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September 13, 2023 42 mins

What does it really mean to pursue nobility, and how can this pursuit shape our success?  Jason unpacks the essence of nobility, encapsulated by the principles of prosperity, community, creativity, and generosity. He also unveils critical insights from his new book, Beyond High Performance, about circumventing burnout while continuously pushing our boundaries.

Our conversation will take you through Jason's own transformative journey, from leading a faith community at an early age to venturing into the world of entrepreneurship. Jason candidly shares the hurdles he's faced and how community played a critical role in his growth. He also reveals his keen insights on the significance of a growth mindset and the potential pitfalls of feigning one. Our discussion also brings to light the inevitable struggles of business-building and how failures can morph into lessons of great value.

Jason also shares his distinctive practice of interpreting Proverbs into his own words and the role of faith and scriptures in our lives. So come along for an enriching exploration of leadership, wisdom, and growth.

Thanks for listening!

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:07):
Welcome to the Leader Impact Podcast.
We are a community of leaderswith a network in over 350
cities around the worlddedicated to optimizing our
personal, professional andspiritual lives to have impact.
This show is where we have achance to listen and engage with
leaders who are living this out.
We love talking with leaders,so if you have any questions,
comments or suggestions to makethe show even better, please let

(00:27):
us know.
The best way to stay connectedin Canada is through our
newsletter at LeaderImpactca oron social media at LeaderImpact.
If you're listening fromoutside of Canada, check out our
website at LeaderImpactcom.
I'm your host, lisa Peters, andour guest today is Jason Jagard.
Jason is an entrepreneur, coachand author dedicated to

(00:47):
inspiring the world to pursuenobility.
His work has been translated inover 50 languages and featured
in Forbes, fast CompanyEntrepreneur, weight Watch Under
30 CEO, the Global LeadershipNetwork and Chief Executive
Magazine.
He is the founder and CEO ofNovus Global, a community of
elite executive coaches servingthe world's best leaders and

(01:08):
teams to go beyond highperformance.
Jason is also the co-founder ofthe Metaproformance Institute,
a non-traditional incubator forworld-class coaching, leadership
and management.
He is the executive producerand primary host for the
award-winning Beyond HighPerformance podcast featuring
interviews with world-classexecutive coaches, billionaires,

(01:28):
new York Time bestsellingauthors, business leaders,
professional athletes, activistsand award-winning entertainers.
Jason has recently released anew book titled Beyond High
Performance what Great CoachesKnow About how the Best Get
Better.
In his book, he shares insightsthat help leaders and teams
avoid burning out whilesimultaneously working to burn

(01:52):
brighter than ever before.
Welcome to the show, jason.
It is great to finally meet you.

Speaker 1 (01:58):
Lisa, it's nice to meet you too.
Thanks for having me on theshow.

Speaker 2 (02:01):
Oh, I loved reading your bio.
My first question.
I'm going right to your biobecause I've never heard anyone
say inspiring the world topursue nobility.
I kind of like that.

Speaker 1 (02:15):
Oh, thank you.

Speaker 2 (02:15):
Can you give me a little bit on that, just because
I got a little help.

Speaker 1 (02:20):
Thank you.
It's always a little vulnerableto talk about what you want to
dedicate your life to,especially if there's something
that has in some ways like amoral component to it, because
you always set yourself up to bea hypocrite.
But when I was a kid, there wasa play that I was a part of,
and part of the play wasmemorizing ancient proverbs.
So it was a really awesome play, and anyway, one of the ancient

(02:41):
proverbs was a noble man makesnoble plans and by noble DEC
stands.
And I probably memorized lotsof stuff when I was a kid.
I don't know why I forgoteverything else, but that stuck
to my ribcage.
And so, since I was little, Iwas really interested in this
idea of what does it mean to benoble and not like nobility,
like a class system or anything,but what does it mean to be a

(03:03):
good and an extraordinary way?
And so at our firm, we actuallybreak nobility down into four
things.
We break it down intoprosperity, which like being
successful, not only just infinances, but certainly
including finances.
Community, so not just beingsuccessful by yourself, but
being successful with others.
Creativity, which is beingsuccessful with others in a way

(03:23):
that's allowing you to be uniqueand to find your unique
expression in the world.
And the last piece isgenerosity.
So nobility for us is finding away of being prosperous
financially with other people ina healthy way, in a way that's
natural to you and yourgiftedness, and then giving that
away to others.
And if you can really lean intothose four things, we think
that creates a really beautifullife and extraordinary life and

(03:43):
we would say a noble life.

Speaker 2 (03:44):
Wow, that is fantastic.
I find that amazing.
I am doing a study of Proverbsthis summer.

Speaker 1 (03:52):
Yeah.

Speaker 2 (03:52):
So I'm thinking your scripture came from like King
James, because my new English,my new language, does not sound
like that.

Speaker 1 (04:00):
Yeah, it doesn't sound like that.
Well, and those four values nowyou mentioned Proverbs those
four values I ripped off fromProverbs 31.
I ripped off.
Yeah, Like that, yeah, you canrip it off, yeah.
I think when Solomon collectedthat stuff, he doesn't mind if
we steal it and use it and so,yeah, so if you read Proverbs 31

(04:21):
, you'll see other thingscertainly, but you'll see those
four ideas embedded in thatparticular chapter and I just
love it.

Speaker 2 (04:30):
Oh, I got it.
I'm on, I think, 24 right now,so I'm going to skip ahead.
Nice, that is great.

