The Super Latina we are spotlighting today is a force in the tourism and travel industry. She has a global reach that touches families every day. As the Director of Communications North America for the Merlin Entertainments Group Julie Estrada oversees PR strategies as well as national (and local) media coverage across the US for 43 attractions that include Legoland Resorts, Lego Land Discovery Center, Madame Tussauds, Peppa Pig theme parks and more. This Southern California native has traveled to Dubai, Malaysia and the UK for the opening of the company’s theme parks. Before helping families create memorable moments at these destinations, Julie started her career in broadcast news and was an Executive Producer at the San Diego-based television station KUSI.
Julie’s mother was born in Guadalajara, Mexico and her father grew up in Kansas. Both of her parents encouraged Julie to try everything she was interested in, whether it was acting and performing in high school or trying out for the Mickey Mouse Club the same year as Christina Aguilera and Justin Timberlake, and making it to the finals!
During our conversation Julie shares how motherhood steered her into public relations, the importance of always trying, how failing will make you stronger, advice her former supervisor shared with her about the three different categories people fall into and knowing which category you fit in will help shape your path. Most importantly, we talk about how her philosophy and relationships can help when navigating uncertainty in the job market.
Here’s to creating roles that align with your passion and embracing new opportunities!
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