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November 25, 2025 • 19 mins

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Depuis Andromeda, le media buying a complètement muté.
Les règles du jeu ont changé. Le rôle des agences a changé.
Et la plupart ne sont plus du tout adaptées aux besoins des marques D2C en 2026.

Dans ce podcast, je vous explique :
🔹 Pourquoi 80% des agences media classique vont disparaître dans les deux prochaines années
🔹 Pourquoi “optimiser vos campagnes” ne suffit plus pour scaler
🔹 Ce que les marques de 1 à 10M€/an doivent exiger d’une agence
🔹 Et comment DHS Digital s’est réinventé pour accompagner ce nouveau monde

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