Speaker 1 (04:36):
And not to go too much into this, but also just to
geek out on the Proverbs for asecond.
I'm actually this is weird tosay, but every morning I wake up
and I take a proverb and I putit in my own words and then I
actually text it to over 200people.
And so, if you know I don'tknow if this is interesting to
your listeners, but if you wantto get a daily text from me, we
can put that information in theshow notes or whatever, and I

(04:57):
love it.
I did the whole Psalms already,so I've already put the Psalms
into my own words and I tookabout two years and now I'm
doing the Proverbs and I'll takeanother two years and about
halfway done.

Speaker 2 (05:08):
Wow, I love that because I read it and I put it
in my own words, and those arethe notes that I just write
myself because we have tounderstand it as we understand
it like today.

Speaker 1 (05:20):
Yeah, it was a long time ago.

Speaker 2 (05:22):
Yeah, and he writes it to his son, the letters, but
it's really to all of us.

Speaker 1 (05:26):
Yeah, he mail mail.

Speaker 2 (05:27):
So yeah, yeah, it was cool.

Speaker 1 (05:29):
It was fun, yeah, thanks this was meant to happen
All right, come on, we're doingit.

Speaker 2 (05:33):
All right.
So we've changed our questionsto a little well.
We went with the summer series,but it's really been going
really well, and we talk aboutleadership, questions on pivotal
turning points, principles ofsuccess and more and again.
It's been so successful.
We're going to ask you similarquestions because the content

(05:56):
has been so different and sogood.
So are you ready?

Speaker 1 (05:59):
I'm ready, ann.
I've listened to a few of yourepisodes, in some ways to
prepare for this, but also justinvest in myself.
Yeah, and I've loved it, so I'mexcited to play Wow.

Speaker 2 (06:07):
Coming from a leadership guru, I am excited.
All right, so we're looking fora bit of your own professional
story and how you got to whereyou are today.
Can you give us a couple ofsnapshots that were pivotal
turning points along thatjourney?

Speaker 1 (06:22):
Yeah, so I mean I was raised no-transcript, and maybe
you probably cut this outbecause you mentioned the
mention talking about God at theend.
But the problem was is I waslike raised in church and it was
a huge part of my formativeexperience.

Speaker 2 (06:36):
You go.

Speaker 1 (06:37):
Yeah, sorry, so, yeah .
So I wish I could have a moreinteresting backstory, but I was
raised in a fairly healthyspiritual community and which
had a huge emphasis.
I talked about this in theintroduction of my book, you
know.
It had a huge emphasis on justStriving to be an extraordinary
person and so in my mind, youknow, you look for role models,
you look for heroes and thingslike that.

(06:58):
So in my mind, the people whowere leading that faith
community were like the people Ilooked up to and so I was like,
hey, that's what I want to dofor living.
And so I went to school andstudied, you know, spiritual
leadership and things like that,and I really enjoyed it.
But then I had this moment thisis kind of pivot number one.
I had this moment when I wastaking and this is this is gonna
sound like a dig, but I wastaking all these leadership
classes from full-time academicprofessors and and you know they

(07:22):
were great and they're reallykind and really loving, but also
they weren't in the trenches inleadership and I knew that you
don't learn about leadershipfrom taking a class on it.
You don't learn aboutleadership from, you know, going
to college if that sometimesyou learn the opposite of
leadership from going to college.
You learn about leadership fromleading, and so I Wrote letters
to three leaders that I reallyadmired saying hey, look like,

(07:44):
if I can get out of collegeearly, if I can do college in
three years, can I just comeshadow you?
You don't have to pay me, I'lltake care of everything.
I just want to learn, be asbeing the trenches.
You know, give me assignmentswhatever, I'll do whatever.
And one of them Said yes, andhis name was Reggie Epps, and he
actually passed away fromcancer about a week ago.
But he changed my life and heoffered me a job, even though I

(08:06):
was just some punk kid, and Iand I got in, I got way into the
trenches, and so I'm 21 yearsold, with a huge budget, my own
office, I got a secretaryleading this big you know thing
and way bigger than anything I'dever led before, and so it
wasn't like shadowing, it waslike you just threw me into the
deep end and, and that waschallenging, but but that was

(08:28):
formative for me.
And then then I moved to LosAngeles to be part of this other
faith community called mosaic,which is incredible.
We used to meet in a Latinonightclub in downtown LA, so it
was really well designed forpeople who are are searching
spiritually and maybe have hadnegative experiences with with
more traditional religiousstructures and, and so that was
like oh wow, they meet in anightclub, they can't be all bad

(08:49):
, you know, kind of a thing, andit's funny, christians felt
really uncomfortable in thenightclub, but but, but new
people to faith or people whoare exploring faith, they loved
it and that's really who we werecreating it for, so that was
really fun.
Then I did that for so as apastor, essentially for most of
my 20s, and then I transitionedout of ministry and started
doing consulting and speakingand and and training and really

(09:13):
fell in love with that and then.
So then I was a coach for about10 years and so now the really
what that there was a definingmoment when I realized that,
like coaching is, most coachesare solipriners, most coaches do
it by themselves as first andlast name, comms and, and that
was fine.
But my whole vocational careerwas in community, like you know,
on teams and staff and thingslike that, and, and so I had

(09:36):
this theory and this one youknow, one of the core values of
nobility is community, that youwin faster when you do with
others.
And so I looked to my right, myleft, and I had a lot of friends
who've been trying to coach atthe same time and we're like,
well, why don't we do thistogether?
And so we started a coachingfirm that's novice, global and
and it's almost almost 10 yearsold.
Now it's coming up on our 10year anniversary and it's just
been a blast.
And now my these days I don'tcoach very often.

(09:58):
I have a few clients, but mostof my time has spent leaving the
executive teams of twodifferent companies and and
being more forward-facing and,of course, promoting the book
and All those types of things.

