EP135: The Rise Of GEO: How To Get Found In AI Answer Engines

Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO?

Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concrete steps you can take right now to make your brand more visible in AI-generated answers.

You’ll learn how to build helpful, high-quality content that AI engines recognize and reward, and how PR and brand mentions now play a key role in visibility. Maurice also shares free and paid tools you can use to measure your GEO progress—so you’re not just guessing, you’re growing. 

Whether you're a marketer, content creator or brand leader, this episode offers smart insights and real takeaways to help your brand show up where it matters most.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

Contributor:

Maurice White, Senior SEO Strategist at Mod Op

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [e-mail].