March 18, 2025 • 53 mins
What if the key to unlocking your success, wealth, and freedom was already inside you—just waiting to be revealed?
In this episode of Leading HER Way, we dive deep into transformation, breaking free from inherited beliefs, and learning how to make money in complete alignment with who you truly are. Get ready for an eye-opening conversation that might just change the way you see success forever!
Nikisha sits down with the multi-talented Katya Stepanov, a four-time founder, transformational artist, and expert in human design. Sharing her incredible journey from growing up with deep-rooted communist money beliefs to building businesses that align with her soul’s purpose.
Explains how understanding her human design changed her relationship with money, why taking up space is essential for success, and how embracing visibility led to her first five-figure month—without working harder.
This episode is a powerful guide for any entrepreneur looking to break free from limiting beliefs and step into abundance with confidence.
Top 3 Takeaways:
- Know Yourself to Grow Yourself – Understanding your human design can unlock your unique path to success and wealth.
- Visibility = Opportunity – The more you authentically show up, the more aligned opportunities will find you.
- Rewrite Your Money Story – Your beliefs about money shape your reality. Challenge old narratives and create a new, empowering financial mindset.
🚀 Listen now and start making money in a way that feels GOOD!
Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Nikisha King (00:01):
Welcome to Leading Her Way with your host and
business guru, Nikisha King.
This podcast is the ultimatedestination for women, creative
entrepreneurs, who want to breakfree from burnout.
If you are overwhelmed byclient demands and feel like
you're doing this all alone, you, my friend, are in the right
(00:23):
place alone.
You, my friend, are in theright place Now.
Let's dive in for steps to takeback your time and simplify
your workflow.
All right, Nikesha, take itaway.
Katya Stepanov (00:41):
Hello, gorgeous Welcome to Leading Her Way.
I'm excited today to have aspecial guest with me, someone
who is part of my divinefeminine leaders, and we are in
a community where we get to beuplifted, we get to be loved on
in ways that are so different,and that's so much what we need.
How are you, Katya?
(01:03):
I am good.
I mean good is not the rightword, but I'll say I feel very
present today.
Oh, I love that.
I love that.
Welcome to the Make Moneyseries, and I would love for you
to tell our audience, or thatspecial someone who's listening
today, who you are and how doyou transform the lives of
(01:26):
others.
I love this question and thankyou for having me on this
podcast, nikisha.
Anytime that I get to share mystory is a gift and so I'll
share that.
I am, first and foremost, anartist.
I am a four-time founder and Ilove creating portals for
(01:46):
transformation, and I do that ina variety of ways.
You know the word portal ismystical and magical.
Yes, I am mystical and magical,so I am a human design reader
and Oracle and I read tarotcards.
So that's one portal oftransformation.
Someone wants to step throughthat portal of learning
themselves and their design andhow they can align their life
(02:08):
better with their design andtheir business better with their
design.
So that's one.
I'm a CEO of Inheritance Project, which is a portal for
unpacking your inheritedbehaviors and patterns, systems
and doing organizationaltransformation change with teams
and leaders, but alsoindividuals, so that we do,
through our conflict work, ourconflict transformation work and
(02:32):
through conscious leadershiptraining.
And a third portal is that I'ma conscious DJ and event
producer and I create this dancefloor, where that is a portal
for transformation, for fullexpression, for freeing
ourselves from conditioning ofhow to move pretty or well right
(02:53):
or I can't dance and I loveespecially reaching people who
think they can't dance andshowing them that dance is not a
performance.
It's actually your birthrightto move your body and free your
body and have a relationshipwith your body and anyone can
dance.
If they can wiggle any part oftheir body, they can dance.
(03:15):
So that's three differentportals of transformation that I
take people through and throughmy poetry.
Take people through and throughmy poetry.
I think the poetry I write andmy speaking and channeling can
be its own portal of healing forpeople.
I am in awe because, as much asI know you, I feel like that's
(03:36):
the first time I heard you shareyour portal with me, the
different portals.
I know you're a DJ and eventproducer.
I'm in the world with you wherewe work on our inner being, and
I know about the inheritancegroup, the business that you do
there too.
But to hear you speak about itis so different because as
you're speaking, the message,I'm getting the underlying tone.
(03:58):
You help people transformwithin you, help them break the
bondage of their limitingbeliefs, of the conditioning,
and you help them to find whothey are today through their
human design, through theirinherited conditioning, through
their body movement right andget rid of that.
I have two left feet concept,yes, so limiting right To move
(04:22):
to dance is just to feel, to letgo.
And I heard all of that whenyou were sharing.
I was like, oh my God, which isan empowering story.
In the first, place.
So I'm hesitant, but I thinkit's the closest word to what
(04:48):
I'm trying to say, which reallyis freedom, that actually
freedom of expression of mind,of opinion, of
self-determination.
I believe every single humanbeing deserves that kind of
freedom to choose their own path, to choose who they want to be.
And the world makes that verychallenging for us.
(05:09):
And so all my tools are toolsto help the person find some
freedom within their owncircumstances and see that
actually, maybe some of thethings that are keeping them
trapped and stuck are inheritedor imposed or something that
(05:29):
didn't actually come from them.
It didn't come from their pureessence, from their heart, from
what they're here to do.
And once we can recognize allthose things and have practices
to dance with them, truly dancewith them, because they never
really fully go away.
And I speak about this sopassionately.
And why do I do this work?
Because I've lived this.
I come from one of the mostintense imprints that could
(05:55):
exist, in my opinion, on earth.
I was born in the former SovietUnion four days after the Soviet
Union collapsed.
So in a way, I am a freedombaby.
I was born at the collapse ofthis empire that nobody thought
would ever collapse.
So in a way, I am a freedombaby.
I was born at the collapse ofthis empire that nobody thought
would ever collapse.
Right, and that's my signatureis collapsing empire, a new
world being built.
And what is that new world andthat new path?
(06:17):
But it's not something that cameeasy to me because I came as an
immigrant.
I was one year old.
No one in my family spokeEnglish.
My parents were in their 20s.
We had no community, noconnections, no language.
So there was a very strongsurvival, poverty imprint that I
grew up in the first sevenyears of my life of, you know,
(06:42):
watching my parents go throughunimaginable things to try to
assimilate into a culture thatwas completely alien to them and
me being the first Englishspeaker, the first one to
navigate a world that my parentsdidn't understand.
So I was.
It was very challenging on onehand and you know I've gone
(07:03):
through my whole trauma victim,pity, pity, party of oh, life
was so hard, yes, like that'simportant and we need to hold
face for ourselves.
To do that sometimes wasactually my greatest gift and
gives me privilege now, becausemost people aren't born, most
(07:27):
people are born into a worldthat they're not aware of the
structure of that world and howit's being built, but because I
had a home environment that wassteeped in post-Soviet communist
ideologies and then I was beingraised in a capitalist American
society, I could see the matrixof both of those right really
(07:48):
clearly and so I said, wow, allof this is constructed, it's all
made up.
It is.
Why did we make it up like thisright?
There's such a better way tomake it up.
If it's made up, how about wemake up something new that
actually serves humanity?
So that's a bit more about me.
(08:09):
And the way we made it up wasnot to serve humanity but serve
self.
It developed into what it istoday because it's self-serving.
From a different perspective,which I'll leave alone.
But yes, now, based on youbeing born after the Soviet
collapsed, moving to acapitalistic country, how did
(08:30):
that affect your beliefs aboutbeing an entrepreneur and
believing your capability,believing you can actually make
money, serving in this form?
Human design, event producer,right, like, how did that all
(08:54):
play out for you?
This is why I was so excitedactually to talk to you about
this topic today.
At first I doubted it and I waslike, should I talk about money
if I still really am in thejourney of deconditioning myself
from these deeply imprintedbelief systems?
And then I thought yes, becauseactually I'm sure that someone
(09:16):
listening to this is going toresonate with where I'm at right
now and see something in this,and I you know.
So again, I told Nikesha Iwould probably cry during this.
So it's definitely going tohappen.
But the imprint of communism isreally interesting because, on
(09:37):
one hand, it's rooted in abeautiful ideology right, we're
all equal, no one deserves moremoney than anyone else.
That's the ideological backboneof a communist philosophy.
But what that actually createdin and I'll speak just in my
family, right from my experienceand not as a generalization,
(10:01):
because I'm sure everyone hastheir own experience of it, but
it created a deep sense ofdisempowerment.
Because what are you beingmotivated by if there's a
threshold of how much you canmake?
And money, whether we like itor not, is our dominant
energetic exchange of resourcesand we need money to travel and
(10:25):
build things and live life.
So I came from a culture wheremoney was demonized and it was
taught to 70 years so like threegenerations of people in my
family that money is evil.
Money corrupts.
Money turns people intocapitalist pigs.
All the problems of the worldcome from money, right.
(10:48):
Yes, not the people, the money.
The money is the problem,apparently, and so I actually.
It took me a while, a long time, to wake up to the deeply
ingrained, secret belief I had.
That aligned with that I onlyrealized it really, I realized,
(11:09):
drove me in my early years to bean artist and to be someone who
said I'm not going to go intomaking money, right, I'm going
to be altruistic, I'm going tobe an artist and I don't need to
make money because money isevil, even though I don't.
It's just that I don't reallyunderstand it right, because
there was no education around ahealthy relationship with money.
(11:32):
And for my parents and me in theearly childhood, there wasn't a
lot of money.
Right, money was scarce Money.
Was this thing we're chasingafter that?
We never have enough of scarceMoney.
Was this thing we're chasingafter that?
We never have enough of that?
We're always trying to figureout how to navigate.
So I saw what it did to myparents and I didn't want to
become that.
(11:53):
So I thought that by resistingmaking money, I would somehow
free myself, which I look backnow and I can see that version
of myself with deep compassionand understand why I believe
those things and recognize thatthat's a choice and it was a
(12:14):
disempowering choice for a longtime.
And so my relationship withmoney really only started in
2020 with the pandemic, becausebefore that point I was fully in
the archetype of firstbornimmigrant daughter doing hustle
culture, a million jobs in orderto just try to make my rent,
(12:34):
using my talent in every waypossible, but not valuing myself
, not understanding how to valuemyself, my mind, what I bring
to the table, so I was alwaysundercharging self.
My mind, what I bring to thetable, so I was always
undercharging, doing a milliondifferent things to try to make
ends meet and not focusing onhow might I live my purpose and
(12:55):
be in service and have arelationship with money and how
might I befriend money and seemoney as my friend, money as my
ally in the work I want to do inthe world, and the revelation
that actually the more money Ihave, the more impact I can
actually create, and that it'snot about the money, it's about
(13:16):
the person.
