232: The missing link in how People Buy Into You

People buy into a leader before they buy into a vision or culture. - They Need to Like You - Tim Sanders book on Likeability People who came out after biographies of Steve Jobs to counter them. - They Need to Trust You - Character & Competency. Integrity & Ability. - Competency attracts - Character sustains They Need to Want to Follow You - Able to follow: you’re going somewhere. - Want: Bold Direction. They need to know you trust them. - You have to be willing to go alone on hills you’ll die on. - You have to be willing to change your path. - People buy into your why (where), they need to know you’ll change your how. People buy into the leader before they buy into the vision.