December 26, 2024 • 45 mins
Join us for an eye-opening conversation with Georgia Sarjeant, a remarkable social media strategist who turned a personal challenge into a professional triumph. Initially destined for a career in journalism, Georgia’s life took a surprising turn during the pandemic, leading her to use Instagram as a platform to support those dealing with eating disorders. Her story is a powerful testament to how community and service can redefine one’s path and highlights the often overlooked complexities of social media strategy as a serious career.
We chart Georgia’s journey from the frustration of unreturned internship applications to finding her niche through volunteer work and freelancing opportunities. Her experiences shed light on the reality behind the glamorous façade often portrayed about social media careers, emphasizing the grit and dedication needed to succeed. Through her narrative, Georgia offers listeners a candid look at the hurdles she overcame, from battling imposter syndrome to learning the value of personal connections over purely financial pursuits.
As we explore the dynamic world of social media platforms like LinkedIn and Instagram, Georgia shares her insights on authenticity, content automation, and community building. Discover how to leverage existing content, embrace automation tools, and transform negativity into growth opportunities. Georgia’s wisdom serves as both an inspiration and a practical guide for anyone looking to empower themselves in the digital landscape, reminding us that overcoming fear and embracing authenticity can lead to profound personal and professional growth.
Connect with Georgia at:
https://linktr.ee/marketingbyg
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So not worrying so much about what other people
think would be the main takeawaywhen someone says no, that
should be the start of youjiving rather than you
completely giving it up.
It might look easy or fun allthe time from the outside, but
yeah, there's actually so manydifferent components of it and a
lot of actually skills andtransferable skills.
(00:20):
You've got to look at the longrun as well and the people that
you're going to meet as a resultof that.
If somebody says no to me orcriticizes something, that's my
biggest fuel and driver.
Speaker 2 (00:35):
What is going on?
L&m family, I have a super,super special treat for you,
miss Georgia Sargent, who youmight be able to notice that
she's not from San Antonio.
I'll let her tell us exactlywhere she's from.
I had the privilege ofconnecting with her via LinkedIn
.
I don't even remember the wholestory, but I do remember we
(00:58):
started chatting back and forth,had a conversation and I was
like I got to get you on theshow.
If you've been curious aboutsocial media and strategy, miss
Georgia has the goods.
We're going to learn a lotabout her path to success and
the way she contributes, andmaybe we'll steal some nuggets
on how to level up our socialmedia game.
And if you're new here, this isthe Learnings and Missteps
(01:21):
podcast, where you get to seehow real people just like you
are sharing their gifts andtalents to leave this world
better than they found it.
I'm Jesse, your selfish servant, and let's get to know Miss
Georgia.
Miss Georgia, how are you?
Speaker 1 (01:39):
I am good.
Thank you, it's a pleasure tobe here.
Speaker 2 (01:42):
Real quick.
People are going to say wait aminute, she doesn't sound like
she's from San Antonio.
Can you let us know whereyou're at today?
Speaker 1 (01:48):
So I am in Surrey in the UK, just below London.
Speaker 2 (01:53):
Just below London.
It's a hike, and so you'reahead of us in the future.
What have you learned about thefuture that we should know
about?
I've got six hours tocapitalize on that information.
What is it so Wow?
Speaker 1 (02:03):
I've got six hours to capitalize on that information.
What is it so?
They're on like the floatinghoverboards.
Sadly, we're not quite that.
Speaker 2 (02:08):
Oh, I love it.
So no, back to the futurehoverboard.
Speaker 1 (02:12):
We're nearly there.
Speaker 2 (02:20):
Oh, my goodness, I love it.
So, georgia, you are a socialmedia strategist, and some of my
friends that have thehighlights, the gray hair, will
probably say stuff like that'snot a real job.
Is that true?
Speaker 1 (02:29):
No.
Speaker 2 (02:30):
Okay.
Speaker 1 (02:31):
This is definitely an important topic because I have
a lot of friends that work inthe industry.
It is such a new industry,especially in the past few years
.
There's this misconception thatwe might just be scrolling
through Instagram or not doingtoo much.
It might look easy or fun allthe time from the outside, but
yeah, there's actually so manydifferent components of it and a
(02:52):
lot of actually skills andtransferable skills that you
would have in the traditionalmarketing role.
So I think that's a bigmisconception, but it's
definitely real.
Speaker 2 (03:02):
I love it.
I think we talked about this onour phone call.
Getting active on social mediadidn't really happen for me
until about four years ago.
Before that, it was just megoofing around.
What was your path Like?
You're a social mediastrategist.
You run your own business,which is phenomenal.
Did you just know?
I want to be a social mediastrategist?
(03:23):
I'm going to do these 10 thingsand that's what's going to
happen.
Speaker 1 (03:26):
No, not at all.
So I, I did.
I actually did American studiesat university, so very on brand
.
Speaker 2 (03:34):
Okay.
Speaker 1 (03:35):
I really loved history.
I loved English.
I didn't particularly know whatI wanted to do, but I
originally wanted to be ajournalist or work within
journalism.
I always loved editing videoswhen I was younger, doing
anything creative.
I was also quite good at mathsand more analytical things as
well, which obviously does makesense now with what I do.
But yeah, I wasn't completelysure on what I wanted to do.
(03:57):
I kind of had this idea thatI'd work in a magazine.
I was looking for marketingjobs, general marketing,
graduate jobs and then it wasthe pandemic.
That's how I ended up goingdown this path, because I
started doing a lot of onlineinternships and things like that
.
Speaker 2 (04:12):
It definitely wasn't pre-planned, so what the
pandemic, I think, shifted a lotof people's directions in very
positive ways.
I'm one of those, but what wasit about that time in our life
for you that caused you to shiftyour direction?
Speaker 1 (04:30):
So I suffered with an eating disorder.
The pandemic definitely pushedme to recover from that.
Because it was such a quiettime, I set up an Instagram
account.
Before that I didn't have anysocial media presence at all.
I set up an Instagram accountto help other people with eating
disorders or anything kind ofjust to help with general
positivity, confidence, kind offitness during lockdown, and
(04:53):
through that I just kind ofnoticed how amazing it was to
build an online community onInstagram.
I was doing giveaways andwriting little blog posts and
all these things that I lovedoing.
It wasn't until I startedapplying to more corporate
marketing jobs and gettingrejected that I thought maybe I
can do this side of things forbrands and other people.
Speaker 2 (05:16):
So thank you for your vulnerability and sharing about
the eating disorder.
Here's what I heard During thepandemic you found an outlet to
serve on a life experience thatyou were having.
You started doing that and thenit was like, oh wait, a minute,
there's this magic communityelement that's starting to
sprout up.
Did I get that?
Speaker 1 (05:35):
Yes.
Speaker 2 (05:36):
Yeah, okay, and so out of service to others which I
think is a common point thatI've seen in a lot of my guests
they found a different way toserve others and then that lit a
path that was different thanwhat they expected.
Marketing I don't think it's afar leap to journalism, magazine
marketing, social media,because that's kind of the
(05:56):
evolution.
It used to be paper and nowit's digital.
What was the signal?
Okay, I created this community.
Rather, it didn't sound likeyou created it on purpose.
A community happened and thensomething in your head started
connecting dots.
What was that like?
What was the evolution of that?
Speaker 1 (06:14):
So I think, as a lot of people did in the pandemic,
we all found it incrediblydifficult, but I think a lot of
us perhaps would do things thatwe wouldn't perhaps have done
otherwise.
For me, it was always aself-conscious thing about
social media or putting yourface out there.
In the pandemic you let go of alot of that fear or
self-consciousness because therewas nothing else we could
(06:34):
really do.
It was the only way you couldreally connect with other people
and I think just I would.
For me as well, I would postevery day, so it would be like a
different recipe or workout orjust me writing some thoughts
and advice to help others andthat kind of just kept me going
each day.
Okay, I've got to make thisrecipe or write this post.
So I think that rhythm of itand then just yeah, like
(06:57):
building the I think I built itto.
It wasn't like a huge community, but I think I had about 3000
people000 people and, yeah, I'dget really good engagement on
the posts and lots of peoplecommenting.
I think what I also found reallyspecial was that people I knew
in my personal life would reachout to me saying they struggled
with similar things and how muchit meant to them.
(07:18):
That, for me, was the bit thatreally made me think and made it
all worthwhile.
Perhaps the silent they mightnot be liking your post
necessarily, but the people thatare watching silently.
Speaker 2 (07:30):
Oh my God, I've had this conversation with a lot of
people.
I'm posting but nobody'scommenting or I'm not getting a
million views.
I've had the issue myself andall it really takes is one
person to let me know that itimpacted them in some way, and
it's okay.
I'm good for another year, yeah.
Speaker 1 (07:46):
I talk about that a lot on LinkedIn because it's
just shifting your mindset fromI want to get millions of views
to actually maybe I want tochange someone's day or change
someone's life from what I'mwriting in this post and having
that impact.
So I think that, for me, wasthe bit that really propelled me
to carry on with it, and then Ithink, just all the creative
part of that as well.
(08:07):
I've really enjoyed andbuilding the community and
that's what made me think, oh, Ican actually help other people
with this too.
Speaker 2 (08:14):
So you experienced the value of contributing,
figured out accidentally how tobuild a community, and then you
started a business.
What was that path?
What did that look like?
Yeah, it right away.
Here's my marketing strategy,here's my business development
strategy, or how did thatmaterialize?
Speaker 1 (08:33):
yeah.
So it was a very wiggly kind ofno one's path is
straightforward.
I was at university in mysecond year of university and it
works here.
I don't know if it's the samewhere you are, but basically for
graduate jobs you have to startapplying the year before you
graduate.
In the second year ofuniversity.
You've got to be applying toget that job when you've
(08:53):
finished university.
So I was kind of applying forall the big corporate companies
like Spotify, like all theclassic, like marketing and yeah
, yeah.
I didn't get.
I was kind of spending all mytime.
I think I probably applied toover a hundred places.