And I came to a point of do Itrust myself?
And that became the realguiding question.
Because if I believe in myselfand I trust myself and I know
what my values are, then I'mgoing to align the money I make
with my values and I'm going tomake a more beautiful world.
So I am on this deconditioningjourney.
(13:40):
Entrepreneurship, I have to say, comes from even though my
parents came to the US and theydid go the track of trying to
find a nine to five, stable jobbecause as immigrants with a
great deal of instability, thatwas the smartest choice for them
.
I resisted that my whole life.
(14:00):
I've never had a nine to five.
I've never gone down the path ofcorporate because I knew that
that would be a trap for me andthat that wasn't my path, and so
I have been learning a lotabout how to relate to money in
a completely different way.
And my father, actually, beforewe immigrated to the US, he had
(14:26):
a dream of starting his ownbusiness.
He's very entrepreneurial.
He started the first bodega inBellows.
Before that was a thing likethat sold Western goods, so gum
and jeans and Barbie dolls.
There's like a whole story ofthem intercepting the Barbie
doll truck and like getting allthe Barbies in his bodega and
then like 200 person mob thatcame to the door to try to get
(14:49):
the Barbies.
I mean, this is like you know,the movie that the.
It takes a lot of courage toleave your entire homeland right
and all your family and all ofyour support system and say I
(15:12):
can go to the country that I wastaught is evil, right, my whole
life and I'm going to.
I'm not going to listen to thatnarrative.
I'm I see an opportunity here.
I'm against the grain and I'mgoing to do something unpopular
and I'm going to believe.
And I'm going to believe that Iwill succeed because I believe
(15:34):
in myself and that is the placefrom which business is born,
because we make the things thatwe see are needed in the world
and I, to connect the dots wasgrowing up seeing all the things
that were really needed inAmerica that didn't exist.
They're all the things I neededwhen I was a kid.
I needed a program to help meunpack my inherited conditioning
(15:55):
from the Soviet Union so Icould free myself and write my
own legacy.
So I made Inheritance Projectright.
I needed, I saw theater.
I was a theater artist, havealways been my whole life.
I studied acting at the bestconservatory in the US and I saw
, and I was bored with theater.
I saw that everything was on aproscenium that we're performing
at the audience.
The audience is like 70 yearolds that are like asleep in
(16:18):
their chair.
I was like this is one of themost alive, activist art forms
theater and it requires us toreach the people who are in the
seats.
And so I said what if we just doeverything in an immersive
format?
What if the audience is in theshow?
And then I said no, there's notheater like that.
That was before Punch Drunk andSleep no More.
So I made an immersive theatercompany and we started doing
(16:40):
immersive theater because Ididn't see it in the world right
Conscious dance, ecstatic dance.
I loved to dance.
I was going to clubs and I waslike this is not it.
Where are the spaces where wedon't have to be drunk to move
our bodies?
Where are the spaces where wecan actually connect on the
dance floor and we're notdancing to be sexualized or
(17:03):
sexualize somebody else?
Yeah.
And so I said, great, I'm goingto find those places.
And I started finding them.
And then I said I want to be aleader that creates more of
these types of environments sothat people can experience real
joy and bliss and ecstasywithout substances.
And it is possible, it's allinside of us.
(17:24):
It's just about getting out ofour own way, about confronting
like, oh, I'm going to lookweird or cringe and that's true
about business too.
You are, you're going to lookcringe, you're going to feel
weird, you're going to feeluncomfortable, you're going to
be like what the hell am I doing?
Does anybody know how anythingworks?
Turns out, no, we don't, wejust do it.
(17:44):
We just bravely say I'm goingto take that single step, you
know, to say I will be the oneto do this, and so that's why I
hesitate to define myself in anyone way.
People are always telling mewell, if you had to focus, if
you had to focus, if you had tofocus and I love those people
and I know they have my bestintention at heart and I'm here
(18:06):
to defy that and say actually, Ican be a multi-potentialist and
have a successful life andcareer.
I can focus on many differentthings that seem different, but
they're not.
They're all part of the samemission.
They are.
They have the end in line in it.
I can hear it and I know it.
Yeah, amy, you shan't present abit.
(18:27):
I don't know if I answered yourquestion.
No, you did, Don't worry aboutit.
This is what the personlistening needs to hear.
Let it be, let it flow right,let it do its thing Exactly In
you, believing that you could bemultifaceted.
You could do all three, allfour, whatever it is, and you
(18:48):
one.
How do you define success?
Is success for you capital?
And a lot of entrepreneurswould say it's not capital, but
it's the thing that runs yourbusiness, it's the thing that
fuels your business, so you cango out and do exactly what you
were created for.
Yeah.
So, when you think about thatgenerating revenue how do you
(19:08):
make money?
What does making money evenmean?
Because everyone has adifferent way, right?
Some people are very hard.
They think working 12-hour days, 40-hour days you don't have
that many hours in a day, butthey somehow feel like they do
that.
They think that's making money.
Right, they're doing all the80% and not the 20 that leads to
(19:29):
the 80%.
So for you, what is that foryou?
I'm going to bring this questionto the world of human design
because everything changed forme around how I make money when
I learned my design.
Hmm.
I am a 5-1 mental projector andfor those for whom this is a
(19:49):
foreign language, please find me.
I will explain human design toyou.
It's one of my favorite thingsto do, because this tool freed
me on a level that nothing elsefreed me.
That's why I'm so passionateabout it, but because I believe
information is not Knowledge ispower.
When we know about how we'redesigned now, we're empowered to
(20:12):
make different choices that aremore aligned with our natural
way of being.
And.
I really believe every singlehuman being just as unique as
your fingerprint.
You have your unique blueprintand there are things that will
work for you that won't work forsomeone else, and there's
things that work for someoneelse that won't work for you.
And we're always comparingourselves and thinking, oh, the
(20:33):
way that person does it is how Ishould do it.
And then, when it doesn't workfor us, we're like why isn't it
working?
So human design solved a lot ofthis for me and I'll explain
about myself.
I'm a 5-1 mental projector.
This means I don't have adefined sacral center.
I'm not designed to have thesame amount of energy every day,
so I try to make money througha 9-5.
I would burn out and get sickand I would ask.
(20:56):
I would be like why is thisworking?
Why can't I?
Just, you know right.
So that doesn't work for me.
As a projector, I need to waitfor invitation for every single
thing that's aligned for me inmy life.
This is a gift.
In some ways.
It's challenging because Ican't initiate.
I can't just be like, oh, I seethis person and they resonate
(21:21):
with me.
I'm going to go like, try toconnect with them.
That doesn't work for me.
I have to work on making mygifts visible, as visible as
possible.
So I make money by showing uppublicly in my gifts, by
creating an event right andleading and facilitating it, by
(21:42):
being the DJ that's serving themusic, by speaking the poetry by
.
I show up on my social mediaand I share.
It's my platform.
I don't need permission toshare on my own platform, right?
I make what I do visible andpeople find me.
People invite me.
They come to me and say willyou DJ here?
(22:03):
Will you come?
I love Inheritance Project.
My company could use that.
I wait for them to approach mebecause if they're approaching
me, then they recognize mytalent and they want
specifically me because theyunderstand my value and now I
can negotiate from a position ofempowerment because they
(22:26):
understand my value already.
I don't have to prove my valueto them.
I'm not trying to get them tolike me.
I'm not trying to chase.
I don't chase anybody anymore.
I spent 20 years of my lifechasing opportunities and being
like why am I not invited tothat and I should show up to
this and I should go out of myway to force myself to talk to
this person.
Wow, I don't do that at allanymore, and it was very hard to
(22:49):
change this habit because weare taught that we should be
proactive.
So this is why I'm saying, ifthere's another investor who's
listening to this projectors arenot generators.
We're not designed to likechase after things.
You'll not find success likethat.
Got it.
We will find success by seeingourselves really clearly and
(23:11):
what we're good at, and makingthat visible.
And that can be done in amillion different ways.
How to gain visibility rightand as soon as we're visible.
It's about trusting that allthe people we're meant to serve
are going to invite us to help,wow so good.
(23:31):
So I started making money, true,like night and day.
I'm saying, you know now I hadand it's not crazy, but in this
year I had my first like fivefigure month I had.
I never had that before, right,and it came.
And it didn't come from workingmore, it came from make, just
working on the vulnerability ofmaking myself more visible.
So withstanding being seen, andthat is the muscle that I'm
(23:55):
working on, especially now in mylife as a creator that if I
want to be a creator, I need tobe very comfortable being seen
in all of my dimensions, beingseen in all of my dimensions,
and the more vulnerable and themore seen I am, the more
business will flow to me becausepeople will resonate with me
and my frequency and my gifts.
And those are the people I'mhere to serve and nobody else.
(24:18):
I love that.
That is so good.
There's one other nugget, whichis projectors.
Our gift on this planet is theway we see things.
Projectors, our gift on thisplanet is the way we see things.
It's we see things other typesdon't see, and we see other
types better than they seethemselves, so we can recognize
(24:41):
another person's gifts,sometimes when they don't even
recognize it about themselves.
That's what makes me a greatcoach, because I can see this
person's unique gift and try tohelp them see that about
themselves and align their lifein a way that that gift can be
visible to the rest of the world.
And so once I stoppedcalculating my value based on
the number of hours I work,because that's not the value I
(25:05):
give.
There's a great story about adesigner, this amazing designer
who drew the Nike logo.
Do you remember?
Do you know this story?
I know the Nike story, but yes.
For those who don't know thisperson wanted this designer to
design the logo and they had alunch and this logo came through
and was channeled and she putit on a napkin and she said
(25:26):
that's going to be like $2million.
And the person said what do youmean, $2 million for the napkin
?
And she's like no, $2 million.
For the 20 years of experiencethat I have that I could even
channel this logo on a napkinfor you in five seconds.
That's what you're paying mefor.
You're paying me for my wisdomand my intuition, which,
honestly, is priceless.
(25:47):
I just have to put a price on itbecause we live in this reality
, right?
So I, even when I price things,like I think about it
differently now that I know thatmy superpower is I can do in
one hour what it would takesomebody else to do in a month,
so I don't need to work a monthto make that income.
(26:08):
I need to understand the valueof what I do in a different way
and only work with people whoalso see that and recognize that
about me, where I try to proveit to them and if I feel that
like ooh, this person doesn'treally recognize or see me or
value me and I'm kind of in aproving it pattern.
I catch that really quickly andI just trust that that's not
(26:31):
aligned and I need to end thatrelationship and make space for
someone else to come in who doessee me and does want to work
with me.
