Podcast ROI Strategies Every Small Business Needs

How to turn a podcast into a powerful business development tool that drives real, measurable results.

In this episode, we’re joined by Megan Dougherty, co-founder of One Stone Creative and creator of the Business Podcast Blueprints. Megan dives deep into the strategic side of podcasting—how to leverage your podcast to generate leads, build brand authority, and avoid common pitfalls like 'pod fade.' If you’ve been thinking about launching a podcast or want to optimize your existing show, Megan's insights are exactly what you need.

Discover the Business Podcast Blueprints and learn how to measure your podcast’s ROI effectively. Megan also shares practical tips on maximizing human connection through podcasting, the role of podcast production in business development, and why podcasting is more than just a marketing tool—it’s a business growth engine.

Key Topics Covered:

1. Podcast ROI Strategies: How to measure real business growth from podcasting.
2. Avoiding Pod Fade: Simple yet powerful techniques to keep your show consistent and engaging.
3. Business Podcast Blueprints: A proven structure for creating impactful business podcasts.
4. Human Connection Through Audio: Building trust and relationships with your audience.
5. Podcast Production Best Practices: Setting up systems that drive efficiency and growth.

Guest Links & Resources:

• One Stone Creative: onestonecreative.net
• Podcasting for Business: podcastingforbusiness.com
• Business Podcast Blueprints (Book): podcastingforbusiness.com/book
• FREE State of Business Podcasting Report 2024: Download the Report

Supporting Acknowledgements:
Special thanks to:

• Carl Richards from Podcast Solutions Made Simple, for his podcast expertise.
• Fred Crouch from Property Wizard Podcast, a seasoned real estate expert.
• Jovan Strika from @Hive, for creating community-focused coworking spaces.
• Melanie Webber, an invaluable business partner.
• Wayne Pratt from Motive8U Inc, coach and co-host of these podcasts.

Podcast Hosts:

• Bernie Franzgrote
• Wayne Pratt

Sponsor Information:

1. Descript – AI Editing for Audio & Video: Seamlessly edit podcasts with Descript's powerful AI tools. Learn More
2. Property Wizard Podcast – Real Estate Investment Wisdom: Learn to invest like a pro with Fred Crouch. Listen Now
3. Notionhive – Web & App Development: Stunning websites and apps that perform beautifully. Bring Your Ideas to Life
4. East Trade Winds – Global