Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

• Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
• Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
• Learn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

Links Mentioned

• Native Pet
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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