Most people communicate from their personality, not the listener’s values — and it’s costing them relationships, revenue, and results.
In this heartfelt and insight-packed episode, we sit down with Michelle Angiolillo, an internationally certified BANK trainer and bestselling author, to explore how understanding personality codes can transform the way you connect with people — in business, life, and beyond.
Michelle shares her raw, personal journey of losing everything, rebuilding from scratch, and discovering BANK — a value-based communication system that not only saved her relationship with her son, but also helped scale her business to over $2 million in under three years.
💡 Who This Podcast Is For:
Startup founders, solopreneurs, sales professionals, coaches, consultants, and business owners looking to sharpen their communication skills, build better teams, and unlock human potential.
🎯 What You'll Gain:
Actionable strategies, real-world examples, and a fresh perspective on communication, emotional intelligence, and sales mastery. Plus, a step-by-step look into how BANK works — including how to crack personality codes in under 90 seconds.
🧠 Key Topics Covered:
- What BANK is and how it works
- How communication rooted in values changes everything
- The link between personality types and emotional intelligence
- Using BANK to close more deals and build real trust
- Improving family dynamics and romantic relationships with BANK
- Real-life success stories, including a $180K deal recovered
- Why every business should train their teams in this method
- Using BANK in content creation, group coaching, and even AI
- The six intelligences behind success
- How to scale up sustainably with personality-aware systems
- BANK vs DISC vs traditional sales tactics
- How BANK is being used in law, healthcare, education, and beyond
🎙 Guest: Michelle Angiolillo
🤝 Acknowledgements
Special thanks to our incredible supporters and collaborators:
- Carl Richards of Podcast Solutions Made Simple
- Fred Crouch of Property Wizard
- Jovan Strika of Hive Coworking
- Melanie Webber, K4B business partner
- Wayne Pratt of Motive8U Inc
🙌 Sponsors (Recommended for Our Audience)
🔧 Descript – Smarter Content Creation
Edit podcasts and videos like text docs. Ideal for creators, trainers, and marketers.
🏘 Property Wizard Podcast
Learn how to grow your wealth with real estate, simplified for busy professionals.
🌐 East Trade Winds – Business Networking
Build relationships that lead to real results — free, fun, and future-focused.
💌 Have questions or feedback? Want to collaborate or be a guest?
Reach out:
🌐 Learn more:
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fiel
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