Speaker 2 (10:06):
Yeah Well, you obviously are doing it right,
because you weren't the personthat contacted us for an
interview.
It was someone that works withyou.
It's like you need to talk toJason, and so that that's who
you have surrounded you,surrounded yourself with.
It's really great people.

Speaker 1 (10:22):
Thank you for saying that.
I do.
We have a very fantastic teamand it's really great because
one of the fun things about thereciprocity of that is I come on
this show as like a delegate,you know.
So it's not really like theJason Jagger story.
In many ways it's like thenovice global story, and I'm
just one of many coaches in ourfirm across the country who work
with you, know professionalathletes and some of those

(10:43):
famous people on earth and, andI like, I like.
So hopefully people arelistening to this.
If they're interested, theywill check us out and and and
people know that when they getme on a podcast I'm gonna rep
them versus just rep myself.

Speaker 2 (10:54):
Yeah, I loved you.
So going to your pivotalturning point and you know you
leave school and it's like Iwill work for you for free.

Speaker 1 (11:02):
Yeah.

Speaker 2 (11:02):
That was my first.
When I started my eventmanagement, I called someone and
we had the first womanastronaut coming to my city and
I called him and said I will doanything to work for you for
this event, because I wanted tostart an event company.
I do anything and At the eventI, I just did everything, and

(11:23):
later they hired me.

Speaker 1 (11:24):
Yeah, that's right.

Speaker 2 (11:25):
You know, and, and from that I got more contracts,
because I just right do it, juststep out.
But I think too many timespeople want to get.
It's like what are you gonnapay me?
Yeah, yeah just it's, it's anopportunity.

Speaker 1 (11:38):
It's an opportunity and look, you know we can
empathize a little bit like ifit's.
You know I wouldn't necessarilywork at McDonald's for free,
but you know you do want to.
If you yeah, if you're a young,look, especially if you're a
younger leader, although this isprobably true for any age, but
especially if you're trying todo something new.
But if you're a younger leader,you don't want the job that
everybody else can get.
You don't want the job thatanyone else will pay you for.

(11:59):
What's the job?
That would be way out of yourleague and then offer to do it
for free and that you knowyou're getting an internship.
That is so much beyond andthat's in some ways I was really
fortunate, you know.
So the guy that wrote theletter to he gave me a job and
that was cool.
But then, you know, when I wasworking at mosaic, you know the
lead guy there is got in EarlMcManus and he was awesome and I
got to like travel the worldwith him and and and watch him

(12:22):
interact, and every now Thenhe'd throw me in the deep end.
And so I suppose, like finepeople who are way, way, way
more talented than you do it,get paid whatever, take the job,
no matter what.
Yeah, make yourself as valuableas you can and and learn as
much as you can from thosepeople, and that's probably the
best way anybody could everspend their 20s.

Speaker 2 (12:40):
Yeah, oh, that was a great answer to a pivotal
turning point.
Great places, thank you, we'redoing it.
All right.
So second question give us yourbest principle of success and
tell us a story that illustratesthis.
Oh, man.

Speaker 1 (12:56):
well, you know, um, when I read that question in the
prep time, the first thoughtthat came is like, the best
principle for success is to dowhatever you can to grow in
wisdom.
And I know that's a little bitof a cliche for some folks, and
especially people who come fromlike a spiritual background, but
I will say this like, if youcan grow in wisdom, you will win
faster, you will win bigger andyou'll win better, and you know

(13:20):
so.
You'll win faster.
Wisdom speeds up success.
You'll win bigger.
Part of wisdom is imaginativeand dreaming and seeing yourself
the way you've actually beendesigned versus the way that you
currently see yourself, whichis almost always bigger than how
you currently see yourself, andthen better.
Like you know, wisdom helps youfocus on the things that really
matter, and that doesn'tnecessarily mean not money or

(13:41):
not profit, you know.
I think that that's that isimportant.
But also, how do you do that ina way that enhances your
relationships versus erode themor whatever?
So wisdom is really reallyimportant, and I think you know,
by the way, I would usenobility as the word to describe
wisdom applied.
So whenever you apply wisdom,that's you being noble, and I
talked about that in our book,in the last chapter, which no

(14:04):
one is ever going to read.
No one ever reads.
I like talking with the lastchapter of the book because I
know no one's ever going to getthat far into the book.
I think it's like 10% of allbooks are read, even like the
first five chapters.
But anyhow, we talk aboutnobility and how wisdom is no,
or nobility is wisdom applied,and so I guess one story from
that would be.
Well, man, I guess I'll tellyou what.

(14:26):
So there's four, the fourpillars prosperity, community
creativity and generosity.
I'll let you pick which one,which one of those values won't
tell the story about.

Speaker 2 (14:34):
What are they?

Speaker 1 (14:35):
Yeah, prosperity, community creativity or
generosity?

Speaker 2 (14:41):
Community.

Speaker 1 (14:42):
Community, excellent, well, you know.
So that's the firm, the.
In fact, almost every time wego on this is an exception to
the rule, lisa.
Almost every podcast I go onand I think we asked you too and
you put the gabbash on it butevery podcast we go on we say,
hey, can I bring somebody elsefrom the firm with me on the
podcast?
And it's totally fine, likeit's your show, you do what you

(15:04):
want, and there's lots of, thereare lots of podcasts.
Who've been like, no, that'snot what we do here, you know,
or whatever, that's no problem.
But again, so many coaches arefrankly narcissistic and they're
just into building their ownlives and their own careers and
their own deal.
And at the firm we are socommitted to team and to helping
each other and to advocate foreach other and, like you know,

(15:25):
in biking, like with the firstbiker is kind of drafting and
everyone else is drafting off oftheir wake and I know that in
our communities I'm creating notsometimes the biggest wake,
sometimes not.
There are other coaches in thefirm, like Dan LaFollare, who's
the head of Nova School of Sport.
I mean, he works with all theseprofessional athletes, he
creates a huge wake and but Iknow I also create a huge wake
and so it's like what am I doingto take people with me?