So I never had to market to bea coach.
Sometimes I even think I'm likeam I doing something wrong?
I should probably postsomething on social media.
You know like like I, I gettrapped in the, in the
narratives myself sometimes oflike you're doing it wrong, you
(26:54):
know Right.
And actually, if I reallyreflect on the months that I
made the most money, they werethe months that I worked the
least.
Now I want to take it back tosomething, because there's two
things.
One, make money.
I had to learn how to show upthat part of showing up and
(27:16):
being visible so someone readsand understands your frequency.
A lot of people won'tunderstand that, some will, and
they will then see you and knowthat you're for them.
Yeah, then that speaks tosomeone who values what I can do
in an hour compared to themwinning in a month.
(27:36):
Because, whatever thattransformation is, they desire
it now.
Yes, because they require itnow.
They don't require it in amonth.
They don't need to be with youfor a whole year.
They need a fast transformation.
One and a half hours.
This is my human design.
Readings are 90 minutes and Ithink my favorite testimonial is
I just read it for theco-founder of Divine Feminine
(28:00):
Leader, olivia, and she said tome this 90 minute session was
more transformational for methan tens of thousands of
dollars I invested in coachingprograms Because it's about how
you walk out of that room, whatyou walk out of that room
understanding about yourself andseeing about yourself which I'm
(28:21):
a master of a specific system,the human design system.
So I'm like here's this toolboxthat could help you so
dramatically in such a shortamount of time and it's this
incredible gift of information.
So I also had to learn aboutmyself.
There's a lot of differenttypes of people and we and
there's so there's millions ofsouls on earth we all need each
(28:41):
other and there's abundance foreveryone, like there's going to
be.
You may be totally differentfrom me, and so there's going to
be a totally different way thatyou work that works for you.
So it's just about also knowingwho you know, knowing our
unique design.
That's why it makes it so.
That's why it's so important,because I'm not a I'm not a
traditional coach in the senseof like a little bit every day.
(29:04):
I'm like a hero's dose ofmushrooms.
So you come to see me whenyou're ready for a deep,
immediate knowledge.
Download right, like what yousaid.
They need it now, in thismoment.
It's going to activate them.
It's destiny we were meant tomeet.
Those are the people that Itend to serve, that they find me
(29:25):
and they go you, literally.
At Art Basel I played with this,just I turned up the volume on
it a little bit.
I went to Art Basel.
I only went because I wasinvited to go Again.
I wait until someone says youshould come here and do this,
and I said I'm not going toapproach anyone at this event.
This is a networking event.
I was like what if I try toreally live my design and go and
(29:49):
be in different places, like beand do what I want to do in
that room without regard foranyone else?
So the great music's playing,I'm dancing, right?
Oh, if I need a drink, I'mgoing to go over here.
I didn't approach a singleperson and I cannot.
I truly I'm telling you singleperson and I cannot.
(30:10):
I truly I'm telling you fivedifferent people who are
incredible human beings that I'mso grateful to know now showed
up in front of me.
Truly, they would like comestand in front of me and go hi,
and I'd go hi and they would go.
I love your energy.
The same sentence across.
Like these are people indifferent locations, they don't
know each other, right, but I'mlistening and I go.
(30:32):
Great, this person seessomething and recognizes
something in me.
So the person I'm supposed totalk to in this room is best
person.
Here they are.
There's no guessing, there's noFOMO, there's no connected with
16 other people that were likethey were not the ones in that
moment that I needed to connectwith.
(30:53):
It was this person who wasmagnetized to me and just
listening to who's finding meand how can I see why and meet
them where they're at, which isalso why I don't have like
traditional pricing structures.
Right, let me meet you whereyou're at.
You know it needs to be aninvestment for you.
(31:14):
So you take it seriously.
Yes, everyone is at a differentpoint and I'm not going.
If I feel I'm destined to serveyou, I'll always find a way to
make it possible.
So I think that's the otherdifference of success.
Like how I measure success, youasked that question.
(31:34):
I measure success on how muchdo I feel like I'm living my
purpose today.
Am I doing tasks that don'tfeel like they're actually
aligned with my purpose?
Then I don't feel successful.
If I'm doing things that I knowI'm supposed to do, like
talking to you on this podcast,today's already a successful day
because I'm doing things that Iknow I'm supposed to do, like
talking to you on this podcast.
Today's already a successfulday because I'm note up, invited
to share some wisdom andwhoever is meant to receive it
is going to receive it, and thenthey'll find me and that's the
(31:58):
way I'm designed to live.
So I can feel that.
I love that.
It's so interesting becausebefore our call or our podcast
recording, I was on a call and Iwas speaking to someone about
making money and networkingbecause they need more lead gen.
Right, we use all the businesslingo, but deep down, it's the
same thing.
(32:18):
You need to attract people toyou, yeah.
Who sees your value and wantsto pay you for your value?
Hello, just in case, I'm goingto turn all of this into the
language some you for your value.
Hello, just in case I'm goingto.
I'm going to turn all of thisinto the language Some people
speak, yeah.
Right and in understanding thatshe's in a community where they
(32:39):
they got to know her personally,loved her, value her and
referred her.
Then we, as in our industry ofevents and hospitality, she
shows up there but somehow she'snot converting right.
So I said you got to kind of dothe same thing there when you
go, you got to connect right,because people are not of money,
ching, ching, transaction orrelationship, they're connectors
(33:01):
right.
And even when you go there, Iusually go into the room where I
know people, but I know thembecause I actually want to
connect with them, or my energyshows up because I believe my
spirit always walks in the roombefore my human being.
I walk into the room and thereis something that people come to
me and they say the same thingLike I love your energy, oh my
(33:22):
gosh, like I've done it manytimes in rooms of 500, 1,000.
My people always find me andit's because you're not afraid
to show who you are, and I thinkthat's the other piece.
So it's not enough to just showup in a room and be hiding
inside yourself.
That's not going to work, no.
But you pop in a room and Inotice you because you know
(33:44):
yourself.
You've got this beautiful redhair, these glasses.
You let your energy shine outso that it can be.
It's like a lighthouse can'tguide anyone if the lights are
off.
Right, yes, you can't.
No one's going to find you ifthe lights are off and you're a
lighthouse.
You know You're a lighthouse,you know.
(34:04):
So how do you do the inner workto shine your light?
Purely Because people feel it.
They do.
They resonate with it.
If you're not confident, if youdon't feel like you can do what
you're doing as a businessowner, they're going to feel
that and they're not going totrust you.
They're not going to want topay you what you're asking.
(34:24):
You can't make money in thatfrequency of energy.
You can.
It's going to be really hard.
Yes, yes, it's not sustainable.
It's not a sustainable thing.
You will burn out.
In other words, because of whatyou're doing, but you're not
even going to be doing actionsthat align with you, like you
said.
It wouldn't align with you, itwould feel very different, like
(34:46):
it's a struggle, and I did that,so I know exactly what you're
doing, cause I didn't know who Iwas.
Yes.
But as I started to becomeconfident in what I can do and
who I am, I was like that'swhere things change, that's
where showing up was even easier.
Right, like taking up space.
This year my theme is take upspace, and it's not like I
(35:10):
wasn't doing it before, because,promise you, people walk up to
me and keep saying I saw you onFacebook or somewhere.
I'm like I only did a couple ofvideos, I wasn't even
consistent.
But what happens if I show upevery day?
What happens if I show up everyday?
What happens if I pour, what ifI devote myself to being seen
and allowing my soul to be seenby the world around me, which
(35:31):
really is a relationship for me.
So the other piece I'll shareis I came from a communist
background where for almost ahundred years my family and
ancestors were forcefullydisconnected from God, from any
sort of spirituality.
Spirituality was demonized inthe Soviet Union so that they
(35:53):
could control the masses andmake the government their
religion.
This is how they did it, right.
It's mind control, because ahuman who feels a connection
with source and God cannot becontrolled by external forces.
They have their ownrelationship with their own
guiding light and their owninner compass.
And I have done a lot of workto even say the word God out
(36:14):
loud my God, honestly.
Like the 12-year-old me wouldbe like cringing listening to
32-year-old me talking because Iwas so.
I knew I was connected tosomething beyond my awareness,
but I was.
I saw what religion did in theworld throughout history and I
was like that doesn't resonatefor me and I didn't see any
examples of spiritual businesspeople, right, who were actually
(36:37):
connected to their soul'spurpose.
I saw a lot of people trying tomake money at the expense of
other people, which is somethingthat that's why I thought money
was evil.
I saw the behaviors and tacticsof unhealed people in the world
who do create pain and tragedyall around them, and what's
(36:59):
interesting is, as soon as wesee ourselves differently, the
world will echo it back to you.
So, about taking up space, Ithink there's two pieces.
There's deciding that you're us, made ourselves visible in
early ages and were shut down orbullied right, or dismissed or
rejected, and so we have thiswound around visibility, where
(37:32):
we're like well, if I show this,I'm going to get rejected.
Yes, and it's completely normalto feel that way.
And I also have that protectorpart that comes online when I'm
about to share somethingvulnerable.
That's like oh, what if someonedoesn't like it, right or
whatever?
And I go.
Thank you, thank you for tryingto protect me, but I'm a big
girl and like, if someonerejects me, I'm going to be okay
(37:54):
.
And what happens instead everytime, like every time that I do
it, that's not what happens.
What happens is an overwhelmingresponse of positivity and
reinforcement.
When I go, I'm going to dance alittle bigger on the dance
floor today and I'm going to.
Who cares what anyone thinksabout it.
I swear I've had people come upto me after and go hey, I
(38:16):
really want to thank you becausethe way you take up space gives
me permission to take up morespace.
Way you take up space gives mepermission to take up more space
, and so you become thepermission slip for other people
when you show up moreauthentically as yourself.
So true, I love that.
You become the permission, thatis, I'm taking that one in.
(38:40):
So I'm the permission slip forall the multi-hyphenate, out of
the box, unlabeled people whodon't want to do just one thing
in their life.
I feel to say, yeah, me too.
And I'm a permission slip foryou and don't let anyone rob you
of your multi-passionate,multi-dimensional beingness.
(39:01):
Just as much as we need experts, we also need generalists.
We also need people who know alittle bit about a lot of things
that are well-rounded.
So we need all of us.
And if you feel more like oh,that resonates with me and I am
a generalist and I want to dolots of different things, don't
let common business knowledgeget you down.
(39:22):
That like just shut down allyour other passions and only
focus on one thing for the restof your life, you'll never be
successful.
Yes, so true.
