Gen Z's Health Revolution: Jack Espy's Buzz-Worthy Story

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey Andy.

Speaker 2 (00:01):
Hi Rich.

Speaker 1 (00:03):
We won't be welcoming anyone to the show this week?

Speaker 2 (00:05):
will we, because people know who we are now.

Speaker 1 (00:09):
Yeah, that's, that's what we heard, yeah.

Speaker 2 (00:11):
What did you read it?

Speaker 1 (00:12):
on I read it on a podcast marketing email.
They said don't do your introsbecause people know who you are
by now and if they don't, theycan just read it.
And I think my maybe my introswere getting too weird for you
yeah, they were.

Speaker 2 (00:25):
They were uncomfortable, so I'm quite
happy about that.
I think maybe that was a signyou were getting bored and you
had to ham it up.
So maybe it's yeah, it's a goodthing we've dropped it yeah,
maybe.

Speaker 1 (00:36):
Well, I mean, we're gonna imply that people are
welcome.
We're not going to explicitlystate it, but they are welcome
aren't they?

Speaker 2 (00:44):
they're very welcome and they're going to love this
episode, which made me feel bothinspired and old inspired, and
old, that classic combination,yeah, everyone someone just left
college and started a businessin 2020 made me feel old because
it feels like 2020 is yesterdayand I definitely hadn't just
finished college.

Speaker 1 (01:04):
No, well, I mean, you could say that he's an
inspiration to you in that he'sdone his degree in real estate
and then gone on to do otherthings.
Well, yeah, that's anotherangle.

Speaker 2 (01:14):
But it was more that he just seemed very together and
driven and he's doing somereally cool stuff, yeah,
inspiring.
Really interesting to hear whathe's doing.
Yeah, cool stuff, yeah,inspiring.
Really interesting to hear whathe's doing.
Yeah, yeah, he is.

Speaker 1 (01:29):
So it's Jack Espy.
He is the founder of SpiritedHive, which is a done-for-you
better.
What did he call it?
Better alcohol?
Yeah, essentially Superioralcohol drink.

Speaker 2 (01:43):
Yeah, nourishing, natural ingredient, alcohol mix
and the key part being that thesweetener is all natural honey
Actually sounds freakingdelicious.
It turns out he was makingcocktails with honey that no one
else was.
He didn't realize, but then hekind of stumbled into this
awesome business and it soundslike they're going great guns

(02:05):
and when I'm next over I'm goingto have to try them, because
they're only in the states atthe moment, but hopefully
they'll grow sufficiently that Iget my fill over in.

Speaker 1 (02:11):
Europe get your fill.
Yeah, so we talk about alcohol,the what it means to have a
healthy relationship withalcohol, how can, how you can
mitigate your hangovers as wellas you know, artificial
sweeteners versus naturalsweeteners, and we learn a
little bit more about Jack'slife.
We talk a bit aboutgenerational stuff what's going

(02:33):
on with his generation, gen Z,and what Jack is doing different
to sort of raise himself up outof the typical struggles that
you read about with Gen Z.

Speaker 2 (02:45):
What was interesting as well is he kind of said what
I was thinking the typicalstruggles that you read about
with Gen Z.
What was interesting as well,he kind of said what I was
thinking, which is that when hegoes on podcasts he gets a bit
of pushback about the wellnessversus the alcohol thing.
But of course you can have ahealthy relationship with
alcohol and you can take alcoholmindfully.
And he kind of very muchanswers that very honestly and

(03:08):
with a lot of critical thinking.

Speaker 1 (03:09):
I thought Absolutely All right.
Well, enjoy, listener, and wewill see you at the end of the
episode.
Enjoy, bye-bye, enjoy, hey,listener.
Quick favour, quick favour.
Do you like my Stephen Bartlettimpression there?
Do you know what would reallyhelp us If you could share this

(03:31):
podcast with someone you love,if you think it's good, and if
you don't think it's good, shareit with someone you don't love.
Either way, we get morelisteners, which is good for us
and will be good for you in thelong run, because of karma and
going to heaven, maybe.
So, yeah, maybe.
Share that you are listening toit.
Share on Instagram, take ascreenshot of our episode and

(03:51):
put it out there, and maybewe'll give you a shout out as
well.

Speaker 2 (04:01):
Jack, thanks so much for coming on.
What is Spirited Hive and whydo we need it?

Speaker 3 (04:06):
Yeah, so yeah, thank you guys so much for having me
on so Spirited.
Hive is a better for you cannedcocktail that is 100% sweetened
with organic wildflower honey.
So we're not using anysynthetic sugars or anything
like that in the drink.
It's only using natural andorganic ingredients and pretty
much that background behind theproduct is exactly why I think

(04:26):
people out there need this drink.
I'm all about better for youingredients and using natural
sweeteners rather than syntheticsweeteners, and every other
canned cocktail pretty much onthe market uses these synthetic
sugars.
So if there's a product outthere like Hive that gives these
consumers the ability to have abetter for you can't cocktail,
obviously drinking withinmoderation I think that's an

(04:49):
awesome alternative for peopleto have absolutely yeah,
drinking in moderation, but um,you mentioned synthetic
sweeteners.

Speaker 1 (05:00):
Now, what is the problem with synthetic
sweeteners?

Speaker 3 (05:03):
yeah, there's a lot of um, you know, research being
conducted in this space and alot of them are cancer causing,
which is a huge issue and that'sall being uncovered right now,
especially with brands such asdiet coke, etc.
And the thing that's reallyinteresting, and you know,
especially within the health andwellness community, is there's
kind of two types of health andwellness.
There's the health and wellnessbehind ingredients, which I'm

(05:26):
super focused on better for yousugars, et cetera and then
there's a health and wellnesscommunity that's really focused
on counting calories.
At that point in time, itdoesn't really matter what
you're ingesting into your body,as long as you're focusing on
those macros and not going abovethem.
That's all that matters.
So these synthetic sugars arevery helpful to get there so you
can have these very sweettasting things, but they don't

(05:47):
affect the macros that you'reingesting into your body yeah, I
, I've been on many sides ofthat fence sometimes, you know,
counting calories for dietingdown and just being really
extreme orthorexic in that.

Speaker 1 (06:01):
yeah, I would do anything to get that sweetness
without putting on weight.
But now I think there's a placefor both.
I often will use a bit ofartificial sweetener, like
stevia, monk fruit and honey.
It just means I have you knowthe flavor of honey, I get some
of those natural sugars and withgood honey you know the enzymes
and the probiotics and I get iteven sweeter as well.

(06:23):
So so, yeah, I definitely thinkthere's a place for both those
things in people's lives give mea common example of one of each
then.

