Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution?
In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results.
Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent.
He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Jeremy Haft:
Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.