(15:47):
And so I'm doing this podcastin a couple of days and there's
a.
It was a young woman in our, ourfirm, I guess I don't actually
know how old she is.
She's new in our firm.
There's a woman in our firm andvery talented coach, but newer
to our firm, but she was the onewho set up the interview.
And so I said, hey, do you wantto come on?
And she was like what?
Like you're going to?
Yeah, sure, and so on Friday herand I even though her and I

(16:08):
don't know each other that well,but she's a part of our
community and she was the onewho set up the podcast gig Her
and I are going to go on and andwe're going to do our best to
represent what we're up to andwhat we're doing.
And what I would say is mehaving her on the podcast one
maybe the only thing peopleremember from the podcast,
because you know what you dooftentimes speaks louder than
your words, and so you reallytry hard.

(16:29):
Even when I go public speak,50% of the time if I'm public
speaking I'm taking anothercoach with me, we're on stage
together and we're doing thething together and there's all
sorts of benefits to that, butmostly it's because we disvalue
community around here.

Speaker 2 (16:41):
Yeah, great answer.
In your book on growth you talkabout most people know what a
growth mindset is, but you talkabout a false growth, growth,
growth mindset.

Speaker 1 (16:56):
Also gross.
It can also be gross.

Speaker 2 (16:57):
Josh, what is that?
What is a false growth mindset?

Speaker 1 (17:01):
Yeah, well, I learned this from Carol Dweck who wrote
the book, like the book ongrowth mindset, and her research
is interesting.
Her research was originallydesigned for children and so
actually some of our othercolleagues have taken it and
applied it more to adults.
But in the Atlantic, an articlein the Atlantic a few years ago
she I read this article whichshe wrote, where it said she was
angry, she was like tickedbecause, like anything that

(17:23):
becomes popular, like growthmindset or emotional
intelligence, is another onethat's been, you know, really
popular and now people don'treally know what it means.
And if you think you know whatit means, you probably don't
know what it means.
The like, all these zeitgeistideas like good to great, all
these kinds of things that comeand go, even like Maslow's
hierarchy of needs, like Maslownever put those in a hierarchy,
he didn't want them to be ahierarchy, but we come along and

(17:44):
we kind of structure it to makeit like a food pyramid or
whatever Is it.
That's the way that people growand it's not how people grow
anyhow.
So Carol is irritated thatpeople were using the idea of a
growth mindset to articulate ifpeople have grown.
You know, like if you've grown,then you have a growth mindset,
which is ridiculous.
That means you had a growthmindset at some point, but that

(18:05):
doesn't mean you have one now.
And so she was talking about wetalked about this in the book
how you know that you have agrowth mindset, not when you
have grown, but when you areintentionally growing in some
way, and it's a way ofperceiving your own capacity for
growth.
And what she discovered and shecoined the term what she
discovered was most people walkaround thinking they have a

(18:26):
growth mindset, but they reallyhave a false growth mindset.
It's oriented in the past, it'snot oriented towards the future
.
And so, if you're listening tothis, a question to be asking is
if you have a growth, a growthmindset.
The proof of that is how areyou intentionally trying to grow
right now?
So show me in your calendar thethings that you're doing and
how you're trying to grow, andthe things that you're doing on
your calendar.
And if you can't answer thatquestion, no problem.
It's just you don't have agrowth mindset and that's a

(18:50):
solvable problem.

Speaker 2 (18:50):
Yeah, maybe you had a growth mindset.
That was last week's.
Oh, you filled up last week'scalendar.
Good for you.
That was last week's growth.

Speaker 1 (18:56):
That was last, that's right.

Speaker 2 (18:58):
That is great.
Which kind of well?
Not?
That leads me into my thirdquestion.
But we learn more from ourfailures and mistakes, from our
failures, mistakes and successes.
So maybe we learned more fromlast week's failures and
mistakes in our calendars.
Would you share with us one ofyour greatest failures or
mistakes and what you learnedfrom it?

Speaker 1 (19:18):
Yeah, that's great.
So there's little ones and bigones, and I'll do two quick a
little, one big one and then amore of a philosophy around
failure.
Little ones are where you know,we care.
One of the chapters in the book.
We talk about integrity and wecare a lot about integrity and
we define integrity as doingwhat you say you're going to do.
And so, minutes before thisconversation started, I got a
WhatsApp message from one of ourgraphic designers in South

(19:40):
Africa and she was just doing afriendly follow up because or
maybe it was another one we havegraphic designers in South
Africa and Iran, a few otherplaces.
Anyway, one of our graphicdesigners reached out saying hey
, remember that thing that Iasked you to do on Friday that
you said you do, which is like areally sweet way of saying you
didn't do that thing that yousaid you're going to do and
that's you know.