Speaker 3 (06:32):
So like obviously a an organic sweetener would be
honey, but like typicalsynthetic sweeteners that we see
uh, like sucralose is a big onethat's being utilized,
erythritol are two big ones thatyou see a lot of time in drinks
and in food products.
Stevia is organic, which isgreat.
There is some research comingout, slowly but surely, on some

(06:53):
negative causes of stevia, oneof the biggest one being is that
your body processes itdifferently.
So if you utilize stevia, oryou use stevia as a sweetener in
your coffee or whatever, andyou feel bloated afterwards,
that's because your bodyproduces and breaks that down
differently than, let's say,honey.
You know, the amazing thingabout honey is it's the world's
first natural sweetener and Idon't know if you guys know this

(07:15):
, but honey never goes bad.
I mean, there's all thesearticles coming out right now
that they just uncovered a tombin Egypt with with honey that's
over 2 000 years old and it'sperfectly preserved in the pots.
So it it never goes bad andit's awesome because that helps
preserve our product as well andshelf life stability on, you
know, for our products sittingon the shelf, which is great has

(07:38):
anyone actually tried eatingthat honey, though I?
don't know.
I will have to look into Iwould give it a try.

Speaker 1 (07:45):
I would give it a try , you know, I mean, it's not, it
doesn't go bad yeah, I'llvolunteer, yeah yeah, the um
artificial sweetener debate, Ithink is one that will rage on,
and I think it's one of thosethings that will require us to
look at the body of evidence youknow, when some people will say
, like, well, there's this onestudy that showed it may cause

(08:06):
cancer.
You know, with erythritol Ithink there were some issues.
Last year a big study came out,but then there's so many other
studies that shows it's safe.
And when there are things thatare like this, yeah, I think
you've got to wait several yearsfor a body of evidence to uh to
be like well, the the weight ofevidence suggests it is cancer
causing, or the weight ofevidence suggests it's mostly

(08:27):
safe, but maybe a minority ofpeople will have it.
But yeah, I'm, I'm alwayskeeping up to date with
sweetener research because I dohave a sweet tooth and, yeah, I
want to stay healthy at the sametime yeah, and the interesting
thing too on that is like, lookat the end of the day, like I

(08:49):
don't ingest it.

Speaker 3 (08:50):
And that's kind of why we created Spirited Hive is
to give another option forpeople who are sensitive to
those kinds of things.
And by no means do I thinkthese synthetic sugars are ever
going to go away.
And you're totally right,there's always contradictory
evidence towards whatever it is,just like with dieting, like
carnivore diet, and then youhave vegetarians and like
they're going at it.
And then there's people in themiddle that are like I don't

(09:10):
really know which way to lean,and there's always evidence that
come out that says syntheticsugars are bad.
And then there's other evidencethat comes out oh, it's not bad
at all, like it's totally fine.
So I think that'll always be upfor debate, debate and that'll
be a never ending debate.
But at least what I'm trying todo is just give another option
for people out there who want tohave an all natural and organic

(09:30):
sweetened, to live within thatcategory, which there really
isn't that many.
So that's something that we'vebeen trying to do over the past
couple of years.

Speaker 2 (09:39):
You've spoken a bit about it, but can we just get a
little bit behind the story ofthe creation of Spirited Hive
and how you came to it?

Speaker 3 (09:46):
Totally.
Yeah.
I like to call it a happyaccident, if you will.
So my whole background beforethe pandemic.
I started this company in thepandemic, but my whole
background before this?
I was actually in college.
I was studying real estatedevelopment and real estate
finance and the job that I hadlined up right outside of school
fell through because of thepandemic.

(10:07):
It was like a couple of daysinto the pandemic when I was
supposed to have my lastinterview and it fell through.
And, like everyone else, at thispoint in time I was at home
mixing up one too manyquarantine cocktails and one
night I was behind the barmaking my two favorite drinks,
which are Moscow mules andMexican mules, and I was making
these drinks for all my friends.

(10:27):
And it's not because I'm amixologist or anything like that
.
I always jokingly say like Iwas the least lazy one to
actually get up and make thesedrinks of all my buddies.
So I'm making these Moscowmules and Mexican mules for all
my friends, mexican mules forall my friends.
And you know, after, uh, afterthem, having a couple, they were

(10:50):
like Jack, like these arereally, really good, like you
should, can these things Causethis was right at the beginning
of the whole can cocktail boom.
This was right when high noonlaunched.
Uh, high noon launched likeright at the end of 2019.
So, very, very fresh into thiscan cocktail craze, and I was
like, well, I've got nothingelse better going on, why not
take a stab at this?
Not knowing how long COVID wasreally going to last, I thought

(11:11):
I was just going to do this forfun for a little while.
And then, three weeks, a monthlater, covid ends and I just
jumped back into finding a newjob in real estate.
Little did I know.
Here we are four years laterand I have a canned cocktail
empire and opening up new States.
Um, so back to the story.
So we're all sitting around thebar and my friend's like you
should can this thing.

(11:31):
And I was like, yeah, no, Imight as well take a stab at it.
So we're all thinking aboutdifferent names for this brand
and I have an aha moment and Iwas like, well, what about the
name mint B?
And they all look at me andthey was like, well, what about
the name Mint B?
And they all look at me andthey're like, first of all,
that's the stupidest name I'veever heard of.
But why Mint B, it doesn't makeany sense.
And I was like, well, you know,because there's Mint and I'm

(11:51):
all scoundrel.
And B because they're bothsweetened with honey.
They're like dude, what are youtalking about?
There's no honey in either ofthose drinks.
And if you hadn't already told,from just talking to me for the
past like 10 minutes, I lovehoney.
I mean, I put honey onliterally everything, from my
coffee to my yogurt to my steak.
I put it on literallyeverything.

(12:12):
So I just so happen to besweetening these drinks with
honey without even realizing it.
And so my friends were like, ohwell, that's like an
interesting idea.
And I was like, well, yeah,what if I took a different
approach at the whole cannedcocktail industry, kind of what
we were talking about.
And I made a better for youcanned cocktail that was only
sweetened with honey.