It was very difficult becauseit was so competitive during
COVID that they used a lot ofthe internships.
(09:16):
It was just a very difficultyear to graduate.
So on that, I came up with theidea.
To On that, I came up with theidea to.
Speaker 2 (09:25):
Before that I want to give the L&M family member
shout out to Miss Renee.
Renee says that's extra specialto me because that's what I'm
trying to do.
I'm trying to shift minds justa little bit so that we can
(09:47):
transform the workspace for thepeople we work with, the people
we work for, and grow ourinfluence all the way into our
community, into the galaxy andso folks out there.
When you take the time to leaveme a comment, a thought, a
review, a share, all of thatstuff, I super, super appreciate
it.
Please do so so that I cancelebrate you in the future.
Speaker 1 (10:10):
Look kind of like virtual internships and things
like that, and a lot of themwere social media internships.
So it actually started off thatI went on a site called we Make
Change.
Basically, a lot of startupsand nonprofits are looking for
people to help, eithervoluntarily or for a small fee
to get experience.
I started working with anonprofit called Speak Out
(10:32):
Revolution and managed theirInstagram and eventually did a
podcast for them too.
So that was all very organic.
So that was how I got my firsttwo clients.
Got my first two clients andthen I started going on sites
like Upwork and Fiverr andbuilding up my freelance
portfolio while I was atuniversity.
Speaker 2 (10:51):
So you started managing it and I think it's
really important that people,especially the younglings out
there there's a lot of work thatyou put in and even sacrifice.
Where you had to go find yousubmitted 100 applications to
internships.
You didn't give up.
You said, okay, maybe thisain't going to work, Let me try
a different path, a differentbucket.
You connected with thenonprofit, built some experience
(11:14):
and then expanded from there.
I think a lot of folks,especially in the social media
space, when I'm scrollingthrough Instagram or TikTok,
every other post is how to make$10,000 a month in 30 days.
Gosh, what do you think aboutthat?
Speaker 1 (11:30):
No, I mean, I talk to a lot of friends in the
industry about that.
Unfortunately, there are alwaysgoing to be people in any
industry.
Obviously, money is veryimportant.
It's important to see thereality that most people you
speak to would have either beendoing some voluntary work or
working for a low price Startoff.
You have to make sacrificebecause it's not like a kind of
(11:52):
no experience to immediatelymaking money.
Speaker 2 (11:56):
So the super curious question where do you get your
confidence from?
Think back to when you startedworking with the nonprofit, the
confidence to say I'm going todo a good job at this.
How did you make that happen?
Speaker 1 (12:08):
I think there's a lot of imposter syndrome to begin
with.
How have I got this role?
That was one of the mostamazing experiences and I'm
still in touch with the peopletoday and they're so helpful to
me, Very grateful that they hadthat faith in me.
If you've got to that pointwhere they've looked at I think
at the time it was of a CV ormaybe I did a few example posts
(12:32):
If they've got that faith in you, you just need to believe in
that and carry it forward,because otherwise you wouldn't
be sitting in that position.
Speaker 2 (12:36):
I think that's powerful because I know it's
true in my life.
Maybe I don't have theconfidence in me, but if they do
, I can ride their confidenceuntil I build mine.
Speaker 1 (12:47):
Yes, exactly.
I think I've been incrediblylucky to come across so many
amazing people like that,because all of the women there
they're still commenting on myLinkedIn posts or referring
clients to me and they're justlike my biggest kind of
cheerleaders.
So I think you've got to lookat it that, although you might
be making sacrifices, perhaps interms of doing voluntary work
or some free work for a timebeing, you've got to look at it
that, although you might bemaking sacrifices, perhaps in
(13:08):
terms of doing voluntary work orsome free work for a time being
, you've got to look at the longrun as well and the people that
you're going to meet as aresult of that.
Speaker 2 (13:16):
Absolutely the relationships, because you just
said they're still referringclients to you.
You made an investment,delivered some value and
invested time in connecting withthem on a human level.
That always happens, providedthat we're focused on relational
interactions over transactionalinteractions.
Speaker 1 (13:36):
Yeah, no, I think there's a big line because I
think especially a lot of thesocial media roles now that
companies and things.
Sometimes it can go a bit farin the amount of work you're
expected to do, even for anapplication or for free.
But I think that there is a bigcase for having relationships
that aren't just based on thatexchange and as you go up it's a
(13:56):
bit easier to not have to be soworried about If you're only in
it for that financial reason.
That's not going to get youvery far in the long run, I
think.
Speaker 2 (14:06):
Yeah, absolutely, it's the long game.
Sure, you can cash everythingin right now, but then you got
to start all over again,developing, nurturing a new
client and all that.
So you're working with thenonprofit and what signaled to
you this?
Okay, I'm going to do more, I'mgoing to go out a little
further on this edge.
Speaker 1 (14:26):
I could tell they were really happy with the work
I was doing.
I was learning a lot fromworking with them.
Then I got another clientthrough the same organization
and that eventually became apaid client as well.
I think I started off doingmaybe three months and then it
became paid and then it kind ofderailed.
So I think when people, as yousay, it's kind of all this talk
(14:46):
about how to make a 10k month orsomething, that's not.
Unfortunately that's not whatthe path looks like for most
people realistically, unlessyou've got a lot of background
experience, I think, especiallypeople that are at university or
something that's not really anattainable goal to start off
with.
Speaker 2 (15:04):
It's a short-sighted goal and a dangerous one, I know
.
For me personally.
Last year, I made a decision toshift my focus because I had
just started my business and Ihad revenue goals.
It's how much revenue I want togenerate this year, this
quarter, blah, blah, blah.
Because of relationships,because of the people that
believe in me, it was easy forme to exceed those goals.
(15:26):
But if I continue chasingfinancial goals, I'm going to
get myself in trouble.
So I said let's make thisharder and more meaningful this
year, which is 2024, and goingforward.
I want to focus on these twothings because I get the most
fulfillment and they're going torequire me to build a whole
(15:47):
bunch of skills, meet a wholebunch of people in order to make
that happen, which is reallymore valuable and meaningful in
terms of my sobriety and mywellness.
It's really important that Imade that shift.
Speaker 1 (16:00):
That's an important lesson, I think.
Last year I was definitely.
I was just taking on every kindof work that would ever come in
and I was earning a lot ofmoney, but I really burnt out
and all my friends yeah, myfriends and family were kind of
saying you need to stop.
So I think that's definitelyone of the biggest lessons I've
learned is that you can earn allthis money but then I'd kind of
(16:21):
end up spending some of themoney on like things to try and
make me feel like less stressed.
How you feel and yourfulfillment is the most
important thing okay, so let'stalk about burnout.
Speaker 2 (16:33):
What were the things that your support system were
signaling to you, that they weresaying, hey girl, you need to
breathe, you need to slow itdown.
What did that look like earlyon?
Like when you're like, yeah,yeah, whatever, I gotta work.
Y'all go take a nap, I'mworking I think.
Speaker 1 (16:47):
Think the starting signs are definitely a fine line
.
I've always been a veryambitious person and quite
obsessive about things as well.
Once I get in a rabbit hole,there's a fine line between
being really passionate aboutsomething and obviously when you
start a business you have to doa lot of work at the beginning
and throughout.
But when it starts tocompromise your sleep how you
(17:08):
feel when you wake up in themorning, your energy wanting to
go, kind of having excuses fornot, kind of going out and doing
other things I think sleep forme was probably the biggest
thing that was sacrificed.
Speaker 2 (17:20):
Yes, yes, it will catch up.
Like you don't catch up onsleep, you just compound your
exhaustion.
Speaker 1 (17:29):
I had an app that showed you your sleep debt and
it was like something crazy,like a lot of hours of sleep.
Speaker 2 (17:35):
That wow, oh, that's so good.
Sleep debt.
I think that's an importantconcept.
Speaker 1 (17:40):
I don't think I've ever heard that before yeah,
it's basically the accrued hoursof sleep that you've lost and
how many you need to catch upwith to feel like your energy is
back to normal and so, as youwere accumulating the sleep debt
, your family was like hey girl,georgia, there's, you got a
problem.
Speaker 2 (17:59):
We need to look at this.
How long between they startedpointing it out to you, to where
you actually listened to them.
Speaker 1 (18:10):
I mean, it was probably like a year, like a
very long time, just kind oftaking on every opportunity that
was offered to me.
I think I was very anxious tosay no to anything.
I was very bad with myboundaries with clients and of
answering messages at all timesof the night.
That, for me, was the biggestthing.
I think, with social media aswell, it's very difficult to
(18:30):
switch off from.
So I'd be kind of logging intolike client accounts at all
times to check how things wereperforming and, yeah, like it
was.
It just wasn't good in times ofswitching off.
But I think, yeah, it probablytook until I hit a point where I
was literally just kind ofunwell all the time that I had
to strip things back a bit andhave a bigger look at everything
(18:52):
.
Speaker 2 (18:52):
Oh, I love it.
Yes, social media is a 24 seventhing, but the drive or
obsession and I'm saying thatbecause I'm referencing me,
because I'm super obsessiveabout stuff, especially a client
it's so easy to justify myunhealthy behavior.
Because I'm going to serve aclient, I made a commitment,
(19:13):
it's my business, it's mylivelihood, blah, blah, blah.
So my point there is that's auniversal problem.
Overreacting to a clientrequest such that you're
violating boundaries, if youeven have them, is unhealthy.
Speaker 1 (19:31):
Yeah, I didn't have any boundaries to begin with.
Speaker 2 (19:33):
Okay, that was my next.
So you didn't have anyboundaries, but you discovered
the need for boundaries.
How did you think, through theboundaries that you needed to
maintain your business andmaintain your health?
Speaker 1 (19:45):
Yeah.
So I think to begin with,because I was so grateful for
every opportunity I still am Iwas definitely putting all of
the actual client work way above, like my business work and my
personal life as well.
Now it's just kind of smallthings like I use Slack for a
lot of the clients, turningnotifications off and things
(20:06):
like that, at certain timeshaving a separate phone for
where apps are like instagram,for example, so I'm not
receiving notifications all timeof the night.
