Simplify to Scale Show

Simplify to Scale Show

Simplify to Scale is a show dedicated to helping business owners scale a high-impact and high-profit business they love without all of the complexity and chaos that can keep them trapped in the day-to-day. Hosted by Crista Grasso, a scaling strategist and operations alchemist, she brings decades of scaling experience to share what actually works and what's just hype. If you are in the messy middle of trying to scale your business, step into visionary leadership so your business can run without you, and build sustainable success at a sustainable pace, be sure to subscribe and tune in for expert insights each week. Formerly the Lean Out Your Business Podcast, the Simplify to Scale Show with Crista Grasso is THE show for founders and their right-hand leaders who are done with one-size-fits-all scaling advice and overnight success promises and instead want proven and practical strategies that will help simplify operations, build scalable systems, develop and lead a high performing team, amplify profits, and scale smarter not harder.

Episodes

August 19, 2025 35 mins

How can owning your unique “Genius Edge” help you grow your offers without constantly feeling like you have to start from scratch? And how do your real passion and energy shape the way people see the value of your signature program?

In this episode, I am joined by the transformational business coach Stacey Brass-Russell, who brings her insights on achieving growth without overhauling everything. Stacey int...

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What are the unique strengths and “human touches” in operations that AI can’t replicate?

As AI takes over more repetitive and data-driven tasks, what new opportunities or roles might emerge in operations for those willing to embrace and master this technology?

In this episode, I explore the impact artificial intelligence is having on business operations. I share my pers...

What really happens behind the scenes when a visionary founder and their right-hand try to scale a business together? What would happen in your company if you suddenly had to cut operational roles? Would you have a strategy in place, or would chaos quickly follow?

In this episode of the Simplify to Scale Show, I welcome my right-hand, Jessica Maine, for an engaging conversation about the dy...

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What makes a brand stand out and truly grow with your business over time? How can you build trust faster in an evolving marketplace?

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How would your business change if your operational leader helped co-create your strategy rather than just implementing it?

In this episode, I focused on the future of operations and operational leadership, sharing how your right hand person can help you scale your business simply and sustainably. I broke down the three core pillars of the Lean Scaling System: sustainable success, operationa...

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Are you wondering how operational leadership is transforming in today’s fast-moving market? Curious about the growing impact of AI on business teams and hiring decisions? In this episode, I kick off a special series about the future of operational leadership, sharing key market changes and what businesses need to focus on for sustainable growth this year and beyond.

I highlight the shift fr...

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What happens when your business no longer needs you every day? How do you reinvent yourself after reaching all your entrepreneurial goals? What if there’s more waiting for you beyond your CEO title?

In this episode, I sit down with Kris Plachy, the coach you call when success doesn’t feel as satisfying as it should! Kris has spent decades helping powerhouse women build empires, and now help...

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Have you ever felt guilty about stepping back from your business commitments, even when you know you're making the right choice for yourself or your family? How do you handle that tension between professional obligations and personal needs?

In this heartfelt episode of Simplify to Scale, I open up about a period of personal and professional upheaval following my dad’s health crisis and pass...

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What would happen in your business tomorrow if you had to step away today? Is your team truly ready to take charge, or are there hidden gaps holding them back? 

In this special episode of Simplify to Scale, Jessica and Annie talk about what it takes to keep a business running when the founder or a key leader has to step away. They focus on how important it is to build trust within the team ...

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What if the key to thriving as a millionaire in today’s world isn’t more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you?

In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is Ne...

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What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them?

In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especial...

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What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark?


In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we tal...

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Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision?


In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk a...

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What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows? 


In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it’s especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both...

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What if the root of your team’s challenges isn’t the people, but the system they’re working in? Are you solving problems… or just putting out fires over and over again?


In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solv...

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How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"?


In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes ...

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What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows?


In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from ...

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Is there really one “right” answer when it comes to pricing, hiring, or choosing the next tool for your business? What if the key to scaling your business isn’t doing more—but thinking differently?


In this episode of Simplify to Scale, I talk about how important it is to consider context when making business decisions. I explain that there isn’t always one “right” answer—especially when it comes to things like pricing, building a ...

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What should you focus on first when leaving a corporate job to start your own business? What are some of the identity shifts that entrepreneurs experience when transitioning from corporate to entrepreneurship


In this episode of Simplify to Scale show, I talk with Deb Boulanger, CEO of Life After Corporate, about moving from a corporate job to starting your own business. She is a sought-after speaker, business mentor, and thought l...

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Are you working harder but still feeling stuck in the cycle of never-ending tasks just to keep your business growing? What if scaling your business didn’t mean adding more stress and resources but actually required doing less in a smarter way?


In this episode of the Simplify to Scale show, I talk about how businesses can grow in a way that lasts. Growth often looks exciting but can bring challenges and confusion. Many businesses w...

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