(12:32):
So I started off in that journeywith our take on a Mexican mule
, so tequila infused with honey,ginger and lime, and was
bringing that to parties duringthe pandemic and my friends were
loving it.
And then my bourbon lovingbuddies were like, hey, does
this whole hive thing work withbourbon?
So then I made a bourbon andthen my friends that were girls
were like I don't really liketequila, I don't really like

(12:53):
bourbon, but I love vodka.
Does it work with vodka?
So then we made our take on aCosmo, so a cranberry lime
infused honey.
And then the same thinghappened with gin.
But I'm a big gin drinker and Iwas like, well, what if I took
this approach and made our takeon a Tom Collins and then
launched a lemon and juniperberry infused honey and then
launched this idea two yearslater, as Spirited Hive Kind of

(13:17):
wordsmithed it and didn't launchwith Mint B, but launched it in
May of 2022 in Nashville andbuilt it as a Nashville brand.
So here we are, just over twoyears later.
We're now throughout the rest ofTennessee, we're in Michigan,
we're in Georgia, we're in Texasand in Florida and in 2025,
we're going to probably open upanother one or two states which

(13:39):
we're super excited about.
But we're all about low growthand really owning every market
that we're in and creating thatsense of hive community in each
market.
And that's something that meansso much to me is this whole
idea of hive community, andthat's kind of what was at the
backbone of building this brand,was built for friends, with
friends, on the sense of hive,you know who are your close

(14:02):
friends, your new friends, yourold friends, your work friends,
really anyone that you love tospend time with.
And not everyone in your hivebrings the same personality to
the group.
Each hive has a differentpersonality from each friend,
but they also have differentalcohol preferences.
Not everyone likes, you know,gin, vodka, bourbon or tequila,
but they probably like one ofthem and if they like the idea

(14:22):
of a better for you can cocktail.
Well, hey, we got something foreveryone in your hive.
So building that messaging andbuilding that sense of community
over the past couple of yearshas been amazing and continuing
that growth, you know, for therest of 2024 and and on.

Speaker 1 (14:39):
Great story yeah.
I can really see the evolutionof it?
And Jack, did you know thatAndy and I did our masters in
real estate?
So should we just stop talkingabout alcohol and wellness and
talk about what we really wantValuations, affordable housing.

Speaker 3 (14:54):
Right, I love it.
Yeah, it's so funny because allmy friends continued, because I
went to USC and I studied realestate and finance at USC.
So all my buddies therecontinued on into real estate
and I obviously didn't.
So it's funny to have thoseconversations with them now and
they're talking about cap ratesand everything and it's like

(15:15):
coming back to me and I'm like,oh, no way, it's so weird to
talk about like PTSD flashbacks.

Speaker 1 (15:20):
That's how it feels literally yeah me and university
like oh no well, I was the sameexactly, and so I mean the
conversation about alcohol.
I think some people see it in ablack and white way.
Some people think you have tobe t total uh, whereas sort of
our parents generation think youshould have like a bottle of
wine a day and that's normal.

(15:42):
How do you have thisconversation about what it means
to be have a healthyrelationship with alcohol?

Speaker 3 (15:48):
yeah, and look it's, it's.
It's interesting because youknow I'm on a lot of podcasts
and a lot of these podcasts tendto be health and wellness
podcasts and they're kind oflike well, that doesn't make any
sense.
You're the ceo and founder of abeverage alcohol brand and I
got a.
I get a lot of pushback, but I,to your point, I don't see it
as black and white.
I don't know how to balance it.
But now my whole thing is likeI honestly don't drink that

(16:29):
often.
I may have a drink here andthere, but I do it in moderation
and I think anything inmoderation just like working out
you work out too much, you getoverloaded and that's not good
for you.
So I think everything inmoderation is fine and being
able to know when you have anissue with alcohol is a big, big
thing, especially nowadays.
And my huge thing too isfocusing on those better for you

(16:53):
ingredients that you'redrinking, rather than drinking
any synthetic ingredients whenyou are drinking alcohol.
But to really bring it home,anything in moderation, in my
opinion, is okay, and if you'rehaving one or two glasses of
wine or a hive or two on aSaturday night, that's totally
fine, but if you're drinkingmultiple times a week.
That's when that's an issue.

Speaker 1 (17:16):
Yeah, I think that's about right about where I would
stand on that.
And yeah, I think that sort ofthe recent history of alcohol,
or at least since the IndustrialRevolution, it's quite a
fascinating one.
So I don't know if you're awareof this, but there was this
sort of the gin craze in Londonduring the Industrial Revolution
where pretty much everyone wasan alcoholic just drinking gin

(17:39):
all the time because livingconditions were so bad.
People have gone from you know,feudal lifestyles into these
big cities working in the darksatanic mills and people's lives
were just really the livingstandards were really low, many
people living in very smallquarters, people working very
few unions.

(17:59):
Workers' rights was a nascentidea, so the factory owners and
the governments were quite happyto let people just drown their
sorrows.
And yeah, there is sort of thiswhen you hear sort of conspiracy
theorists or sort ofalternative people saying like
at the top of society they needthe workers to just fuel
themselves with caffeine.

(18:20):
People are addicted to caffeine, supposedly, and then at the
end of the week they need to todecompress by binge drinking
effectively.
But, um, I think alcohol.
Often people will say, oh, thisperson's got a problem with
alcohol.
I often think, no, alcohol isnot their problem.
It's how they manage theirproblems.
Alcohol is the crutch thatthey're using to to manage their

(18:42):
life and you hit the nail onthe head.

Speaker 3 (18:46):
I mean mean, that's the biggest thing is like it's
not alcohol is not the issue.
At the end of the day, it's theperson that's drinking the
alcohol.
That is the issue.
If they have an issue withdrinking alcohol, that's the
problem, not them drinkingalcohol in general, and I think
that's the biggest thing.
Everything in moderation, likewe're talking about, and I think
this movement that we're seeingon social media right now, with
all these people who arebecoming sober or sober curious,

(19:08):
I think that's amazing and Ithink that is an awesome way for
especially my generation, to beleading towards not drinking as
much, not feeling like you haveto have a drink to be social,
like to go out to a bar to meetpeople, I think, like this new
age of people going to run clubsto meet people, to socialize
and feel like they can get outof their shell without having a

(19:29):
drink, I think that's absolutelyamazing.
Where I have an issue with it iswhen they see it as a negative.
If someone's drinking like, oh,you drink, that's negative and
that's where I have my issuewith it.
It's like why would you have anissue with someone drinking?
And it's not.
It has nothing to do with you.
So I think, like we kind ofkeep bringing it home.

(19:49):
Anything in moderation is fine,but I think this huge craze
around people not drinking andall these NA companies that are
coming out is absolutely amazingtoo, and we're we're focused on
doing that as well with withinmy company too is that the
biggest shift then in thebeverage sector?

Speaker 2 (20:06):
the non-alcohol thing , because I've I've also seen
them, uh, just as a completeoutsider a pretty meteoric rise
in those in the hard seltzers inthe last sort of five years.
I was absolutely stunned, whenI was last in the states, how
many of those there are.
Is there a sort of more healthconscious angle too?