I think having a good sleep andmorning routine is good, so
it's not the last thing you'redoing is scrolling through your
phone before bed and then wakingup and looking at your phone,
which I still need to get betterat.
(20:27):
I've also been working with amindset coach and accountability
coach, so they've really helpedme with boundaries and just
sorting all of that out.
Speaker 2 (20:38):
I love it and I concur I also do coaching, like
accessing external resources tohelp me build the skills I need
help with.
That's the way to go.
I can watch a million hours ofYouTube videos that don't change
my behavior.
I need a human being saying hey, dummy, we talked about this.
Why are you doing this again?
It's so powerful.
(20:58):
And again, the boundaries.
What I heard was turn off oruse the notification right.
Turn off the notifications, seta limit on the notifications,
have a morning routine and asleep routine and access
resources to help you achievethose things or at least make
them part of your day.
Which.
Those are simple things but soimportant that we don't take
(21:21):
into account when we want tolaunch a project, an idea or a
brand new endeavor.
So, thinking back, I think Iknow the answer to this, but if
you were going to give advice toan aspiring student that's
fixing to start their ownbusiness, what would you tell
them to do first?
Speaker 1 (21:41):
Yeah, first of all, there is a fine line.
You don't want to make one ofyour hobbies become your only
source of work, but you need tobe really passionate about it.
You need to be really driven,willing to put in a lot of work,
aware that it's not going tohappen overnight.
With social media that you kindof I know it does happen
sometimes, but unfortunately youdo need to kind of consistently
(22:04):
.
Even if no one's looking at itfor weeks or months, to begin
with you're getting a few views.
You need to just be consistentand don't give up and I think as
well, just not being afraid toput yourself out there and share
your thoughts about things,especially with something like
LinkedIn.
Doing your first post there isvery scary.
People get quite cringed outand embarrassed about it.
(22:25):
I also used to be a bit worriedabout what my clients would
think if I was posting stuff onLinkedIn.
But now I've been doing itconsistently for about a year
and all it's led to is newpeople, new opportunities, and
no one's come to me and said whyare you sharing this?
Which I think was my fear ofwhat people think.
So I'm not worrying so muchabout what other people think
(22:46):
would be the main takeaway.
Speaker 2 (22:48):
Do you see a different level of adventure
when you're talking to clientsabout posting on Instagram,
maybe flexibility, a differentlevel of flexibility when you're
talking to clients about astrategy for LinkedIn versus a
strategy for Instagram?
Speaker 1 (23:05):
Yeah, so I do a lot of work at the moment.
I started off working a lot onInstagram and also TikTok, but
this last year I've moved moretowards helping founders with
their LinkedIn One of thebiggest things I've seen,
because originally I would do alot of work with founders to
grow their LinkedIn page liketheir company page, but that's
(23:26):
just.
It's really quite difficult togrow a page if you haven't got
any kind of person behind that,or thought leader for that
company that's referring thecontent from that company.
So a lot of the work I do atthe moment is helping founders
with their LinkedIn, be workingout their content pillars and
their content flow for thecontent.
And with Instagram, it's it's.
(23:47):
I mean there are obviously somecrossover.
With linkedin, you can be a bitkind of with the caption.
I feel like with the linkedinplatform there's more emphasis
on the caption than there is oninstagram.
It is obviously more of avisual platform, whereas
linkedin I feel like your words,although obviously video has
been introduced I feel like theway that the platform works, the
emphasis is more on your words.
(24:08):
Although obviously video hasbeen introduced, I feel like the
way that feed and the platformworks, the emphasis is more on
your words and your thoughts.
Speaker 2 (24:14):
I concur, I'm not a professional, but I have noticed
.
I started a newsletter almost ayear ago.
I don't like a lot of words.
If I see somebody's post andwhen I click on more and I have
to scroll, I'm done, I'm out.
It's too many.
Click on more and I have toscroll, I'm done, I'm out, it's
too many words.
So when I created my newsletter, I didn't have a lot of words,
right, it was super visualbecause my grammar and spelling
(24:36):
is horrible.
Then I noticed that whenever Ihad a post that had more words,
it had more traction, moreinteraction, more repression.
So I said, okay, what if Iincrease the word count on my
newsletter?
As an experiment, I almosttripled the word count using AI.
Right, super, I cheated, that'smy profession y'all, I'm
(24:57):
cheating.
So here's what I do.
I have my Monday morning hug,which is a video that I've been
doing I don't know three yearsnow.
Every Monday I post it.
My editing software has a magicAI button and I say draft a
blog post based on this videocontent.
And so then it'll draft it andit makes it sound really smart
(25:17):
and educated.
I go and jessify it and dirtyit up and I post it.
When I made the change toincreasing the word count, the
readership and thesubscribership to that
newsletter increased has goneway, way up.
I'll say roughly a 30% increasein the number of subscriptions
(25:38):
I get and the number of articlereads that I get.
And I don't like I don't haveany other way to prove it except
that there's a definitivedifference that when I added
words to it it startedperforming way better.
Speaker 1 (25:49):
Yeah, and I mean that would be a lot of factors
really, even things like lookingat the keywords you're using.
But with because I do, it'squite interesting because I so I
do contract work with an agencythat I've done for the past I
think it's nearly three yearsnow that amazing creative agency
based in Wales and I managethrough them a lot of London
(26:10):
clients.
We do Leicester Square.
We do that marketing onInstagram.
We do a lot of placemakingmarketing, which is all quite
visual content on Instagram,very different.
I do the LinkedIn content forfounders.
It has taught me a lot aboutthe intricacies of the platforms
and what kind of content workswell on the platforms.
But I think with LinkedIn it'sthinking about when people are
(26:32):
coming into the platforms, whatframe of mind they're in and if
you you're on instagram, you'rekind of scrolling through and
you're not in your kind ofbusiness thinking mode, you
might be okay in telly andsitting.
So you've got to think aboutattention span.
On linkedin you're more in worklearning mode.
You're more likely to read andengage more with a post that is
a bit more wordy or in depththan it might be on instagram or
(26:55):
TikTok.
So that's what I always try andthink about as well, like what
frame of mind is that persongoing into the platform with?
Speaker 2 (27:03):
I love that.
For folks out there that wantto up their game and maybe not
ready to make an investment,that is good advice to
understand.
What is the frame of mind thatthe viewer?
Now I noticed that you have avery personal touch, your style
of posting.
Why did you choose to go withthe personal touch as opposed to
(27:23):
data, informational and soforth?
Speaker 1 (27:26):
I think it's a lot to do with what I'm like as a
person in the most basic sense.
People connect with a personalstory.
If you haven't got one bit ofcontent, perhaps amongst a lot
more informational content thatis, showing more about you and
what's driven you to make thesedecisions, it's difficult for
people to connect or trust youas much.
For me, I'd start off sharingthings that were more
(27:48):
informative, like here are myfavorite tools.
I didn't necessarily enjoywriting it that much because it
just just a bit like I'm justtrying to force it, I think.
Um, so it's.
It's the most organic way Ifeel I can write, and also posts
that have had the mostengagement and where I get the
most messages from people sayingthat's really helped me or I've
(28:09):
never thought about it that way.
So it comes back to what I saidbefore about the impact that it
has, and there obviously is aplace for the more informative
kind of start post.
But I think if you haven't gota little bit of your personal
story in that, it's quitedifficult for it to resonate as
much.
I think.
Speaker 2 (28:26):
So I imagine I'm probably one of those people in
the past that say, sure, beingpersonal and vulnerable or
authentic will get you attention, but it doesn't drive business.
What's your response to that as?
Speaker 1 (28:39):
an example one of my friends she's actually my
mindset coach as well.
She has built this amazingbusiness.
That is all.
Her clients are young,like-minded women and she's
built that platform by beingauthentic.
And she's built this amazingbusiness from just being that
one thing.
A lot of it comes out of a fearof what people might think
(29:00):
you're weak or something.
If you're sharing thesevulnerabilities, you've got to
think about people that arebuying your service and if it is
something like where it's muchmore personal, it's coaching.
They want to respect you andconnect with something that
you've been through.
So I think there definitely isa place for business being built
on the back of being authenticand sharing these
vulnerabilities because, at theend of the day, people are going
(29:22):
to invest in someone that theytrust and that they can see
themselves in.
Speaker 2 (29:26):
I love it and I concur, right, like it's what
happened to me accidentally, youknow, just having podcasts
similar to you pandemic, Ineeded an outlet and I needed a
new way to connect and then, forwhatever reason, once in a
while, I'll say something smartor something that sounds
intelligent and that signaled tosomebody else that said, hey, I
(29:48):
need to call that guy because Ithink he can help me.
And then it was like, oh, waita minute, I could do this on
purpose, I could say smarterthings, and that made me take
the leap in posting more clipsof the smart things I say,
because that helped peopleunderstand this is how he is, is
what he thinks about, and alsohelp people understand that I
(30:09):
don't want to work with that guybecause he's a dummy, he's a
goofball, he plays too much andI don't want to deal with that.
It attracts and repels.
I'm 100% on board with beingpersonal or being real, not just
because of the business value,but it's something that I think
is really important thatcreators out there are aspiring
people that just want to getactive on social media.
(30:31):
You said it right it just felteasier to be personal than to
talk about what to and how to.
The question was what can I dothat brings the least friction?
How can I approach this lowestamount of friction?
Oh, videos.
Why did video clips help me?
Because now I don't have tolike brainstorm about something
to write about.
I can rewatch the clip that'sgoing to spark an idea that
(30:55):
becomes the body of the post.
Low friction I stay engagedwith the community, and so forth
.
What do you think about?
Speaker 1 (31:01):
that.
Yeah, a lot of the work I dowith my founder clients is
essentially they've got all thiscontent articles, books, videos
, loads of different documentsand some of them think they
haven't got any content and abig part of what I do is
basically going through thatcontent and organizing it,
making everything as easy aspossible.