(20:01):
I know that that's silly andit's smaller or whatever, but in
our world that's a failure,that's a.
We have a high value for doingwhat we say we're going to do.
So I immediately had aconversation with my assistant
and I said I messed up, likethey when they WhatsApp me.
I should have immediately said,hey, can you loop Shannon in so
she can put that on my calendar?
And it never got on my calendar.
So I thought that I was goingto like an idiot.
I thought I was going toremember that request and then

(20:23):
you know all the things and,like your mind, by the way, is
the worst possible place tostore things you're going to do,
and but that's where everyonestores things.
So that didn't work out.
That's a little failure, but wetake that seriously.
And so I'm going to have toReach back out to them and say,
hey, you know I broke my wordand and let me know if there's
any impact, and of course I'lltake the picture.
They want me to take a picture.
Me sign the book, for you know,social media or whatever does,

(20:44):
it takes two seconds, but I justforgot, or other other things
were more important to me thanremembering.
So there's that.
Then.
A bigger one was I don't talkabout this much, you're gonna
get an exclusive when I, when Itransitioned off the staff at
mosaic, I started a companycalled spark good and and.
Spark good in many ways was aprecursor, kind of an embryonic

(21:05):
phase one of what became NovusGlobal and I think the website
still after somewhere.
But you know, the dream was tocreate this small team of people
who would go coach and speakand consult for universities
Mostly.
And I talked to my friendsDanielle and and Johan and and
Dr Goodie Goodlaw all thesepeople who I've been friends
with for years and I put up withtheir faces on the internet and

(21:26):
we're gonna do this thing.
And and then I took a lot ofthe startup capital that I'd
saved to start the company andthis is the big failure.
I I spent most of it onbuilding these kits, so like.
We had this product calledspark groups and this is what my
first book was about and we hadthis product called spark
groups, where people gettogether every week and they
practice taking risks the sameway that you practice playing

(21:47):
the piano or like, or anythingelse you do in your life,
because risk-taking requirespractice.
And so I built like a book and Ibuilt this magazine and then I
built these like these wholekits, and I built them myself.
I went to the factories andlike, negotiated the price on
the boxes and everything and Iwanted a certain color, blah,
blah, blah, and I made like aton of these kits and I think we

(22:07):
sold.
I did no market research.
I never asked anyone that theywanted a kit and I think we sold
.
Maybe I mean I made hundreds ofthese things and maybe sold 10.
I still have friends that arelike heads.
I still have this like box andthe box is it was a little black
box and it was cardboard, butthey painted it for me, even
though they said not to, and sowhen you handle it you get like

(22:27):
black on your fingers and so,like it would, the paint would
rub off and it was just and Idid.
I remember doing a gig at thisin the small town in Illinois
and like a year later they'relike hey, we still have these
kits can, can you buy them backfrom us?
And I didn't.
The company was ultimately afailure at spark.
Good was a failure.
I didn't have the money at thetime, so I couldn't buy them
back and it was just.

(22:48):
It was.
That was so embarrassing and Ithink what I learned from that
is do market research before youbuild really expensive tools
for people and don't spend all.
Don't spend 50% of your startupcapital on.
Don't spend as little as your.
If you're starting a company,spend as little as your startup
capital as possible, unless youhave investors.
Another thing that I spent allmy money going going to

(23:12):
conferences that I wasn't askedto speak at, to quote network,
but I'm a massive introvert, Ihate networking.
That was horrible.
Yeah, so yeah, networking andkits, and that company, needless
to say, did not, did notsurvive.

Speaker 2 (23:24):
Oh, that is funny.
I think I did exactly the samething invested a lot of money in
Event planning videos.

Speaker 1 (23:31):
Yes, and well yes and then COVID hit.
The one to punch.
We know, you know it's funnywith, with, with videos during
COVID.
You could think, well, thatwould work out Totally fine.
But I know, I know so manypeople we have even coaches in
our firm right now that are likeputting a lot of energy and
attention into making likevideos for promotion and they
don't get traction.
They're not, they don't buildand it's a.

(23:53):
It's just a fascinating all thethings we try that don't work.

Speaker 2 (23:56):
Yeah, well, me I didn't look into that.
Well, you know what you canproduce the product.
You have to market the product.

Speaker 1 (24:02):
That's right, that's right.

Speaker 2 (24:03):
I put all my money in the video.
And what I read?

Speaker 1 (24:06):
and that's even with books, right.
Like, yeah, writing a book isthe easy part.
If you're listening to this,you want to write a book and you
want it to sell.
Well, that Writing, it is the,that's the easy part.
Lots of people write books,thousands and thousands of
thousands of people.
Ever you write books, hardlyany of them break through, and
it's because if you don't putten times more energy into
marketing, promoting and therelationship side of publishing,
no one's gonna read your bookand with rare exception, and no

(24:30):
one ever looks at.
I find that fascinating.
By the way, we at the Institute,the, so so two companies, that
the, the firm, and then theInstitute, the Meta Performance
Institute, and we have thisprocess called the navigate
process, and in it we talk about, like, the architecture of
success for building your ownpractice or being an
entrepreneur or whatever, and Init we talk about ability,

(24:50):
authority and accessibility.
So abilities Are you good atsomething?
Uh, authority is do otherpeople think that you're good at
something?
And then accessibility is Uh,do you have, do you have,
relationships of people whowould hire you or refer you?
And if you don't have thosethree things, you're not going
to build a business.
And it's crazy to me how somany people over index On

(25:11):
ability and under index onauthority and accessibility.
It's one of the easiest thingsto do.

Speaker 2 (25:16):
Yeah, we get caught up in.
Oh, we can go to anotherconference, we can get the
training, we can, you knowwhatever, we could go to school
for four years, but we get upand go.
Huh, I wonder where the job is.
Yeah, you got to put ten timesthe effort now to getting the
job.

Speaker 1 (25:28):
That's exactly right, and I you know, and so the you
know the.
The MPI, the Meta PerformanceInstitute, is a coaching
certification Program and it'sthe only certification program
I'm aware of that teaches peoplehow to build a practice While
you're getting good at being acoach.
Almost all certificationprograms only care about helping
you be a coach once you getsomebody in front of you.
Coaching someone in front ofyou is the easy part.

(25:50):
Getting someone in front of you, that's the hard part.
Getting someone to give youmoney, you know that's, that's
the hard part, and so we put alot of energy into helping
people with all those facets,not just, you know, being a
really good coach that no one'sever heard of.