Speaker 3 (20:24):
yeah.
So it kind of there's.
There's like two shifts.
So the first shift was the maltbeverage.
So malt is it's a syntheticallymade alcohol, so that comes
from beer, some malt beer andwhat.
That was everywhere because oftaxes.
So you get taxed the same asbeer and those can be in many
more points of distributionacross states, Whereas then the
rise of spirit can cocktails sovodka, gin, bourbon, tequila,

(20:48):
those started to come outbecause that alcohol is actually
pure alcohol and it was betterfor you and it gives you a
better buzz than malt.
Malt makes you feel a lot morehungover since it's synthetic.
So there was that first rise ofmalt that died off into RTDs
and then the RTD boom startedand now this next kind of wave

(21:08):
is the NA.
You know non-alcoholic.
That's become huge in the past.
You know year, year and a half,I don't know.
I'm very skeptic of thatindustry because at the end of
the day it's just a glorifiedsoda, but you're paying for so
much more.
Day it's just a glorified soda,but you're paying for so much
more for something that's just aglorified soda unless it has

(21:29):
functional benefits.
So it gives you a buzz ofsupplements or it gives you a
buzz from like lion's mane orreishi mushroom or something
like that.
Like those kind of make sense.
But this whole rise of NA justdrinks that have nothing to do
with alcohol, it's just aalcoholic substitute.
I don't know how much longerthat's going to be around, but
within the health and wellnessindustry, the amount of energy

(21:52):
drinks and hydration drinks andrecovery drinks that are coming
out that also can be used asalcohol supplements has become
massive as well sure, so what doyou think?

Speaker 2 (22:04):
what sort of direction would you predict the
beverage industry is going in?

Speaker 3 (22:08):
rtds are going to continue to grow, um, and you
know that because now we've beenseeing the big, big guys get
into it, so the jack daniels ofthe world, the soroks of the
world, um, which makes it a lotharder on us, the smaller guys,
uh, to be able to have shelfspace, but that shows that this
industry is going to be aroundfor a while.
I continue to see the malt sideof things die off, but the

(22:30):
ready to drink space, so readyto drink canned cocktails, will
be around for a while and Istill think that the non-out
side of things will continue togrow, but I think that will
plateau at some point in thenext year or two.
I don't think I can't see thatcontinuing to grow as much as
the ready to drink side ofthings with cane cocktails,
because there's actually spiritsin them, um, because, like I

(22:52):
was saying, you know, anon-alcoholic drink and a soda
are relatively similar okay, andso for people who do want to
drink, what should they belooking for when they're picking
an alcohol?

Speaker 1 (23:05):
Obviously, you've got your different varieties.
Is there any truth to the factthat?
Or is there any truth to theidea that, yeah, drinking vodka,
you'll have less of a hangoverthan red wine?
What do you look for in thespecific alcohols you put in
your products?

Speaker 3 (23:48):
no-transcript back to Hive, and that's kind of what
we try to create.
But there's many other drinksout there too.
But if you're really trying tostay on top of your health and
you're trying to stay on top ofnot feeling as hungover the next
day, the best thing to do is tohave tequila on the rocks with
club soda and a little bit oflime or vodka on the rocks with

(24:10):
club soda.
And also, too, the best thingto do if you're having one or
two drinks is always have waterin between.
You know you always want tostay hydrated and that also
slows your drinking too, becauseif you're going from drink to
drink to drink with no water inbetween, those drinks happen
quickly.
So if you're taking a step,you're having water, you're

(24:31):
eating in between.
That's the best way to not onlydrink in moderation, but to also
make sure that you're hydratingand you're actually fueling
your body rather than justputting alcohol into your system
.
Because at the end of the dayand I always tell people, yes, I
own a beverage alcohol company,but I am extremely transparent
Alcohol is a poison.
At the end of the day, you'repoisoning your body.
So you want to make sure thateverything in moderation, but

(24:53):
also you're doing the rightsteps for having water and to
also eat some food, so that wayyour body's fueled, rather than
doing any of this on an emptystomach rather than doing any of
this on an empty stomach.

Speaker 1 (25:04):
Yeah, I think the water one.
Most people know that.
But one thing I think peopledon't know you can do is you can
put electrolytes in cocktail100% LMNT.

Speaker 3 (25:15):
My girlfriend and I love to put LMNT into tequila.

Speaker 1 (25:19):
Yes, it's great, or even better.
We just had Samantha from OryxSalt, and they have an
electrolyte.
The salt is actually from aSouth Africanan mine, so it's
not just sodium chloride, it'smineral rich.
So yeah, I'm looking.
She's sending us some, I think,so I'm looking forward to
trying some of that repower,repower.
Yes, I'll have to check thatout.
That's a good one and another.

Speaker 3 (25:40):
Another thing I want to touch on too, because with
this whole rise of na beers, soI I actually don't drink beer,
but I love non alcoholic beer,which is very weird.
So, like athletic brewingcompany I don't know if you guys
have heard of them their beersare amazing and I always thought
, with being in this industryfor a while, that anyone that
drank NA beers pretty muchdidn't drink at all.

(26:01):
But I heard a crazy stat thatany, the average amount of
people it's 80% of people whodrink non-alcoholic beers, use
it as kind of an in-between beer.
So you're having one beer thathas alcohol and then you have an
NA beer, so it slows you, soyou're not ingesting as much
alcohol, and then it also helpskind of take a little pacer in

(26:23):
between both beers.
So I found that superinteresting 80%, I mean, you
think it would be inverse.
Yeah, very high.

Speaker 1 (26:29):
Yeah, I have some in my fridge.
I didn't buy them, but friendsbring them over and then leave
them after parties.
But, yeah, I think that'sexactly the way I would use it.
It's one for me, one for you.
One alcohol, one non-alcohol.
What other strategies do youhave for hangover mitigation?

(26:50):
Other?

Speaker 3 (26:50):
than just drinking water.
I mean getting enough sleep.
That's the biggest thing.
Another big thing for me is,you know, in the morning I
always work out, no matter what,because I just need to get my
body back on track.
I'm a huge proponent of coldimmersion, so I love getting in
the cold and in the hot, andthat always makes me feel better
, even if I'm not hungover, ifI'm sick or whatever.

(27:10):
I'll get in the cold, I'll getin the heat, and that really
kind of resets my body.
So those are two big thingsthat I always try to do,
regardless.
Those are my day to day things,but if I'm hungover the next
day or if I'm not feeling 100%,I'll always get in a good
workout.
I've been running a lotrecently and that's always tough
to get in a run after like anight out, but my whole thing is

(27:31):
I'll feel better afterwards, soI always try to get it in.
And then, if I have the abilityto jump in a cold plunge and if
I'm near a sauna, I'll alwaysget those two in as well.

Speaker 1 (27:41):
Yeah, they're pretty good strategies.
Have you heard of Z-biotic?
Z-biotic?
I do not know.
No, so Z-biotic is this newtype of.
It's a probiotic, but it'sgenetically engineered to eat
acid aldehyde.
So acid aldehyde is the productthat your body produces after
exposure to alcohol.

(28:01):
That's the sort of the poisonthat the body produces and often
it just gets dumped in the gutand that's why we'll get stomach
issues.
But this probiotic eats it andclears it up for you.
So you take a little shot of itbefore you drink alcohol and it
helps with the hangover.
Have you tried this?

Speaker 3 (28:16):
yet no way yeah I'll have to check that out I've got.

Speaker 1 (28:21):
I've got a subscription.

