Jay Berkowitz on Optimizing Client Intake, Google Local Search, and Software Solutions to Convert More Law Firm Clients

There is no shortage of law firms. Your marketing is what makes your business stand out from a crowded space of lawyers who have similar practices, keeps the phone ringing, and gets you more of the cases you want.

Jay Berkowitz wrote the Ten Golden Rules of Online Marketing in 2003, to provide a strategic framework for online marketers.

Since then, tens of thousands of CEO’s and marketing executives have been trained with the Ten Golden Rules, and these strategies and approaches form the framework for highly successful digital marketing programs.

Join Chris Mullins for this information-rich conversation with Jay and discover how he has applied the Ten Golden Rules to marketing for lawyers and law firms, with a special focus on the journey from client intake to client conversion.

Tune in now and get Jay Berkowitz’ thoughts on:

• How to accurately and effectively measure client conversion rates, starting with a prospect’s first contact with intake – whether it be phone, live chat, or form fills
• What happens to the leads that don’t convert into clients – where they go, and how to use the “3-3-3, 2-2-2, 1-1-1 formulas” to raise client conversion rates
• How to get your law firm to the top of Google search results in the geographic areas you serve for the practice areas you offer
• Why “speed to lead” is so important to ranking on Google, and what you need to do so your law firm stays at the top of your local search rankings
• Considerations for which modalities, such as phone, live chat, or form fills, for intake – and how to optimize each, especially in an era when many people simply do not make phone calls anymore
• Softwares and applications you can use to manage your incoming leads and client intake processes, including those that most effectively integrate artificial intelligence (AI)
• And much, much more!

Invitation From Our Guest

Claim your FREE internet marketing audit from Jay Berkowitz and the team at Ten Golden Rules by visiting their home page:

https://www.tengoldenrules.com/

 

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