Bob Regnerus: The Love-Hate Relationship of Facebook Advertising

Today's guest is a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.

Since 1998, he has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you of not only the ups of Facebook advertising, but also what to watch out for.

Please welcome Bob Regnerus.

• 00.00.53 Facebook Ads
• 00.14.32 Ads Click-through Rate
• 00.25.57 Published a Book

Contact Info

• https://bobregnerus.com

Bob Regnerus Facebook wizard. Thanks for jumping on learning from others. How are you? Hey, Damon. Good to be on man. Good. Look at you and your fancy background while the listeners can't see the fancy background, but you got a fancy background. I do I do it's yeah. It's a green screen with a nice blue background.

So it leaves at least some of the cluttered office, uh, out of people's of you. So these backgrounds are getting fancy. I was actually on a call just a little bit before you and I jumping on and the person says, how do I get rid of the background? And I said, are you talking about you can't get rid of your background?

He goes, no, no, no. That's not where I'm at. That was like, oh, that looks super real. Well, I love the ones where they're like on a beach or something. Yeah. Sit back in their chair and disappear into the ocean. That's always fun. Yeah. The stuff we never knew, we would learn in 2020, right? Yeah. All right, Bob.

Well, why we listening to you today? What are we going? Hey, I want to talk about Facebook ads, but doing it for seven plus years, been in direct marketing for 22 years. So, um, let's, let's learn a little bit about how to make Facebook, Facebook ads work. Right. But not until I ask you a question number two, which is what do you suck at Bob?

Um, well, I, I I'll give you two answers. Um, number one, I suck at it. So maybe that's just laziness, but like, thanks to this. My wife knows how to do it. Um, the other character I would say is, uh, I hate to lose, like, I'm a basketball coach, so like I'm just wired to win. So I'm a really poor loser, whether it's cards or I don't care if I like, if I lose a game or Rumi cube on my phone or something like I'm a sore loser.

So I'll give you two floods. Do you legitimately suck at ironing? Like you burned stuff or you just don't like it. I can't do the process. Like I can't iron a collared shirt and make it look good. Like I can get a little bit of the creases out, but I actually create more creases when I do it. So like, thank goodness I got a spouse that like enjoys it.

And, and also, you know what, I don't wear that many shirts that need to be ironed. So that's also, yeah. What, what, what type of age? Uh, basketball coach are we talking? High school, high school boys. So 15, 16 year old boy. Okay. All right. I'll let that one slide. I was going to say, are you like the aggressive seven-year-old coach?

Oh no, I did. I've been coaching for 33 years. I started when I was 16 years old and I've done it every year since, um, I've coached anywhere up from five-year-olds up to 18 year olds. So boys, girls. Yeah, I am not a screaming idiot. Right? Well, let's talk, let's talk Facebook ads. So, um, why don't we, why don't we start with Facebook ads?

1 0 1. What is it? What's so amazing about it. Let's start with super basics. Yeah. I mean, Facebook obviously is, is where everybody is. Um, it, it's a media that people spend hours per day on. And so. One of our responsibilities as a, as a, as a business is to be in front of the people where they're at. And Facebook makes it really easy to do that.

Obviously it's got its issues and we could dive into some of those, but Facebook remains one of the best places to reach your target audience in adverti