Speaker 2 (28:23):
You didn't tell me last time I was with you just
let me get slowly pissed whilstbeing having the cheat code well
, I didn't pack.

Speaker 1 (28:31):
I mean, yeah, they're liquid, so I couldn't travel
with them, and the last time wesaw each other we we had to fly.
So that's, that's my excuse.
If you come to my house, youcan have some um other other
strategies I use um glutarylglutathione so have you yeah, I
take glutathione, glutathioneyeah, I take glutathione.
Okay, nice.
Yeah, I've got glutathione,which is like it's a spray, so
it's a transdermal one, whichsupposedly helps with the

(28:55):
absorption rate.
So that's another thing thathelps with the detox process.
And charcoal activated charcoal.
Have you tried that one justbefore bed?
Yeah, so that's another thingthat saps up the, the acid
aldehyde, just before you go tobed and I think another fissile
milk thistle, yeah, supports theliver.
That one's amazing, yeah that'sa good one, milk thistle and I
think just another strategy thatmaybe is not biohacking,

(29:17):
they're just day drinking,because if you day drink, you
sleep well yeah you do sleepwell, that is a big and that's
the biggest thing too.

Speaker 3 (29:25):
And when you ask, like, what are the best things
to get good sleep and that's theone big thing is like when you
drink, it affects your sleep100%.
I used to wear a whoop everysingle day and I would see, like
, my recovery after a day ofdrinking.
And there's a huge differencebetween having two drinks and
going to sleep and having six orseven drinks.

(29:45):
Your sleep gets affected insaneamount just from a couple more
drinks.
So always managing how muchyou're drinking, too, will
always affect your sleep.
But day drinking, yeah, and thebest way to recover.
Like, if I play golf, I'malways having a drink or two,
because my game without having adrink or two is terrible.

(30:07):
You know I need to get a littlebit loose and get out there, so
I'll have a hive or two, butthen I go to sleep, I feel fine
and by the next morning I'mready to go.
So that's a.
That's a great point rightthere.

Speaker 1 (30:17):
Yeah, I think this is a lot about golf and the fact
that it's called a sport.
I don't think you can have asport where alcohol enhances
your performance sport I don'tthink you can have a sport where
alcohol enhances yourperformance yeah, true true,
pickleball.

Speaker 3 (30:31):
I'm pretty competitive.
We'll take pickleball back off,because about two years ago I
would have said pickleball, butnow I'm really into it.
So, yeah, I need to be readyfor that.
Fair enough, fair enough.

Speaker 2 (30:40):
So you mentioned.
Yeah, I was just gonna sayabout sleep.

Speaker 1 (30:44):
I think what some misconception or people don't
realize about alcohol and sleepis how harmful it is for sleep.
You know people will say, oh,I'll have a nightcap to help me
go to sleep.
That was traditionally whatpeople would do.
But they don't realize thatreally messes up sleep
architecture and it's a bit likeknocking yourself out with a
hammer you're unconscious butyou're not really restoring

(31:06):
yourself.
So that's why I think daydrinking is so important and
that's why I think people shouldbe just aware of how harmful
alcohol is right before bed,certainly for recovery, and what
were you going to say?

Speaker 2 (31:21):
I was just going to say you're obviously much
younger than us, but you're ayoung CEO and a founder and you
touched a bit on your workingout and running and cold and hot
exposure.
But how do you maintain a sortof healthy work-life balance
when you are so committed tothis um product?

Speaker 3 (31:37):
totally and that's really comes down to a
day-to-day obviously.
I, like I was saying, I alwaystry to get a workout in every
single day and the best thingthat I have found, actually
pretty recently, is to train forsomething.
So, because I've always been ontop of my health and fitness,
for the past 10 years prettymuch, I've been on top of it and

(31:58):
I've been very focused onfeeling the best, feeling myself
the best, etc.
But you kind of get into thismundane thing where it's like
you're just doing it everysingle day and you're not really
training for something.
That really keeps you honestwith yourself.
So I started signing up forthings and training for it and
putting myself in the ringer ofokay, I got to train for this, I
need to stay on top of whateverit is so I can actually succeed

(32:22):
in whatever I'm training for.
So, like right now, I'mtraining for the ultimate Hawaii
trail run, which is actuallyback where we met Richard on in
Kauai.
I'm doing a 10 mile trail runwith a 40 pound rucksack through
the jungle.
So it's kind of hard to trainfor something like that.
But I'm also training for ahigh rocks in uh, when is that
November?

(32:42):
Um, but those things kind ofkeep me honest and also keep me
excited, keep me into like, oh,like.
I've got to run today because Ineed to get up my you know
endurance for running, so that'sawesome.
And then another big thing I'vestarted doing breath work over
the past year.
That's been great just to kindof keep everything together in a

(33:03):
sense, because obviously it'ssuper stressful being a founder
and a CEO at my age as well,because I have a lot of people
that are working for me that aremuch older and we have to meet
deadlines.
We have all these things goingon.
So to give myself 10 or 15minutes, almost like reset in
the middle of the day and I liketo do it in the middle of the
day, not in the morning or atnight, I do it right in the

(33:25):
middle of the day to kind ofgive myself this kind of break
throughout the day just to kindof focus on me and me alone.
And that's it.
Because if I'm not on top ofmyself and I'm not feeling my
best, then not only will myemployees see it, but my
leadership skills will go downand also, at the end of the day,
hive will be affected by thattoo.

(33:47):
And then I talked about itearlier cold and heat exposure,
some contrast therapy that makesme feel absolutely amazing and
invigorates me every single day,like getting in the cold, and I
started doing this about threeyears ago.
I do not take hot showersanymore, I only take cold
showers, and it is the hardestthing to do in the morning.

(34:07):
But I find that if you face achallenge first thing, then you
wake up.
That it only makes your dayeasier from that point on.
So, getting in the cold, eventhough it's super hard and it's
like the worst thing ever at 6am to jump right in the cold
water you're like okay, I facedthat challenge, now let's face
another challenge.
Water You're like okay, I facedthat challenge.
Now like, let's face anotherchallenge.

(34:28):
And that's really like I foundbeing a leader and being a
founder is always facingchallenges, and facing those
challenges head on has beenawesome and that can come to
working out, and I think that'swhy I love training for things,
because it's a challenge andit's always overcoming that
challenge whether that's liftingheavier or running farther or
whatever it is, or justcompleting the goal it's.
It motivates me every singleday.

(34:50):
Um, so yeah.

Speaker 1 (34:52):
Amazing.
Well, yeah, I mean, you'reclearly I've spotted this when I
met you clearly sort of anoutlier within your generation,
because if you read the news, uh, your generation, gen Z, are
sort of the most troubledgeneration in history, all
struggling with anxiety andliving with their parents.
They're not dating, they're not, they're confused about their

(35:13):
gender, they're confused abouteverything.
So what do you think is goingon with your generation?