What I'm going to ask you is toshare three actionable steps
that our beautiful audience cantake to either help them get in
(39:42):
tune with self so they can startmaking money, or be comfortable
with defining who they are andknow that, whatever pathway they
take, money will come to themabundantly.
So what are your three actionsthat you would love to share
with us?
Okay, the first is learn yourhuman design.
Number one.
(40:03):
I'm going to recommend it, evenif you don't book a reading
with me.
There's free resources on theinternet to learn your design
and the more you learn aboutyourself.
And so that could be throughhuman design, that could be
through astrology, that could bethrough therapy, that could be
through, you know, being apsychonaut and going into just
any work that is internalmapping work.
(40:25):
What's the map of my innerbeing and what's authentic to me
?
Really?
Who am I?
How can I draw theconstellation of myself?
and understand who I am.
I would say that's a reallyactionable lifelong journey and
you're never behind, You'realways on time discovering new
things about yourself, and themore you know about yourself,
the more you have confidence inwhat is for you and what's not
(40:48):
for you.
And discernment is such a giftbecause we can waste a lot of
time trying to follow someoneelse's coattails Right and then
being like that wasn't even thatwas them, that wasn't for me,
and then being like that wasn'teven that was them, that wasn't
for me.
Right, Exactly.
So that's number one actionablestep and of course, I love
doing it.
(41:10):
So you'll get my info if you'relistening, yes, on the show
notes, we'll have your info.
They will contact you.
Let me know if you want that.
That's the first.
The second step is to buildyour confidence, which you can
do in so many ways.
So it's often about doing thething that you envy in other
people.
Let that be your compass.
(41:32):
Like if you're scrolling onInstagram and you see a singer
and you're like I wish I couldsing, guess what it means.
You need to learn to sing alittle in your life and start
getting comfortable with yourown voice.
Right?
You want to dance more?
Like.
Dance is an amazing tool forbuilding confidence, right,
because you get in tune withyour body.
So any practices like going tothe gym, singing, dancing,
(41:55):
creative writing, poetry youknow doing and stretching
outside of your visibilitycomfort zone to get that
positive reinforcement so thatyou can train the muscle of your
body to say it's safe to bevisible, it's safe to be
confident, and I know who I am,so nothing can get me down,
right.
So those two steps are, I think, like a little bit, and it
(42:19):
doesn't have to be like youdon't have to go away for a
month and do dance training.
Like you can just dance forfive minutes today In your home,
anywhere your home, put on asong that you freaking love and
just get down Like it's going tomake you money, I promise.
So step number two is that Iwould say, and the third is
(42:42):
writing your narrative yourself.
So there's so like understandingand doing a little bit of
journaling Journal out.
Ask yourself, what are all thenarratives that I, that my brain
, can come up with of reasonswhy I can't make money?
You know that, that belief Ican't make money because it's
not going to feel fun to do thatfirst writing piece, but it'll
(43:04):
be very revealing to you of allof the subconscious narratives
that you have in your mentalfield and in your emotional
field about money, and so youcan see them so that you can be
like, cool, I can confront whatis here is my money story.
That plays in the background,because what we know about the
brain is that what we repeatgets etched deeper and deeper
(43:28):
into our neural pathways.
So if we don't acknowledge thesubconscious narrative that's
constantly playing on loop, it'sjust going to get stronger and
stronger.
But if we can see it, then wecan interrupt it and we can
write a new one, and at firstit's going to feel clunky.
It'll be like I read my moneynarrative once a day and I don't
believe a word of it.
Okay, and that is a necessarystep in the process.
(43:52):
It is.
And just know that.
It's just like the first timeyou go to the gym, and if you're
like, oh, that was intimidatingand I'm never going back, well,
I'm sorry, you're never goingto get stronger, right?
So if you are committed tohaving a better money narrative,
write what it is that you wantyour narrative to be.
(44:12):
How do you want to feel aboutmoney?
How do you want to believeabout money, what do you want to
feel?
And write it out and read it toyourself and read it to
yourself, especially on dayswhere you don't believe it.
Like I'm having a really hard24 hours, you bet I'm going back
to my notes app and I have thisnote of affirmations about
money.
I'll read you just a fewbecause I think they'll be fun
(44:33):
for people and maybe some ofthese will resonate with the
group.
So I have people love to pay me.
People love to pay me.
Oh, I've been working on thatone a really long time.
We do.
People love to pay me.
Self-care is aprofit-generating activity.
Yes, the more fun I have, themore money I make.
(44:56):
So these are just three.
Right, that could be.
You could start right there.
Those three are really big.
So if you start saying that toyourself every day and
practicing it, it becomes yournew baseline, your new default
mode network in your brain.
And when you say it, say it withconfidence, don't say it in a
(45:16):
low energy way, right?
So make sure whoever's sayingit stand up straight, take a
nice big breath and get reallyexcited, because people love
paying you, people love to payme.
All the time.
The level of resistance I feltwhen I first wrote that down was
(45:37):
like 150.
Because it comes from thesneaky programming of everyone's
poor, everyone's strugglingwith money.
It's hard for everyone to comeup with money because that is
the narrative they want you tobelieve, to keep you small and
disempowered.
And they secretly all makemoney while you're not believing
in yourself.
Yes, so don't let them win, youknow, don't let them win.
(45:58):
And people love to pay you,especially the people who you're
a gift to.
They're like.
Now I have clients who are like.
I wish I could pay you moreExactly, yes, and one day you
will Exactly, because that'swhat we're doing right now.
That's what we're helping you doWork on your inner mapping so
you can make more money.
(46:19):
You can make any amount youchoose money.
You can make any amount youchoose, and the choice is up to
you, based on who you are andwho you believe to be.
That is it.
It starts from within.
It doesn't start from outside.
No.
Just because we're in recessiondoesn't mean you can't make
money.
No, Actually, all of the mostincredible innovative companies
(46:40):
were founded in recession.
innovative companies werefounded in recession.
I was founded in 2009.
Yeah, I started an inheritanceproject in 2020 when the
pandemic happened and everyonewas like this is the worst time
in the world to start a business.
Let me tell you, I booked myfirst $20,000 contract in the
first two weeks of starting mybusiness, because I was like of
starting my business, because Iwas like we need this now.
(47:01):
I don't care who says whatright it's like so, but also
follow the inspiration when it'shappening to you, not later,
not 10 minutes from now, like,if you're hit with a wave of
energy to do something, cancelyour plans and do it.
Like follow the source, becauseit is a little bit sometimes
(47:25):
like catching the wave.
You know you don't ride thewave when it comes.
You're going to be a little bitchasing the wave later.
So, I think the confidence tocancel plans, the confidence to
go your own way, the confidenceto say thank you so much for
that piece of advice it's notfor me, you know, whatever it is
.
So that's the other last pieceis, I'll say people love to give
(47:47):
advice to each other,unsolicited, and I love to add,
especially when I'm aroundsomeone who I can tell is having
a really hard time orstruggling and they're in a
really negative spiral and anegative field and they're
saying a lot of beliefs thatcould influence me.
I have an open, I have a lot ofopen centers, so I'm very
(48:08):
careful about influence me.
But one protection I have isthat I just always add at the
end of the sentence for you.
So someone will be like, yeah,and money's just like so hard to
make In my head I go for you.
Yeah, that's a a good one,that's a really good one because
there is a lot of unsolicitedand I have to get comfortable
saying for you, because I'malways, I'm always vocalizing
(48:30):
the opposite.
I know in my I just do it in myhead like not.
That's why I said it's good forme because I need that, because
I will vocalize well for you andthen I would share my, my idea
of it.
Doesn't always have to be thatway, but I want to be like you.
I want to say for you in my headand let it go Sometimes that
person just needs someone tohear them in their sorrow, and
(48:54):
that's important too.
And I don't want to dismisstheir experience, but I don't
want to internalize theirexperience as true, because
everyone has their own truth.
So I just have to decide whatmy truth is and really be strong
in that every single day andnot compromise on my truth.
And I do think if you're making, if you and your body know that
(49:15):
you're making money at thedetriment of somebody else this
is the last thing I'll say Ifyou don't believe in what you're
selling and you're just sellingit to make money, if you know
that the product isn't actuallythat good and you're like, well,
whatever, that will come backto haunt you.
(49:37):
It might not happen in theright way, but it will.
It may happen generations intothe future, but you have to
remember every choice you makeimpacts the seven generations
that are coming after you.
So if you don't want yourchildren, your children's
children, to suffer for thekarma that you build in this
lifetime, get really clear onwhether you're making money in
(49:59):
integrity or not in integrity.
And if you're someone who has alot of money and your family
made it through not so greatmeans, which a lot of white
people in America have tograpple with, that I happen to
come from a totally differentwhite culture that did not have
this experience, but I have alot of friends who have a lot of
(50:20):
shame around the money thatthey have, and if someone's
listening to this that feelsthat, I want to say you're the
cycle breaker.
You get to give that money topeople who you actually think
are making progress in the world.
So there's always a way tobalance the scale and have the
resources to give.
Give them.
(50:41):
Give them to the people thatyou're inspired by that are
doing the work to undo whateverdamage your ancestors created.
That will also bring morealigned, clean, pure money back
to you in your lifetime thatisn't carrying a frequency of
pain, suffering, torture, deathall of the things that money can
(51:06):
bring with it sometimes.
Yes, Katya, it was a pleasure tohave you.
Thank you so much.
Thank you for allowing it toflow, thank you for sharing,
thank you for being open, and Ilove the fact that you thought
you were going to cry.
I know right, and I love thefact that you thought you were
going to cry I know right.
You were so in it that yourgratitude was so much higher
(51:27):
than the pain.
Yeah.
And the fact that you were ableto share so much of who you are
and give.
You can always cry in thatmoment, but this moment for you,
it was through.
Yes, you were just being usedto deliver a message to someone
who's really in a challengemoment.
(51:48):
Story of my life.
May source use me well.
This is the other thing Ialways say at the start and end
of every day.
I am a vessel and what wants tocome through is what needs to
come through, and I'm sograteful to be visited by
messages at all, to get toreceive at all, to get to have
this experience of aliveness atall.
(52:10):
It's the greatest gift.
It's literally the greatestgift on earth.
Thank you for having me andletting me share.
I appreciate it Everyone who'sin the audience.
Thank you so much for takingtime to just listen to our
episode today and I truly hopethat you look in the show notes.
You could find places where youcould find Katya on social
(52:31):
media Instagram, wherever shelives.
You're going to find that thereand, of course, we have our
resource page.
You can go there to find outwhen we're having our next
in-person workshop, or I shouldsay in Zoom person workshop, but
we're going to have somethingcoming up on February 19th and I
want to make sure for allentrepreneurs who are growing
(52:51):
that you get to be in that room.