Speaker 2 (26:01):
Yeah, All right, well , I got.
I got one more question.
We're going to keep continuingon um A leader impact.
We want to grow Professionally,personally and spiritually for
increasing impact.
Would you be willing to sharean example of how the spiritual
Makes a practical difference inyour life as a leader?

Speaker 1 (26:19):
Yeah, man, so one of the key.
So I was raised in like aChristian faith and that I'll
use that term broadly justbecause so many people have
negative experiences with thatbut it was.
It was overwhelmingly positivefor me, and not perfect, but
positive.
And you know, there's a,there's a verse Um, and before I
ever say verses that it soundsso trite, but this stuff is

(26:42):
brilliant and helpful and useful.
Uh, just about the biblespecifically, I was listening to
a guy that created an MBAprogram I think I forget what
his name is like Jeff sander,for something like that.
He created an MBA program thatrivals Harvard and Stanford and
Yale and won all these awards,and he's a person of profound
faith.
And you know, at Harvard, ifyou go to Harvard's uh business

(27:02):
school, the whole thing is justcase studies.
Not just case studies, but thewhole thing is case studies.
You read like thousands of casestudies and uh, and then you
wrestle with them with reallysmart, smart people, and the
reason why you do that isbecause it, it uh, develops your
Intuition for business.
You know.
So, like my fiance, she uh, shehas her Uh degree from a really
fancy school and her, herintuition for business is so

(27:24):
good Because she's wrestled withall these case studies.
And then so, jeff, I'm listeningto this podcast and jeff's
talking and he says thescripture is the bible is a
series of moral case studies andI have never heard someone
describe it that way where it'slike it's not, you know, it's
not prescriptive, like there's,you know, stories in the hebrew
scripture is the old testamentwhere, like people are killing
each other and stuff like that.
It's like, yeah, it's not likeprescription, prescriptive of
how to behave.

(27:45):
A lot of the time, um, but itis a like let's read this story
and wrestle with it together andgo well, I don't really like
that and that doesn't reallyresonate with me.
And why would god do?
And it's the questioning andthe wrestling that really
produces your moral intuition tohow you can then be a better
father or husband or or, or wife, or, or, uh, employee or ceo or
whatever.
So I think I say this a, thescriptures are really fun to

(28:06):
wrestle with.
And uh, in john 10 10 and somesome people listening this may
have heard this before, but john10 10, this is jesus talking.
You know who has had a profoundimpact on humanity, and he said
, um, uh, I came that you mayhave a better life and a light,
a better life than you couldeven dream of.
And I think about that a lotlike because I can dream, I can

(28:26):
dream pretty big, and to knowthat to wonder, is there a God
who dreams bigger dreams for methan I dream for myself, is a
really romantic and beautifulthing, and so much of coaching
is believing more in people thanmaybe they even have the
courage to believe in themselves, and so it's not a coincidence

(28:47):
that I was raised in anenvironment where I was taught
that God believes in me and andand loves me and has given me
gifts and talents to use andeven like this stuff that I
don't like about myself.
It's all resource to use to dosomething beautiful in the world
, and then taking that, and thenwhen I'm meeting, you know, not
all my clients believe in God.
Not all my clients, you know alot of our coaches come from

(29:08):
that background, but we all do.
Whether we believe in God ornot, we all do believe that
human beings have been createdwith an incredible capacity, and
then it's up to us to choosewhether to use that in a way
that is honoring or dishonoringof our lives, and so that's just
a small.
I could go on forever.
It's a small example of a versethat's really shaped how I see
other people, how I see myself,how I see the world, how I see

(29:28):
God, how God sees me, and itaffects.
It affects how I treat people,affects how I treat people in
the subway here in New York City.
It affects everything.

Speaker 2 (29:35):
Yeah, jason, that was a fantastic answer.
See, I love these questions, hathey're good, so so.
Questions are fabulous or thatanswers what gross mindset,
gross mindset.
So, as earlier we talked aboutProverbs and you're doing the,
the study of that, and I wasdoing it this morning I texted

(29:57):
my friend Proverbs 2410.
If you fail under pressure.
Your strength is too small.
Living translation I'm not surewhat doesn't King James, but
there's, yeah, but that justgrabbed me this morning.
Yeah you just.
You fail under pressure, yourstrength is too small.

Speaker 1 (30:15):
Yeah, and somebody listening that may be like yeah,
duh, yeah, but but also it'sworth thinking about, listen,
and I'd be curious what theproverb before and after is,
because oftentimes they'reputting like couplets, you know.
So then there's there's there'swrestling there, but it is.
It is, you know, if you'relistening to this, to be
reflecting on what are youtrying to do?
Are you strong enough to do it?
And if not, how can you getstronger?
Like, what are you doing to getstronger?

(30:36):
This is a wonderful questionand that's, you know.
That's just my kind of take onthat verse.
As you're bench-pressing thatverse, it's like man, I want to
be as strong as I can be.
How can I, how can I?
What we're going to put myself?
How do I need to grow in orderto lift the things that maybe
God has called me to lift?

Speaker 2 (30:51):
Wow, as I bench-press that verse.

Speaker 1 (30:54):
Yeah, we know a lot of people think that, like the
verse, like the Bible, is like apill you swallow to be right,
and I really believe that it'smore like a gym, like a gym for
you to go into and bench pressso that you can become strong,
and so it's a fundamentallydifferent way looking at
Something that's been weaponizedto oppress so many people right
.

Speaker 2 (31:12):
Oh, good answer.
All right, I always.
Those are my four questionsthat I've asked everybody, but
there's always these twoquestions that I've.
Since the inception of this, Iasked these two questions of all
my guests.
So leader impact is dedicatedto leaders having a lasting
impact.
And as you continue to movethrough your own journey, have
you considered what you wantyour faith legacy to be when you
leave this world?

