Season 6, Episode 15 : Reinventing Your Brand with Curiosity & Courage : Tina Shaw, Creative Director, Activision

As we hit the halfway mark of the year, Jayzen kicks off the show with a powerful coaching moment to help you shift from surviving to thriving in your career. Whether your company formally conducts mid-year reviews or not, now is the time to pause, reflect, and reset. Why? Because your next career breakthrough won’t wait for a job posting or a scheduled performance cycle. If you’re not driving the narrative, someone else will.

Listen now to hear Jayzen’s three essential questions to help you own the conversation, elevate your brand, and position yourself as the go-to person for what’s next:

• What are you most proud of accomplishing in the first half of the year? Go beyond the task list—highlight impact. What moved the business forward, inspired your team, or made a real difference?
• What did you learn? Wins and setbacks alike are learning moments. Showcase how you’ve evolved in your thinking, skills, or leadership approach. Growth is part of your brand story.
• What do you want to sharpen or focus on next? Set the vision. Demonstrate where you're headed and how you plan to get there. This isn’t about fixing weaknesses—it’s about leveling up your strengths and closing visibility gaps.

Whether you're an individual contributor or managing a team, Jayzen challenges you to use these questions as a framework not just for self-reflection, but also to coach and develop others. Bottom line: Your personal brand is built through consistent behavior—but it’s powered by intentional reflection. Don’t wait for the perfect moment. Lead with your brand now.

This week, Jayzen sits down with award-winning creative leader Tina Shaw, Creative Director at Activision, for a rich conversation about evolution, resilience, and the power of showing up as your full self—especially when starting over in a new industry. From building digital campaigns for major entertainment brands like NBCUniversal and Netflix to redefining her creative voice in the world of gaming, Tina shares a powerful journey of career reinvention.

Tina gets candid about her leap from comfort into challenge, walking away from success at NBCUniversal to join the gaming industry where she had to start fresh and rebuild her reputation. She opens up about the importance of staying curious, embracing humility, and betting on yourself—even when it’s scary.

Guest Bio

Tina Shaw

Creative Director

Activision

A multiple award-winning creative, Tina is a Creative Director for Activision, leading a diverse team in innovative gaming content across Marketing, UA Mobile Growth & Emerging Franchises for players around the world on Call of Duty: Mobile, Tony Hawk’s Pro Skater 3+4, Warzone: Mobile, and Crash Team Rumble.

Prior to that, she was a Group Creative Director driving strategic creative campaigns across digital, experiential, interactive & AR/VR for entertainment brands NBCUniversal, Netflix, HBOMax, Hulu, TNT, Showtime and FaZe Clan (eSports).

Links 

To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

Follow Jayzen on his book journey at LeadWithYourBrand.com/book