Thank you once again, Katya,and I will speak to you later.
Nikisha King (52:56):
Thank you.
Thank you for joining us todayon Leading Her Way.
We loved having you with us.
Thank you for joining us todayon Leading Her Way.
We loved having you with us.
Remember each action you take,no matter how small, adds up to
big results.
If today's episode fired you up, hit subscribe for more
insights and visit our resourcehub, which is linked to the show
(53:17):
notes.
There, you'll find tools tostreamline, organize and grow
your business.
Keep moving forward and we'llbe right here to cheer you on
next week.
Welcome to Leading Her Way with your host and
business guru, Nikisha King.
This podcast is the ultimatedestination for women, creative
entrepreneurs, who want to breakfree from burnout.
If you are overwhelmed byclient demands and feel like
you're doing this all alone, you, my friend, are in the right
(00:23):
place alone.
You, my friend, are in theright place Now.
Let's dive in for steps to takeback your time and simplify
your workflow.
All right, Nikesha, take itaway.
Katya Stepanov (00:41):
Hello, gorgeous Welcome to Leading Her Way.
I'm excited today to have aspecial guest with me, someone
who is part of my divinefeminine leaders, and we are in
a community where we get to beuplifted, we get to be loved on
in ways that are so different,and that's so much what we need.
How are you, Katya?
(01:03):
I am good.
I mean good is not the rightword, but I'll say I feel very
present today.
Oh, I love that.
I love that.
Welcome to the Make Moneyseries, and I would love for you
to tell our audience, or thatspecial someone who's listening
today, who you are and how doyou transform the lives of
(01:26):
others.
I love this question and thankyou for having me on this
podcast, nikisha.
Anytime that I get to share mystory is a gift and so I'll
share that.
I am, first and foremost, anartist.
I am a four-time founder and Ilove creating portals for
(01:46):
transformation, and I do that ina variety of ways.
You know the word portal ismystical and magical.
Yes, I am mystical and magical,so I am a human design reader
and Oracle and I read tarotcards.
So that's one portal oftransformation.
Someone wants to step throughthat portal of learning
themselves and their design andhow they can align their life
(02:08):
better with their design andtheir business better with their
design.
So that's one.
I'm a CEO of Inheritance Project, which is a portal for
unpacking your inheritedbehaviors and patterns, systems
and doing organizationaltransformation change with teams
and leaders, but alsoindividuals, so that we do,
through our conflict work, ourconflict transformation work and
(02:32):
through conscious leadershiptraining.
And a third portal is that I'ma conscious DJ and event
producer and I create this dancefloor, where that is a portal
for transformation, for fullexpression, for freeing
ourselves from conditioning ofhow to move pretty or well right
(02:53):
or I can't dance and I loveespecially reaching people who
think they can't dance andshowing them that dance is not a
performance.
It's actually your birthrightto move your body and free your
body and have a relationshipwith your body and anyone can
dance.
If they can wiggle any part oftheir body, they can dance.
(03:15):
So that's three differentportals of transformation that I
take people through and throughmy poetry.
Take people through and throughmy poetry.
I think the poetry I write andmy speaking and channeling can
be its own portal of healing forpeople.
I am in awe because, as much asI know you, I feel like that's
(03:36):
the first time I heard you shareyour portal with me, the
different portals.
I know you're a DJ and eventproducer.
I'm in the world with you wherewe work on our inner being, and
I know about the inheritancegroup, the business that you do
there too.
But to hear you speak about itis so different because as
you're speaking, the message,I'm getting the underlying tone.
(03:58):
You help people transformwithin you, help them break the
bondage of their limitingbeliefs, of the conditioning,
and you help them to find whothey are today through their
human design, through theirinherited conditioning, through
their body movement right andget rid of that.
I have two left feet concept,yes, so limiting right To move
(04:22):
to dance is just to feel, to letgo.
And I heard all of that whenyou were sharing.
I was like, oh my God, which isan empowering story.
In the first, place.
So I'm hesitant, but I thinkit's the closest word to what
(04:48):
I'm trying to say, which reallyis freedom, that actually
freedom of expression of mind,of opinion, of
self-determination.
I believe every single humanbeing deserves that kind of
freedom to choose their own path, to choose who they want to be.
And the world makes that verychallenging for us.
(05:09):
And so all my tools are toolsto help the person find some
freedom within their owncircumstances and see that
actually, maybe some of thethings that are keeping them
trapped and stuck are inheritedor imposed or something that
(05:29):
didn't actually come from them.
It didn't come from their pureessence, from their heart, from
what they're here to do.
And once we can recognize allthose things and have practices
to dance with them, truly dancewith them, because they never
really fully go away.
And I speak about this sopassionately.
And why do I do this work?
Because I've lived this.
I come from one of the mostintense imprints that could
(05:55):
exist, in my opinion, on earth.
I was born in the former SovietUnion four days after the Soviet
Union collapsed.
So in a way, I am a freedombaby.
I was born at the collapse ofthis empire that nobody thought
would ever collapse.
So in a way, I am a freedombaby.
I was born at the collapse ofthis empire that nobody thought
would ever collapse.
Right, and that's my signatureis collapsing empire, a new
world being built.
And what is that new world andthat new path?
(06:17):
But it's not something that cameeasy to me because I came as an
immigrant.
I was one year old.
No one in my family spokeEnglish.
My parents were in their 20s.
We had no community, noconnections, no language.
So there was a very strongsurvival, poverty imprint that I
grew up in the first sevenyears of my life of, you know,
(06:42):
watching my parents go throughunimaginable things to try to
assimilate into a culture thatwas completely alien to them and
me being the first Englishspeaker, the first one to
navigate a world that my parentsdidn't understand.
So I was.
It was very challenging on onehand and you know I've gone
(07:03):
through my whole trauma victim,pity, pity, party of oh, life
was so hard, yes, like that'simportant and we need to hold
face for ourselves.
To do that sometimes wasactually my greatest gift and
gives me privilege now, becausemost people aren't born, most
(07:27):
people are born into a worldthat they're not aware of the
structure of that world and howit's being built, but because I
had a home environment that wassteeped in post-Soviet communist
ideologies and then I was beingraised in a capitalist American
society, I could see the matrixof both of those right really
(07:48):
clearly and so I said, wow, allof this is constructed, it's all
made up.
It is.
Why did we make it up like thisright?
There's such a better way tomake it up.
If it's made up, how about wemake up something new that
actually serves humanity?
So that's a bit more about me.
(08:09):
And the way we made it up wasnot to serve humanity but serve
self.
It developed into what it istoday because it's self-serving.
From a different perspective,which I'll leave alone.
But yes, now, based on youbeing born after the Soviet
collapsed, moving to acapitalistic country, how did
(08:30):
that affect your beliefs aboutbeing an entrepreneur and
believing your capability,believing you can actually make
money, serving in this form?
Human design, event producer,right, like, how did that all
(08:54):
play out for you?
This is why I was so excitedactually to talk to you about
this topic today.
At first I doubted it and I waslike, should I talk about money
if I still really am in thejourney of deconditioning myself
from these deeply imprintedbelief systems?
And then I thought yes, becauseactually I'm sure that someone
(09:16):
listening to this is going toresonate with where I'm at right
now and see something in this,and I you know.
So again, I told Nikesha Iwould probably cry during this.
So it's definitely going tohappen.
But the imprint of communism isreally interesting because, on
(09:37):
one hand, it's rooted in abeautiful ideology right, we're
all equal, no one deserves moremoney than anyone else.
That's the ideological backboneof a communist philosophy.
But what that actually createdin and I'll speak just in my
family, right from my experienceand not as a generalization,
(10:01):
because I'm sure everyone hastheir own experience of it, but
it created a deep sense ofdisempowerment.
Because what are you beingmotivated by if there's a
threshold of how much you canmake?
And money, whether we like itor not, is our dominant
energetic exchange of resourcesand we need money to travel and
(10:25):
build things and live life.
So I came from a culture wheremoney was demonized and it was
taught to 70 years so like threegenerations of people in my
family that money is evil.
Money corrupts.
Money turns people intocapitalist pigs.
All the problems of the worldcome from money, right.
(10:48):
Yes, not the people, the money.
The money is the problem,apparently, and so I actually.
It took me a while, a long time, to wake up to the deeply
ingrained, secret belief I had.
That aligned with that I onlyrealized it really, I realized,
(11:09):
drove me in my early years to bean artist and to be someone who
said I'm not going to go intomaking money, right, I'm going
to be altruistic, I'm going tobe an artist and I don't need to
make money because money isevil, even though I don't.
It's just that I don't reallyunderstand it right, because
there was no education around ahealthy relationship with money.
(11:32):
And for my parents and me in theearly childhood, there wasn't a
lot of money.
Right, money was scarce Money.
Was this thing we're chasingafter that?
We never have enough of scarceMoney.
Was this thing we're chasingafter that?
We never have enough of that?
We're always trying to figureout how to navigate.
So I saw what it did to myparents and I didn't want to
become that.
(11:53):
So I thought that by resistingmaking money, I would somehow
free myself, which I look backnow and I can see that version
of myself with deep compassionand understand why I believe
those things and recognize thatthat's a choice and it was a
(12:14):
disempowering choice for a longtime.
And so my relationship withmoney really only started in
2020 with the pandemic, becausebefore that point I was fully in
the archetype of firstbornimmigrant daughter doing hustle
culture, a million jobs in orderto just try to make my rent,
(12:34):
using my talent in every waypossible, but not valuing myself
, not understanding how to valuemyself, my mind, what I bring
to the table, so I was alwaysundercharging self.
My mind, what I bring to thetable, so I was always
undercharging, doing a milliondifferent things to try to make
ends meet and not focusing onhow might I live my purpose and
(12:55):
be in service and have arelationship with money and how
might I befriend money and seemoney as my friend, money as my
ally in the work I want to do inthe world, and the revelation
that actually the more money Ihave, the more impact I can
actually create, and that it'snot about the money, it's about
(13:16):
the person.
And I came to a point of do Itrust myself?
And that became the realguiding question.
Because if I believe in myselfand I trust myself and I know
what my values are, then I'mgoing to align the money I make
with my values and I'm going tomake a more beautiful world.
So I am on this deconditioningjourney.
(13:40):
Entrepreneurship, I have to say, comes from even though my
parents came to the US and theydid go the track of trying to
find a nine to five, stable jobbecause as immigrants with a
great deal of instability, thatwas the smartest choice for them
.
I resisted that my whole life.
(14:00):
I've never had a nine to five.
