Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here!
This week on Le Café, Lindsey dives into the buzzworthy marketing moves by Poppi, the prebiotic soda brand making waves on social media.
In this episode, Lindsey breaks down why a flashy influencer campaign almost worked, and what caused it to backfire, as well as how investing in community-driven placement (instead of just influencer homes) could have turned a PR headache into a feel-good success story.
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