One video that could be aminute 30 seconds.
(31:24):
You've got the transcript fromthat.
You can do that as a writtenpost, you can do that as a
carousel post.
So even from recording four orfive videos, that's going to
give you 20 pieces of content.
Speaker 2 (31:35):
Okay.
So, folks, if y'all didn'tcatch that, I'm going to rehash
it.
You have a content bank rightnow that you probably don't know
about.
If you need help with that,georgia can help you.
Speaker 1 (31:48):
So I always say this about questions people are
asking you tools likeUbersuggest or keyword tools,
you can type in your products orwhatever it is that you do and
then see what questions peopleare asking, and then that's your
content right there, from theSEO perspective and the keyword
perspective, that's going torank higher as well, and that
could be you just answering thatquestion in a video for 30
(32:10):
seconds or one minute, or justwriting it out.
Speaker 2 (32:14):
Okay, so you've already given us two nuggets.
One, when you're working withyour clients.
It sounds like particularlyfounders building their business
page on LinkedIn.
The key to build the businesspage is to enhance their
personal brand.
Another huge thing is you canhelp them see the oceans of
content that they have thatthey're blind to.
(32:38):
They've been working on thething.
They're building the thing.
What's one high level cheatcode that you get to help your
clients with?
Speaker 1 (32:46):
Something that I've really learned in the last year
is automation and organization.
I've taken the perspective andthe brain I bring to my client
work to my own work.
Sometimes it's hard to see yourown business objectively when
you're doing it.
I'm actually doing amasterclass on this about how to
repurpose your content andsystems to organize your
(33:08):
contents if you use Zapier atall to connect but that's
basically a tool that automatesthings for you.
For example, I've got aspreadsheet that every time I
post on Instagram, itautomatically fills out a table
of all the content what formatthat's in, and then I can look
back at it and think, okay, I'vedone this as a video, let's
redo this as a caption.
(33:29):
That is what I would help theclients with, and then you can
literally just look back atthings and repurpose them.
Zappy is really good for that.
Speaker 2 (33:38):
You have just blown my mind.
I was always thinking of itfrom a different direction.
Like the automation part.
You use Zapier, which is anautomation tool.
Right, it connects differentapps and identifies the workflow
and you can make it do what youwant it to do.
But what I heard was it'll pullthe framework of the post and
then outline it so that I cansay, OK, I can do the same thing
(34:01):
and make this tweak and make ita different type of structure,
from image to carousel to video.
Speaker 1 (34:06):
Definitely something that I was struggling with
myself as well, because, I meanagain, it's very ironic when I
help other people with it.
Then I applied it to myselfbecause it automatically updates
you.
Then you can just go into yourtable and think, oh, actually
I've got 20 things here andinstead of having to find the
original post in the platform.
It's a very easy way to do thatand there's loads of different
(34:28):
ways you can do that, but Ifound that has really helped me
in terms of organizing and neverrunning out of ideas.
Speaker 2 (34:36):
So everybody's probably going to say, okay, she
said masterclass.
How do we get a hold of that?
Is this a recurring?
Speaker 1 (34:43):
masterclass.
Is it a recording?
So I'm going to be doing amasterclass every two months,
but it's a content automationand AI masterclass.
So I'll also talk about how youcan use chat GPT more, in the
sense of how you can get it tohelp you with writing things
without obviously sounding likea like a robot, and different
ways you can use that to helpwith your content, and there'll
(35:05):
also be a recording of it so Ican share all the details.
It's definitely the questionsthat I get asked a lot.
One more thing I recommend iscalled Clio, so it's K-L-E-O and
it's an extension you can addon LinkedIn, go on anyone's
profile and filter their postsso you can see their top posts.
(35:25):
You can filter it by likes, bycomments, so you can get
inspiration for posts by lookingat people, and it will
automatically filter their topposts for you.
So that's a really good tool aswell.
Speaker 2 (35:38):
Girl.
Thank you.
Next year, 2025, there's atheme for the year that I put in
my head.
This year the theme wasstabilize.
Last year the theme wasexperiment.
Next year, the theme issimplify and automate.
This conversation is perfecttiming.
My question is this you gotthis mastermind, the masterclass
(36:00):
coming up?
Sounds like it's going to beevery couple months or so, but
there's going to be somefrequency to it, a cadence.
Are folks from the US?
Is it okay for us to come playtoo?
Speaker 1 (36:10):
Of course, yeah, the more the merrier.
Speaker 2 (36:14):
Yes, I love it.
We'll get a link and put thatin the show notes so people can
sign up.
Speaker 1 (36:19):
I'll make sure it's a friendly time for both, because
I've got a client in the US atthe moment.
So, I'm very used to the timezone and trying to make it work.
Speaker 2 (36:27):
That's very, very thoughtful of you.
I don't know if you know this,but we're a little self-centered
over here, especially me.
I'm like what do you mean?
Central time US?
Oh, I'm not the only thing inthe world.
So you've given us so manyvalue points and I think they're
applicable to even just anindividual that wants to get
more active on LinkedIn andsocial media or any platform at
(36:50):
all.
I know that LinkedIn, for me,is the most powerful tool I have
right now.
Speaker 1 (36:56):
I'd say that's really important as well, especially
when you're starting to worryabout having to be on every
platform.
If you're just sticking to theplatform that works for you,
that's much better than tryingto just post everything
everywhere.
The platforms are quite, verydifferent, kind of, in their
intricacies, so reposting thesame thing across platforms,
you've got to optimize itslightly.
(37:17):
So that's just something elseI'd recommend to you.
Speaker 2 (37:20):
I love it.
Oh, my goodness.
So we've talked about your path, which I think is amazing.
You gave us some real humanness, talking about how you got
introduced or discovered thevalue of community in sharing a
real life situation.
Talking about your eatingdisorder and how that
contributed to where you'resitting now, dealing with
(37:41):
burnout, because I honestlydon't know that I know anyone
that hasn't become victim toburnout, but that's probably
because I surround myself withobsessive workaholics, because
there are people that I've heardof that don't like burnout.
What's that like work-lifebalance?
They know that.
(38:01):
They know what that is.
Wait a minute, we're talkingtwo different languages here.
So this idea about community Ihave first-hand experience,
similar to you in serving andsupporting your clients is
community building part of that?
Is there a connection?
Speaker 1 (38:20):
Do you mean in terms of the work that I do with the
clients?
Speaker 2 (38:22):
Yeah.
Speaker 1 (38:23):
So I've worked with so many different industries and
it always comes back tobuilding that loyal community.
Whether that is a high ticketproduct or service, where the
community is a bit smaller, itmight be a specific type of
client or it might be a productlike that there's a really big
demographic for and it's areally big community.
That always comes back tobuilding that community,
(38:44):
especially with the foundersthat I work with on LinkedIn.
It's about creating a reallyloyal community and thinking
about what that impact lookslike to what I really help my
clients with, no matter whatkind of industry they're in.
As I mentioned as well, I dophysical communities as well
with the agency I work with.
That's about building physicalplaces, so places in London
(39:07):
getting people to visit specificplaces.
It always comes back to what youactually want to achieve with
social media.
Whenever you get bogged down inhaving millions of views and
I've worked with people thathave had that but there's not
that kind of looking at more ofthe impact you can have X amount
of clients before you're goingto hit burnout.
You've only got capacity for somuch as a business.
(39:28):
So for you having loads andloads of likes, that's maybe not
going to be particularlyhelpful.
It's more about the value ofthose people engaging.
So it's really coming back towhat you're trying to achieve by
that platform and maybe kind ofgetting too consumed in the
vanity metrics.
Speaker 2 (39:45):
Vanity metrics.
Speaker 1 (39:46):
Yes.
Speaker 2 (39:48):
My buddy, Thomas LeMay, and I just did a live
stream last night and we talkabout vanity metrics, but not in
this context of social media.
We talk about in the context ofconstruction.
One of them is tied to burnout.
Right Vanity metric is revenue.
If I get lost in chasing thatvanity metric I can burn myself
(40:08):
out.
I will expose the weaknesses inmy business and run people
ragged chasing the vanity metricyou just triggered that thought
.
If people want to work with you, what's the best way?
Where do they go to find you?
Speaker 1 (40:25):
Yeah, so on LinkedIn is definitely where I'm most
active.
I also have an Instagram, so mybusiness is called Marketing by
G.
My new website is launching aswell in the new year.
There you can find all of thedifferent services I do.
Just reach out to me onLinkedIn.
I've got all of my links there.
Speaker 2 (40:42):
Oh, excellent.
Okay, I got an easy questionand a hard question.
Here's the easy question what'sthe super secret awesome thing
that very few people know aboutyou that I failed to ask?
Speaker 1 (40:54):
That's a hard question.
Very few people know.
I think it would probably comeback to the ambition obsession
kind of thing.
It probably isn't the bestthing, but if somebody says no
to me or criticizes something,that's my biggest fuel and
driver.
But when someone says no, thatshould be the start of you
(41:15):
jiving rather than youcompletely giving up.
Speaker 2 (41:18):
On social media.
It's so easy to get deflatedwhen somebody leaves a stinky
comment Because that's part ofthe challenge of being active on
social media is you exposeyourself to jerkheads.
But you said, ok, give that tome because I need some fuel.
Tell me, no, tell me.
I don't know what I'm talkingabout.
I'm going to show you.
Yeah, I love it.
(41:39):
Okay, you ready for the finaland hard question?
Yes, go for it.
All right, here it is Againreframe for everybody.
You've had a beautiful andtremendous path.
It's clear that you'recommitted to providing value and
contributing what you'velearned to help others have a
better experience.
It seems like you've got somerunway ahead of you in terms of
(42:01):
years.
So here's the question what isthe promise you are intended to
be?
Speaker 1 (42:07):
Gosh, that's hard.
Speaker 2 (42:11):
I know I love it.
Speaker 1 (42:13):
I think it always comes back to what I went
through with my eating disorderwhen I was younger and being so
afraid of what other peoplethink.