Speaker 3 (35:17):
What do you think the people who are struggling and
getting wrong, Totally, and Ithink at the end of the day,
it's a double-edged sword,because something that we rely
on so heavily with Hive andmyself is social media.
I'm trying to build a companyand grow awareness around Hive
through social media and throughthis next company that I'm
building, and then also tryingto build up my own following so

(35:40):
that way I can push both ofthose brands, be almost like a
creator, founder, like create,to show off what are these
brands, to educate people.
But at the same time, socialmedia is corrupting everyone in
the Gen Z and early millennialor later millennial age people,
because they're so intertwinedinto the phone every single day,

(36:02):
and that is very negative inthe sense that people are always
aspiring to be someone else andthey're not comfortable in
their own skin, and that, in myopinion, is very, very toxic,
because they're never going tobe perfect.
There's always someone else tolook at and be like oh, I want
to be that person, or I want tobe that, or I want to be this or
whatever, and they're nevercomfortable in their own skin

(36:24):
and they're also being shown allthese crazy things on Instagram
at all times of the day andthey're never just sitting with
themselves, and I think that's abig thing about breathwork is
kind of focusing within andbuilding up your true character
and who you are, whereas I thinkmy generation doesn't focus on
that whatsoever and everything'skind of handed to them and they

(36:46):
don't have to deal withchallenges and they're always
comfortable.
You know, and to be alwayscomfortable is an issue.
You always have to face thosechallenges and I found that not
so much my friends, because Ialways try to be around people
who motivate me, but I've seenother people just kind of go
through the motions and whenyou're going through the motions
that's stagnant and that's adeath in my opinion.

(37:07):
And I see a lot of people,especially Gen Z, do that.
And I have a younger brotherand I always try to motivate him
to face challenges in hisday-to-day life and it's sad to
see because he's very motivated.
But I see some of his friendsjust kind of like, like I'm
saying, going through themotions and just just aren't
driven, don't have that drive,and at the end of the day, like

(37:31):
that drive is what drives youforward.
And I think these things inyour hand, in your pocket all
the time, always havingsomething to scroll through,
really, really takes away thatdrive at the end of the day.

Speaker 1 (37:45):
Yeah, I think you've got a lot of wise words there.
I think social media iscertainly to blame and there was
.
I saw the new deadpool 2 movie.
Oh sorry, deadpool 3 is so good, I won't spoil it but there was
one amazing line that I have toshare.
But, um, yeah, deadpool is sortof having an argument with a
villain they're a young person,they're Gen Z and Deadpool just

(38:08):
shouts to this person oh, you,gen Zs, always trauma bragging.
Why can't you just turn it intoachievement or cancer, like the
rest of us?
I thought that was brilliantbecause it's making fun of the
Gen Z and everyone else at thesame time.

Speaker 3 (38:24):
And it's interesting because my generation is always
playing the victim card.
And I don't understand that,because you think we're living
in an age, in a time, where youhave the ability to do anything
you want.
Everything is at yourfingertips, and instead of

(38:44):
taking that and putting ittowards positivity, here we are
always playing the victim roleof whatever it is.
You look at what's going on inthe world right now, around
people confused about theirgender or whatever and getting
angry about it and accusingpeople left and right, and it's
like, at the end of the day, noone gives a shit.
Just do you, but don't get madat everyone for your problems

(39:09):
and what you're having issueswith.
Like it's always this victimcard over and over and over
again and at the end of the day,it really, it really annoys me.
Um, so I do think a lot of itstems from social media, but at
the end of the day, I don'treally know where a lot of those
, this victim mentality, iscoming from and where the whole
world is against everyone.

Speaker 1 (39:28):
Yeah, that victim Olympics thing is not really
helpful for people.
It's a bit like Instagram youget a little reward but then
ultimately you're harmingyourself by making yourself the
biggest victim.
And I love Jonathan Haidt'swork.
Jonathan Haidt wrote theCoddling of the American Mind
and he's just written a new book, the anxious generation.
He's a an nyu professor.

(39:49):
I think he's at nyu, but he was.
Yeah, I was listening to him onanother podcast and he was
saying, like if you look at genz and their sort of most
prominent people, there aren'treally anyone who's done
anything of significance toimprove the world, apart from
greta thunberg.
She's sort of the only gen zthat anyone can name as sort of

(40:09):
doing anything positive for theworld, whereas you know other
the millennials have.
Or you know mark zuckerberg andall these other sort of people.
You know tech people who havechanged the world, and then he,
you know, goes all the way backto like alexander hamilton, who,
age 14, was like leading abattalion of ships in the
Caribbean and then fighting inwars age 16, 17 and um, yeah, I

(40:29):
do think the sort of thecoddling that Jonathan Haidt
talks about.
And then the social media andthe lack of challenge that
people have to face these dayshas has led to a sort of a
generation who some people arecalling a lost generation yeah,
no, I totally see it.

Speaker 3 (40:46):
Um, and it's sad and I think, you know, one thing
that I always try to do is justalways, like I was saying, kind
of push myself and educatemyself.
And one of the books that Iread that really kind of got me
into this whole mindset ofchallenging myself was have you
guys read the comfort crisis?
Such an amazing book and thatreally turned my focus not only

(41:06):
on challenging myself, but Iremember I was reading it on a
plane and he talks about socialmedia and how we always have to
have some type of engagementgoing on and we can never be
bored.
And it was insane because Ijust sat there and put the book
down for a second and just satthere and the amount of times I

(41:29):
wanted to go grab my phone waslike 20 times in a matter of a
minute and I was like I'm partof this, you know, and I was
like, wow, I really need to workon that.
And also, through that book, itreally focused on me that
whenever you face challenges inyour life, that kind of builds
your armor, builds you up as aman, and that's what I always

(41:52):
focus on.
It's like I always want to dothese challenges to make myself
better, like Richard when wewere in Hawaii doing the Laird
Hamilton adventure on the pool.
That pushing yourself andthat's getting out of your
comfort zone and that's thebiggest thing, is always getting
out of your comfort zonebecause you not only can face
challenge but you learn aboutyourself and I think that's the
biggest thing.
It's like you learn aboutyourself through this discomfort

(42:14):
and I feel like my generationisn't willing to do that because
everything's kind of given tothem and it's easy.
So why?
Why would they?
You know?

Speaker 1 (42:23):
Yeah, have you heard about the trend of raw dogging
long haul flights?

Speaker 3 (42:28):
I'm actually I'm when I'm going to hawaii.

Speaker 2 (42:30):
I was thinking about doing harland did it recently,
didn't he?
It's fantastic just watchingthe map, yeah yeah, I think
that's it.

Speaker 1 (42:38):
Just watching the map , no phone, no music.

Speaker 2 (42:41):
Yeah harland, I think he.
He claimed to have done it onmanchester city's recent flight
back from the States.

