Email Marketing That Works: 30–50% Open Rates w/ Afia Abrar (S2 E84)

Have you ever said, “I’m not a writer… I don’t know what to say”? You’re not alone.

Today I’m excited to welcome Afia Abrar, someone who’s not just part of my team, but truly part of my mission. She’s a copywriter and messaging strategist who helps coaches and creatives turn their ideas and voice notes into content that sounds like you—and sells with heart.

When we first met inside the Legacy Building Mamas community, I’d been putting off email marketing for seven months. It felt scary and overwhelming—until Afia gently offered her help. Since then, we’ve hit 30–50% open rates and created content my audience truly connects with. She is the secret weapon behind many of the heartfelt, high-converting emails inside the Legacy Building Mamas brand.

In this episode, we’re chatting about:

• messaging that converts
• content that feels like you
• and building a business that honours your life and your legacy.

If email marketing has felt like a block—this is the episode you need.

Chapters:

00:00 The 7-month block I had around email marketing

03:14    Afia’s journey from college teacher to copywriter: 

10:32    Her advice if you’re scared to start (or don’t trust anyone to write like you)

17:26    How we make our content sound like ME: You’ll hear the exact process that makes this partnership work.

21:48  How we consistently hit 40–50% open rates on our emails

25:28  Why AI can help—but you are the magic: Afia shares her take on ChatGPT, authenticity, and keeping your soul in your content.

31:23 Afia’s big dream: A beautiful reminder that the work we do goes far beyond business—it can create real change.

💌 Connect with Afia: She’s the real deal. If you’re looking for someone who can help you write like you, Afia’s your person.

📍 Find her on: 

Facebook: Afia Abrar

LinkedIn: Afia Abrar

 📬 Or reach out via email – [e-mail] 

Whether you're stuck on email marketing, struggling to sound like yourself, or holding back from sharing your story online—this conversation will remind you of the power of your voice, and how to find the right support to help you use it with confidence.

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