Per Valebrokk har tidligere jobbet som journalist, vært adm.dir. og redaktør for E24 og Dine Penger i 10 år, og er nå partner i kommunikasjonsselskapet Storm Communcation. Klienter kommer til ham for å få råd om kommunikasjon i kriser. Hva er rådene hans? Kommer klientene for tidlig eller for sent? Er VG testen en god test? Det sies at "er du i tvil, så er du ikke i tvil", er det et godt råd?
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