It's really trying to helpother people let go of that fear
and do what they were meant todo.
Stop worrying so much aboutputting out this perfect image.
Speaker 2 (42:31):
Beautiful.
Not surprised at all that itwould be a meaningful thought
because I mean, you know thatpain Like that is a
transformative experience.
If you're helping people withthat, applause to you and
Georgia.
If I can contribute in any wayto your path because I believe
you're doing it to serve othersand leave this world better than
you found it, I want tocontribute.
(42:53):
And again, maybe this is maybea warning I want to contribute
and again, maybe this is maybe awarning.
I promise it's not a threat,but I'm probably going to be
signing up for that masterclassbecause I need to learn some of
that automation magic sister.
So not worrying so much about what other people
think would be the main takeawaywhen someone says no, that
should be the start of youjiving rather than you
completely giving it up.
It might look easy or fun allthe time from the outside, but
yeah, there's actually so manydifferent components of it and a
lot of actually skills andtransferable skills.
(00:20):
You've got to look at the longrun as well and the people that
you're going to meet as a resultof that.
If somebody says no to me orcriticizes something, that's my
biggest fuel and driver.
Speaker 2 (00:35):
What is going on?
L&m family, I have a super,super special treat for you,
miss Georgia Sargent, who youmight be able to notice that
she's not from San Antonio.
I'll let her tell us exactlywhere she's from.
I had the privilege ofconnecting with her via LinkedIn
.
I don't even remember the wholestory, but I do remember we
(00:58):
started chatting back and forth,had a conversation and I was
like I got to get you on theshow.
If you've been curious aboutsocial media and strategy, miss
Georgia has the goods.
We're going to learn a lotabout her path to success and
the way she contributes, andmaybe we'll steal some nuggets
on how to level up our socialmedia game.
And if you're new here, this isthe Learnings and Missteps
(01:21):
podcast, where you get to seehow real people just like you
are sharing their gifts andtalents to leave this world
better than they found it.
I'm Jesse, your selfish servant, and let's get to know Miss
Georgia.
Miss Georgia, how are you?
Speaker 1 (01:39):
I am good.
Thank you, it's a pleasure tobe here.
Speaker 2 (01:42):
Real quick.
People are going to say wait aminute, she doesn't sound like
she's from San Antonio.
Can you let us know whereyou're at today?
Speaker 1 (01:48):
So I am in Surrey in the UK, just below London.
Speaker 2 (01:53):
Just below London.
It's a hike, and so you'reahead of us in the future.
What have you learned about thefuture that we should know
about?
I've got six hours tocapitalize on that information.
What is it so Wow?
Speaker 1 (02:03):
I've got six hours to capitalize on that information.
What is it so?
They're on like the floatinghoverboards.
Sadly, we're not quite that.
Speaker 2 (02:08):
Oh, I love it.
So no, back to the futurehoverboard.
Speaker 1 (02:12):
We're nearly there.
Speaker 2 (02:20):
Oh, my goodness, I love it.
So, georgia, you are a socialmedia strategist, and some of my
friends that have thehighlights, the gray hair, will
probably say stuff like that'snot a real job.
Is that true?
Speaker 1 (02:29):
No.
Speaker 2 (02:30):
Okay.
Speaker 1 (02:31):
This is definitely an important topic because I have
a lot of friends that work inthe industry.
It is such a new industry,especially in the past few years
.
There's this misconception thatwe might just be scrolling
through Instagram or not doingtoo much.
It might look easy or fun allthe time from the outside, but
yeah, there's actually so manydifferent components of it and a
(02:52):
lot of actually skills andtransferable skills that you
would have in the traditionalmarketing role.
So I think that's a bigmisconception, but it's
definitely real.
Speaker 2 (03:02):
I love it.
I think we talked about this onour phone call.
Getting active on social mediadidn't really happen for me
until about four years ago.
Before that, it was just megoofing around.
What was your path Like?
You're a social mediastrategist.
You run your own business,which is phenomenal.
Did you just know?
I want to be a social mediastrategist?
(03:23):
I'm going to do these 10 thingsand that's what's going to
happen.
Speaker 1 (03:26):
No, not at all.
So I, I did.
I actually did American studiesat university, so very on brand
.
Speaker 2 (03:34):
Okay.
Speaker 1 (03:35):
I really loved history.
I loved English.
I didn't particularly know whatI wanted to do, but I
originally wanted to be ajournalist or work within
journalism.
I always loved editing videoswhen I was younger, doing
anything creative.
I was also quite good at mathsand more analytical things as
well, which obviously does makesense now with what I do.
But yeah, I wasn't completelysure on what I wanted to do.
(03:57):
I kind of had this idea thatI'd work in a magazine.
I was looking for marketingjobs, general marketing,
graduate jobs and then it wasthe pandemic.
That's how I ended up goingdown this path, because I
started doing a lot of onlineinternships and things like that
.
Speaker 2 (04:12):
It definitely wasn't pre-planned, so what the
pandemic, I think, shifted a lotof people's directions in very
positive ways.
I'm one of those, but what wasit about that time in our life
for you that caused you to shiftyour direction?
Speaker 1 (04:30):
So I suffered with an eating disorder.
The pandemic definitely pushedme to recover from that.
Because it was such a quiettime, I set up an Instagram
account.
Before that I didn't have anysocial media presence at all.
I set up an Instagram accountto help other people with eating
disorders or anything kind ofjust to help with general
positivity, confidence, kind offitness during lockdown, and
(04:53):
through that I just kind ofnoticed how amazing it was to
build an online community onInstagram.
I was doing giveaways andwriting little blog posts and
all these things that I lovedoing.
It wasn't until I startedapplying to more corporate
marketing jobs and gettingrejected that I thought maybe I
can do this side of things forbrands and other people.
Speaker 2 (05:16):
So thank you for your vulnerability and sharing about
the eating disorder.
Here's what I heard During thepandemic you found an outlet to
serve on a life experience thatyou were having.
You started doing that and thenit was like, oh wait, a minute,
there's this magic communityelement that's starting to
sprout up.
Did I get that?
Speaker 1 (05:35):
Yes.
Speaker 2 (05:36):
Yeah, okay, and so out of service to others which I
think is a common point thatI've seen in a lot of my guests
they found a different way toserve others and then that lit a
path that was different thanwhat they expected.
Marketing I don't think it's afar leap to journalism, magazine
marketing, social media,because that's kind of the
(05:56):
evolution.
It used to be paper and nowit's digital.
What was the signal?
Okay, I created this community.
Rather, it didn't sound likeyou created it on purpose.
A community happened and thensomething in your head started
connecting dots.
What was that like?
What was the evolution of that?
Speaker 1 (06:14):
So I think, as a lot of people did in the pandemic,
we all found it incrediblydifficult, but I think a lot of
us perhaps would do things thatwe wouldn't perhaps have done
otherwise.
For me, it was always aself-conscious thing about
social media or putting yourface out there.
In the pandemic you let go of alot of that fear or
self-consciousness because therewas nothing else we could
(06:34):
really do.
It was the only way you couldreally connect with other people
and I think just I would.
For me as well, I would postevery day, so it would be like a
different recipe or workout orjust me writing some thoughts
and advice to help others andthat kind of just kept me going
each day.
Okay, I've got to make thisrecipe or write this post.
So I think that rhythm of itand then just yeah, like
(06:57):
building the I think I built itto.
It wasn't like a huge community, but I think I had about 3000
people000 people and, yeah, I'dget really good engagement on
the posts and lots of peoplecommenting.
I think what I also found reallyspecial was that people I knew
in my personal life would reachout to me saying they struggled
with similar things and how muchit meant to them.
(07:18):
That, for me, was the bit thatreally made me think and made it
all worthwhile.
Perhaps the silent they mightnot be liking your post
necessarily, but the people thatare watching silently.
Speaker 2 (07:30):
Oh my God, I've had this conversation with a lot of
people.
I'm posting but nobody'scommenting or I'm not getting a
million views.
I've had the issue myself andall it really takes is one
person to let me know that itimpacted them in some way, and
it's okay.
I'm good for another year, yeah.
Speaker 1 (07:46):
I talk about that a lot on LinkedIn because it's
just shifting your mindset fromI want to get millions of views
to actually maybe I want tochange someone's day or change
someone's life from what I'mwriting in this post and having
that impact.
So I think that, for me, wasthe bit that really propelled me
to carry on with it, and then Ithink, just all the creative
part of that as well.
(08:07):
I've really enjoyed andbuilding the community and
that's what made me think, oh, Ican actually help other people
with this too.
Speaker 2 (08:14):
So you experienced the value of contributing,
figured out accidentally how tobuild a community, and then you
started a business.
What was that path?
What did that look like?
Yeah, it right away.
Here's my marketing strategy,here's my business development
strategy, or how did thatmaterialize?
Speaker 1 (08:33):
yeah.
So it was a very wiggly kind ofno one's path is
straightforward.
I was at university in mysecond year of university and it
works here.
I don't know if it's the samewhere you are, but basically for
graduate jobs you have to startapplying the year before you
graduate.
In the second year ofuniversity.
You've got to be applying toget that job when you've
(08:53):
finished university.
So I was kind of applying forall the big corporate companies
like Spotify, like all theclassic, like marketing and yeah
, yeah.
I didn't get.
I was kind of spending all mytime.
I think I probably applied toover a hundred places.
It was very difficult becauseit was so competitive during
COVID that they used a lot ofthe internships.
(09:16):
It was just a very difficultyear to graduate.
So on that, I came up with theidea.
To On that, I came up with theidea to.
Speaker 2 (09:25):
Before that I want to give the L&M family member
shout out to Miss Renee.
Renee says that's extra specialto me because that's what I'm
trying to do.
I'm trying to shift minds justa little bit so that we can
(09:47):
transform the workspace for thepeople we work with, the people
we work for, and grow ourinfluence all the way into our
community, into the galaxy andso folks out there.
When you take the time to leaveme a comment, a thought, a
review, a share, all of thatstuff, I super, super appreciate
it.