Speaker 1 (42:46):
Okay, crazy, very impressive.

Speaker 2 (42:50):
So you mentioned a lot about facing challenges and
stepping out of your comfortzone.
Have you got any other advicefor aspiring entrepreneurs?

Speaker 3 (42:58):
Yes, yeah, I mean I talk about this a lot.
If any entrepreneur like, lookat my story.
I kind of fell into it and Ijust kind of rolled with it and
I had an idea in my head that Ithought would affect people and
change people's lives, not forlike an insane amount, but on
the day to day, and I was like,well, this seems like a cool

(43:18):
idea, like let's see whathappens.
But I made that first step andthat's the biggest and scariest
thing is to make that first step.
So I always try to encouragenot only young founders but any
age founder to make that firststep.
If you have an idea that you'repassionate about, like, and you
see a true path for it, likeyou will do anything to get it

(43:39):
there.
But the biggest and scariestthing is just making that first
step.
And it doesn't need to bepretty, but just do it and just
start.
And like I had no idea what Iwas doing.
Not only had I never worked forsomeone before ever, but I knew
nothing about CPG.
I knew nothing about beverage.

(44:00):
I literally was like how hardcould this be?
It turns out very, verydifficult.
About beverage, I literally waslike how hard could this be?
It turns out very, verydifficult.
But I had this vision and Itook that first step and I took,
and I and you learn as you go.
I mean, like a lot of people, Ithink they need to know
everything before they dosomething, and I am a true
proponent of you'll figure itout as you go, as long as you're

(44:21):
passionate about it.
Just take that first step andyou're at least moving in the
right direction, and you'llfigure out the rest as you go.

Speaker 1 (44:29):
Yeah, and going back to that, the struggling
generation.
Some people say, well, we canget annoyed about generations
struggling and being anxious.
Or we could say, well, it'snever been easier to be
successful for us if we let goof that.
you know the victim mentality,and one of the things I've sort
of learned in doing academicresearch is just like so I think

(44:51):
some people have the idea.
One of our podcast guests hadthe idea that there's there are
people organizing the world, notin like a conspiracy thing, but
there are people who knowwhat's going on and they're
directing things and they haveeveryone's best interest at
heart and they can overseethings.
So I was talking about thisresearch study in Australia that
people had done in schools andthen our guest had said, oh,
that's a really good study, butthey'd never picked someone like

(45:13):
me to do that kind of study.
I hadn't heard about that,because why would they pick
someone like me?
And I was just thinking Ididn't say to him at the time,
but I was saying like well, noone picks someone to do these
things, people just go out anddo them.
No one picked me to do thebiggest ever randomized control
trial on conscious connectedbreathing.
I just did it because Irealized no one else was going
to do it.
And this is also what I've seenwhen, like doing the literature

(45:36):
review on conscious connectedbreathing.
It's like there's so many gaps.
You just like you would thinklike someone would be like well,
we need to do a research studyon this.
Go over you, go over there anddo that study.
There's no one directinganything, it's just everyone's
sort of out for themselves andyou just got to get up off your
ass and do what you want to do.

(45:56):
But I'm not wait for someone totell you to do things or tell
you which direction to go in,because, yeah, it's the only way
things get done things.

Speaker 3 (46:04):
or tell you which direction to go in, because,
yeah, it's the only way thingsget done.
Yeah, and I think you know, atthe end of the day, like it's so
cliche to say, but the world isyour oyster, and I'll, at the
end of the day, like if I hadn'thave built hive, someone would
have this idea would have beendone, you know.
So I wasn't sitting there like,oh, that's cool, like, oh, I
wouldn't, I can't do that,though I don't know anything

(46:26):
about the beverage alcoholindustry, so I can't do it.
Someone else and that someoneelse is me, I went and did it,
and I think that's the biggestthing is this idea of negative
self-talk, and I think that'swhat kills people nowadays, and
I don't know why.
But I feel like this negativeself-talk is so much more

(46:46):
prevalent in my generation thanit is in the millennials
generation.
I feel like millennials aremuch more doers and I think a
lot of that has to do becausenegative self-talk isn't as big.
But I have so many friends thatare just talking down on
themselves and I'm like, whatdoes that do At the end of the
day?
If you talk down on yourself,that is doing nothing but

(47:08):
negative things Like thatdoesn't help build you up or it
doesn't help the situation.
That's only making thesituation worse and making you
feel worse about yourself.
So just don't do it.
And I find that that's a bigthing that I've been focusing on
, because everyone has negativeself-talk at the end of the day,
no matter how minute or how bigit is.
Because everyone has negativeself-talk at the end of the day,
no matter how minute or how bigit is, everyone has it.
So focusing on that to alwaysbuild yourself up, then push

(47:29):
yourself down can make a hugedifference in your day-to-day
life.

Speaker 2 (47:33):
I've found wow, you mentioned um some.
Could I ask for some other kindof resources you use that help
you in terms of the let's callthem books, podcasts, anything?

Speaker 3 (47:49):
in that space.
That helps.
I mean, you mentioned theComfort Crisis.
Yeah, Comfort Crisis is a greatbook.
A book that I just grabbed thatI love is Master your Code and
it's just it's mainly aroundlike leadership and actually
like owning your life andbecoming a good leader, because
you know, that's a big thingabout what I do too is, you know
, I am a leader of people Prettymuch.

(48:10):
I am the youngest one at thecompany and I'm leading people
who are twice my age, so, andthat can be a tough hurdle to
jump over, but as long as you'releading from a good place, this
book really covers a lot ofthat, which is great.
Other things that I've listenedto I'm trying to think, other

(48:30):
good things that I have reallyliked and has been motivating me
Jocko Willink's book is great.
I really like his books.
Extreme Ownership is awesomebecause I do love Navy SEAL
books and it's both Navy SEALand leadership and it kind of

(48:52):
goes through his time in Ramadiand how he kind of learned these
leadership concepts after beingin battle and all that and
that's kind of intense.
But a lot of the things that hepreaches in that book around
leadership and extreme ownershipBecause at the end of the day,
being the founder of a company,every decision at the end of the
day is pretty much yourdecision and anything that
happened poorly with the companyis your decision.

(49:13):
Everything that happened isgreat.
You work towards with thecompany to kind of build that
out.
So having that extremeownership as a leader has always
been big too.
But I go back to Comfort.
Crisis still is probably myfavorite book that I've read.
That's really helped me becomemore of a man and has also
helped me honestly become moreof a leader too awesome, and,

(49:33):
yeah, I really like joco's newsupplement line as well his
protein shakes and electrolytes.

Speaker 1 (49:38):
I've been buying quite a few of those as well as
reading his book.
And so what's next for you?
You've got future projects.
What can you tell us about that?