I've never gone down the path ofcorporate because I knew that
that would be a trap for me andthat that wasn't my path, and so
I have been learning a lotabout how to relate to money in
a completely different way.
And my father, actually, beforewe immigrated to the US, he had
(14:26):
a dream of starting his ownbusiness.
He's very entrepreneurial.
He started the first bodega inBellows.
Before that was a thing likethat sold Western goods, so gum
and jeans and Barbie dolls.
There's like a whole story ofthem intercepting the Barbie
doll truck and like getting allthe Barbies in his bodega and
then like 200 person mob thatcame to the door to try to get
(14:49):
the Barbies.
I mean, this is like you know,the movie that the.
It takes a lot of courage toleave your entire homeland right
and all your family and all ofyour support system and say I
(15:12):
can go to the country that I wastaught is evil, right, my whole
life and I'm going to.
I'm not going to listen to thatnarrative.
I'm I see an opportunity here.
I'm against the grain and I'mgoing to do something unpopular
and I'm going to believe.
And I'm going to believe that Iwill succeed because I believe
(15:34):
in myself and that is the placefrom which business is born,
because we make the things thatwe see are needed in the world
and I, to connect the dots wasgrowing up seeing all the things
that were really needed inAmerica that didn't exist.
They're all the things I neededwhen I was a kid.
I needed a program to help meunpack my inherited conditioning
(15:55):
from the Soviet Union so Icould free myself and write my
own legacy.
So I made Inheritance Projectright.
I needed, I saw theater.
I was a theater artist, havealways been my whole life.
I studied acting at the bestconservatory in the US and I saw
, and I was bored with theater.
I saw that everything was on aproscenium that we're performing
at the audience.
The audience is like 70 yearolds that are like asleep in
(16:18):
their chair.
I was like this is one of themost alive, activist art forms
theater and it requires us toreach the people who are in the
seats.
And so I said what if we just doeverything in an immersive
format?
What if the audience is in theshow?
And then I said no, there's notheater like that.
That was before Punch Drunk andSleep no More.
So I made an immersive theatercompany and we started doing
(16:40):
immersive theater because Ididn't see it in the world right
Conscious dance, ecstatic dance.
I loved to dance.
I was going to clubs and I waslike this is not it.
Where are the spaces where wedon't have to be drunk to move
our bodies?
Where are the spaces where wecan actually connect on the
dance floor and we're notdancing to be sexualized or
(17:03):
sexualize somebody else?
Yeah.
And so I said, great, I'm goingto find those places.
And I started finding them.
And then I said I want to be aleader that creates more of
these types of environments sothat people can experience real
joy and bliss and ecstasywithout substances.
And it is possible, it's allinside of us.
(17:24):
It's just about getting out ofour own way, about confronting
like, oh, I'm going to lookweird or cringe and that's true
about business too.
You are, you're going to lookcringe, you're going to feel
weird, you're going to feeluncomfortable, you're going to
be like what the hell am I doing?
Does anybody know how anythingworks?
Turns out, no, we don't, wejust do it.
(17:44):
We just bravely say I'm goingto take that single step, you
know, to say I will be the oneto do this, and so that's why I
hesitate to define myself in anyone way.
People are always telling mewell, if you had to focus, if
you had to focus, if you had tofocus and I love those people
and I know they have my bestintention at heart and I'm here
(18:06):
to defy that and say actually, Ican be a multi-potentialist and
have a successful life andcareer.
I can focus on many differentthings that seem different, but
they're not.
They're all part of the samemission.
They are.
They have the end in line in it.
I can hear it and I know it.
Yeah, amy, you shan't present abit.
(18:27):
I don't know if I answered yourquestion.
No, you did, Don't worry aboutit.
This is what the personlistening needs to hear.
Let it be, let it flow right,let it do its thing Exactly In
you, believing that you could bemultifaceted.
You could do all three, allfour, whatever it is, and you
(18:48):
one.
How do you define success?
Is success for you capital?
And a lot of entrepreneurswould say it's not capital, but
it's the thing that runs yourbusiness, it's the thing that
fuels your business, so you cango out and do exactly what you
were created for.
Yeah.
So, when you think about thatgenerating revenue how do you
(19:08):
make money?
What does making money evenmean?
Because everyone has adifferent way, right?
Some people are very hard.
They think working 12-hour days, 40-hour days you don't have
that many hours in a day, butthey somehow feel like they do
that.
They think that's making money.
Right, they're doing all the80% and not the 20 that leads to
(19:29):
the 80%.
So for you, what is that foryou?
I'm going to bring this questionto the world of human design
because everything changed forme around how I make money when
I learned my design.
Hmm.
I am a 5-1 mental projector andfor those for whom this is a
(19:49):
foreign language, please find me.
I will explain human design toyou.
It's one of my favorite thingsto do, because this tool freed
me on a level that nothing elsefreed me.
That's why I'm so passionateabout it, but because I believe
information is not Knowledge ispower.
When we know about how we'redesigned now, we're empowered to
(20:12):
make different choices that aremore aligned with our natural
way of being.
And.
I really believe every singlehuman being just as unique as
your fingerprint.
You have your unique blueprintand there are things that will
work for you that won't work forsomeone else, and there's
things that work for someoneelse that won't work for you.
And we're always comparingourselves and thinking, oh, the
(20:33):
way that person does it is how Ishould do it.
And then, when it doesn't workfor us, we're like why isn't it
working?
So human design solved a lot ofthis for me and I'll explain
about myself.
I'm a 5-1 mental projector.
This means I don't have adefined sacral center.
I'm not designed to have thesame amount of energy every day,
so I try to make money througha 9-5.
I would burn out and get sickand I would ask.
(20:56):
I would be like why is thisworking?
Why can't I?
Just, you know right.
So that doesn't work for me.
As a projector, I need to waitfor invitation for every single
thing that's aligned for me inmy life.
This is a gift.
In some ways.
It's challenging because Ican't initiate.
I can't just be like, oh, I seethis person and they resonate
(21:21):
with me.
I'm going to go like, try toconnect with them.
That doesn't work for me.
I have to work on making mygifts visible, as visible as
possible.
So I make money by showing uppublicly in my gifts, by
creating an event right andleading and facilitating it, by
(21:42):
being the DJ that's serving themusic, by speaking the poetry by
.
I show up on my social mediaand I share.
It's my platform.
I don't need permission toshare on my own platform, right?
I make what I do visible andpeople find me.
People invite me.
They come to me and say willyou DJ here?
(22:03):
Will you come?
I love Inheritance Project.
My company could use that.
I wait for them to approach mebecause if they're approaching
me, then they recognize mytalent and they want
specifically me because theyunderstand my value and now I
can negotiate from a position ofempowerment because they
(22:26):
understand my value already.
I don't have to prove my valueto them.
I'm not trying to get them tolike me.
I'm not trying to chase.
I don't chase anybody anymore.
I spent 20 years of my lifechasing opportunities and being
like why am I not invited tothat and I should show up to
this and I should go out of myway to force myself to talk to
this person.
Wow, I don't do that at allanymore, and it was very hard to
(22:49):
change this habit because weare taught that we should be
proactive.
So this is why I'm saying, ifthere's another investor who's
listening to this projectors arenot generators.
We're not designed to likechase after things.
You'll not find success likethat.
Got it.
We will find success by seeingourselves really clearly and
(23:11):
what we're good at, and makingthat visible.
And that can be done in amillion different ways.
How to gain visibility rightand as soon as we're visible.
It's about trusting that allthe people we're meant to serve
are going to invite us to help,wow so good.
(23:31):
So I started making money, true,like night and day.
I'm saying, you know now I hadand it's not crazy, but in this
year I had my first like fivefigure month I had.
I never had that before, right,and it came.
And it didn't come from workingmore, it came from make, just
working on the vulnerability ofmaking myself more visible.
So withstanding being seen, andthat is the muscle that I'm
(23:55):
working on, especially now in mylife as a creator that if I
want to be a creator, I need tobe very comfortable being seen
in all of my dimensions, beingseen in all of my dimensions,
and the more vulnerable and themore seen I am, the more
business will flow to me becausepeople will resonate with me
and my frequency and my gifts.
And those are the people I'mhere to serve and nobody else.
(24:18):
I love that.
That is so good.
There's one other nugget, whichis projectors.
Our gift on this planet is theway we see things.
Projectors, our gift on thisplanet is the way we see things.
It's we see things other typesdon't see, and we see other
types better than they seethemselves, so we can recognize
(24:41):
another person's gifts,sometimes when they don't even
recognize it about themselves.
That's what makes me a greatcoach, because I can see this
person's unique gift and try tohelp them see that about
themselves and align their lifein a way that that gift can be
visible to the rest of the world.
And so once I stoppedcalculating my value based on
the number of hours I work,because that's not the value I
(25:05):
give.
There's a great story about adesigner, this amazing designer
who drew the Nike logo.
Do you remember?
Do you know this story?
I know the Nike story, but yes.
For those who don't know thisperson wanted this designer to
design the logo and they had alunch and this logo came through
and was channeled and she putit on a napkin and she said
(25:26):
that's going to be like $2million.
And the person said what do youmean, $2 million for the napkin
?
And she's like no, $2 million.
For the 20 years of experiencethat I have that I could even
channel this logo on a napkinfor you in five seconds.
That's what you're paying mefor.
You're paying me for my wisdomand my intuition, which,
honestly, is priceless.
(25:47):
I just have to put a price on itbecause we live in this reality
, right?
So I, even when I price things,like I think about it
differently now that I know thatmy superpower is I can do in
one hour what it would takesomebody else to do in a month,
so I don't need to work a monthto make that income.
(26:08):
I need to understand the valueof what I do in a different way
and only work with people whoalso see that and recognize that
about me, where I try to proveit to them and if I feel that
like ooh, this person doesn'treally recognize or see me or
value me and I'm kind of in aproving it pattern.
I catch that really quickly andI just trust that that's not
(26:31):
aligned and I need to end thatrelationship and make space for
someone else to come in who doessee me and does want to work
with me.
So I never had to market to bea coach.
Sometimes I even think I'm likeam I doing something wrong?
I should probably postsomething on social media.
You know like like I, I gettrapped in the, in the
narratives myself sometimes oflike you're doing it wrong, you
(26:54):
know Right.
And actually, if I reallyreflect on the months that I
made the most money, they werethe months that I worked the
least.
Now I want to take it back tosomething, because there's two
things.
One, make money.
I had to learn how to show upthat part of showing up and
(27:16):
being visible so someone readsand understands your frequency.
A lot of people won'tunderstand that, some will, and
they will then see you and knowthat you're for them.
