Lien vers la vidéo Youtube : https://youtu.be/ZnVKiZLN2Bk
Dans cet épisode, j’ai eu le plaisir de recevoir Elisabetta Speranza (experte Meta Ads) et Thomas Lefranc (expert Google Ads) de chez DHS Digital, pour décortiquer un cas client passé dans l’émission “Qui veut être mon associé”… et qui a explosé ses performances après son passage télévisé ! 📺
L’objectif ? Préparer, amplifier et capitaliser sur l’impact médiatique de l’émission grâce à des stratégies bien pensées sur Meta & Google.
Dans cette étude de cas, on vous partage tout ce qui a été mis en place avant, pendant et après le passage TV :
✔️ Comment structurer ses campagnes pour tirer profit de l’afflux de trafic
✔️ Les erreurs à éviter sur Google Shopping ou Meta pendant une forte exposition
✔️ Pourquoi le retargeting est crucial dans les jours qui suivent l’émission
✔️ Comment adapter son site, ses créas et son offre pour maximiser les conversions
✔️ Les chiffres impressionnants : +240% d’achats sur Meta, x5 sur Google, CAC divisé par 4 !
🎯 Une masterclass de stratégie et d'exécution, à découvrir pour toute marque qui prévoit un passage média ou une campagne à gros volume.
Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :
➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/
➡️ Instagram : https://www.instagram.com/_danilodhs/
➡️ Facebook : https://www.facebook.com/daniloduchesnes
➡️ Newsletter : https://daniloduchesnes.com/newsletter
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