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February 9, 2025 56 mins

“ You have to authentically and always be yourself because that's the most ownable strategy that you can own as a person.”

Michael Seitz is the Co-Founder and CEO of Barebottle Brewing Company, an award-winning crowd-inspired craft brewery with four locations in San Francisco. Michael and his family moved to San Francisco in 2016 to open Barebottle, scaling from zero to over $10 million in revenue — and now San Francisco’s largest brewery. Michael spent 10 years at P&G in Cincinnati as a Brand Manager, where he met his wife Raquel Rozas, started brewing beer at home, earned his credential as a certified beer judge, and completed studies at the World Brewing Academy in Chicago. Michael studied Economics at Stanford and was a Park Fellow at Cornell’s Business School where he received his MBA and was the Vithala and Saroj Rao prize recipient graduating first in his class. You’ll enjoy this candid conversation on entrepreneurship and authenticity, and when you’re next in San Francisco, stop by a Barebottle and say hi!


This episode is hosted by P&G Alum Sudha Ranganathan, who’s spent over 19 years in diverse Marketing leadership roles at companies like P&G, PayPal, and LinkedIn where she’s honed her passion for customer-centric marketing and talent development.

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