On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.
You'll learn why your brand isn’t just about what you do—it’s about the value you create for others. Whether you're just starting out, pivoting into a new chapter, or leading from the top, this episode challenges you to ask: Who are you serving, and how are you showing up with purpose and presence?
Key Takeaways:
- Why context matters in how you express your brand
- How to adapt your style without changing your core
- Why the best brands serve others and solve problems
- How to use your personal brand to write your next career chapter
Jayzen is thrilled to welcome Jethro Rothe-Kushel, a visionary media executive, storyteller, and founder of Ritual Ads—a company revolutionizing TV commercials using AI. With a career spanning film, technology, and advocacy, Jethro shares how he built a future-focused career by blending creativity, impact, and innovation. From producing for the Oscars to representing over 8,700 top producers in the PGA, his story is a masterclass in brand leadership at the intersection of tech and storytelling.
Guest Bio
Jethro Rothe-Kushel
Founder & CEO
Ritual Ads
Jethro Rothe-Kushel is a visionary media executive, storyteller, and founder of Ritual Ads, a groundbreaking company using AI to transform the way television commercials are made. With a background that spans film, tech, and advocacy, Jethro’s work empowers brands, creators, and communities to tell unforgettable stories. He’s produced for the Oscars, advised Fortune 500 companies, and leads cutting-edge conversations at the intersection of technology and humanity. Jethro was the youngest Vice President ever elected to the Producers Guild of America, representing over 8,700 of the top film, television, and media producers. He was also a Presidential Research Scholar at Dartmouth for his pioneering work at the intersection of AI and image sciences.
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!