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November 5, 2025 35 mins

Too many leaders burn out trying to convince the wrong people to change. This episode shows you how to focus on the right people to lead lasting, positive culture shifts.

Welcome to another inspiring episode of Knack 4 Business, where hosts Bernie Franzgrote and Wayne Pratt sit down with leadership expert Dr. Jim Salvucci, founder of Guidance for Greatness, to unpack his powerful "Rule of Thirds" strategy.

From his early years as a university professor to navigating the complexities of higher education leadership, Dr. Salvucci shares how the struggles of managing disengaged teams led him to a breakthrough insight — one that applies across industries.

This episode is for anyone trying to build a strong organizational culture, struggling with team alignment, or simply leading change in difficult environments.

IN THIS EPISODE, YOU’LL LEARN:

  • The three categories of team members — and why focusing on the wrong group can sabotage your efforts
  • How to lead and motivate the "muddy middle" who are most open to influence
  • Why trying to “fix” recalcitrants can cost you your best people
  • How Dr. Jim applied these ideas across education and business environments — with real results
  • Leadership blind spots, including ego and poor communication
  • How to reset a broken culture — or know when it's time to move on
  • Jim’s journey to delivering a TEDx Talk and writing his book Greater Than Great

🎧 Watch the full podcast episode on YouTube: MIND-BLOWING Leadership Hacks With The RULE OF THIRDS

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📬 Contact Us:

Have questions, feedback, or want to be a guest? Reach out:
📧 info@kreativinsight.com 
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👉 Explore more episodes: Knack 4 Business Podcast Archive

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be profe

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