How come large corporations get innovation so wrong? Rita McGrath is a professor at Columbia Business School, a bestselling author of business books and is currently ranked #2 on Thinkers50's list of the world's top management thinkers.
Rita's dad actually worked at both Xerox and Kodak and saw the digital change coming. He tried to warn management, but to no avail.
In this episode:
I highly recommend Rita's latest book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
Rita is teaching the Valize Customer Insight Program this fall. There are six courses in all, with a combination of online lessons, downloadable materials and six live sessions with Rita. Our listeners can sample a free demo course by following this link.
Find out more about Rita on her website ritamcgrath.com
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