Please do so so that I cancelebrate you in the future.
Speaker 1 (10:10):
Look kind of like virtual internships and things
like that, and a lot of themwere social media internships.
So it actually started off thatI went on a site called we Make
Change.
Basically, a lot of startupsand nonprofits are looking for
people to help, eithervoluntarily or for a small fee
to get experience.
I started working with anonprofit called Speak Out
(10:32):
Revolution and managed theirInstagram and eventually did a
podcast for them too.
So that was all very organic.
So that was how I got my firsttwo clients.
Got my first two clients andthen I started going on sites
like Upwork and Fiverr andbuilding up my freelance
portfolio while I was atuniversity.
Speaker 2 (10:51):
So you started managing it and I think it's
really important that people,especially the younglings out
there there's a lot of work thatyou put in and even sacrifice.
Where you had to go find yousubmitted 100 applications to
internships.
You didn't give up.
You said, okay, maybe thisain't going to work, Let me try
a different path, a differentbucket.
You connected with thenonprofit, built some experience
(11:14):
and then expanded from there.
I think a lot of folks,especially in the social media
space, when I'm scrollingthrough Instagram or TikTok,
every other post is how to make$10,000 a month in 30 days.
Gosh, what do you think aboutthat?
Speaker 1 (11:30):
No, I mean, I talk to a lot of friends in the
industry about that.
Unfortunately, there are alwaysgoing to be people in any
industry.
Obviously, money is veryimportant.
It's important to see thereality that most people you
speak to would have either beendoing some voluntary work or
working for a low price Startoff.
You have to make sacrificebecause it's not like a kind of
(11:52):
no experience to immediatelymaking money.
Speaker 2 (11:56):
So the super curious question where do you get your
confidence from?
Think back to when you startedworking with the nonprofit, the
confidence to say I'm going todo a good job at this.
How did you make that happen?
Speaker 1 (12:08):
I think there's a lot of imposter syndrome to begin
with.
How have I got this role?
That was one of the mostamazing experiences and I'm
still in touch with the peopletoday and they're so helpful to
me, Very grateful that they hadthat faith in me.
If you've got to that pointwhere they've looked at I think
at the time it was of a CV ormaybe I did a few example posts
(12:32):
If they've got that faith in you, you just need to believe in
that and carry it forward,because otherwise you wouldn't
be sitting in that position.
Speaker 2 (12:36):
I think that's powerful because I know it's
true in my life.
Maybe I don't have theconfidence in me, but if they do
, I can ride their confidenceuntil I build mine.
Speaker 1 (12:47):
Yes, exactly.
I think I've been incrediblylucky to come across so many
amazing people like that,because all of the women there
they're still commenting on myLinkedIn posts or referring
clients to me and they're justlike my biggest kind of
cheerleaders.
So I think you've got to lookat it that, although you might
be making sacrifices, perhaps interms of doing voluntary work
or some free work for a timebeing, you've got to look at it
that, although you might bemaking sacrifices, perhaps in
(13:08):
terms of doing voluntary work orsome free work for a time being
, you've got to look at the longrun as well and the people that
you're going to meet as aresult of that.
Speaker 2 (13:16):
Absolutely the relationships, because you just
said they're still referringclients to you.
You made an investment,delivered some value and
invested time in connecting withthem on a human level.
That always happens, providedthat we're focused on relational
interactions over transactionalinteractions.
Speaker 1 (13:36):
Yeah, no, I think there's a big line because I
think especially a lot of thesocial media roles now that
companies and things.
Sometimes it can go a bit farin the amount of work you're
expected to do, even for anapplication or for free.
But I think that there is a bigcase for having relationships
that aren't just based on thatexchange and as you go up it's a
(13:56):
bit easier to not have to be soworried about If you're only in
it for that financial reason.
That's not going to get youvery far in the long run, I
think.
Speaker 2 (14:06):
Yeah, absolutely, it's the long game.
Sure, you can cash everythingin right now, but then you got
to start all over again,developing, nurturing a new
client and all that.
So you're working with thenonprofit and what signaled to
you this?
Okay, I'm going to do more, I'mgoing to go out a little
further on this edge.
Speaker 1 (14:26):
I could tell they were really happy with the work
I was doing.
I was learning a lot fromworking with them.
Then I got another clientthrough the same organization
and that eventually became apaid client as well.
I think I started off doingmaybe three months and then it
became paid and then it kind ofderailed.
So I think when people, as yousay, it's kind of all this talk
(14:46):
about how to make a 10k month orsomething, that's not.
Unfortunately that's not whatthe path looks like for most
people realistically, unlessyou've got a lot of background
experience, I think, especiallypeople that are at university or
something that's not really anattainable goal to start off
with.
Speaker 2 (15:04):
It's a short-sighted goal and a dangerous one, I know
.
For me personally.
Last year, I made a decision toshift my focus because I had
just started my business and Ihad revenue goals.
It's how much revenue I want togenerate this year, this
quarter, blah, blah, blah.
Because of relationships,because of the people that
believe in me, it was easy forme to exceed those goals.
(15:26):
But if I continue chasingfinancial goals, I'm going to
get myself in trouble.
So I said let's make thisharder and more meaningful this
year, which is 2024, and goingforward.
I want to focus on these twothings because I get the most
fulfillment and they're going torequire me to build a whole
(15:47):
bunch of skills, meet a wholebunch of people in order to make
that happen, which is reallymore valuable and meaningful in
terms of my sobriety and mywellness.
It's really important that Imade that shift.
Speaker 1 (16:00):
That's an important lesson, I think.
Last year I was definitely.
I was just taking on every kindof work that would ever come in
and I was earning a lot ofmoney, but I really burnt out
and all my friends yeah, myfriends and family were kind of
saying you need to stop.
So I think that's definitelyone of the biggest lessons I've
learned is that you can earn allthis money but then I'd kind of
(16:21):
end up spending some of themoney on like things to try and
make me feel like less stressed.
How you feel and yourfulfillment is the most
important thing okay, so let'stalk about burnout.
Speaker 2 (16:33):
What were the things that your support system were
signaling to you, that they weresaying, hey girl, you need to
breathe, you need to slow itdown.
What did that look like earlyon?
Like when you're like, yeah,yeah, whatever, I gotta work.
Y'all go take a nap, I'mworking I think.
Speaker 1 (16:47):
Think the starting signs are definitely a fine line
.
I've always been a veryambitious person and quite
obsessive about things as well.
Once I get in a rabbit hole,there's a fine line between
being really passionate aboutsomething and obviously when you
start a business you have to doa lot of work at the beginning
and throughout.
But when it starts tocompromise your sleep how you
(17:08):
feel when you wake up in themorning, your energy wanting to
go, kind of having excuses fornot, kind of going out and doing
other things I think sleep forme was probably the biggest
thing that was sacrificed.
Speaker 2 (17:20):
Yes, yes, it will catch up.
Like you don't catch up onsleep, you just compound your
exhaustion.
Speaker 1 (17:29):
I had an app that showed you your sleep debt and
it was like something crazy,like a lot of hours of sleep.
Speaker 2 (17:35):
That wow, oh, that's so good.
Sleep debt.
I think that's an importantconcept.
Speaker 1 (17:40):
I don't think I've ever heard that before yeah,
it's basically the accrued hoursof sleep that you've lost and
how many you need to catch upwith to feel like your energy is
back to normal and so, as youwere accumulating the sleep debt
, your family was like hey girl,georgia, there's, you got a
problem.
Speaker 2 (17:59):
We need to look at this.
How long between they startedpointing it out to you, to where
you actually listened to them.
Speaker 1 (18:10):
I mean, it was probably like a year, like a
very long time, just kind oftaking on every opportunity that
was offered to me.
I think I was very anxious tosay no to anything.
I was very bad with myboundaries with clients and of
answering messages at all timesof the night.
That, for me, was the biggestthing.
I think, with social media aswell, it's very difficult to
(18:30):
switch off from.
So I'd be kind of logging intolike client accounts at all
times to check how things wereperforming and, yeah, like it
was.
It just wasn't good in times ofswitching off.
But I think, yeah, it probablytook until I hit a point where I
was literally just kind ofunwell all the time that I had
to strip things back a bit andhave a bigger look at everything
(18:52):
.
Speaker 2 (18:52):
Oh, I love it.
Yes, social media is a 24 seventhing, but the drive or
obsession and I'm saying thatbecause I'm referencing me,
because I'm super obsessiveabout stuff, especially a client
it's so easy to justify myunhealthy behavior.
Because I'm going to serve aclient, I made a commitment,
(19:13):
it's my business, it's mylivelihood, blah, blah, blah.
So my point there is that's auniversal problem.
Overreacting to a clientrequest such that you're
violating boundaries, if youeven have them, is unhealthy.
Speaker 1 (19:31):
Yeah, I didn't have any boundaries to begin with.
Speaker 2 (19:33):
Okay, that was my next.
So you didn't have anyboundaries, but you discovered
the need for boundaries.
How did you think, through theboundaries that you needed to
maintain your business andmaintain your health?
Speaker 1 (19:45):
Yeah.
So I think to begin with,because I was so grateful for
every opportunity I still am Iwas definitely putting all of
the actual client work way above, like my business work and my
personal life as well.
Now it's just kind of smallthings like I use Slack for a
lot of the clients, turningnotifications off and things
(20:06):
like that, at certain timeshaving a separate phone for
where apps are like instagram,for example, so I'm not
receiving notifications all timeof the night.
I think having a good sleep andmorning routine is good, so
it's not the last thing you'redoing is scrolling through your
phone before bed and then wakingup and looking at your phone,
which I still need to get betterat.
(20:27):
I've also been working with amindset coach and accountability
coach, so they've really helpedme with boundaries and just
sorting all of that out.
Speaker 2 (20:38):
I love it and I concur I also do coaching, like
accessing external resources tohelp me build the skills I need
help with.
That's the way to go.
I can watch a million hours ofYouTube videos that don't change
my behavior.
I need a human being saying hey, dummy, we talked about this.