Yeah, then that speaks tosomeone who values what I can do
in an hour compared to themwinning in a month.
(27:36):
Because, whatever thattransformation is, they desire
it now.
Yes, because they require itnow.
They don't require it in amonth.
They don't need to be with youfor a whole year.
They need a fast transformation.
One and a half hours.
This is my human design.
Readings are 90 minutes and Ithink my favorite testimonial is
I just read it for theco-founder of Divine Feminine
(28:00):
Leader, olivia, and she said tome this 90 minute session was
more transformational for methan tens of thousands of
dollars I invested in coachingprograms Because it's about how
you walk out of that room, whatyou walk out of that room
understanding about yourself andseeing about yourself which I'm
(28:21):
a master of a specific system,the human design system.
So I'm like here's this toolboxthat could help you so
dramatically in such a shortamount of time and it's this
incredible gift of information.
So I also had to learn aboutmyself.
There's a lot of differenttypes of people and we and
there's so there's millions ofsouls on earth we all need each
(28:41):
other and there's abundance foreveryone, like there's going to
be.
You may be totally differentfrom me, and so there's going to
be a totally different way thatyou work that works for you.
So it's just about also knowingwho you know, knowing our
unique design.
That's why it makes it so.
That's why it's so important,because I'm not a I'm not a
traditional coach in the senseof like a little bit every day.
(29:04):
I'm like a hero's dose ofmushrooms.
So you come to see me whenyou're ready for a deep,
immediate knowledge.
Download right, like what yousaid.
They need it now, in thismoment.
It's going to activate them.
It's destiny we were meant tomeet.
Those are the people that Itend to serve, that they find me
(29:25):
and they go you, literally.
At Art Basel I played with this,just I turned up the volume on
it a little bit.
I went to Art Basel.
I only went because I wasinvited to go Again.
I wait until someone says youshould come here and do this,
and I said I'm not going toapproach anyone at this event.
This is a networking event.
I was like what if I try toreally live my design and go and
(29:49):
be in different places, like beand do what I want to do in
that room without regard foranyone else?
So the great music's playing,I'm dancing, right?
Oh, if I need a drink, I'mgoing to go over here.
I didn't approach a singleperson and I cannot.
I truly I'm telling you singleperson and I cannot.
(30:10):
I truly I'm telling you fivedifferent people who are
incredible human beings that I'mso grateful to know now showed
up in front of me.
Truly, they would like comestand in front of me and go hi,
and I'd go hi and they would go.
I love your energy.
The same sentence across.
Like these are people indifferent locations, they don't
know each other, right, but I'mlistening and I go.
(30:32):
Great, this person seessomething and recognizes
something in me.
So the person I'm supposed totalk to in this room is best
person.
Here they are.
There's no guessing, there's noFOMO, there's no connected with
16 other people that were likethey were not the ones in that
moment that I needed to connectwith.
(30:53):
It was this person who wasmagnetized to me and just
listening to who's finding meand how can I see why and meet
them where they're at, which isalso why I don't have like
traditional pricing structures.
Right, let me meet you whereyou're at.
You know it needs to be aninvestment for you.
(31:14):
So you take it seriously.
Yes, everyone is at a differentpoint and I'm not going.
If I feel I'm destined to serveyou, I'll always find a way to
make it possible.
So I think that's the otherdifference of success.
Like how I measure success, youasked that question.
(31:34):
I measure success on how muchdo I feel like I'm living my
purpose today.
Am I doing tasks that don'tfeel like they're actually
aligned with my purpose?
Then I don't feel successful.
If I'm doing things that I knowI'm supposed to do, like
talking to you on this podcast,today's already a successful day
because I'm doing things that Iknow I'm supposed to do, like
talking to you on this podcast.
Today's already a successfulday because I'm note up, invited
to share some wisdom andwhoever is meant to receive it
is going to receive it, and thenthey'll find me and that's the
(31:58):
way I'm designed to live.
So I can feel that.
I love that.
It's so interesting becausebefore our call or our podcast
recording, I was on a call and Iwas speaking to someone about
making money and networkingbecause they need more lead gen.
Right, we use all the businesslingo, but deep down, it's the
same thing.
(32:18):
You need to attract people toyou, yeah.
Who sees your value and wantsto pay you for your value?
Hello, just in case, I'm goingto turn all of this into the
language some you for your value.
Hello, just in case I'm goingto.
I'm going to turn all of thisinto the language Some people
speak, yeah.
Right and in understanding thatshe's in a community where they
(32:39):
they got to know her personally,loved her, value her and
referred her.
Then we, as in our industry ofevents and hospitality, she
shows up there but somehow she'snot converting right.
So I said you got to kind of dothe same thing there when you
go, you got to connect right,because people are not of money,
ching, ching, transaction orrelationship, they're connectors
(33:01):
right.
And even when you go there, Iusually go into the room where I
know people, but I know thembecause I actually want to
connect with them, or my energyshows up because I believe my
spirit always walks in the roombefore my human being.
I walk into the room and thereis something that people come to
me and they say the same thingLike I love your energy, oh my
(33:22):
gosh, like I've done it manytimes in rooms of 500, 1,000.
My people always find me andit's because you're not afraid
to show who you are, and I thinkthat's the other piece.
So it's not enough to just showup in a room and be hiding
inside yourself.
That's not going to work, no.
But you pop in a room and Inotice you because you know
(33:44):
yourself.
You've got this beautiful redhair, these glasses.
You let your energy shine outso that it can be.
It's like a lighthouse can'tguide anyone if the lights are
off.
Right, yes, you can't.
No one's going to find you ifthe lights are off and you're a
lighthouse.
You know You're a lighthouse,you know.
(34:04):
So how do you do the inner workto shine your light?
Purely Because people feel it.
They do.
They resonate with it.
If you're not confident, if youdon't feel like you can do what
you're doing as a businessowner, they're going to feel
that and they're not going totrust you.
They're not going to want topay you what you're asking.
(34:24):
You can't make money in thatfrequency of energy.
You can.
It's going to be really hard.
Yes, yes, it's not sustainable.
It's not a sustainable thing.
You will burn out.
In other words, because of whatyou're doing, but you're not
even going to be doing actionsthat align with you, like you
said.
It wouldn't align with you, itwould feel very different, like
(34:46):
it's a struggle, and I did that,so I know exactly what you're
doing, cause I didn't know who Iwas.
Yes.
But as I started to becomeconfident in what I can do and
who I am, I was like that'swhere things change, that's
where showing up was even easier.
Right, like taking up space.
This year my theme is take upspace, and it's not like I
(35:10):
wasn't doing it before, because,promise you, people walk up to
me and keep saying I saw you onFacebook or somewhere.
I'm like I only did a couple ofvideos, I wasn't even
consistent.
But what happens if I show upevery day?
What happens if I show up everyday?
What happens if I pour, what ifI devote myself to being seen
and allowing my soul to be seenby the world around me, which
(35:31):
really is a relationship for me.
So the other piece I'll shareis I came from a communist
background where for almost ahundred years my family and
ancestors were forcefullydisconnected from God, from any
sort of spirituality.
Spirituality was demonized inthe Soviet Union so that they
(35:53):
could control the masses andmake the government their
religion.
This is how they did it, right.
It's mind control, because ahuman who feels a connection
with source and God cannot becontrolled by external forces.
They have their ownrelationship with their own
guiding light and their owninner compass.
And I have done a lot of workto even say the word God out
(36:14):
loud my God, honestly.
Like the 12-year-old me wouldbe like cringing listening to
32-year-old me talking because Iwas so.
I knew I was connected tosomething beyond my awareness,
but I was.
I saw what religion did in theworld throughout history and I
was like that doesn't resonatefor me and I didn't see any
examples of spiritual businesspeople, right, who were actually
(36:37):
connected to their soul'spurpose.
I saw a lot of people trying tomake money at the expense of
other people, which is somethingthat that's why I thought money
was evil.
I saw the behaviors and tacticsof unhealed people in the world
who do create pain and tragedyall around them, and what's
(36:59):
interesting is, as soon as wesee ourselves differently, the
world will echo it back to you.
So, about taking up space, Ithink there's two pieces.
There's deciding that you're us, made ourselves visible in
early ages and were shut down orbullied right, or dismissed or
rejected, and so we have thiswound around visibility, where
(37:32):
we're like well, if I show this,I'm going to get rejected.
Yes, and it's completely normalto feel that way.
And I also have that protectorpart that comes online when I'm
about to share somethingvulnerable.
That's like oh, what if someonedoesn't like it, right or
whatever?
And I go.
Thank you, thank you for tryingto protect me, but I'm a big
girl and like, if someonerejects me, I'm going to be okay
(37:54):
.
And what happens instead everytime, like every time that I do
it, that's not what happens.
What happens is an overwhelmingresponse of positivity and
reinforcement.
When I go, I'm going to dance alittle bigger on the dance
floor today and I'm going to.
Who cares what anyone thinksabout it.
I swear I've had people come upto me after and go hey, I
(38:16):
really want to thank you becausethe way you take up space gives
me permission to take up morespace.
Way you take up space gives mepermission to take up more space
, and so you become thepermission slip for other people
when you show up moreauthentically as yourself.
So true, I love that.
You become the permission, thatis, I'm taking that one in.
(38:40):
So I'm the permission slip forall the multi-hyphenate, out of
the box, unlabeled people whodon't want to do just one thing
in their life.
I feel to say, yeah, me too.
And I'm a permission slip foryou and don't let anyone rob you
of your multi-passionate,multi-dimensional beingness.
(39:01):
Just as much as we need experts, we also need generalists.
We also need people who know alittle bit about a lot of things
that are well-rounded.
So we need all of us.
And if you feel more like oh,that resonates with me and I am
a generalist and I want to dolots of different things, don't
let common business knowledgeget you down.
(39:22):
That like just shut down allyour other passions and only
focus on one thing for the restof your life, you'll never be
successful.
Yes, so true.
What I'm going to ask you is toshare three actionable steps
that our beautiful audience cantake to either help them get in
(39:42):
tune with self so they can startmaking money, or be comfortable
with defining who they are andknow that, whatever pathway they
take, money will come to themabundantly.
So what are your three actionsthat you would love to share
with us?
Okay, the first is learn yourhuman design.
Number one.
(40:03):
I'm going to recommend it, evenif you don't book a reading
with me.
There's free resources on theinternet to learn your design
and the more you learn aboutyourself.
And so that could be throughhuman design, that could be
through astrology, that could bethrough therapy, that could be
through, you know, being apsychonaut and going into just
any work that is internalmapping work.
(40:25):
What's the map of my innerbeing and what's authentic to me
?
