It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE. This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM!
Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those five to eight brand attributes you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words. Or, be a Marvel superhero and define those attributes as your SUPERPOWERS. Take those words and switch them from commodity descriptors everyone uses to make them uniquely you.
Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not “I’m well networked and have great relationships with people,” say, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?
Each one of your SuperSized words can have related sub-words or synonyms, all of which become your personal word bank, which is pure gold. These are the words you use to describe yourself or when interviewing for a new role. Use them to re-tool your LinkedIn profile, when completing your annual review and more. These are the words that you want to use so that others start to describe you in the same way.
This week, Jayzen welcomes Jessica Embree to the show. In addition to helping her clients build brand credibility through both print and digital media, she is co-author of the Amazon bestseller, Double Sales / Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development StrategyThat Works! In the book, she lays out the system that they developed to grow the agency and cut their cost of acquisition from $40,000 to $4,000!
Guest Bio
Jessica Embree
Creative Director
Tulip Media Group
Jessica Embree has been the Creative Director at Tulip Media Group for over eight years. She works with Client-Partners to craft their brand identities into compelling stories with clear and consistent marketing messaging. Jessica is also Google Ad Certified and takes the lead on all of Tulip Media’s print and digital marketing programs for Client-Partners.
Jessica is the co-author of the Amazon bestseller, Double Sales / Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development StrategyThat Works!
Links
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Follow Jayzen on his book journey at LeadWithYourBrand.com/book
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