Speaker 1 (31:34):
Yeah, I think a lot.
I think about this every day.
Actually, it's one of myfavorite questions to ask other
people.
I was, I was in.
I was in because like it's likelegacy, it's like purpose.
You know, I was in EasternEurope and we were on this trip
with a bunch of very Successfulbusiness people I was one of the
least successful people in theroom and we were meeting with
American diplomats in Germanyand things like that and I was

(31:54):
sitting down with this guy andhe was talking, he was reading
the sports section, but he'stalking about this basketball
team and he knew all thesethings about this basketball
team that you cannot, you cannotknow from reading the newspaper
.
And I was like, are you like asuper fan?
And he was like his friendwho's sitting at the table was
like, yeah, he kind of he ownsthe team, I don't know.
Oh, so like you know what'swhat small talk like over

(32:16):
breakfast with someone ownsbasketball team?
And so I was like so I saidlike two questions what's your
purpose and what's your legacy?
And he looked at me kind oflike dude, I'm just trying to.
It's like 8 am you know likewould you just calm down?
But I do like I do, like askingpeople that question.
So I think about it all thetime and Two things about that

(32:36):
come up for me.
One is I, I think a lot ofpeople when they think about
their legacy.
You know, I split my timebetween New York and LA, and in
New York you have these bigbuildings and these people
starting these massive companiesoftentimes they name the
companies after themselves andand then you have in LA you have
, you know, stars andcelebrities and who want to be
remembered, and they want peopleto remember their name, and you
know whether they want to be aWalt Disney or a Steve Jobs or

(32:57):
whatever.
And and I don't really careabout whether or not people
remember me so much in terms oflegacy, I don't necessarily care
whether people remember my name, but I care a lot about how my
life is going to positivelyimpact the choices that people
make a thousand years from now.
You know so.
So how can I live my life in away where, generations from now,

(33:21):
people are making really noble,courageous, wise choices and
they have no idea where they gotit from?
Maybe they think they got itfrom their grandparents or their
great grandparents or whatever.
But what they don't know.
What they'll never know is that, you know, 900 years earlier I
bumped into somebody, you know,a married couple, at a party or

(33:42):
we worked together or they heardme speak or read a book or
something and we have to have aconversation and maybe they
changed my life a little bit andthen, hopefully, I changed
their life a little bit and thatchanged that permanently
changed the trajectory of theirlives to where the ripple effect
was.
You know, kids living on Marsare, you know, loving their
spouses and being good parentsand and Seeking to give more

(34:03):
than they take and seeking to behonest and and brave and those
types of things and so on.
That really excites me andBrings a lot of me.
That's what I love aboutcoaching is you get to.
I recently spoke Conference inVegas with one of our first
clients, so we worked with them10 years ago and then they
brought me back kind ofcelebrate the book and so many
people came up to me and said,oh, tell a man.

(34:25):
I said hi.
Tell Dan.
I say hi.
Tell David, tell Janet.
I say hi because they coachedme for three months and it
changed my life and they wouldhave notes and they would have
quotes and things and, man, Ijust love coming home to our
offices and saying, hey, I wasin Vegas and people who you
haven't talked to and probablyforgot about you know, five, six
, seven years ago, are tellingme that you changed their lives

(34:45):
forever.
And that's fun, that's, that'sworth doing this work.

Speaker 2 (34:48):
Yeah, they didn't forget about you.

Speaker 1 (34:50):
Yeah, that's right.

Speaker 2 (34:51):
Yeah, that's it.
That's a nice thing to sharewith those people is To go back
to your staff and you knowpeople you work with and say,
hey, that guy said something youknow.
Nice, I do that to parents.
When parents have great kids,I'll say, you know, if I'll run
into their, their child, at thestore and they were great
service, wherever it was I wouldgo to, I will out of my way to

(35:12):
call that parents a like yourson today and Right.
Yes they made a difference tome today.

Speaker 1 (35:19):
Yeah that's so good, I love that.
I love that and you know, andif you're listening to that, be
like that, be like Lisa, youknow, like seriously, that's
really worth emulating when yousee people who are going above
and beyond not only to praisethem but to find out where that
came from and say, hey, it'sworking, it's work.
I know that you like, you know,especially parenting it's so.
It's such a thankless job insome ways, and to know this

(35:39):
thing that that you taught them,they listened, they remembered
or maybe you didn't teach them,they just picked it up from you.
That's beautiful.

Speaker 2 (35:45):
Yeah, yeah.
Well, I'm only one month awayfrom empty nesting as my, so
it's like I've done my job.
I hope that I have raised themand let them go.

Speaker 1 (35:57):
Yeah, well, the problems talk about that.
The problems talk about.
I love the problems.
It talks about kids.
Hey, make choices in a way thatjust obviously there's limits to
this, but, like, make choicesin a way that really make your
parents proud.
And I don't think kids realizethat they have such such power
to Make the day of their parentsa million times brighter just

(36:18):
by them going out in the worldand being decent human beings.
And then, you know, parents isfun to say like to you, lisa.
You know I'm excited for yourkids Because your, your days of
being proud of them are onlybeginning.
You know, like my parents areso sweet, they, they.
My mom makes a Christmas forevery book I write.
She makes a little Christmasornament of the book and I can
hang it on my tree and they'reso there's.

(36:39):
My parents are so proud of meand it feels so good To not that
I'm doing it to make them proud, but it does feel good that
when I do what's most in myheart, that that also makes them
proud.
Yeah, and that's.
I think everybody wins that wayeverybody wins.

Speaker 2 (36:54):
Oh, that's awesome.
So my last question is whatbrings you the greatest joy?