Really?
Who am I?
How can I draw theconstellation of myself?
and understand who I am.
I would say that's a reallyactionable lifelong journey and
you're never behind, You'realways on time discovering new
things about yourself, and themore you know about yourself,
the more you have confidence inwhat is for you and what's not
(40:48):
for you.
And discernment is such a giftbecause we can waste a lot of
time trying to follow someoneelse's coattails Right and then
being like that wasn't even thatwas them, that wasn't for me,
and then being like that wasn'teven that was them, that wasn't
for me.
Right, Exactly.
So that's number one actionablestep and of course, I love
doing it.
(41:10):
So you'll get my info if you'relistening, yes, on the show
notes, we'll have your info.
They will contact you.
Let me know if you want that.
That's the first.
The second step is to buildyour confidence, which you can
do in so many ways.
So it's often about doing thething that you envy in other
people.
Let that be your compass.
(41:32):
Like if you're scrolling onInstagram and you see a singer
and you're like I wish I couldsing, guess what it means.
You need to learn to sing alittle in your life and start
getting comfortable with yourown voice.
Right?
You want to dance more?
Like.
Dance is an amazing tool forbuilding confidence, right,
because you get in tune withyour body.
So any practices like going tothe gym, singing, dancing,
(41:55):
creative writing, poetry youknow doing and stretching
outside of your visibilitycomfort zone to get that
positive reinforcement so thatyou can train the muscle of your
body to say it's safe to bevisible, it's safe to be
confident, and I know who I am,so nothing can get me down,
right.
So those two steps are, I think, like a little bit, and it
(42:19):
doesn't have to be like youdon't have to go away for a
month and do dance training.
Like you can just dance forfive minutes today In your home,
anywhere your home, put on asong that you freaking love and
just get down Like it's going tomake you money, I promise.
So step number two is that Iwould say, and the third is
(42:42):
writing your narrative yourself.
So there's so like understandingand doing a little bit of
journaling Journal out.
Ask yourself, what are all thenarratives that I, that my brain
, can come up with of reasonswhy I can't make money?
You know that, that belief Ican't make money because it's
not going to feel fun to do thatfirst writing piece, but it'll
(43:04):
be very revealing to you of allof the subconscious narratives
that you have in your mentalfield and in your emotional
field about money, and so youcan see them so that you can be
like, cool, I can confront whatis here is my money story.
That plays in the background,because what we know about the
brain is that what we repeatgets etched deeper and deeper
(43:28):
into our neural pathways.
So if we don't acknowledge thesubconscious narrative that's
constantly playing on loop, it'sjust going to get stronger and
stronger.
But if we can see it, then wecan interrupt it and we can
write a new one, and at firstit's going to feel clunky.
It'll be like I read my moneynarrative once a day and I don't
believe a word of it.
Okay, and that is a necessarystep in the process.
(43:52):
It is.
And just know that.
It's just like the first timeyou go to the gym, and if you're
like, oh, that was intimidatingand I'm never going back, well,
I'm sorry, you're never goingto get stronger, right?
So if you are committed tohaving a better money narrative,
write what it is that you wantyour narrative to be.
(44:12):
How do you want to feel aboutmoney?
How do you want to believeabout money, what do you want to
feel?
And write it out and read it toyourself and read it to
yourself, especially on dayswhere you don't believe it.
Like I'm having a really hard24 hours, you bet I'm going back
to my notes app and I have thisnote of affirmations about
money.
I'll read you just a fewbecause I think they'll be fun
(44:33):
for people and maybe some ofthese will resonate with the
group.
So I have people love to pay me.
People love to pay me.
Oh, I've been working on thatone a really long time.
We do.
People love to pay me.
Self-care is aprofit-generating activity.
Yes, the more fun I have, themore money I make.
(44:56):
So these are just three.
Right, that could be.
You could start right there.
Those three are really big.
So if you start saying that toyourself every day and
practicing it, it becomes yournew baseline, your new default
mode network in your brain.
And when you say it, say it withconfidence, don't say it in a
(45:16):
low energy way, right?
So make sure whoever's sayingit stand up straight, take a
nice big breath and get reallyexcited, because people love
paying you, people love to payme.
All the time.
The level of resistance I feltwhen I first wrote that down was
(45:37):
like 150.
Because it comes from thesneaky programming of everyone's
poor, everyone's strugglingwith money.
It's hard for everyone to comeup with money because that is
the narrative they want you tobelieve, to keep you small and
disempowered.
And they secretly all makemoney while you're not believing
in yourself.
Yes, so don't let them win, youknow, don't let them win.
(45:58):
And people love to pay you,especially the people who you're
a gift to.
They're like.
Now I have clients who are like.
I wish I could pay you moreExactly, yes, and one day you
will Exactly, because that'swhat we're doing right now.
That's what we're helping you doWork on your inner mapping so
you can make more money.
(46:19):
You can make any amount youchoose money.
You can make any amount youchoose, and the choice is up to
you, based on who you are andwho you believe to be.
That is it.
It starts from within.
It doesn't start from outside.
No.
Just because we're in recessiondoesn't mean you can't make
money.
No, Actually, all of the mostincredible innovative companies
(46:40):
were founded in recession.
innovative companies werefounded in recession.
I was founded in 2009.
Yeah, I started an inheritanceproject in 2020 when the
pandemic happened and everyonewas like this is the worst time
in the world to start a business.
Let me tell you, I booked myfirst $20,000 contract in the
first two weeks of starting mybusiness, because I was like of
starting my business, because Iwas like we need this now.
(47:01):
I don't care who says whatright it's like so, but also
follow the inspiration when it'shappening to you, not later,
not 10 minutes from now, like,if you're hit with a wave of
energy to do something, cancelyour plans and do it.
Like follow the source, becauseit is a little bit sometimes
(47:25):
like catching the wave.
You know you don't ride thewave when it comes.
You're going to be a little bitchasing the wave later.
So, I think the confidence tocancel plans, the confidence to
go your own way, the confidenceto say thank you so much for
that piece of advice it's notfor me, you know, whatever it is
.
So that's the other last pieceis, I'll say people love to give
(47:47):
advice to each other,unsolicited, and I love to add,
especially when I'm aroundsomeone who I can tell is having
a really hard time orstruggling and they're in a
really negative spiral and anegative field and they're
saying a lot of beliefs thatcould influence me.
I have an open, I have a lot ofopen centers, so I'm very
(48:08):
careful about influence me.
But one protection I have isthat I just always add at the
end of the sentence for you.
So someone will be like, yeah,and money's just like so hard to
make In my head I go for you.
Yeah, that's a a good one,that's a really good one because
there is a lot of unsolicitedand I have to get comfortable
saying for you, because I'malways, I'm always vocalizing
(48:30):
the opposite.
I know in my I just do it in myhead like not.
That's why I said it's good forme because I need that, because
I will vocalize well for you andthen I would share my, my idea
of it.
Doesn't always have to be thatway, but I want to be like you.
I want to say for you in my headand let it go Sometimes that
person just needs someone tohear them in their sorrow, and
(48:54):
that's important too.
And I don't want to dismisstheir experience, but I don't
want to internalize theirexperience as true, because
everyone has their own truth.
So I just have to decide whatmy truth is and really be strong
in that every single day andnot compromise on my truth.
And I do think if you're making, if you and your body know that
(49:15):
you're making money at thedetriment of somebody else this
is the last thing I'll say Ifyou don't believe in what you're
selling and you're just sellingit to make money, if you know
that the product isn't actuallythat good and you're like, well,
whatever, that will come backto haunt you.
(49:37):
It might not happen in theright way, but it will.
It may happen generations intothe future, but you have to
remember every choice you makeimpacts the seven generations
that are coming after you.
So if you don't want yourchildren, your children's
children, to suffer for thekarma that you build in this
lifetime, get really clear onwhether you're making money in
(49:59):
integrity or not in integrity.
And if you're someone who has alot of money and your family
made it through not so greatmeans, which a lot of white
people in America have tograpple with, that I happen to
come from a totally differentwhite culture that did not have
this experience, but I have alot of friends who have a lot of
(50:20):
shame around the money thatthey have, and if someone's
listening to this that feelsthat, I want to say you're the
cycle breaker.
You get to give that money topeople who you actually think
are making progress in the world.
So there's always a way tobalance the scale and have the
resources to give.
Give them.
(50:41):
Give them to the people thatyou're inspired by that are
doing the work to undo whateverdamage your ancestors created.
That will also bring morealigned, clean, pure money back
to you in your lifetime thatisn't carrying a frequency of
pain, suffering, torture, deathall of the things that money can
(51:06):
bring with it sometimes.
Yes, Katya, it was a pleasure tohave you.
Thank you so much.
Thank you for allowing it toflow, thank you for sharing,
thank you for being open, and Ilove the fact that you thought
you were going to cry.
I know right, and I love thefact that you thought you were
going to cry I know right.
You were so in it that yourgratitude was so much higher
(51:27):
than the pain.
Yeah.
And the fact that you were ableto share so much of who you are
and give.
You can always cry in thatmoment, but this moment for you,
it was through.
Yes, you were just being usedto deliver a message to someone
who's really in a challengemoment.
(51:48):
Story of my life.
May source use me well.
This is the other thing Ialways say at the start and end
of every day.
I am a vessel and what wants tocome through is what needs to
come through, and I'm sograteful to be visited by
messages at all, to get toreceive at all, to get to have
this experience of aliveness atall.
(52:10):
It's the greatest gift.
It's literally the greatestgift on earth.
Thank you for having me andletting me share.
I appreciate it Everyone who'sin the audience.
Thank you so much for takingtime to just listen to our
episode today and I truly hopethat you look in the show notes.
You could find places where youcould find Katya on social
(52:31):
media Instagram, wherever shelives.
You're going to find that thereand, of course, we have our
resource page.
You can go there to find outwhen we're having our next
in-person workshop, or I shouldsay in Zoom person workshop, but
we're going to have somethingcoming up on February 19th and I
want to make sure for allentrepreneurs who are growing
(52:51):
that you get to be in that room.
Thank you once again, Katya,and I will speak to you later.
Nikisha King (52:56):
Thank you.
Thank you for joining us todayon Leading Her Way.
We loved having you with us.
Thank you for joining us todayon Leading Her Way.
We loved having you with us.
Remember each action you take,no matter how small, adds up to
big results.
If today's episode fired you up, hit subscribe for more
insights and visit our resourcehub, which is linked to the show
(53:17):
notes.
There, you'll find tools tostreamline, organize and grow
your business.
Keep moving forward and we'llbe right here to cheer you on
next week.
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