Why are you doing this again?
It's so powerful.
(20:58):
And again, the boundaries.
What I heard was turn off oruse the notification right.
Turn off the notifications, seta limit on the notifications,
have a morning routine and asleep routine and access
resources to help you achievethose things or at least make
them part of your day.
Which.
Those are simple things but soimportant that we don't take
(21:21):
into account when we want tolaunch a project, an idea or a
brand new endeavor.
So, thinking back, I think Iknow the answer to this, but if
you were going to give advice toan aspiring student that's
fixing to start their ownbusiness, what would you tell
them to do first?
Speaker 1 (21:41):
Yeah, first of all, there is a fine line.
You don't want to make one ofyour hobbies become your only
source of work, but you need tobe really passionate about it.
You need to be really driven,willing to put in a lot of work,
aware that it's not going tohappen overnight.
With social media that you kindof I know it does happen
sometimes, but unfortunately youdo need to kind of consistently
(22:04):
.
Even if no one's looking at itfor weeks or months, to begin
with you're getting a few views.
You need to just be consistentand don't give up and I think as
well, just not being afraid toput yourself out there and share
your thoughts about things,especially with something like
LinkedIn.
Doing your first post there isvery scary.
People get quite cringed outand embarrassed about it.
(22:25):
I also used to be a bit worriedabout what my clients would
think if I was posting stuff onLinkedIn.
But now I've been doing itconsistently for about a year
and all it's led to is newpeople, new opportunities, and
no one's come to me and said whyare you sharing this?
Which I think was my fear ofwhat people think.
So I'm not worrying so muchabout what other people think
(22:46):
would be the main takeaway.
Speaker 2 (22:48):
Do you see a different level of adventure
when you're talking to clientsabout posting on Instagram,
maybe flexibility, a differentlevel of flexibility when you're
talking to clients about astrategy for LinkedIn versus a
strategy for Instagram?
Speaker 1 (23:05):
Yeah, so I do a lot of work at the moment.
I started off working a lot onInstagram and also TikTok, but
this last year I've moved moretowards helping founders with
their LinkedIn One of thebiggest things I've seen,
because originally I would do alot of work with founders to
grow their LinkedIn page liketheir company page, but that's
(23:26):
just.
It's really quite difficult togrow a page if you haven't got
any kind of person behind that,or thought leader for that
company that's referring thecontent from that company.
So a lot of the work I do atthe moment is helping founders
with their LinkedIn, be workingout their content pillars and
their content flow for thecontent.
And with Instagram, it's it's.
(23:47):
I mean there are obviously somecrossover.
With linkedin, you can be a bitkind of with the caption.
I feel like with the linkedinplatform there's more emphasis
on the caption than there is oninstagram.
It is obviously more of avisual platform, whereas
linkedin I feel like your words,although obviously video has
been introduced I feel like theway that the platform works, the
emphasis is more on your words.
(24:08):
Although obviously video hasbeen introduced, I feel like the
way that feed and the platformworks, the emphasis is more on
your words and your thoughts.
Speaker 2 (24:14):
I concur, I'm not a professional, but I have noticed
.
I started a newsletter almost ayear ago.
I don't like a lot of words.
If I see somebody's post andwhen I click on more and I have
to scroll, I'm done, I'm out.
It's too many.
Click on more and I have toscroll, I'm done, I'm out, it's
too many words.
So when I created my newsletter, I didn't have a lot of words,
right, it was super visualbecause my grammar and spelling
(24:36):
is horrible.
Then I noticed that whenever Ihad a post that had more words,
it had more traction, moreinteraction, more repression.
So I said, okay, what if Iincrease the word count on my
newsletter?
As an experiment, I almosttripled the word count using AI.
Right, super, I cheated, that'smy profession y'all, I'm
(24:57):
cheating.
So here's what I do.
I have my Monday morning hug,which is a video that I've been
doing I don't know three yearsnow.
Every Monday I post it.
My editing software has a magicAI button and I say draft a
blog post based on this videocontent.
And so then it'll draft it andit makes it sound really smart
(25:17):
and educated.
I go and jessify it and dirtyit up and I post it.
When I made the change toincreasing the word count, the
readership and thesubscribership to that
newsletter increased has goneway, way up.
I'll say roughly a 30% increasein the number of subscriptions
(25:38):
I get and the number of articlereads that I get.
And I don't like I don't haveany other way to prove it except
that there's a definitivedifference that when I added
words to it it startedperforming way better.
Speaker 1 (25:49):
Yeah, and I mean that would be a lot of factors
really, even things like lookingat the keywords you're using.
But with because I do, it'squite interesting because I so I
do contract work with an agencythat I've done for the past I
think it's nearly three yearsnow that amazing creative agency
based in Wales and I managethrough them a lot of London
(26:10):
clients.
We do Leicester Square.
We do that marketing onInstagram.
We do a lot of placemakingmarketing, which is all quite
visual content on Instagram,very different.
I do the LinkedIn content forfounders.
It has taught me a lot aboutthe intricacies of the platforms
and what kind of content workswell on the platforms.
But I think with LinkedIn it'sthinking about when people are
(26:32):
coming into the platforms, whatframe of mind they're in and if
you you're on instagram, you'rekind of scrolling through and
you're not in your kind ofbusiness thinking mode, you
might be okay in telly andsitting.
So you've got to think aboutattention span.
On linkedin you're more in worklearning mode.
You're more likely to read andengage more with a post that is
a bit more wordy or in depththan it might be on instagram or
(26:55):
TikTok.
So that's what I always try andthink about as well, like what
frame of mind is that persongoing into the platform with?
Speaker 2 (27:03):
I love that.
For folks out there that wantto up their game and maybe not
ready to make an investment,that is good advice to
understand.
What is the frame of mind thatthe viewer?
Now I noticed that you have avery personal touch, your style
of posting.
Why did you choose to go withthe personal touch as opposed to
(27:23):
data, informational and soforth?
Speaker 1 (27:26):
I think it's a lot to do with what I'm like as a
person in the most basic sense.
People connect with a personalstory.
If you haven't got one bit ofcontent, perhaps amongst a lot
more informational content thatis, showing more about you and
what's driven you to make thesedecisions, it's difficult for
people to connect or trust youas much.
For me, I'd start off sharingthings that were more
(27:48):
informative, like here are myfavorite tools.
I didn't necessarily enjoywriting it that much because it
just just a bit like I'm justtrying to force it, I think.
Um, so it's.
It's the most organic way Ifeel I can write, and also posts
that have had the mostengagement and where I get the
most messages from people sayingthat's really helped me or I've
(28:09):
never thought about it that way.
So it comes back to what I saidbefore about the impact that it
has, and there obviously is aplace for the more informative
kind of start post.
But I think if you haven't gota little bit of your personal
story in that, it's quitedifficult for it to resonate as
much.
I think.
Speaker 2 (28:26):
So I imagine I'm probably one of those people in
the past that say, sure, beingpersonal and vulnerable or
authentic will get you attention, but it doesn't drive business.
What's your response to that as?
Speaker 1 (28:39):
an example one of my friends she's actually my
mindset coach as well.
She has built this amazingbusiness.
That is all.
Her clients are young,like-minded women and she's
built that platform by beingauthentic.
And she's built this amazingbusiness from just being that
one thing.
A lot of it comes out of a fearof what people might think
(29:00):
you're weak or something.
If you're sharing thesevulnerabilities, you've got to
think about people that arebuying your service and if it is
something like where it's muchmore personal, it's coaching.
They want to respect you andconnect with something that
you've been through.
So I think there definitely isa place for business being built
on the back of being authenticand sharing these
vulnerabilities because, at theend of the day, people are going
(29:22):
to invest in someone that theytrust and that they can see
themselves in.
Speaker 2 (29:26):
I love it and I concur, right, like it's what
happened to me accidentally, youknow, just having podcasts
similar to you pandemic, Ineeded an outlet and I needed a
new way to connect and then, forwhatever reason, once in a
while, I'll say something smartor something that sounds
intelligent and that signaled tosomebody else that said, hey, I
(29:48):
need to call that guy because Ithink he can help me.
And then it was like, oh, waita minute, I could do this on
purpose, I could say smarterthings, and that made me take
the leap in posting more clipsof the smart things I say,
because that helped peopleunderstand this is how he is, is
what he thinks about, and alsohelp people understand that I
(30:09):
don't want to work with that guybecause he's a dummy, he's a
goofball, he plays too much andI don't want to deal with that.
It attracts and repels.
I'm 100% on board with beingpersonal or being real, not just
because of the business value,but it's something that I think
is really important thatcreators out there are aspiring
people that just want to getactive on social media.
(30:31):
You said it right it just felteasier to be personal than to
talk about what to and how to.
The question was what can I dothat brings the least friction?
How can I approach this lowestamount of friction?
Oh, videos.
Why did video clips help me?
Because now I don't have tolike brainstorm about something
to write about.
I can rewatch the clip that'sgoing to spark an idea that
(30:55):
becomes the body of the post.
Low friction I stay engagedwith the community, and so forth
.
What do you think about?
Speaker 1 (31:01):
that.
Yeah, a lot of the work I dowith my founder clients is
essentially they've got all thiscontent articles, books, videos
, loads of different documentsand some of them think they
haven't got any content and abig part of what I do is
basically going through thatcontent and organizing it,
making everything as easy aspossible.
One video that could be aminute 30 seconds.
(31:24):
You've got the transcript fromthat.
You can do that as a writtenpost, you can do that as a
carousel post.
So even from recording four orfive videos, that's going to
give you 20 pieces of content.
Speaker 2 (31:35):
Okay.
So, folks, if y'all didn'tcatch that, I'm going to rehash
it.
You have a content bank rightnow that you probably don't know
about.
If you need help with that,georgia can help you.
Speaker 1 (31:48):
So I always say this about questions people are
asking you tools likeUbersuggest or keyword tools,
you can type in your products orwhatever it is that you do and
then see what questions peopleare asking, and then that's your
content right there, from theSEO perspective and the keyword
perspective, that's going torank higher as well, and that
could be you just answering thatquestion in a video for 30
(32:10):
seconds or one minute, or justwriting it out.