Speaker 3 (49:49):
Yeah.
So with Hive we have some otherflavors that are coming out.
We have two new flavors comingthat are coming out for the
spring and summer, which aregoing to be very tropical
focused flavors.
And then something that I'msuper excited about is I'm
getting into the health andwellness side of things more of
like a passion project that I'vebeen focusing on for over a
year, which is in the health andwellness side of things, with

(50:10):
energy and hydration drinks thatare all 100% sweet with honey,
Hence this hat.
It is called Strive.
I've actually been drinking oneduring this podcast.

Speaker 2 (50:21):
This is our Blood.

Speaker 3 (50:22):
Orange Spark.
Yeah, product placement righthere.
This is our Blood Orange Spark,which is our 100 milligrams of
caffeine from green tea andguayusa, but 100% sweetened with
honey, no synthetic sugars, sono sucralose or erythritol or
anything like that, only organicwildflower honey.
We're going to have fourdifferent flavors, so two energy

(50:44):
drinks.
We have our Blood, have fourdifferent flavors, so two energy
drinks.
We have our blood orange spark,like I was saying, and then we
have our tropical recharge,which is our other energy drink,
which is a passion fruit,pineapple and a little bit of
coconut and a little bit ofguava as well, so very tropical.
Throws you on a beach somewherein Kauai probably.
And then we have our twohydration, so a mango wave,
which is mango and a little bitof pineapple.
And then we have our twohydrations, so a mango wave,
which is mango and a little bitof pineapple.

(51:05):
And then we have our peachperfect, and our peach perfect
is absolutely amazing.
It almost tastes like a.
I don't know if you guys haveSnapple over in the UK, but it's
like the peach Snapple so superexcited to be launching that.
We're actually launching thaton September 12th, so right
around the corner, and for that,that launch, we're actually
going to be in hawaii doing theultimate kawaii trail run, so

(51:27):
that's going to be kind of thewhole launch for the brand um,
but very excited about that andwe'll be selling online and then
hopefully in retailers acrossthe us starting in 2025 awesome.

Speaker 1 (51:40):
Um, what was that caffeine source?
You said green tea, and whatwas the other one?

Speaker 3 (51:45):
Guayusa what's?

Speaker 1 (51:47):
that.

Speaker 3 (51:48):
Guayusa root.
So we were actually going to beusing we were going to use 100%
green tea, but we ended upwanting to use Guayusa, because
Guayusa also helps.
It's not jittery and it's very,very clean.
It's all natural.
And we were also going to useguriana gurana root, but gurana
you can also give you jittersand also can give you diarrhea

(52:11):
as well.
So we stayed away from that.
And it also gives it aninteresting taste as well,
because green tea can kind ofbring that bittery taste,
whereas why use is not as bitter.
So we kind of cut it 50, 50 um,but it's only 100 milligrams.
So lower caffeine uh doserather than celsius, which is
over 200.
We're trying to keep it alittle bit lower milligram

(52:32):
because, again, everything inmoderation sounds awesome and
best of luck for all of that.

Speaker 2 (52:38):
So one last question is where can our listeners learn
more about you and SpiritedHive?

Speaker 3 (52:44):
Totally Well.
If you want to learn a littlebit more about me and my journey
, you can follow me on Instagramat Jack underscore SB.
That's ESPY and we will belaunching Strive on Instagram at
Live Drink Strive startingSeptember 12th.
And then, if you want to know alittle bit more about spirited
hive, my beverage alcoholcompany, it is at

(53:05):
spiritedhiveandcom.
You can purchase and we sell toall 50 states fantastic amazing
all right.

Speaker 1 (53:15):
Well, thank you very much, jack, and thank you
listener and thanks and andyyeah thank you both.

Speaker 2 (53:23):
No, really it was really, really cool and I
appreciate you giving up so muchof your time and it's inspiring
to speak to someone so youngwho's done so much and get a
little bit of insight as to howyou've done it.
So good on you and keep going.

Speaker 3 (53:36):
Thank you so much.
I appreciate you both.

Speaker 1 (53:50):
Not welcome back because we're not doing the
welcoming thing.
So you are back, but we can'twelcome you because apparently
that's not what people wantanymore.
So andy not welcome back aswell what a nice chat yeah,
lovely chat.
And what I loved about Jack ishe really does validate my way
of life.
Yeah, I know, I thought he wasa bit of a plant.

Speaker 2 (54:08):
When he was like I'm just getting into breath, I was
like, oh, here we go, here we go, yeah, and the cold water
submersion and the sauna.
And he's just looking at youand you're feeling very smug,
aren't you over there, rich?

Speaker 1 (54:25):
Yeah, he's basically just a living testimony younger,
more successful.

Speaker 2 (54:28):
Yes, yeah, he was, he was excellent and interesting
that he's out and get just thetiming wise is pretty good,
bearing in mind he's just umgoing with strive uh in the um
more, perhaps more wellness uhalignment than the alcohol stuff
.
But also um really enjoyed thespirited hive conversation as
well yeah, absolutely yeah.

Speaker 1 (54:49):
so breaking the fourth wall?
Uh, we did mention deadpool andthey do a lot of that in uh, in
the film.
Uh, we are recording thismid-august and jack is releasing
his new electrolyte companyseptember, so this will come out
just after his release, so youwill be able to buy Strive when

(55:09):
you are listening to this,aren't you lucky?
What else do we need to tellthe listener?
What else did we like aboutthat episode?
Andy?

Speaker 2 (55:18):
I really liked his references to other books.
I think the Comfort Crisis is areally good one that I've read.
I have not read Master yourCode and also Extreme Ownership
by Jocko Willink I heard verygood things on and it's reminded
me to bump that up my readinglist.
It's obviously very dialed into that kind of let's call it
motivational way of thinkingyeah, big time.

Speaker 1 (55:40):
Yeah, Comfort Crisis is amazing.
Jocko's book is amazing.
I haven't read the other oneeither, but maybe that needs to
go on the list.

Speaker 2 (55:46):
Yeah, I also enjoyed his kind of ownership over
leadership.
I think leadership is probablysomething that historically you
kind of associate with being anolder person, perhaps having
tons and tons and tons ofexperience.
But of course you can haveleadership qualities at any age
and he certainly does andcertainly kind of um champions

(56:07):
that.

Speaker 1 (56:07):
so I think that was really interesting as well yeah,
absolutely nice to have aleader on here, um, just with us
to ship like wandering aroundthe podcast world yeah, um no,
he was great and uh, yeah,thanks, game for listening.

Speaker 2 (56:27):
Where do they find us rich?
Are we not allowed to do thateither?

Speaker 1 (56:30):
I think we're allowed to do that.
Uh yeah, they find us oninstagram at andy salmon, at the
breath geek and richard lblakecom and the breath geekcom.
It's the same website but twodifferent names.
I do pay extra for that domainname, probably not worth it, but
hey, if I'm gonna pay for it,I'm gonna talk about it on the
podcast well, thanks forlistening everyone, until next

(56:53):
time, bye.

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