Speaker 1 (36:59):
Oh man.
So I gave a talk one time.
Maybe we can put it in the shownotes.
It's one of my favorite talksand it was.
It was a sermon actually.
So I speak at churchessometimes and my buddy, joseph
Barkley, who now is thepresident of our Institute and
he's one of our best coacheshe's awesome.
At the time he was also leavingthis, this faith community, and
he would let me play as whathe'd let me play.

(37:20):
He let me speak and he's such agreat leader.
Not, the evidence of that isthat you know, most speakers
want this show for themselvesand he was really generous and
an evidence of that was he wouldallow me to speak Sometimes.
So I gave this talk at rate atthe church was called radius.
At the time I gave a talk calledthe gospel according to oceans
11 and and it's one of myfavorite talks I've ever given

(37:40):
there's it's a two-fer.
There's the talk before thatwas something about Willy Wonka,
I can't, I can't remember.
But then the second one was thegospel according oceans 11, and
I Talk about, how you know, inoceans 11.
I love heist movies, you know.
I don't if you're listening tothis, like the sting, the
Italian job.
You know, all the missionimpossible movies are kind of

(38:00):
heist movies.
And then oceans 11, of course,is kind of quintessential heist
movies.
And you think about, like what?
Why do people love those somuch and why I love it so much?
And it's because it's a groupof uniquely gifted individuals
coming together to pull off theimpossible and have a ball doing
it.
And that brings me the greatestjoy, my, I'm having the most
fun when I'm partnering togetherwith people who are different

(38:22):
than me and we're and we'retrying to do something really
hard but but fun, you know, like, like Create an amazing
coaching company, or to go intoa company and help to fibulate
them and help them light up onfire.
So, like you know, comingtogether to do something and
having a ball doing it.
Every year, our annual retreat Ijust pinched myself, you know,
this past year or two years ago,we were at, like Tahoe, the

(38:44):
Ritz Carlton, and there's a youknow 50 coaches from all over
the world and and I'm just likeman, I just can't believe we get
to do this.
This is so much fun, and that'strue, by the way, and work,
that's true, you know like, whenwe meet me and my fiance, when
we are serving other peopletogether, when we're, you know,
volunteering, or when we'refocused on Either on double
dates or whatever like justfocused on making other people's
lives better.

(39:04):
That just makes me so, so, sohappy and and, by the way, it's
a drug.
I highly if you're listening tothis and you've never been able
to to To be on a team whereyou're just having a ball with
other people.
I highly recommend it and dowhat you do, what you got to do,
even if it means doing it forfree.
Do what you got to do to get ona team and have a ball doing it
.

Speaker 2 (39:23):
Oh well, jason, it has been the best 40 minutes
ever spending this time with you.
I just want to thank you fortaking the time out of your day.
You're I'm sure you're a busyguy and I am just thankful to
have spent time with you.

Speaker 1 (39:35):
Well, thank you, lisa , I appreciate you and and
thanks for doing what you dowith with leader cast, but it's
like 300 and some 350 citiesaround the world.
That's incredible.

Speaker 2 (39:44):
Yeah, it is, and I think, being part of it and I
mean, I'm part of many groups wemeet every week and and we talk
about that in the ending butSharing, sharing the stories of
leadership we you know, you gettogether and sometimes you you
don't understand a book.
We do, we do leadership booksand you get to talk about it
because you think you know itall and you're reading.

Speaker 1 (40:02):
Yeah, or even yeah proverbs.

Speaker 2 (40:04):
doing a study, you're like, yeah, I know what that
means, and then you don't.
Yeah, there's so much more, andso being part of it, it's been
a blessing in my life.

Speaker 1 (40:13):
That's awesome.
Well leadership.
Thank you for doing what you do.
Thank you for getting leadersto get together and talk about
how how hard it is, because itis hard and how we can grow and
do better and how we can supporteach other.
It's very, really important.
So thanks for doing what you do.

Speaker 2 (40:24):
You're welcome.
So if anyone wants to engagewith you or find you, what is
the best whale?
Whale, oh boy.
It's a whale.
What's the best way to do that?

Speaker 1 (40:34):
I mean, I'm on Instagram and the socials and
things, but also you can go tonovusglobal that's our company
website.
You can go to MP Institutethat's our Institute site.
And then I'm very proud of ourpodcast too.
It's you know, um, we havethree different shows in our
podcast called the beyond highperformance channel, and then
the.
We have a podcast on coaching,which is coaches talking about
coaching.
We have a podcast called themeta performance show, which is

(40:54):
me usually talking to reallyimpressive people like ed
catmull, the former Uh presidentof pixar.
And then we have one calledyour finest hour, which is where
we actually have a client and acoach talk about their
relationship.
We go behind the curtain of aclient coach relationship and so
all those if that's helpful toyour audience, uh, please check
those out and and we'd love tohear from you- All right.

Speaker 2 (41:13):
Well, thank you again .
It has been a pleasure Jason.

Speaker 1 (41:16):
Yeah, thank you All right.

Speaker 2 (41:17):
Well, if you are part of leader impact, you can
always discuss or share thispodcast with your group.
And if you are not yet part ofleader impact and would like to
find out more and grow yourleadership, find our podcast
page on our website atleaderimpactca and check out our
free leadership assessment.
You will also find on ourwebpage chapter one of braden
douglas's new book becoming aleader of impact.

(41:37):
It is amazing leadership book.
You can also check out groupsavailable in canada at
leaderimpactca or, if you'relistening from anywhere else in
the world, check outleaderimpactcom or get in touch
with us by email info atleaderimpactca and we will
connect you.
And if you like this podcast,please leave us a comment, give
us a rating or review.
This will help other globalleaders find our podcast.
Thank you for engaging with usand remember impact starts with

(42:02):
you.
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