It is a tremendous amount ofwork.
So I actually sat, sat down andwas like this is going to break
because there is just so muchstress on it.
So, we're not actually living asa couple, we're just going to
work separately.
Yeah, we're providing for thesame mission, but we didn't like
how it was going.
So there's two things Iimplemented actually into our

(54:22):
lives that changed everything.
One was a family calendar, ajoint calendar.
I said look, let's stoptreating our private life
differently to how we treat ourcommercial life, because my
commercial life just runs likeclockwork.
You know, obviously there'sshit and shit that hit the fan,
but everything's systemized,everything's planned,
everything's organized.
I have an assistant runseverything.
I was like okay, we're going toget a family calendar, so we're
going to book events inno-transcript it to me while I'm

(54:57):
busy at my head, you know.
Then all the arguments ensuefrom that.
That's all mapped out.
The other thing we got a livingnanny because we have two boys
we didn ever want.
We both made the decision thatwe didn't want a nanny to parent
our children.
So what we did was is werealized that all the things we
argued about was who's makingthe bed, who's cleaning up,

(55:18):
who's cooking, because we'reboth working hard.
So there's no real argument asto why one person should be
doing over someone else.
There is no.
Like you know, this is a Mondayway of living.
I'm not going to expect her tojust cook, because she's a woman
.
She's working just as hard, ifnot harder, than I am right.
So I said, well, okay, let'stake this out of the equation.
We're both making good money.
So we'll get a nanny in Now.
Her job will be take out alllife admin, food cleaning,

(55:39):
cooking, and then with the kids.
We call her child admin.
So I still want to take my kidsto school.
I still want to put them to bed, I still want to spend time
with them at the weekends, but Idon't want to have to pack
their bags in the morning.
I don't have to cook them food.
I don't want to have to maketheir beds or change their
sheets or wash their clothes shedoes that but we get to spend
quality time with the kids in anon-stressful environment,
because there's nothing worse.

(55:59):
When you're trying to leave thedoor and you're not a parent,
you don't understand just howmuch anxiety is built up.
When you're trying to findbooks, bags and everything, get
ready for school and it's notprepped, then you end up taking
out on your kids because you'rein a stress mood.
But when you have a nanny doingthat for you.
I get to just effortlessly walkout the door with my sons, be
in a really good high frequencymood, send them off to school in

(56:20):
a really comfortable, notanxious state.
Life works much better.
So, yes, it is difficult, but,as with business, where there's
a problem you find a solution.

Darren (56:28):
Yeah, completely agree, man, completely agree.
I think if you're someone who'slike high logic and I guess my
wife is she's more like calm,collected.
I'm more the guy who's justfucking an empire building.
But again, we actually had tofind that with my assistant we
have a group chat.
Whereas if we have to bring adog dogs to the groomer and I'll

(56:51):
do it, whereas if I don't do it, that's where anxiety will come
in for me, and because I'm likehigh logic, I need to be able
to actually insert fuckingrationality into the scenario
you know.
So, man, I wish we could recordfor two more hours.
We got to do another podcast,bro this is great.
This is so much fun man timeflew man, but big, big thank you
thanks, buddy, appreciate it.

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#295 Elliot Wise - How to Build a $1M Online Business (Step-by-Step Guide)

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#295 Elliot Wise - How to Build a $1M Online Business (Step-by-Step Guide)