Speaker 2 (32:14):
Okay, so you've already given us two nuggets.
One, when you're working withyour clients.
It sounds like particularlyfounders building their business
page on LinkedIn.
The key to build the businesspage is to enhance their
personal brand.
Another huge thing is you canhelp them see the oceans of
content that they have thatthey're blind to.
(32:38):
They've been working on thething.
They're building the thing.
What's one high level cheatcode that you get to help your
clients with?
Speaker 1 (32:46):
Something that I've really learned in the last year
is automation and organization.
I've taken the perspective andthe brain I bring to my client
work to my own work.
Sometimes it's hard to see yourown business objectively when
you're doing it.
I'm actually doing amasterclass on this about how to
repurpose your content andsystems to organize your
(33:08):
contents if you use Zapier atall to connect but that's
basically a tool that automatesthings for you.
For example, I've got aspreadsheet that every time I
post on Instagram, itautomatically fills out a table
of all the content what formatthat's in, and then I can look
back at it and think, okay, I'vedone this as a video, let's
redo this as a caption.
(33:29):
That is what I would help theclients with, and then you can
literally just look back atthings and repurpose them.
Zappy is really good for that.
Speaker 2 (33:38):
You have just blown my mind.
I was always thinking of itfrom a different direction.
Like the automation part.
You use Zapier, which is anautomation tool.
Right, it connects differentapps and identifies the workflow
and you can make it do what youwant it to do.
But what I heard was it'll pullthe framework of the post and
then outline it so that I cansay, OK, I can do the same thing
(34:01):
and make this tweak and make ita different type of structure,
from image to carousel to video.
Speaker 1 (34:06):
Definitely something that I was struggling with
myself as well, because, I meanagain, it's very ironic when I
help other people with it.
Then I applied it to myselfbecause it automatically updates
you.
Then you can just go into yourtable and think, oh, actually
I've got 20 things here andinstead of having to find the
original post in the platform.
It's a very easy way to do thatand there's loads of different
(34:28):
ways you can do that, but Ifound that has really helped me
in terms of organizing and neverrunning out of ideas.
Speaker 2 (34:36):
So everybody's probably going to say, okay, she
said masterclass.
How do we get a hold of that?
Is this a recurring?
Speaker 1 (34:43):
masterclass.
Is it a recording?
So I'm going to be doing amasterclass every two months,
but it's a content automationand AI masterclass.
So I'll also talk about how youcan use chat GPT more, in the
sense of how you can get it tohelp you with writing things
without obviously sounding likea like a robot, and different
ways you can use that to helpwith your content, and there'll
(35:05):
also be a recording of it so Ican share all the details.
It's definitely the questionsthat I get asked a lot.
One more thing I recommend iscalled Clio, so it's K-L-E-O and
it's an extension you can addon LinkedIn, go on anyone's
profile and filter their postsso you can see their top posts.
(35:25):
You can filter it by likes, bycomments, so you can get
inspiration for posts by lookingat people, and it will
automatically filter their topposts for you.
So that's a really good tool aswell.
Speaker 2 (35:38):
Girl.
Thank you.
Next year, 2025, there's atheme for the year that I put in
my head.
This year the theme wasstabilize.
Last year the theme wasexperiment.
Next year, the theme issimplify and automate.
This conversation is perfecttiming.
My question is this you gotthis mastermind, the masterclass
(36:00):
coming up?
Sounds like it's going to beevery couple months or so, but
there's going to be somefrequency to it, a cadence.
Are folks from the US?
Is it okay for us to come playtoo?
Speaker 1 (36:10):
Of course, yeah, the more the merrier.
Speaker 2 (36:14):
Yes, I love it.
We'll get a link and put thatin the show notes so people can
sign up.
Speaker 1 (36:19):
I'll make sure it's a friendly time for both, because
I've got a client in the US atthe moment.
So, I'm very used to the timezone and trying to make it work.
Speaker 2 (36:27):
That's very, very thoughtful of you.
I don't know if you know this,but we're a little self-centered
over here, especially me.
I'm like what do you mean?
Central time US?
Oh, I'm not the only thing inthe world.
So you've given us so manyvalue points and I think they're
applicable to even just anindividual that wants to get
more active on LinkedIn andsocial media or any platform at
(36:50):
all.
I know that LinkedIn, for me,is the most powerful tool I have
right now.
Speaker 1 (36:56):
I'd say that's really important as well, especially
when you're starting to worryabout having to be on every
platform.
If you're just sticking to theplatform that works for you,
that's much better than tryingto just post everything
everywhere.
The platforms are quite, verydifferent, kind of, in their
intricacies, so reposting thesame thing across platforms,
you've got to optimize itslightly.
(37:17):
So that's just something elseI'd recommend to you.
Speaker 2 (37:20):
I love it.
Oh, my goodness.
So we've talked about your path, which I think is amazing.
You gave us some real humanness, talking about how you got
introduced or discovered thevalue of community in sharing a
real life situation.
Talking about your eatingdisorder and how that
contributed to where you'resitting now, dealing with
(37:41):
burnout, because I honestlydon't know that I know anyone
that hasn't become victim toburnout, but that's probably
because I surround myself withobsessive workaholics, because
there are people that I've heardof that don't like burnout.
What's that like work-lifebalance?
They know that.
(38:01):
They know what that is.
Wait a minute, we're talkingtwo different languages here.
So this idea about community Ihave first-hand experience,
similar to you in serving andsupporting your clients is
community building part of that?
Is there a connection?
Speaker 1 (38:20):
Do you mean in terms of the work that I do with the
clients?
Speaker 2 (38:22):
Yeah.
Speaker 1 (38:23):
So I've worked with so many different industries and
it always comes back tobuilding that loyal community.
Whether that is a high ticketproduct or service, where the
community is a bit smaller, itmight be a specific type of
client or it might be a productlike that there's a really big
demographic for and it's areally big community.
That always comes back tobuilding that community,
(38:44):
especially with the foundersthat I work with on LinkedIn.
It's about creating a reallyloyal community and thinking
about what that impact lookslike to what I really help my
clients with, no matter whatkind of industry they're in.
As I mentioned as well, I dophysical communities as well
with the agency I work with.
That's about building physicalplaces, so places in London
(39:07):
getting people to visit specificplaces.
It always comes back to what youactually want to achieve with
social media.
Whenever you get bogged down inhaving millions of views and
I've worked with people thathave had that but there's not
that kind of looking at more ofthe impact you can have X amount
of clients before you're goingto hit burnout.
You've only got capacity for somuch as a business.
(39:28):
So for you having loads andloads of likes, that's maybe not
going to be particularlyhelpful.
It's more about the value ofthose people engaging.
So it's really coming back towhat you're trying to achieve by
that platform and maybe kind ofgetting too consumed in the
vanity metrics.
Speaker 2 (39:45):
Vanity metrics.
Speaker 1 (39:46):
Yes.
Speaker 2 (39:48):
My buddy, Thomas LeMay, and I just did a live
stream last night and we talkabout vanity metrics, but not in
this context of social media.
We talk about in the context ofconstruction.
One of them is tied to burnout.
Right Vanity metric is revenue.
If I get lost in chasing thatvanity metric I can burn myself
(40:08):
out.
I will expose the weaknesses inmy business and run people
ragged chasing the vanity metricyou just triggered that thought
.
If people want to work with you, what's the best way?
Where do they go to find you?
Speaker 1 (40:25):
Yeah, so on LinkedIn is definitely where I'm most
active.
I also have an Instagram, so mybusiness is called Marketing by
G.
My new website is launching aswell in the new year.
There you can find all of thedifferent services I do.
Just reach out to me onLinkedIn.
I've got all of my links there.
Speaker 2 (40:42):
Oh, excellent.
Okay, I got an easy questionand a hard question.
Here's the easy question what'sthe super secret awesome thing
that very few people know aboutyou that I failed to ask?
Speaker 1 (40:54):
That's a hard question.
Very few people know.
I think it would probably comeback to the ambition obsession
kind of thing.
It probably isn't the bestthing, but if somebody says no
to me or criticizes something,that's my biggest fuel and
driver.
But when someone says no, thatshould be the start of you
(41:15):
jiving rather than youcompletely giving up.
Speaker 2 (41:18):
On social media.
It's so easy to get deflatedwhen somebody leaves a stinky
comment Because that's part ofthe challenge of being active on
social media is you exposeyourself to jerkheads.
But you said, ok, give that tome because I need some fuel.
Tell me, no, tell me.
I don't know what I'm talkingabout.
I'm going to show you.
Yeah, I love it.
(41:39):
Okay, you ready for the finaland hard question?
Yes, go for it.
All right, here it is Againreframe for everybody.
You've had a beautiful andtremendous path.
It's clear that you'recommitted to providing value and
contributing what you'velearned to help others have a
better experience.
It seems like you've got somerunway ahead of you in terms of
(42:01):
years.
So here's the question what isthe promise you are intended to
be?
Speaker 1 (42:07):
Gosh, that's hard.
Speaker 2 (42:11):
I know I love it.
Speaker 1 (42:13):
I think it always comes back to what I went
through with my eating disorderwhen I was younger and being so
afraid of what other peoplethink.
It's really trying to helpother people let go of that fear
and do what they were meant todo.
Stop worrying so much aboutputting out this perfect image.
Speaker 2 (42:31):
Beautiful.
Not surprised at all that itwould be a meaningful thought
because I mean, you know thatpain Like that is a
transformative experience.
If you're helping people withthat, applause to you and
Georgia.
If I can contribute in any wayto your path because I believe
you're doing it to serve othersand leave this world better than
you found it, I want tocontribute.
(42:53):
And again, maybe this is maybea warning I want to contribute
and again, maybe this is maybe awarning.
I promise it's not a threat,but I'm probably going to be
signing up for that masterclassbecause I need to learn some of
that automation magic sister.
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